Brian Caicco

I lead product design teams to ship clearer, more cohesive experiences, and I use design systems as one of my main levers to do it.

Over 15+ years in UX and product design, I’ve worked in complex, multi-team environments where the real challenge is alignment. I’ve unified fragmented interfaces into a single design system, turned ad-hoc design work into repeatable workflows, and helped product, design, and engineering rally around shared standards that actually get used.

At Capital One, that means setting clear patterns and governance, reducing design and dev rework, and helping teams ship with more confidence and less churn.

My view of design leadership centers on building the conditions where good work ships consistently.

For me, that means:
	•	Putting people before process
	•	Making clarity the default
	•	Focusing on impact vs. activity

I use systems, documentation, and storytelling to make it obvious how design decisions connect to business outcomes.

If you’re wrestling with scaling design quality, making a design system stick, or telling a clearer story about design’s impact, I’m always up for comparing notes.

Director of Product Design

Kraken Digital Asset Exchange

Our mission is to accelerate the adoption of cryptocurrency and to enable humanity to achieve financial freedoms and a ubiquitous and inclusive future in Web3.

Building out the Platform Design team inclusive Design Systems, cross-product experiences, client support services, ways-of-working, admins tools and accessibility. We are going through a lot of exciting growth and are looking for individuals excited for Web3 to to help us reinvent everything from the way money works to a bunch of even more ambitious things we can’t talk about yet.

We are changing the way the world thinks about finance and our range of successful products are playing a critical role in the mainstream adoption of crypto assets.

Design Principal

Square

Design

Working both with leadership and within teams to raise standards to translate requirements into an impactful design strategy across AI Apps, creating universal experiences that live up to the expectation of an intentionally designed IBM product. Pascal will partner with design, marketing, sales and product leadership to define guidelines for governance, promoting the usage of design systems and patterns that increase velocity, reduce tech and design debt and significantly increase conversion and revenue. 

Pascal is highly regarded for his deep understanding of Design Systems, patterns and the craft of design. He mentors designers, leads org-level design initiatives, conducts design reviews and is a trusted resource for executives. His approach to the craft of design and design systems thinking brings consistency to the forefront within a unified a unified IBM HDM-AI Apps platform – essential for impactful first impressions by our prospects and customers.

Design Lead

You.i TV

Helped develop and grow our services practice and UX team. Leading and inspiring designs by ensuring a creative visionary approach. Providing mentorship and supervision to the creative team and motivating others with thought-provoking ideas and recommendations. Direct, manage and lead dedicated designers across multiple disciplines and categories. Contributed strategically to complete design business components, managed design processes to make sure timely delivery of projects. Headed and managed work intake and overall design project assignment processes.

We design experiences across platforms which include iOS, Android, XBOX, PlayStation, Roku, Samsung, LG, Android TV, TVOS, and more.

Customers Include: 
Rogers, YTV, Nick, Disney, Treehouse, Crackle, Canadian Football League CFL, Turner Classic Movies TCM, TNT, TBS, Cartoon Network CN, NBA, FOX, Filmstruck and more.

Design Director

An integral part of the growth of the UX team and design practice. Collaborate with a cross-disciplinary team of UI/UX designers, interaction designers, Motion designers, and managers to create immersive branded experiences. Help define & create visual continuity across experiences. Provide guidance to instil a consistent branded experience & overall visual continuity across all platforms. Guide, provide coaching, influence, and motivate others with thought-provoking ideas and recommendations

UI/UX design lead

Trinergie Communication

Leading creative strategy and thinking - translating marketing objectives into creative strategies and high caliber outputs. design and produce marketing and sales materials for traditional and digital print, from start to finish. Develop original and compelling visuals for creative campaigns, programs, and executions.

Art Director

Alterego - La sainte agence

Lead a team of five designers and a programmer to ensure implementation of the various projects on various advertising media (print, television, web, campaigns). Leading creative strategy and thinking - translating marketing objectives into creative strategies and high caliber outputs.

Partner / Creative Director

Freelance

Leading creative strategy and thinking - translating marketing objectives into creative strategies and high caliber outputs. design and produce marketing and sales materials for traditional and digital print, from start to finish. Develop original and compelling visuals for creative campaigns, programs, and executions. Business development, customer growth and strategy.

Freelance designer

L'Oréal

Develop concepts for and design all customer materials. Create visual elements to communicate customer messages through print and electronic media. Interpreting the client's business needs and developing a concept to suit their purpose. Assessing the potential for new launches and helping build successful launch plans. Assist with the creation and execution of brand identity and marketing initiatives. Develop creative & content for both traditional & non-traditional marketing communications campaigns across integrated communications channels.

Business/marketing Consultant

Graphtek

Designer

I'm Pascal, a design renegade with 17+ years of experience. 
More than just a leader, I'm a designer at heart. Fancy titles are cool, but I'm a designer who gets things done. Shipped real products used by millions. 

Building true partnerships through co-creation with clients from idea to reality. I've been around for a while and have been lucky to work with some of the smartest people and some of the coolest brands and companies. I'm extremely grateful to bring their stories out in unexpected ways. —

Now, I design solutions, crafting experiences that captivate.

- $150M+ Portfolios? Scaled, designed, and led that.
- Led 450+ designers, 100+ products, 5 business units.
- Scaled You.i TV: 24 to 200+ employees, $250k to $25M exit.

I’m obsessed with user delight and efficiency; I don't just design, I create experiences that people love—striking the perfect chord between users, business goals, and stunning brand experiences. 

Usable, enjoyable, and memorable: My designs are functional, add a touch of magic, and leave a lasting impression.

I’m here to do what I do best, get you the design expertise you need, and focus on what matters most - growing your business.

Delivering through craft. Engaging for impact. Operating with soul.

→ Building the next game-changing product? Let's chat.
→ Crafting the future of design? Let's connect.

taplio

The Battle

Brian Caicco

Pascal Potvin

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