I bet $20 you have two problems holding you back…

Problem #1 (Primary Revenue Trigger) 
You’re losing sales because your offer is fuzzy, undifferentiated, or forgettable. 
This is the Language Tax Problem.

Problem #2 (Identity + Demand Trigger) 
You can’t explain what you do in a way people understand, want, or see value. 
This is the Buyability Problem.

Both tie to pricing, sales cycle length, discovery call conversions, inbound leads, and quality of clients.

Clients WANT the transformation you offer. 
But they don’t understand it well enough to buy.

Your expertise hasn’t been translated into clear, distinct, memorable language — language that raises your perceived value and makes buying easier.

That’s where I come in.

I build Signature Language Systems™ that give you the words, structure, and positioning your offer needs to stand out and sell.   

When language works, everything else gets easier.   

Discovery calls shorten.  
Pricing resistance drops.  
Your confidence rebounds.   

And prospects finally say, “I get it — this is exactly what I’ve been looking for.”

Over 30 days we create:

• A clear, distinct offer name and structure that’s simple to explain 
• A premium story that neutralizes price comparisons 
• Signature phrases and taglines that become part of your identity 
• A rollout plan for LinkedIn, discovery calls, and your offer doc

This is not copywriting. 
It’s identity engineering through language, the foundation your marketing and sales depend on.

Proof It Works 
Brian Martinez, a West Coast fitness coach, went from ghosted calls to consistent $500–$1,000 clients in under 30 days.  

He didn’t change his offer. 
He didn’t change his funnel. 
He changed his WORDS.

I’ve written for Fortune 100 executives, physicians, and high-level coaches, but my favorite work is helping smart, ambitious experts finally sound as strong as they actually are.

If your offer is good but your message is fuzzy, send me a DM. 
Let’s make your brilliance clear, distinct, and impossible to ignore.

Brian Berkenstock

Most people don't have a visibility problem. They have a structure problem. 

They’re full of ideas, but those ideas drift. 
From one post to the next. 
From one offer to the next. 

And when ideas drift, so does authority. 

You can’t compound trust with fragmented thinking. And you can’t build a movement from scattered moments. 

This is why pillar thinking matters. 
It’s not a content system. 
It’s a strategic worldview. 

Pillars aren’t about consistency for the algorithm. They’re about coherence for the human. 

Clarity is what gets you seen. But structure is what makes you stay remembered. 

*****

👋 Howdy, I’m BrianB. 
♻️ Repost to help more coaches stop 2nd-guessing their message. 
🔔 Follow Brian Berkenstock for language systems that sell. 
📩 DM “Sticky” if your brilliance needs better packaging.

Sell your offer with confidence | I make it clear, memorable, and easy to buy | Cats can be fuzzy, your offer cannot

Turn Ideas Into Influence

Every coach eventually hits the same wall…
Your message starts feeling “heavier” than your offer.

You built a methodology that works in real life, but not on paper.
Your message can feel bloated even though the offer is elegant.

A Signature Language System solves this by pulling your ideas into a coherent shape:

> A clear, memorable, and distinct offer name
> Labelled steps of the transformation
> Words and phrases that brand you as unique

Don’t let your message drag you down.
When it should be lifting opportunities to you.

You don’t need bigger ideas.
You need a cleaner delivery.

*****							

👋 I’m BrianB.
💡 I build positioning systems to make your offer unforgettable
🎯 Names, frameworks, processes, and taglines people remember
💬 DM me if your brilliance needs better packaging
🐾 My cats and my kids like me!

Squishy. Sleepy. Stiff. 

Out loud I say, “generic.”

But in my head I’m more specific. 

Weak language comes in varieties. 

But one thing remains constant…

Weak language caps how seriously people take you. 

I bet you don’t need a new offer, but you may need a better way to talk about it.

Your work is powerful. Right?
With proven results. 

But your words are still on version 1.0. 

(That’s “oh crap” moment #1.)

This means your words haven’t caught up with your authority. 

When language doesn’t match, people underestimate you. 

When language is vague, people hesitate. 

When language rambles, people assume your process does too. 

(That’s “oh crap” moment #2.)

Our message has to function like a clean pane of glass — letting our value shine through without distortion. 

A Signature Language System builds a message to end the resistance you didn’t know you were causing.

*****							

👋 I’m BrianB.
💡 I build positioning systems to make your offer unforgettable
🎯 Names, frameworks, processes, and taglines people remember
💬 DM me if your brilliance needs better packaging
🐾 My cats and my kids like me!

Your world-class expertise is being killed by a "C-“ name.

