I bet $20 you have two problems holding you back…

Problem #1 (Primary Revenue Trigger) 
You’re losing sales because your offer is fuzzy, undifferentiated, or forgettable. 
This is the Language Tax Problem.

Problem #2 (Identity + Demand Trigger) 
You can’t explain what you do in a way people understand, want, or see value. 
This is the Buyability Problem.

Both tie to pricing, sales cycle length, discovery call conversions, inbound leads, and quality of clients.

Clients WANT the transformation you offer. 
But they don’t understand it well enough to buy.

Your expertise hasn’t been translated into clear, distinct, memorable language — language that raises your perceived value and makes buying easier.

That’s where I come in.

I build Signature Language Systems™ that give you the words, structure, and positioning your offer needs to stand out and sell.   

When language works, everything else gets easier.   

Discovery calls shorten.  
Pricing resistance drops.  
Your confidence rebounds.   

And prospects finally say, “I get it — this is exactly what I’ve been looking for.”

Over 30 days we create:

• A clear, distinct offer name and structure that’s simple to explain 
• A premium story that neutralizes price comparisons 
• Signature phrases and taglines that become part of your identity 
• A rollout plan for LinkedIn, discovery calls, and your offer doc

This is not copywriting. 
It’s identity engineering through language, the foundation your marketing and sales depend on.

Proof It Works 
Brian Martinez, a West Coast fitness coach, went from ghosted calls to consistent $500–$1,000 clients in under 30 days.  

He didn’t change his offer. 
He didn’t change his funnel. 
He changed his WORDS.

I’ve written for Fortune 100 executives, physicians, and high-level coaches, but my favorite work is helping smart, ambitious experts finally sound as strong as they actually are.

If your offer is good but your message is fuzzy, send me a DM. 
Let’s make your brilliance clear, distinct, and impossible to ignore.

Brian Berkenstock

Most people don't have a visibility problem. They have a structure problem. 

They’re full of ideas, but those ideas drift. 
From one post to the next. 
From one offer to the next. 

And when ideas drift, so does authority. 

You can’t compound trust with fragmented thinking. And you can’t build a movement from scattered moments. 

This is why pillar thinking matters. 
It’s not a content system. 
It’s a strategic worldview. 

Pillars aren’t about consistency for the algorithm. They’re about coherence for the human. 

Clarity is what gets you seen. But structure is what makes you stay remembered. 

*****

👋 Howdy, I’m BrianB. 
♻️ Repost to help more coaches stop 2nd-guessing their message. 
🔔 Follow Brian Berkenstock for language systems that sell. 
📩 DM “Sticky” if your brilliance needs better packaging.

Sell your offer with confidence | I make it clear, memorable, and easy to buy | Cats can be fuzzy, your offer cannot

Turn Ideas Into Influence

Every coach eventually hits the same wall…
Your message starts feeling “heavier” than your offer.

You built a methodology that works in real life, but not on paper.
Your message can feel bloated even though the offer is elegant.

A Signature Language System solves this by pulling your ideas into a coherent shape:

> A clear, memorable, and distinct offer name
> Labelled steps of the transformation
> Words and phrases that brand you as unique

Don’t let your message drag you down.
When it should be lifting opportunities to you.

You don’t need bigger ideas.
You need a cleaner delivery.

*****							

👋 I’m BrianB.
💡 I build positioning systems to make your offer unforgettable
🎯 Names, frameworks, processes, and taglines people remember
💬 DM me if your brilliance needs better packaging
🐾 My cats and my kids like me!

Squishy. Sleepy. Stiff. 

Out loud I say, “generic.”

But in my head I’m more specific. 

Weak language comes in varieties. 

But one thing remains constant…

Weak language caps how seriously people take you. 

I bet you don’t need a new offer, but you may need a better way to talk about it.

Your work is powerful. Right?
With proven results. 

But your words are still on version 1.0. 

(That’s “oh crap” moment #1.)

This means your words haven’t caught up with your authority. 

