PHINIA

Global Commodity Manager IT Software & Software Services

LBR Innovations, LLC

Advisor

• Strategic Investments in Tech and AI: Achieved a 22% ROI across 12+ companies through targeted investments in emerging tech, AI, and innovation-driven start-ups.
• Increased Portfolio Value through Market Forecasting: Conducted market analysis and trend forecasting, enhancing portfolio value by 25% with data-backed insights into high-growth sectors.
• Lifecycle Analysis for Enhanced Returns: Applied lifecycle analysis and reporting to optimize start-up investments, leading to a 25% increase in ROI for technology and digital media ventures.

Investor (Tech, AI, Innovation)

• Boosted Engagement through SEO and Optimization: Increased website traffic and social media engagement by 50% by optimizing 300+ web pages and 12 profiles, leveraging SEO and audience-focused content.
• Delivered High-Quality Content with High Satisfaction: Produced 35+ premium articles and blogs with a 96% client satisfaction rate, increasing repeat business by 15%.
• Refined Content Strategy with Data-Driven Insights: Analyzed performance metrics to optimize content strategies, enhancing user engagement and conversion rates while providing actionable client recommendations.

Digital Copywriter/Ghostwriter

Undisclosed

• Optimized Global IT Vendor Management: Spearheaded vendor management initiatives, achieving a 15% cost reduction through strategic contract consolidation and partnership alignment.
• Enhanced Software Procurement Efficiency: Overhauled procurement processes, aligning strategies with organizational goals to achieve a 20% faster procurement cycle.
• Managed SaaS Budgets and Forecasting: Led SaaS expenditure management with accurate forecasting and financial analysis, reducing overall spending by 10%.

Program Manager, Technology Sourcing

Out of Ink, Inc.

• Led strategic planning initiatives that drove the development of secure, high-performance Web3 components, optimizing team performance and resource allocation.
• Directed annual budgeting, reducing expenses by 10% through strategic cost management and optimized resource allocation.
• Conducted comprehensive program analyses, leading to a 12% overall efficiency and productivity increase.
• Managed developing and deploying innovative Web3 components, ensuring project milestones were met and quality standards upheld.
• Cultivated a collaborative team environment, promoting innovative solutions and continuous improvement.
• Identified key areas for operational improvements, streamlining processes, and leveraging data-driven insights to support strategic decision-making.

Co-Founder and Vice President

tribeOS

Coordinated $60 Million in LOIs: Orchestrated the successful coordination of Letters of Intent (LOIs) totaling $60 million at a major web3 event, significantly enhancing the company's growth trajectory and market presence.
Led Cross-Functional Agile Teams: Led multiple cross-functional teams using Agile and Scrum methodologies to develop cutting-edge advertising tools. This initiative resulted in a 20% increase in user engagement and a revenue increase exceeding 10%.
Developed and Executed Project Plans: Crafted detailed plans incorporating stringent timelines and milestones, reducing project turnaround time by 20%. Achieved a 95% on-time delivery rate, ensuring consistent project success and client satisfaction.
Enhanced Stakeholder Communication: Established robust communication channels with stakeholders, ensuring transparency and alignment throughout project lifecycles. Conducted regular updates and progress reports to maintain stakeholder engagement and trust.
Optimized Resource Allocation: Strategically managed resources to optimize project outcomes, ensuring efficient use of budget and personnel while maintaining high quality and performance standards.

Project Manager, PMO

Investor Relations Support

General Motors

Optimized Multi-Million Dollar Contracts: Successfully optimized contracts with SAS and ETL tools, resulting in a 20% reduction in purchasing costs. Utilized advanced strategic sourcing techniques and negotiation skills to secure highly favorable terms and conditions.
Executed 60+ Cross-Functional Projects: Spearheaded the execution of over 60 cross-functional projects, consistently meeting designated timelines and delivering profitable outcomes. Implemented effective project management methodologies to ensure seamless coordination and successful delivery.
Revitalized Ongoing Contracts: Revitalized existing contracts, achieving a 10%-15% reduction in supplier costs through targeted renegotiation and strategic supplier management. Enhanced supplier diversity, expanding the company’s vendor base and improving procurement processes.
Strategic Supplier Relationship Management: Fostered strong relationships with key suppliers, ensuring long-term collaboration and favorable contract terms. Regularly reviewed supplier performance to identify opportunities for further cost savings and process improvements.
Implemented Cost Optimization Strategies: Developed and implemented cost optimization strategies that resulted in significant savings and enhanced the overall efficiency of the purchasing process. Monitored market trends to make informed purchasing decisions.