You’ve built a cool offer, but the title sounds generic.

A poorly named offer leaks identity AND credibility at the same time. 

You feel it. It just sounds wrong...

Too corporate. Too generic. Too "trying too hard."

It’s a failure to translate authority into into language that aligns with your identity.

The right name reflects who we are and signals our expertise to the folks who need us most.

That's what the Signature Language System™ addresses. 

And relief comes from no longer sabotaging strong work with weak language.

*****							

👋 I’m BrianB.
💡 I build positioning systems to make your offer unforgettable
🎯 Names, frameworks, processes, and taglines people remember
💬 DM me if your brilliance needs better packaging
🐾 My cats and my kids like me!

Your Offer Sounds Like a Bad Wig Looks

Become a LinkedIn authority in 4 months.

Scaling Authority is a 4-month, high-touch cohort for independents who want to command attention, earn respect, and attract opportunities through the strength of their identity, thinking, and public expression.

Created by Sandra Macele, supported by a cast of mentors, and delivered to a curated peer cohort, you’ll build the mindset, skillset, and systems of a leader — and a body of work that proves it.

This cohort is design with a strong emphasis on human connection, community, and practical creation.

https://lnkd.in/em8YjtKB

Most prospects don’t reject your offer. They just don’t remember it.

Some people talk about positioning like it’s a slogan problem. 
As if clever phrasing could justify a vague offer. 

But language isn’t frosting. 
It’s not a thing you “add” once you figure out your niche. 

Language is positioning. And most of what’s out there is mimicry. 

Dressed-up phrases like: "I empower leaders to unlock their potential." Or "Helping changemakers do more good." (Which may sound noble, but tells me nothing.) 

Others hide behind generic titles because nothing has ever quite fit.

Here’s my truth bomb... 
If your words don’t feel like YOU, they won’t stick to THEM. 

Positioning isn’t what we say about ourselves. 

It’s what gets repeated when we’re not around. 

*****

👋 Howdy, I’m BrianB. 
♻️ Repost to help more coaches stop 2nd-guessing their message. 
🔔 Follow Brian Berkenstock for language systems that sell. 
📩 DM “Sticky” if your brilliance needs better packaging.

What Real Brand Differentiation Sounds Like

Every unclear explanation of your work leaks opportunity.

“What do you do?” is a question I get a lot…

At one time my answer was sloppy and meandering. Something about 
“branding, positioning, messaging.”

I needed something simpler, especially for folks who don’t know LinkedIn.

Heres where I landed…

“I help businesses make what they sell clear, memorable, and distinct so they win more sales without extra work — because the right words do the heavy lifting.”

It hits several key notes:

> “Clear, memorable, and distinct” captures my value prop.
> “Win more sales” is the big outcome we all desire.
> “Without extra work” hits a universal pain point.
> “Because the right words do the heavy lifting” explains the perk.

If you struggle to explain what you do this is your reminder…

Clarity isn’t always found in more words, but in the right ones.

*****							

👋 I’m BrianB.
💡 I build positioning systems to make your offer unforgettable
🎯 Names, frameworks, processes, and taglines people remember
💬 DM me if your brilliance needs better packaging
🐾 My cats and my kids like me!

If your message changes depending on who’s asking… that’s costing you clients.

Your offer should be easy to repeat.
Your language easy to remember.
Your explanation shouldn’t depend on mood, energy, or how coffee intake.

I have one spot open for the Signature Language System, a 30-day process where I clarify, name, and package your offer into messaging you can use everywhere.

If you want...

> a named offer 
> a crisp, confident explanation
> a distinct identity for your offer
> and language that positions you above every “me too” coach in your niche

DM me “clarity” and I’ll send the details.

*****							

👋 I’m BrianB.
💡 I build positioning systems to make your offer unforgettable
🎯 Names, frameworks, processes, and taglines people remember
💬 DM me if your brilliance needs better packaging
🐾 My cats and my kids like me!

Does your pitch pass the bartender test?

If we can’t answer “What do you do?” in one breath, we lose.

Not because we don’t know, the answer, of course, but because we take the scenic route to get to the point.

I know many coaches and consultants who feel this way.

If that’s you, say “same.”
I’m collecting a few examples for something I’m building.

*****							

👋 I’m BrianB.
💡 I build positioning systems to make your offer unforgettable
🎯 Names, frameworks, processes, and taglines people remember
💬 DM me if your brilliance needs better packaging
🐾 My cats and my kids like me!

Are looking for boosting the adoption of your ag solutions and have more engagement?

Are you afraid of not understanding users’ needs accurately?
Are you lacking of practical agricultural expertise in your team and adding ineffective product features in your solutions? 