When language doesn’t match, people underestimate you. 

When language is vague, people hesitate. 

When language rambles, people assume your process does too. 

(That’s “oh crap” moment #2.)

Our message has to function like a clean pane of glass — letting our value shine through without distortion. 

A Signature Language System builds a message to end the resistance you didn’t know you were causing.

*****							

👋 I’m BrianB.
💡 I build positioning systems to make your offer unforgettable
🎯 Names, frameworks, processes, and taglines people remember
💬 DM me if your brilliance needs better packaging
🐾 My cats and my kids like me!

Your world-class expertise is being killed by a "C-“ name.

You’ve built a cool offer, but the title sounds generic.

A poorly named offer leaks identity AND credibility at the same time. 

You feel it. It just sounds wrong...

Too corporate. Too generic. Too "trying too hard."

It’s a failure to translate authority into into language that aligns with your identity.

The right name reflects who we are and signals our expertise to the folks who need us most.

That's what the Signature Language System™ addresses. 

And relief comes from no longer sabotaging strong work with weak language.

*****							

👋 I’m BrianB.
💡 I build positioning systems to make your offer unforgettable
🎯 Names, frameworks, processes, and taglines people remember
💬 DM me if your brilliance needs better packaging
🐾 My cats and my kids like me!

Your Offer Sounds Like a Bad Wig Looks

Become a LinkedIn authority in 4 months.

Scaling Authority is a 4-month, high-touch cohort for independents who want to command attention, earn respect, and attract opportunities through the strength of their identity, thinking, and public expression.

Created by Sandra Macele, supported by a cast of mentors, and delivered to a curated peer cohort, you’ll build the mindset, skillset, and systems of a leader — and a body of work that proves it.

This cohort is design with a strong emphasis on human connection, community, and practical creation.

https://lnkd.in/em8YjtKB

Most prospects don’t reject your offer. They just don’t remember it.

Some people talk about positioning like it’s a slogan problem. 
As if clever phrasing could justify a vague offer. 

But language isn’t frosting. 
It’s not a thing you “add” once you figure out your niche. 

Language is positioning. And most of what’s out there is mimicry. 

Dressed-up phrases like: "I empower leaders to unlock their potential." Or "Helping changemakers do more good." (Which may sound noble, but tells me nothing.) 

Others hide behind generic titles because nothing has ever quite fit.

Here’s my truth bomb... 
If your words don’t feel like YOU, they won’t stick to THEM. 

Positioning isn’t what we say about ourselves. 

It’s what gets repeated when we’re not around. 

*****

👋 Howdy, I’m BrianB. 
♻️ Repost to help more coaches stop 2nd-guessing their message. 
🔔 Follow Brian Berkenstock for language systems that sell. 
📩 DM “Sticky” if your brilliance needs better packaging.

What Real Brand Differentiation Sounds Like

Every unclear explanation of your work leaks opportunity.

“What do you do?” is a question I get a lot…

At one time my answer was sloppy and meandering. Something about 
“branding, positioning, messaging.”

I needed something simpler, especially for folks who don’t know LinkedIn.

Heres where I landed…

“I help businesses make what they sell clear, memorable, and distinct so they win more sales without extra work — because the right words do the heavy lifting.”

It hits several key notes:

> “Clear, memorable, and distinct” captures my value prop.
> “Win more sales” is the big outcome we all desire.
> “Without extra work” hits a universal pain point.
> “Because the right words do the heavy lifting” explains the perk.

If you struggle to explain what you do this is your reminder…

Clarity isn’t always found in more words, but in the right ones.

*****							

👋 I’m BrianB.
💡 I build positioning systems to make your offer unforgettable
🎯 Names, frameworks, processes, and taglines people remember
💬 DM me if your brilliance needs better packaging
🐾 My cats and my kids like me!

If your message changes depending on who’s asking… that’s costing you clients.

Your offer should be easy to repeat.
Your language easy to remember.
Your explanation shouldn’t depend on mood, energy, or how coffee intake.

