Brian Caicco

I lead product design teams to ship clearer, more cohesive experiences, and I use design systems as one of my main levers to do it.

Over 15+ years in UX and product design, I’ve worked in complex, multi-team environments where the real challenge is alignment. I’ve unified fragmented interfaces into a single design system, turned ad-hoc design work into repeatable workflows, and helped product, design, and engineering rally around shared standards that actually get used.

At Capital One, that means setting clear patterns and governance, reducing design and dev rework, and helping teams ship with more confidence and less churn.

My view of design leadership centers on building the conditions where good work ships consistently.

For me, that means:
	•	Putting people before process
	•	Making clarity the default
	•	Focusing on impact vs. activity

I use systems, documentation, and storytelling to make it obvious how design decisions connect to business outcomes.

If you’re wrestling with scaling design quality, making a design system stick, or telling a clearer story about design’s impact, I’m always up for comparing notes.

Director of Product Design

Shreyak Shah

Product Designer at Q4

With 4+ years of experience as a Product Designer, I’ve led successful initiatives and redesigns for responsive Web SaaS products. My experience spans both structured corporate and high-growth startup environments, where I collaborate closely with Product and Engineering to solve complex problems and deliver outcomes that align business goals with user needs.

Passionate about translating insights into strategic plans, I leverage product analytics and customer feedback to gain a deep understanding of user behaviour and make data-driven decisions. My design approach combines empathy, creativity, and continuous learning, enabling teams to create intuitive and scalable experiences.

I thrive at the intersection of design and product, transforming ideas into meaningful and measurable impacts for users.

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The Battle

Brian Caicco

Shreyak Shah

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