Then, you are in the right place!

Send me a dm!

Diletta Iorio

Want to sharpen your product positioning?
Join me on Wed 14th Jan, 5.30 PM CEST, 11.30 AM EST 
at iGrow Network, for a session built for AgTech founders 
and business developers who are ready 
to make their solutions truly stand out.

This session is called Product Positioning: Fundamentals,
and it's designed for those of you 
who want to strengthen how you position your product
and understand what truly resonates in this market.

Here's what we'll cover together:

How to define your competitive alternatives
and identify what truly makes your solution unique.

How to craft a compelling value narrative
that resonates with farmers, partners, and industry buyers.

Go-to-market implications of strong positioning - 
because positioning isn't just messaging,
it shapes your entire strategy.

Real AgTech examples and practical exercises
to make the concepts immediately actionable.

This will be an open, practical session.
Come as you are, bring your product, 
your questions, and your experiences.
Maybe a coffee or a drink too.

Why I'm hosting this:
Because strong positioning is the foundation
of every successful market entry and growth strategy.
I've seen too many brilliant AgTech solutions
struggle to gain traction - not because they lack value,
but because that value isn't clearly communicated
to the right audience in the right way.

This session is about changing that.
It's about giving you the tools to articulate
what makes your solution different,
and why it matters.

How to join:
Access is available through iGrow Network Pro.
Join Pro with a 30-day free trial
to receive access instantly.

Link in the comments.

#agtech #productpositioning #gtm

Harry Duran 🎤  Sepehr Achard  Herbert H. Kliegerman Thea-Isabella Otto

Diletta Di Iorio

Your Market-entry & growth partner for agri corp & scale-ups expanding into Italy & Germany and Spain — helping you secure B2B deals, EU projects, and lasting customer success.

I don't ask about features first, I ask about pain.

Most agtech companies pitch me 
with specs, dashboards, and capabilities.

But none of that matters 
if I don't know what problem you're solving,
and for whom.

Here's the truth:

Farmers, agronomists, and buyers 
don't care about your tech stack.

They care about what's costing them money,
stealing their sleep, 
and threatening their operation.

When you know their pain better than they do,
3 things happen:

1. They sell themselves on your solution
2. They trust you immediately
3. Price becomes secondary

Features are commodities.
Deep understanding of pain is not.

If you can't articulate the exact cost 
of the problem you solve,
in euros, hours, or sleepless nights,
you don't have a GTM strategy.
You have a guess.

I've watched companies with brilliant tech 
burn cash,not because the product failed,
but because they never quantified 
the pain they eliminate.

Know their pain.
Speak to it relentlessly.

That's how you don't just enter a market,
you dominate it.

Does your pitch start with their pain or your product?

I've reviewed hundreds of AgTech ICPs,
and most miss the mark completely.

They focus on demographics and firmographics.
Job titles. Company size. Revenue brackets.

But that's not what drives purchasing decisions in agriculture.

Here's what actually matters:

Context over demographics

Stop asking "Who is the buyer?"
Start asking "What system are they operating in?"

Because a wheat farmer in Brandenburg
faces different challenges than one in Andalucía.

Same crop. Different reality.

✔ ️ Geography shapes everything: climate, soil, water access
✔ ️ Existing farm systems dictate integration complexity
✔ ️ Regulations vary wildly between regions

Trigger moments reveal urgency

Generic personas can't tell you
why someone searches for solutions *now*.

What I look for instead:
- Subsidy windows opening briefly
- Failed harvest creating immediate pain
- Labor shortages demanding automation
- Regulatory deadlines forcing compliance

Timing beats targeting every time.

Current workarounds show real pain

Forget theoretical pain points.
Look at what they're actually doing today:

Excel spreadsheets for field records.
WhatsApp groups for pest alerts.
Paper notebooks in the tractor.
Dealer advice as the only data source.

These workarounds reveal where solutions must fit.

Buyer versus user changes everything

The farm manager feels the pain daily.
The owner controls the budget.
The agronomist influences the decision.

Pain owner ≠ decision maker.

Your pitch must address both.

Risk profile determines adoption speed

Some farmers experiment eagerly.
Others need proof from three neighbors first.

Digital readiness varies enormously.

🔥 My Takeaway

Personas oversimplify agriculture.
Context, triggers, and workarounds
reveal who actually buys and why.

Agree?

Need market entry strategy
that understands real AgTech buyers?
Let's talk.

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Brian Berkenstock

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The Battle

Brian Berkenstock

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brian Berkenstock's LinkedIn Performance

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