I have one spot open for the Signature Language System, a 30-day process where I clarify, name, and package your offer into messaging you can use everywhere.

If you want...

> a named offer 
> a crisp, confident explanation
> a distinct identity for your offer
> and language that positions you above every “me too” coach in your niche

DM me “clarity” and I’ll send the details.

*****							

👋 I’m BrianB.
💡 I build positioning systems to make your offer unforgettable
🎯 Names, frameworks, processes, and taglines people remember
💬 DM me if your brilliance needs better packaging
🐾 My cats and my kids like me!

Does your pitch pass the bartender test?

If we can’t answer “What do you do?” in one breath, we lose.

Not because we don’t know, the answer, of course, but because we take the scenic route to get to the point.

I know many coaches and consultants who feel this way.

If that’s you, say “same.”
I’m collecting a few examples for something I’m building.

*****							

👋 I’m BrianB.
💡 I build positioning systems to make your offer unforgettable
🎯 Names, frameworks, processes, and taglines people remember
💬 DM me if your brilliance needs better packaging
🐾 My cats and my kids like me!

Wife & Mother of 7 | Venture Capital | Scientist | TOP 30 Patent Drafters | United States Patent Examiner | Violinist | Polyglot | STEM Children's Author | #1 LinkedIn Global Influencer in Innovation/IP Law

Kathryn Vatt is a scientist, former USPTO Examiner, and devoted wife and mother of seven, with over 25 years shaping the future of innovation. Recognized as one of the Top 30 Patent Drafters and Prosecutors and the #1 LinkedIn Global Influencer in Innovation/IP Law, Kathryn has built a career at the intersection of science, law, and business—helping inventors, startups, and global companies turn creativity into competitive advantage.

A graduate of the University of Pennsylvania (B.S. Biology) and Johns Hopkins University (M.S. Biotechnology), Kathryn is currently pursuing her Juris Doctor in Patent Law at the Franklin Pierce School of Law, one of the world’s leading IP programs. Her rare cross-disciplinary background gives her both the scientific insight and the legal strategy to protect ideas at the highest level.

At the USPTO, Kathryn examined thousands of patent applications, conducted exhaustive prior art searches, and made determinations that shaped industries and influenced global innovation. After leaving the Patent Office, she founded Vatt IP Management, where she develops bulletproof IP strategies, drafts airtight applications, and supports litigation teams in defending patents. She also mentors engineering and life science students through Arizona State University’s Edson Entrepreneurship + Innovation Institute and judges international startup competitions, nurturing the next generation of innovators.

Her entrepreneurial vision extends to her ventures:

My Startup Shield™, a founder-focused program that helps startups secure their innovations before they pitch. It protects ideas at the earliest, most vulnerable stage and positions founders to raise capital with confidence

My AI Examiner™, the world’s first proprietary patent search platform that combines examiner-trained AI Patent Examiners with Kathryn’s own human review. Unlike conventional tools, it doesn’t just search faster—it “thinks like an examiner,” offering inventors and startups clarity, precision, and strategy.

MyKidVentors™, a STEM-inspired children’s book series born from her seven children’s real “What if?” questions. Through these imaginative stories, she nurtures curiosity in the next generation, showing that every big invention begins with a single question.

For Kathryn, the same motherly instinct that guides her family fuels her professional mission: to protect, guide, and nurture startups with care, strategy, foresight, and integrity. She believes innovation doesn’t just start in labs or boardrooms—it starts in the curious minds of those brave enough to ask, “What if?”

Kathryn V.

FALL IN LOVE...

with the process.

If you’re building something right now,
here’s the shift that changes everything:
Fall in love with the process, not the results.

Results are unpredictable.
They’re delayed.
They show up on their own timeline.

The process is what you live in every day.
Consistency isn’t about intensity.
It’s about showing up when it’s boring.
When it’s quiet.
When no one is watching or applauding.

Founders don’t burn out because they’re doing too much.
They burn out when all their hope is tied to an outcome
instead of the work itself.

