Skaled Consulting

Specializing in guiding B2B customers through the adoption of AI tools to automate small processes and enhance operational efficiency. To date, hundreds of sales professionals have purchased access to our sales prompt library, our custom GPTs, and I have consulted numerous companies on building their own AI strategy and creating customized solutions.

AI Strategist

My goal is to make you a magnet for new clients on LinkedIn.

I help you attract new connections by telling your stories, amplifying your unique identity, and providing value daily on LinkedIn.

LinkedIn is an extension of your outbound strategy and a platform to build a digital rapport with buyers organically and reach the 100 million professionals who visit the site every day.

True LinkedIn sales strategy for business is the act of generating impact through meaningful dialogue with buyers and connecting you to a network of potential business. 

Our LinkedIn and Digital Presence services include strategy, content, activation, and audience development for sales teams and executives.

Digital Strategist

The Daily AI Show

In June of 2023, I put a post out in The AI Exchange's Slack community.  I said I wanted to start a live weekday AI show.  Not weekly or every once in a while.  I wanted to do a show every weekday because I saw the potential for bringing AI knowledge to busy professionals who wanted to understand how to use AI in their business practices, but didn't have tons of time to devote to learning everything.  

Cut to today, we have now gone live over 400 times, we have grown our YouTube channel to over 2700 subscribers and had similar success on Spotify, Apple Podcasts, and even a bit on TikTok.

The Daily AI Show continues to grow rapidly and it has become a welcomed part of my days. I feel incredibly lucky to have 45 minutes daily to hang out and learn alongside our wonderful co-hosts. 

There is no master plan here. Our simple goal on August 7th, 2023 was to simply keep showing up.  We felt if we were consistent, the rest would work itself out. 

And that is exactly the path we are on.

Founder/Co-Host

Commission for Nurse Reimbursement

The Commission for Nursing Reimbursement launched in response to the nationwide concerns of nursing staffing shortages and will be working to change the way that Medicare reimburses health care systems for the valuable care that nurses do.



The Commission aims to evaluate, review and make recommendations to the Center for Medicare and Medicaid Services on how to improve the current model of payment for nursing services within the hospitals and others.



The Commission will be working alongside nursing organizations and partnering with healthcare groups across the nation to propose a solution to Congress that takes into account the needs of the more than 5 million nurses in America today and seeks to reduce the high cost of quality healthcare.

Volunteer for the Commission

The AI Exchange

The AI Exchange is the premier resource for business and product leaders who are adopting AI.

I worked as the Course Leader for Prompting for AI Ops.

Duties included managing the cohort's private Slack channel, answering student questions, and running the weekly master sessions live.

Prompting For AI Ops - Course Leader

Synthesis

Synthesis was designed to cultivate student voice, strategic thinking, and collaborative problem solving. I was a teacher for several one-hour online enrichment programs that brought students together from around the world. We focused on making sense of the complexity of Synthesis' original games and simulations.  I taught over 100 hours during my time with Synthesis and worked with over 50 children from around the world.

Teacher

STATE OF FLORIDA DEPARTMENT OF HEALTH

It was my honor to be chosen to run my county's two vaccine sites during Covid 19.  As a site manger, I oversaw the distribution of 45,000 vaccines safely administered to residents.  I lead a team of 45 paid workers and 15 national guard soldiers on a daily basis to ensure the safety of both the residents and the vaccine vials. I'm proud to say over 99% of all drawn doses made it into a waiting arm.  Both sites were mobile deployments with one operating out of a closed Sears Auto Center and the other on campus at St. Leo University.

Site Manager for Pasco County Vaccine Distribution

SME Solutions Group, Inc.

In my role at SME, I had the pleasure of working with organizations that want to turn their data into their biggest resource and influence on ROI. 

At the core of my job was the opportunity to build SME's digital presence.  This includes:
*SEO research and implementation
*Website creation and maintenance
*Content research and creation
*Video Production
*Social Media management
*Brand strategy

*Produced over 300 professional videos for LinkedIn that helped generate new leads and increase overall brand awareness.  Followers increased 3x. 
*Developed digital strategy based on keywords, ideal client research, and sales.
*Overhauled outdated website. Page load speed dropped to 2 seconds, bounce rate dropped by 50%, and monthly active users increased by 10x

Nutrition WOD

It was an amazing experience personally helping thousands of athletes around the world perfect their nutrition.  I accomplished this by collecting data on each athlete and then providing custom nutrition plans that catered to his/her unique needs.  Of the over 5000 nutrition plans we created, no two were identical.  

This unique data driven take on nutrition helped everyone from weekend warriors to the Fittest Woman on Earth achieve personal records in the sport of CrossFit. 

In this role, I created an online nutrition training center with over 40 videos that taught athletes how to eat for performance.  Performing constant data analysis allowed me make fast improvements based on our athlete's feedback.

