SmartAsset

Chief Marketing Officer

Responsible for consumer marketing in SmartAsset's financial advisor lead generation business.

SVP of Marketing

Built and oversee 10-person B2C performance marketing team with mid 7-figure monthly advertising budget. Paid acquisition leader who's helped grow SmartAsset's investor <=> financial advisor lead generation business from $0 into a multi-million dollar business, using direct response strategies on social, native, SEM, content marketing, email, direct buys, etc. as well as OTT (streaming) and direct mail.

VP, Digital Marketing & Revenue Operations

Oversee digital marketing strategy across search, social, native and organic channels. Manage paid acquisition and revenue optimization efforts.

Digital Marketing Director

Mindspark Interactive Network, Inc.

Product owner for development of marketing engineering tools and platforms through in-house development and 3rd party integrations. Plan and execute roadmaps for workflow / automation solutions across multiple engineering teams. Successful launch and management of campaign optimization platform and affiliate marketing platform. Manage vendor relationships and integrate third-party technology with internal systems.

Senior Marketing Manager

Managed $10MM+ in annual CPA marketing spend, growing net earnings across portfolio of 18 downloadable software products. Led marketing technology projects with engineering and reporting teams to improve processes and analytics.

Marketing Manager

Assistant Marketing Manager

CORFO

Investment Executive

One Pearl

Marketing Operations Manager

Chilean Economic Development Agency

Marketing / Research / Investor Relations

Startup growth insights -- SVP of Marketing at SmartAsset

CMO at SmartAsset, where we've grown a lead generation business from $0 to $100M+ in revenue. 

* First principles thinking
* Behavioral psychology
* Intelligent donkeys
* Generative AI


Brian Bourque

I'm a hands-on, highly versatile marketing exec with a deep commitment to transformative leadership & 30+ years of proven experience in: 

- Driving rapid-yet-sustainable growth
- Building healthy & high-performing teams 
- Transforming organizational culture
- Leading innovative & effective campaign initiatives
- Helping companies worldwide gain more market share, resulting in more revenue

I first build partnerships of trust w/clients to gain a nuanced, in-depth understanding of their needs, challenges, & growth objectives. I work collaboratively w/all relevant stakeholders to engineer new opportunities & provide effective tools, campaigns, & collateral for seizing them  — including implementing robust inbound initiatives w/demonstrated value in the tens of millions.

I have a deep passion for creating healthy, vibrant workplace cultures united by a shared mission & purpose that is as committed to inspiring high performance & promoting well-being. I embrace the ethos of transformative leadership & treasure my time investing in activities that deepen my personal & professional capacity & provide me w/opps for developing the next generation of leaders. 

My proudest accomplishments: 

- Houston District Export Council 2025 Outstanding Member of the Year
- Driving a 6x increase in ARR over 3 years at Zen Media
- Recruiting, training, & developing top industry talent, expanding Zen Media’s talent pool from 6 to 65 in the span of less than 3 years
- Spearheading multiple internal initiatives, including strategic pivots in Zen’s business model, co-wide platform upgrades & trainings, extensive process improvements, & much more
- Dramatically transforming Zen’s culture, creating a workplace climate characterized by mutual appreciation, high degrees of trust, creative collaboration, individual empowerment, & a spirit of camaraderie 
- Wearing multiple hats, including HR, sales, accounting, client relations, & more — a testament to my versatility & eagerness to personally understand every aspect of a business from a first-hand perspective 
- Building an internal marketing team from the ground up, fueling a high-powered inbound marketing machine that yielded over $60M in annual proposals while @ The Trade Group
- Helming the successful launch of two successful subsidiaries - Event Architecture & Abacus3
- Launch of OP Live - the 1st esports event to combine academia, students, industry, parents, & pro teams in one holistic environment 
- A 2019 Cynopsis Top Women in Media honoree
- Earning my CTSM (“The PhD of the events world”) from NIU & Exhibitor Media

taplio

The Battle

Brian Bourque

Stephanie Chavez, CTSM

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