When you love the process,
progress stops feeling fragile.
Missing a day doesn’t feel like failure...
it feels like life.
And you simply come back the next day.

Consistency compounds.
Small steps add up.
And over time, the work begins to shape you
as much as you shape it.

So if today feels slow,
if momentum feels distant,
if the results aren’t there yet...
stay.

Keep building.
Keep learning.
Keep becoming.

Fall in love with the process.
The results will meet you there. 💛

Founder Friday 💫

Some founders build with brilliance.
Some build with courage.
And every once in a while, you meet someone who builds with both brilliance and heart.

Rachel Buchanan is one of those people.

Rachel has been working in blockchain since 2017...long before trust, verification, and integrity became buzzwords or regulatory requirements. 

She didn’t wait for permission. She didn’t chase what was fashionable. She stayed true to what she knew mattered.

That clarity is why she’s now building IntegraLayer, focused on certificate integrity, verification, and trust. Not because it’s trendy. But because it’s necessary.

But here’s what I want people to really know about Rachel.
She is not just thoughtful and brilliant...she is kind.
She is steady.
She leads with integrity in how she builds and how she shows up for others.

That’s why it meant so much that she entrusted the protection of her intellectual property to me. That kind of trust is never taken lightly. 

I’m truly honored and so happy to welcome her as part of the moatly Crew™ 😊 .

And this moment is also a reminder of how meaningful real connections are.
Thank you to my beautiful friend, Bettina Briz, for introducing us, and to founders Kevin Jurovich and Timo Gehrke of Hubble, for introducing Bettina to me in the first place. 

The ripple effect Hubble creates through authentic human connection is genuinely life-changing. One introduction can change the entire trajectory of a founder’s journey.

Rachel, I’m cheering you on!! Not just as a founder, but as a human.
The world needs more builders like you.

#founderfriday #womenfounders #kindnessinleadership #trustbydesign #moatlycrew™ #moatly™ #hubble #buildingwithheart

One of the things I respect most about thoughtful investors
is when they’re honest about what they’re really looking for.
David Y.’s post is spot on.

At the very earliest stages, investors aren’t betting on a polished product.
They’re not betting on traction, revenue, or perfect data.
They’re betting on the person.

Because at pre-seed, almost everything is unfinished.
The product will change.
The strategy will evolve.
The plan will break...more than once.

What doesn’t change as easily is the founder’s ability to keep going
when nothing is guaranteed.

And here’s the part I love most:
The kind of “swagger” that actually matters isn’t loud.
It isn’t hype.
It isn’t performative confidence.

It’s quieter than that.
It’s the steadiness of someone who is aligned with a purpose bigger than their pitch deck.

Someone who, “treats the company as a vehicle, not an identity.”
Someone who keeps building when no one is clapping yet.

As a former patent examiner and now someone who works closely with founders, I see this same pattern over and over again.

The founders who endure aren’t the ones chasing validation.
They’re the ones making progress in silence.
Learning.
Adapting.
Following up with substance.
Showing up again after the fifth setback.

So if you’re a founder feeling discouraged by a slow response, a long diligence cycle, or a quiet room...
this may not be rejection.
It may be observation.

And sometimes, the most important thing you can do
is exactly what you’re already doing:
keep going.

That kind of inevitability?
It can’t be faked.
And the right people notice.

I’m a VC who hates most VCs. I live to help people identify and scale their gifts.

A pre-seed truth most founders miss:
Investors aren’t betting on your product or idea.

Our firm spoke with 10,000+ founders over the last 3 years.
We invested in 25 of them.

That’s <0.2%.

We’re not unique.
That ratio is normal at the pre-seed stage.

At pre-seed:
- The product is usually incomplete
- Revenue is often $0
- Data is thin or non-existent

So what are investors actually evaluating?
The founder.

More specifically?
Swagger.

Not pitch polish.
Not hype.
Not “founder energy.”

Pre-seed swagger is quieter.

It’s the strength that shows up when a founder is aligned with something bigger than the company...and treats the company as a vehicle, not an identity. 

