SmartAsset

Chief Marketing Officer

Responsible for consumer marketing in SmartAsset's financial advisor lead generation business.

SVP of Marketing

Built and oversee 10-person B2C performance marketing team with mid 7-figure monthly advertising budget. Paid acquisition leader who's helped grow SmartAsset's investor <=> financial advisor lead generation business from $0 into a multi-million dollar business, using direct response strategies on social, native, SEM, content marketing, email, direct buys, etc. as well as OTT (streaming) and direct mail.

VP, Digital Marketing & Revenue Operations

Oversee digital marketing strategy across search, social, native and organic channels. Manage paid acquisition and revenue optimization efforts.

Digital Marketing Director

Mindspark Interactive Network, Inc.

Product owner for development of marketing engineering tools and platforms through in-house development and 3rd party integrations. Plan and execute roadmaps for workflow / automation solutions across multiple engineering teams. Successful launch and management of campaign optimization platform and affiliate marketing platform. Manage vendor relationships and integrate third-party technology with internal systems.

Senior Marketing Manager

Managed $10MM+ in annual CPA marketing spend, growing net earnings across portfolio of 18 downloadable software products. Led marketing technology projects with engineering and reporting teams to improve processes and analytics.

Marketing Manager

Assistant Marketing Manager

CORFO

Investment Executive

One Pearl

Marketing Operations Manager

Chilean Economic Development Agency

Marketing / Research / Investor Relations

Startup growth insights -- SVP of Marketing at SmartAsset

CMO at SmartAsset, where we've grown a lead generation business from $0 to $100M+ in revenue. 

* First principles thinking
* Behavioral psychology
* Intelligent donkeys
* Generative AI


Brian Bourque

Brian O'Connor (Fractional CMO)

Founder and President

The TalentHQ

We help you get the best talent in LatAm, in 53% the time.

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📞 Want talent?

Get in touch by:
Message me the word “talent” on LinkedIn
or
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Chat soon 👋

Founder, CEO

Outlier Growth

Join 14k+ subscribers to Outlier Growth. Every Thursday, you'll get 1 tip to grow your business with digital marketing and build a raving customer-base.

Founder

Monitor Deloitte

Senior Consultant, Growth Strategy

GE Capital Aviation Services (GECAS)

Research large aircraft debt market to determine where we could provide solutions to specific airlines to improve cash flow or reduce costs
Create debt and leasing models in Excel to understand client valuations of our bids
Support sales team by taking inbound aircraft lease inquiries and qualifying them for follow-up
Analyze data to help guide the sales team for potential opportunities and assist in deal analytics

Commercial Leadership Program - Sales

Developed research to uncover financing opportunities and estimate market attractiveness
Compiled comprehensive recommendations of key findings and strategies to execute
Developed streamlined quarterly P&L presentation for GECAS

Commercial Leadership Program - Strategy and Marketing

GE Capital

Performed competitor analysis, financial projections, brand research, and analyzed personal financial statements
Wrote credit analysis for approval of proposed franchise customer loan requests
Underwent traditional commercial credit training

Commercial Leadership Program - Underwriter

ALPFA Holy Cross Chapter

Oversee new member recruitment and lead all meetings and events
Coordinate executive board duties including marketing campaigns and budget management
Develop relationships with corporate sponsors

Developed reporting for in-store credit acquisition by selling floor associates
Created a process for tracking results in a store test for greeters
Completed analysis for sales incentive compensation
Collected hourly application data for 28 days across 1,062 stores and created a report to maximize store visit efficiency

Commercial Leadership Program Sales Intern

Sentinel Benefits & Financial Group

Research and analysis of competitors and potential acquisitions
Sentinel product and client analytics
Design and produce reports off Microsoft Dynamics, FRx, and SalesLogix

Financial Analyst Intern

Perfect Fuel Chocolate

Took charge of several marketing projects, developed social media promotions, and sold product at local events
Refined the company’s financial projection model which was used in raising capital
Created an order fulfillment process and operated/refined the Zoho CRM system
2013 asked by the CEO to assist in weekend sales presentations and demonstrations

Business Operations Intern

Follow me for digital marketing tips | Advised 100+ executives to grow their business | Ex-Deloitte | On a mission to give 1M business owners the growth tools they can't access today | CMO for $5M+ B2B businesses

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Brian Bourque

Brian O'Connor (Fractional CMO)

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