I bet $20 you have two problems holding you back…

Problem #1 (Primary Revenue Trigger) 
You’re losing sales because your offer is fuzzy, undifferentiated, or forgettable. 
This is the Language Tax Problem.

Problem #2 (Identity + Demand Trigger) 
You can’t explain what you do in a way people understand, want, or see value. 
This is the Buyability Problem.

Both tie to pricing, sales cycle length, discovery call conversions, inbound leads, and quality of clients.

Clients WANT the transformation you offer. 
But they don’t understand it well enough to buy.

Your expertise hasn’t been translated into clear, distinct, memorable language — language that raises your perceived value and makes buying easier.

That’s where I come in.

I build Signature Language Systems™ that give you the words, structure, and positioning your offer needs to stand out and sell.   

When language works, everything else gets easier.   

Discovery calls shorten.  
Pricing resistance drops.  
Your confidence rebounds.   

And prospects finally say, “I get it — this is exactly what I’ve been looking for.”

Over 30 days we create:

• A clear, distinct offer name and structure that’s simple to explain 
• A premium story that neutralizes price comparisons 
• Signature phrases and taglines that become part of your identity 
• A rollout plan for LinkedIn, discovery calls, and your offer doc

This is not copywriting. 
It’s identity engineering through language, the foundation your marketing and sales depend on.

Proof It Works 
Brian Martinez, a West Coast fitness coach, went from ghosted calls to consistent $500–$1,000 clients in under 30 days.  

He didn’t change his offer. 
He didn’t change his funnel. 
He changed his WORDS.

I’ve written for Fortune 100 executives, physicians, and high-level coaches, but my favorite work is helping smart, ambitious experts finally sound as strong as they actually are.

If your offer is good but your message is fuzzy, send me a DM. 
Let’s make your brilliance clear, distinct, and impossible to ignore.

Brian Berkenstock

Most people don't have a visibility problem. They have a structure problem. 

They’re full of ideas, but those ideas drift. 
From one post to the next. 
From one offer to the next. 

And when ideas drift, so does authority. 

You can’t compound trust with fragmented thinking. And you can’t build a movement from scattered moments. 

This is why pillar thinking matters. 
It’s not a content system. 
It’s a strategic worldview. 

Pillars aren’t about consistency for the algorithm. They’re about coherence for the human. 

Clarity is what gets you seen. But structure is what makes you stay remembered. 

*****

👋 Howdy, I’m BrianB. 
♻️ Repost to help more coaches stop 2nd-guessing their message. 
🔔 Follow Brian Berkenstock for language systems that sell. 
📩 DM “Sticky” if your brilliance needs better packaging.

Sell your offer with confidence | I make it clear, memorable, and easy to buy | Cats can be fuzzy, your offer cannot

Turn Ideas Into Influence

Every coach eventually hits the same wall…
Your message starts feeling “heavier” than your offer.

You built a methodology that works in real life, but not on paper.
Your message can feel bloated even though the offer is elegant.

A Signature Language System solves this by pulling your ideas into a coherent shape:

> A clear, memorable, and distinct offer name
> Labelled steps of the transformation
> Words and phrases that brand you as unique

Don’t let your message drag you down.
When it should be lifting opportunities to you.

You don’t need bigger ideas.
You need a cleaner delivery.

*****							

👋 I’m BrianB.
💡 I build positioning systems to make your offer unforgettable
🎯 Names, frameworks, processes, and taglines people remember
💬 DM me if your brilliance needs better packaging
🐾 My cats and my kids like me!

Squishy. Sleepy. Stiff. 

Out loud I say, “generic.”

But in my head I’m more specific. 

Weak language comes in varieties. 

But one thing remains constant…

Weak language caps how seriously people take you. 

I bet you don’t need a new offer, but you may need a better way to talk about it.

Your work is powerful. Right?
With proven results. 

But your words are still on version 1.0. 

(That’s “oh crap” moment #1.)

This means your words haven’t caught up with your authority. 

When language doesn’t match, people underestimate you. 

When language is vague, people hesitate. 

When language rambles, people assume your process does too. 

(That’s “oh crap” moment #2.)

Our message has to function like a clean pane of glass — letting our value shine through without distortion. 

A Signature Language System builds a message to end the resistance you didn’t know you were causing.

*****							

👋 I’m BrianB.
💡 I build positioning systems to make your offer unforgettable
🎯 Names, frameworks, processes, and taglines people remember
💬 DM me if your brilliance needs better packaging
🐾 My cats and my kids like me!

Your world-class expertise is being killed by a "C-“ name.

You’ve built a cool offer, but the title sounds generic.

A poorly named offer leaks identity AND credibility at the same time. 

You feel it. It just sounds wrong...

Too corporate. Too generic. Too "trying too hard."

It’s a failure to translate authority into into language that aligns with your identity.

The right name reflects who we are and signals our expertise to the folks who need us most.

That's what the Signature Language System™ addresses. 

And relief comes from no longer sabotaging strong work with weak language.

*****							

👋 I’m BrianB.
💡 I build positioning systems to make your offer unforgettable
🎯 Names, frameworks, processes, and taglines people remember
💬 DM me if your brilliance needs better packaging
🐾 My cats and my kids like me!

Your Offer Sounds Like a Bad Wig Looks

Become a LinkedIn authority in 4 months.

Scaling Authority is a 4-month, high-touch cohort for independents who want to command attention, earn respect, and attract opportunities through the strength of their identity, thinking, and public expression.

Created by Sandra Macele, supported by a cast of mentors, and delivered to a curated peer cohort, you’ll build the mindset, skillset, and systems of a leader — and a body of work that proves it.