At pre-seed, investors aren’t really asking:
- “Is this the best idea?”

They’re asking:
- “Is this person inevitable?”

Inevitable doesn’t mean certain.
It means disciplined enough to survive uncertainty.

BUT swagger doesn’t replace execution.
It signals who will still be executing after the first five failures.

And that's why good pre-seed investors take their time.

The delay isn’t always disinterest.
It’s often a test.

At pre-seed, we’re watching:
- Do you keep building without validation?
- Do you follow up with substance, not pressure?
- Do you show progress when no one is watching?
- Do you adapt… or just re-pitch?

What founders experience as “foot-dragging” is often pre-seed diligence in motion.

Early investing isn’t about moving fast.
It’s about identifying who keeps moving when nothing is guaranteed.

That’s who gets funded at pre-seed.
And that’s where real swagger comes from. 

---

If this resonates, Founder Chapel is where we unpack this kind of founder formation.

Link in the comments.

31-27 🐻 

"Good, better, best!
Never let it rest!
Till your good gets better,
And your better gets best!"

Not as pressure.
Not as perfection.
But as a reminder.

This isn’t just a post-game locker room chant. 
It’s something all of us can carry…whether we’re riding a wave of success or sitting quietly in a lull.

Because becoming doesn’t stop when things are going well.
And it doesn’t end when momentum slows.

Good means you’re here.
Better means you’re willing to grow.
Best isn’t a finish line…it’s a direction.

Some seasons are loud with wins.
Others are quiet with reflection.
Both matter.

And in both, the invitation is the same:
keep becoming.

Not by rushing.
Not by burning yourself out.
But by staying open.
By learning.
By choosing to show up again, exactly as you are…still caring, still trying.

Wherever you are right now…
celebrating or recalibrating…
this motto holds true.

Good. Better. Best.
A reminder that growth is ongoing,
and that we are never done becoming. 💛

“BETTER LATE THAN NEVER.”
 Said no founder ever, who got served a cease and desist.

In intellectual property, waiting to protect or rushing to market without diligence can permanently cost you ownership and the right to sell.

Imagine if, before you ever posted about your product…
Before you shared your deck…
Before you demoed your MVP…
Before you went to market…
Someone had said:
“Wait. What you are about to share could cost you ownership. And how you launch could determine whether you are even allowed to sell it.”

Most founders are doing exactly what they are encouraged to do.
Build in public.
Pitch early.
Move fast.

What they are not told is that public disclosures can quietly work against them and that a go to market strategy without proper due diligence can expose them to infringement risk before their first customer ever appears.

As a former United States Patent Examiner, I spent years deciding which inventions received patents and which did not. Today, I see founders lose leverage, ownership, and years of work simply because no one gave them this information at the right moment.

This spring, I am excited to mentor the inaugural Founder Institute Seattle cohort on all things IP. And ahead of the program I will be presenting a session for founders on:

 What actually counts as a public disclosure...
 When protection truly matters...
 How to go to market without infringing on others...
 What patent pending really means...
 What you can still do if you have already shared too much...

This is not about slowing founders down.
It is about keeping doors open.
Ownership intact.
And futures protected.

If you are building something that matters, you deserve to know this before it costs you everything.

Wednesday, February 25 at 11:00 AM PT
📍Virtual
Link to save your spot is in the comments.
Presented by Founder Institute Seattle 
Led by Nicole Doyle, Aniket Naravanekar, and Jewel Atuel. 

Founder Institute Seattle’s Spring 2026 Cohort launches April 22nd. 
📅 Applications are open now at fi.co/seattle 



✨ A special shout out to the incredible investors and founders who selflessly give their time, pour into others, and mentor with integrity, wisdom and last but not least, a kind heart: Bettina Briz Peter Himes David Y. Jason Butcher Kevin Jurovich Alexia Krispin ✨

EVERY HOUSE NEEDS A FOUNDATION

Founders: not all provisional patent applications are created equal.