Purchasing Project Manager

Achieved 95% User Adoption Rate: Delivered SAP training to 300-1000 users per plant, achieving a 95% adoption rate through tailored and comprehensive training programs.
Enhanced System Performance by 15%: Led SAP landscape management and upgrades, increasing system performance by 15% and decreasing downtime by 20% through strategic optimizations.
Boosted Process Efficiency by 30%: Developed GM SAP procedure documents that boosted process efficiency by 30% and reduced process errors by 50%.
Led Cross-Functional Training Sessions: Organized and conducted cross-functional training sessions and workshops, ensuring thorough understanding and effective use of SAP tools across departments.
Customized Training Materials: Created and tailored training materials, including detailed manuals and guides, to meet the organization's specific needs and enhance user engagement and retention.
Monitored and Evaluated Training Effectiveness: Implemented continuous assessment and feedback mechanisms to refine training programs, ensuring high user competence and satisfaction sustained.

Project Manager: SAP Training & Facilitator

Unicorn Exchange Co

Operations and Content Manager

Ally Financial Inc.

Information Security Analyst

Utilizing data-driven strategies, I specialize in empowering entrepreneurs and solopreneurs to build wealth and achieve financial freedom.

Brian Robertson, MBA

Marketing Video Producer | Filmmaker Entrepreneur | I Produce Videos that Drive Business Growth

Attention: DTC brand owner, growth director, performance marketer.

The #1 reason you’re here:
Profitably scale your brand.

It’s that simple.

You want lower CAC, fatter margins, and growth you can predict, right?

We help you scale profitably.

With our 60-Day CAC-Breaker Sprint and hands-on creative team, together we:

- Slash blended Meta CAC by up to 20% in 60 days
- Install a full-funnel creative engine that feeds fresh ads every month
- Turn ad accounts into profit centers instead of money pits

You might be thinking…
1. We already have a creative team
Totally fine - most of our clients do. We don’t replace them; we augment them. Think of us as the high-performance extension that keeps the creative pipeline full and tested without burning out your team.

2. We’ve tried agencies before - they didn’t work
That’s exactly why we built Ads4scale differently. We don’t rely on guesswork - we build from $100M+ worth of creative test data and proven hooks that work on ad platforms now.

3. What if the ads don’t perform?
That’s on us - we guarantee a winner within 60 days or we work for free until we deliver. You’re never left holding the bag.

A snapshot of wins we’ve engineered:
- x2.5 revenue for a novelty DTC brand
- $649,487.69 in sales revenue for toy brand
- $900K+ in profit for ecom brand owner who exited
- Helped DTC brand securing 100K+ investment on Shark Tank 

What you get inside the Sprint:
- Full content audit
- Ad creative strategy
- Brand/UGC hybrid system
- Monthly Ad Batch
- Additional asset delivery
- 1 Monthly Strategy Call
- Expert marketing support
- Weekly reports

Ready to get winning ads consistently?

DM me the word “Scale” to see if one of the remaining Sprint seats fits your brand.

Vlad Alexander

The business book that actually made me the most money...

Has nothing to do with ads.
Or funnels.
Or copywriting.

It’s called "The Ideal Executive" by Ichak Adizes.

And honestly, it saved my sanity more than it padded my wallet (though it definitely did both).

Because for the longest time, I couldn't figure out why I’d butt heads with certain partners or why my ideas would get shot down by operational questions.

I thought they were just being difficult.
I thought they just "didn't get it."
Turns out, they were just being "A's" (Administrators) and I was being an "E" (Entrepreneur).

The book breaks it down so simply that it hurts:
You have Producers, Administrators, Entrepreneurs, and Integrators - each requires a unique approach.

When you understand your own style and read the people in the room - you are heard and things get done.

But, here is the hard truth that Adizes lets you in on:

You suck at at least two of them.
And that is okay.
Actually, it’s necessary.

Because the "Ideal Executive" who is perfect at all four doesn't exist.
It’s a unicorn.

Once you realize that your partner asking about the spreadsheet isn't killing your vibe, but actually protecting your profit... The game changes.

You stop fighting the friction and you start using it to print money.
If you run a brand or manage a team, go read it.

Understanding who you are (and more importantly, who you aren't) is the highest ROI activity you can do.

Helping DTC brands engineer converting sales funnels powered by performance ad creatives

Vlad Alexander with Ads4scale (AzonVidz Media) helps DTC brand reduce customer acquisition cost through a performance marketing ad creative strategy with high-converting UGC ads, direct response ads and premium ad creatives on Meta, Facebook and Instagram, Shopify, Amazon and TikTok Shop.

