Brian Tomlinson

🚀 Head of Content, Staffbase | Change Communication, Marketing | I help digital leaders and corporations connect ideas, minds and metrics to drive meaningful transformations

Hi, I'm Brian 👋🏽
Most leaders think the path forward is optimization.
They're always adding — more skills, more certifications, more grind. And they usually end up burning themselves and their teams out.
I believe it's reinvention.
That's why I created Personal Innovation — a systematic approach to help mid-career professionals reinvent themselves into AI-powered leaders.
The framework is built on 3 pillars:

CLARITY — Know who you are and what you want
GROWTH — Build the systems, skills, and confidence to evolve
IMPACT — Lead with influence and create work that matters

AI accelerates every pillar — helping you think clearer, move faster, and lead with confidence.

My story:
A few years ago, I asked myself: What do I actually want?
I realized I wanted authenticity, growth, and meaningful impact. So I stopped waiting for permission and reinvented myself.
Now I help mission-driven companies build thought leadership engines and content systems that drive demand. I coach mid-career professionals through their own reinventions. And I help leaders navigate the AI era without burning out.

What I bring:
For 20+ years, I've specialized in making complex ideas accessible and systematic — from building education programs for 12,000+ employees across 126 countries to growing social channels to 100k+ followers.

I believe professional reinvention should be systematic, not accidental. 

That's why I build:
→ Content engines that translate expert thinking into action
→ AI-driven systems that scale impact without scaling effort
→ Frameworks that make leadership development accessible to people who don't have MBAs or executive coaches

My background spans sales, digital transformation, and marketing leadership — across mission-driven tech, enterprise software, and global startups.

I'm also a runner 🏃🏾‍♂️, reader 👨‍🏫, podcaster 🎙️, and father of two 🧑‍🧑‍🧒‍🧒.

I love working with leaders who:
- Feel stuck despite their success
- Want to evolve without losing themselves
- Value systems over motivation
- Are ready to lead with AI, not resist it

If that's you, we should chat.

Join my newsletter or drop me a DM.

Head of Digital Communications & International Enablement

Engel & Völkers

Driving global product launches through strategic communication plans. Skilled in messaging, stakeholder management, and cross-functional coordination with Product, Engineering, PR, and Marketing teams. Experienced in translating complex features into clear, value-driven content, managing end-to-end campaigns, and optimizing results through data and customer feedback. Product Owner of internal communication platform—leading feature development, training, and user satisfaction.

Communications Project Manager

Freelancer

Led digital marketing projects to boost brand visibility through SEO-optimized content, social media, and website management. Designed and developed websites using WordPress. Oversaw campaign performance and supplier delivery to ensure quality and timeliness. Created visual assets including presentations, images, and marketing materials.

Skills: Digital Marketing · Graphic Design · Content Management · WordPress · Project Planning · Client Relations · Social Media · Project Management

Product Project Manager

Capacità Eventos

Managed planning, budgeting, and execution of national and international events. Acted as a proactive partner to clients, offering creative solutions and insights. Collaborated with cross-functional teams to drive innovation and interactivity. Oversaw project reporting, supplier coordination, team management, and the development of financial, sponsorship, and performance reports. Partnered with the design team on event visuals and materials.

Senior Event Manager

B2B Eventos

Organized and produced promotional events from concept to execution, ensuring delivery on time, within budget, and beyond client expectations. Led and motivated teams, managed all event logistics, and maintained strong relationships with clients and suppliers. Provided detailed performance reporting and team evaluations to ensure continuous improvement.

Event Coordinator

Redexpert Gestão Organizacional

Managed website and social media content with a focus on SEO and business-related topics. Created and analyzed digital marketing campaigns using tools like Google Analytics and email platforms. Designed content and visuals, prepared newsletters, and maintained recipient databases to support effective online communication.

Digital Marketing Manager

SPHINX Brasil

Led planning and execution of new product initiatives in collaboration with cross-functional teams across marketing, design, development, and sales. Created promotional materials and organized events such as fairs, congresses, and training sessions. Managed web content and digital campaigns, analyzing performance via Google Analytics. Handled press office activities, designed visual content, coordinated social responsibility programs, and developed satisfaction surveys to inform strategy.

Communication Assistance

Unisinos

Public Relations Intern

Proactive and strategic thinking. Strong ability to plan and develop projects, positioning according to the target group. Problem solver, creative, and a team player.

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The Battle

Brian Tomlinson

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