A provisional patent application is the foundation for everything that comes later.

Your future filings...your claims, your scope of protection...are all built on top of it.

Think of it like a house.
If the foundation is solid, the structure stands.
If the foundation is cracked, incomplete, or poorly built, it doesn’t matter how beautiful the house is...it won’t hold.

Years later, when your innovation is examined, that provisional foundation is tested:
Can it support the claims you’re making?
Does it actually cover what you built and disclosed?

If it can’t, the structure fails.
And when that happens:
your priority date can disappear,
earlier disclosures can count against you,
competitors can step in, and 
ownership rights can be lost permanently.

This is why who drafts your provisional matters.
A weak foundation can cost you the very rights you thought you secured.

File early...but make sure the foundation can hold the house.

IT'S NOT "JUST BUSINESS"

Many founders don’t realize their business methods can be patented.

They assume patents are only for:
hardware,
medical devices, and
chemical formulas.

So when they’re building a new way of doing business, they don’t even think about protection.

That’s a mistake.
Business methods can be patentable...if they’re done right.

A business method may be protectable when it:
solves a real technical or operational problem,
uses technology in a novel way, and/or
improves how something is done, processed, delivered, or managed.

What usually isn’t protectable:
abstract ideas,
“do it on a computer” concepts, and
high-level business plans with no technical implementation.

This is why so many founders assume:
“We can’t patent this.”

When the truth is:
They just haven’t framed it correctly.

Some of the most valuable patents don’t protect a product...
they protect the process, the workflow, the system, or the method behind the business.

And when those methods aren’t protected?
Competitors copy them.
Platforms absorb them.
Investors discount them.
Founders lose leverage.

If your company’s value lives in how you do things...not just what you sell...
it’s worth asking whether that method can be protected.

Because “it’s just a business model”
is often the most expensive misunderstanding a founder makes.

Amazing initiative by David Y. to highlight founders and their stories...not just exits and milestones.

Real work. Real people. Real journeys.

If you’re building honestly, please apply and share your story!

Dear founders,

Quick proposition!

I’m curating 20 founders to feature in LinkedIn Legendaries, a newsletter read by 9000+ subscribers. We highlight entrepreneurs whose stories matter, not just their outcomes.

No hype.
No manufactured success narratives.

Just real founders doing meaningful work, navigating uncertainty, and learning in public (or quietly, but deeply).

If you’re building something honest and think your journey could help other founders, I’d love to hear from you.

👉 Apply to be featured here (20 spots for 2026):
https://lnkd.in/gRdBhBB7 

Great stories deserve daylight. 

Yours truly,
David

DON'T WALK THE DESERT ALONE

I am resharing my friend Kevin Jurovich’s post because what he is building is truly invaluable for founders.

What he shares about those early days, learning on the go and wondering whether the struggle meant failure or growth, is a season so many founders live through quietly. It takes courage to speak about that part of the journey with honesty.

What stands out most to me is how he turned that experience into something generous. Instead of keeping those lessons to himself, he is creating space for founders to hear the truth behind building a company. The uncertainty. The doubt. The moments where continuing feels hard.

Founders Uncovered feels like an offering to the people still in it. A reminder that difficulty does not mean you are doing it wrong. Often it means you are doing something that matters.

By sharing real stories from people who have built before us, Kevin is helping founders feel less alone and more capable of staying in the work. That kind of encouragement can change everything.

So proud of you, Kevin. This is going to help a lot of people. Cannot wait for Season 1.

👉 Join the list for Episode 1. https://lnkd.in/gi2NaDMf

Co-founder, CEO at Hubble | Lifelong optimist

Back in 2019, I used to walk around SoMa in San Francisco listening to founder podcasts, trying to figure out if what I was feeling was failure…or just the process.

How I Built This, Masters of Scale, then later Lenny’s Podcast and My First Million. That was my founder education.

I was obsessed with learning from people who came before me.

Because when you’re in the desert as a founder...trying everything, hitting dead end after dead end, it helps to hear that the people you admire went through the exact same thing.