If there's one thing 20 years of weightlifting have taught me about growing a brand, it’s this:

You look ridiculous if you only train the muscles you can see.

We all know "that guy" in the gym.
He has a massive chest. Huge arms.
But he has chicken legs because he skips squats every single week.

Most marketing departments look exactly like him.

I see brands with a massive "Email Marketing" muscle.
They rely on it. They flex it constantly.
They hammer their list with 5 campaigns a week because it’s their strongest asset.

But in bodybuilding, that’s called "overtraining."
And in business, it’s called burning out your LTV.

If you keep bench pressing your Email list while your "Creative Strategy" muscle is atrophied... Eventually, something is going to snap.

You can't hold up a massive business on skinny legs.
To grow truly big, you need symmetry.

So, start working on the areas that make you uncomfortable, but you know you need to grow in.

Be honest with me...

Which muscle is your marketing department skipping right now? 👇

Vlad Alexander with Ads4scale (AzonVidz Media) helps DTC brand reduce customer acquisition cost through a performance marketing ad creative strategy with high-converting UGC ads, direct response ads and premium ad creatives on Meta, Facebook and Instagram, Shopify, Amazon and TikTok Shop. A Gold's Gym selfie.

So you launch an ad campaign that is "elevated."
Cinematic product shots and music. And then you burn $10,000 and get zero sales.

Here is the truth:
Porsche isn't introducing themselves to the world.
But you are.

They are running "Brand Awareness."
You need to run "Direct Response."

They are reminding people they exist.
You are trying to convince people you matter.

If you copy the playbook of a billion-dollar legacy brand when you are a $1M startup...

You don't look premium.
You just look invisible.

Stop trying to be "cool."
Start being clear.

If you also like Porsche hit the 👍🏻

Vlad Alexander with Ads4scale (AzonVidz Media) helps DTC brand reduce customer acquisition cost through a performance marketing ad creative strategy with high-converting UGC ads, direct response ads and premium ad creatives on Meta, Facebook and Instagram, Shopify, Amazon and TikTok Shop. A Porsche Cayenne steering wheel.

Are you getting tired of the "Which Ad Format is the Best?" debate.

You hear: “UGC is dead! You need polished ads."
Then: “No, AI video is the future! You don't need creators."
But then: “Actually, raw iPhone footage is the only thing that converts."

Just stop listening to all the noise.

It’s like arguing whether a hammer is better than a screwdriver.
Well, it depends on what you are trying to build, doesn't it?

Here is the truth that the gurus won't tell you because it's not sexy:
They are all just tools. (The ad formats, not gurus…)

A highly produced brand video builds trust.
A scrappy UGC video builds relatability.
An AI video builds scale and speed.

We use all of them at my agency, because we aren't married to a format, we are married to the result.

The magic isn't in the tool itself.
The magic is in reading the data after you use the tool.
Did the polished ad get a high CTR but low conversion? (Great hook, bad offer).
Did the UGC ad get tons of shares but zero clicks? (Great entertainment, bad sales pitch).

The "best" creative is the one that deposits cash into the bank account.

Vlad Alexander with Ads4scale (AzonVidz Media) helps DTC brand reduce customer acquisition cost through a performance marketing ad creative strategy with high-converting UGC ads, direct response ads and premium ad creatives on Meta, Facebook and Instagram, Shopify, Amazon and TikTok Shop. Vlad is speaking at a marketing event in Los Angeles, California.

Founders may freak out when someone trashes their product in the ad comments. They want to delete it. Hide it. Ban the user - Don’t!

First of all, the algorithm doesn't know it's an insult.
It just sees "Engagement."

So that angry comment actually made your CPM cheaper. Thanks, hater.
But more importantly? That comment is free consulting.

If ten people say your product looks "flimsy," you don't have a troll problem.
You have a messaging problem.

Maybe your video didn't show the build quality.
Maybe your copy was too vague.
Maybe your product actually needs a tweak.

We had a client whose comments were full of people asking "why is this $50?"
Instead of hiding them, we made a new ad explaining the cost of raw materials.

It became their top performer.

Stop trying to curate a "perfect" comment section.
Listen to the noise and use it to fix your signal.

Your haters are your best copywriters.

taplio

The Battle

Brian Robertson, MBA

Vlad Alexander

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taplio

The Battle

Brian Robertson, MBA

Vlad Alexander

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Vlad Alexander's LinkedIn Performance

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