This cohort is design with a strong emphasis on human connection, community, and practical creation.

https://lnkd.in/em8YjtKB

Most prospects don’t reject your offer. They just don’t remember it.

Some people talk about positioning like it’s a slogan problem. 
As if clever phrasing could justify a vague offer. 

But language isn’t frosting. 
It’s not a thing you “add” once you figure out your niche. 

Language is positioning. And most of what’s out there is mimicry. 

Dressed-up phrases like: "I empower leaders to unlock their potential." Or "Helping changemakers do more good." (Which may sound noble, but tells me nothing.) 

Others hide behind generic titles because nothing has ever quite fit.

Here’s my truth bomb... 
If your words don’t feel like YOU, they won’t stick to THEM. 

Positioning isn’t what we say about ourselves. 

It’s what gets repeated when we’re not around. 

*****

👋 Howdy, I’m BrianB. 
♻️ Repost to help more coaches stop 2nd-guessing their message. 
🔔 Follow Brian Berkenstock for language systems that sell. 
📩 DM “Sticky” if your brilliance needs better packaging.

What Real Brand Differentiation Sounds Like

Every unclear explanation of your work leaks opportunity.

“What do you do?” is a question I get a lot…

At one time my answer was sloppy and meandering. Something about 
“branding, positioning, messaging.”

I needed something simpler, especially for folks who don’t know LinkedIn.

Heres where I landed…

“I help businesses make what they sell clear, memorable, and distinct so they win more sales without extra work — because the right words do the heavy lifting.”

It hits several key notes:

> “Clear, memorable, and distinct” captures my value prop.
> “Win more sales” is the big outcome we all desire.
> “Without extra work” hits a universal pain point.
> “Because the right words do the heavy lifting” explains the perk.

If you struggle to explain what you do this is your reminder…

Clarity isn’t always found in more words, but in the right ones.

*****							

👋 I’m BrianB.
💡 I build positioning systems to make your offer unforgettable
🎯 Names, frameworks, processes, and taglines people remember
💬 DM me if your brilliance needs better packaging
🐾 My cats and my kids like me!

If your message changes depending on who’s asking… that’s costing you clients.

Your offer should be easy to repeat.
Your language easy to remember.
Your explanation shouldn’t depend on mood, energy, or how coffee intake.

I have one spot open for the Signature Language System, a 30-day process where I clarify, name, and package your offer into messaging you can use everywhere.

If you want...

> a named offer 
> a crisp, confident explanation
> a distinct identity for your offer
> and language that positions you above every “me too” coach in your niche

DM me “clarity” and I’ll send the details.

*****							

👋 I’m BrianB.
💡 I build positioning systems to make your offer unforgettable
🎯 Names, frameworks, processes, and taglines people remember
💬 DM me if your brilliance needs better packaging
🐾 My cats and my kids like me!

Does your pitch pass the bartender test?

If we can’t answer “What do you do?” in one breath, we lose.

Not because we don’t know, the answer, of course, but because we take the scenic route to get to the point.

I know many coaches and consultants who feel this way.

If that’s you, say “same.”
I’m collecting a few examples for something I’m building.

*****							

👋 I’m BrianB.
💡 I build positioning systems to make your offer unforgettable
🎯 Names, frameworks, processes, and taglines people remember
💬 DM me if your brilliance needs better packaging
🐾 My cats and my kids like me!

Explorer, MD, PhD | Physician, Scientist, Clinical Informatics, DEI Health, Strategic Advisor, VP Inclusivity, Board Member

(1) Clinical Research, Clinical Informatics, Critical Care, and Oxford comma

This is not medical, legal, or financial advice / All responsibility disclaimed / Connect at your own risk

I have fought a million wars. Do you think I crave one more "battle" with a child ?

(2) If you have no capacity for cognitive dissonance leave now, I am grumpy

Visionary inspirational accomplished innovative strategic thought leader

Or preferred inferiority complex bullshit

(3) This is social media, no "business" or "professional" pretense

Also a crappy jobs platform

No sales "discovery" calls

Don't take yourself too serious, you're not that special

If you don't understand, we won't get along

(4) I am at the 30k connection cap

I Follow everyone back unless you disable

I always keep *some* space open

I Reply if I Pend or Reject you...

Please just be reasonable

I hate audio messages

No Dr. Doctor please

(5) Emphasis on the difficult and/or important stuff, I have developed and *implemented* technology to augment *human* workflow, and *enjoyed* it. Mostly in the critical-intensive care unit (ICU) and general hospital-wide environments, but potential applications are broad, healthcare & beyond

(6) At least by formal academic background, not a program coordinator, project specialist, operations manager, communication supervisor, IT technician, or HR administrator. Not an engineer or acolyte of data science, yet my training also intersects these fields

I enjoy talent scouting. Not marketing, advertising, sales, branding, recruiter, news media, insurance agent, or pharmaceutical rep. Not Chairman, founder, CEO, CMIO, chief executive, or content creator

Curious to explore economics, finance & administration, from financial management to business intelligence, corporate law, PE/VC private equity, venture capital, angel investment, entrepreneur banking, logistics, non-military, supply chain

MedTech-FinTech-InfoSec-DevOps ? As for NLP natural, CV computer vision, VR virtual, AR augmented, MR merged/mixed, XR enhanced reality, ML machine, AI artificial, no faux quantum AI/ML, f-QAIML ⸮

(7) I enjoy manual labor, but fancy is preferred here

Not a social media influencer, don't do "cute", and don't like emojis, hashtags, or most jokes

Tech experience, prefer technology-free ocean, desert, & wilderness. Interested in the meaningful (meaningful things) only, please message if some serious thoughts, eg world peace

Ask about 25+ years of combat sports experience from martial arts to wrestling and grappling

Thanks for reading & hopefully learning about me ~ Andrew

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