Behind every “overnight success” are years of doubt, false starts, and almost quitting.

That’s why I’m excited to announce the launch of Founders Uncovered.

I’ve teamed up with Drew Glover and Nick Madrid, CFA at Uncovered Media to host a podcast focused on the real stories behind building companies...the good, the bad, and the uncomfortable parts we usually skip.

There are so many incredible founders out there quietly changing the world. Their stories deserve to be told.

Season 1 drops next month. Our hope is that you walk away feeling educated, inspired, and a little more optimistic that you can get it done too.

One conversation can change everything.

👉 Join the list for Episode 1. I’ll send it the moment it drops.
https://lnkd.in/gi2NaDMf

Can’t wait to see more founders win. 🚀

#startups #entrepreneurship

THE DATE THAT GOT AWAY

Founders: if Teva can invalidate a patent over timing, so can anyone else.

One of the most important GTM/IP cases of the last decade came from a dispute between Teva Pharmaceuticals and Helsinn Healthcare...and it went all the way to the U.S. Supreme Court.

The case is Helsinn v. Teva.  
Here’s why every founder heading into GTM should know it:
Helsinn had a promising drug.
Before filing its patent application, it entered into a confidential commercial deal related to that product.
 
Years later, when Helsinn tried to enforce its patent against Teva…
The Supreme Court said the patent was invalid.
Why?

Because commercial activity happened before the filing date.
It didn’t matter that:
the deal was confidential,
the invention wasn’t publicly explained, or
they acted in good faith.

What mattered was this:
👉 They went to market before they filed.

The founder lesson:
In the U.S., we are a first-to-file country.

That means:
talking about your innovation before filing can cost you ownership,
waiting to “see if it works” before filing is a legal risk, and
once rights are lost, you don’t get them back later.

This is why I tell founders heading into GTM:
File first.
Then pitch.
Then sell.

Because the fastest way to lose ownership of what you’re building…
…is to talk about it before you protect it.

David Y.’s post is spot on.

Stay tuned for deep dives on B2B sales and other essential founder topics in the amazing seminars Founder Chapel will be launching very soon.

Come join us: https://lnkd.in/eeaefgbD

B2B sales is where most founders flounder.
Not because they’re bad,
but because they’re new.

They’ve never sold to:
- committees
- political buyers
- people protecting their careers

So they default to:
- building more
- tweaking product
- waiting for “traction”

But B2B doesn’t reward patience.
It rewards understanding how buyers manage risk.

Founders should learn B2B sales.
Not to chase deals,
but to command bigger ones.

We’re launching seminars on this (and more!) at Founder Chapel. 
Come join us: https://lnkd.in/eeaefgbD

“SOFTWARE ISN'T PATENTABLE”
 is one of the most persistent and expensive myths in startups.

Because if software wasn’t patentable, Amazon wouldn’t have protected one-click checkout.

Because if software wasn’t patentable, Apple wouldn’t hold patents on core touchscreen gestures and user interface behavior.

Because if software wasn’t patentable, Netflix wouldn’t hold patents covering streaming optimization and recommendation systems.

Because if software wasn’t patentable, Microsoft wouldn’t hold patents on operating system functionality and data processing workflows.

Because if software wasn’t patentable, IBM wouldn’t have one of the largest software patent portfolios in the world.

Software can be patented.

What usually isn’t patentable are abstract ideas or high-level concepts without technical implementation.

If your company’s value lives in how your software works...not just what it does...it’s worth asking whether that innovation can be protected.

Because “it’s just software”
is one of the most costly assumptions founders make.

taplio

The Battle

Brian Berkenstock

Kathryn V.

Followers

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Performance ScoreBrian Berkenstock's LinkedIn Performance

Performance ScoreKathryn V.'s LinkedIn Performance

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Brian Berkenstock

Kathryn V.

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brian Berkenstock's LinkedIn Performance

Performance ScoreKathryn V.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBrian Berkenstock's LinkedIn Performance