Owner

The Ad Strategist

I loved the opportunity to take my data analysis skills and help online companies run successful Facebook ad campaigns.  

By creating custom filters and narrowing in on what truly affected ROI, I was able to help several clients achieve 5X ROI on their campaigns.  

This position gave me the opportunity to work closely with constantly changing data sets.  By setting up workflows and key metrics, I successfully managed multiple accounts at one time.

Facebook Ads Consultant

U R CrossFit

I opened U R CrossFit, a brick and mortar functional fitness facility, in 2011. At the time, CrossFit was relatively unknown.  What set our gym apart was the early adoption of computer programs that helped track the workout data of every athlete.  With these results, I was able to customize workouts to ensure each athlete reinforced strengths while focusing on weaknesses.   

As the gym grew in membership, I hired, supervised, and promoted several fitness instructors while providing each employee with continuing education in the areas of nutrition, strength and conditioning, gymnastics, cardiovascular endurance. 

It was also at this position that I surpassed 10,000 hours and 20 years of live training experience. This training experience proved crucial in future positions as I could not only track and analyse data, but I could explain what it meant to my clients with relative ease.  There is no substitute for putting in the hours and it has made me a well-rounded data analyst.

Owner/CEO

AI Instructor | Co-host: The Daily AI Show | Fellow at The AI Exchange | AIOps | Follow #thedailyaishow

Feeling overwhelmed by the world of AI tools for your sales process? 

You're not alone. 

I've partnered with executives who've felt the same way and found robust solutions that supercharge sales performance.

Recognizing the hesitation many SVPs and business leaders face when confronting AI, my focus is on transforming sales processes for the modern era and demystifying AI to align it with your business objectives.

What I've found is that AI doesn't have to be intimidating. 

Through strategic implementation, it can act as a powerful ally in your sales force - streamlining workflows, boosting productivity, and driving revenue growth. 

Importantly, I understand the need for measurable outcomes. 

That's why I focus on outcome-tracking metrics and quantifiable ROI to ensure our AI implementations are not just technologically sound but also provide real value to your business.

In your AI journey, it's essential to have a guide who is well versed with the landscape and can tailor solutions to your business. 

If you're ready to take your sales process to the next level with AI, I'm here to help.

The good news?  

It is super easy to get started if you are ready to start generating new leads. 

Here's my calendly link to schedule a call: 
https://calendly.com/brian-maucere/30-min-meeting

We will discuss a strategy that makes sense for you and set up some baseline metrics.

If you haven’t gathered by now, I love what I do. 

I learned years ago starting my own companies that I truly enjoy the process of building up a digital strategy from scratch and AI has only accelerated that process. 

But I also enjoy spending time with my family and friends, volunteering for great organizations like Metropolitan Ministries, and doing my best to surround myself with those I most want to emulate.

Otherwise, you can find me smiling while cheering on 2x National Champs, The Georgia Bulldogs or rooting on the various Tampa teams.

Brian Maucere

Custom America Inc.

-Managing all marketing functions for the Americas including, but not limited to B2B strategic marketing  and business development; direct email marketing; social media strategy and management; event planning; budgeting; content management, creation, planning, and execution; internal comms, brand development, and HR/recruiting.
-Coordinating with European marketing counterparts, graphic designers, and video creators to develop brand, provide marketing strategy, and generate collective content to solidify global brand image.
-Reducing company marketing spend by $85K+ within first six months of work.

Marketing Manager

New Growth Marketing, LLC

-Provided new business development, branding expertise, training, and marketing planning / consulting to total 7 clients in 8 months for the following industries:
  DEIB (Diversity, Equity, Inclusion, and Belonging)
  Psychology / Therapy
  Clean Energy
  Legal
  Jewelry
  Food / Restaurant
  Nonprofit / NPO
-Facilitated creation and execution of mission, vision, values; company ‘why’; strategic plans; and brand identity and consistency
-Facilitated outreach, increased search and awareness (SEO/SEM), managed social media, and improved brand/image for prominent, premium/high-end business client
-Oversaw event promotions and social media management involving regional offices and new, nonprofit organization (NPO)

Owner / Marketing Consultant (multiple clients)

Verizon

-Led proactive digital churn mitigation strategies on the disconnect flow to save as many customers as possible, and partnered with key stakeholders to identify and resolve customer friction.
-Supported onboarding of multiple new marketing-focused team members.
-Coordinated with prominent outside vendor to research, create, and explore A/B tests to benefit the Verizon Business Group and its customers on MyBusiness digital site.

Lifecycle Strategist - Contract

NextGen America

-Created, planned, managed, and executed up to Voter Registration (8 per week) and GOTV events (3 per day)
-Marketed to, and registered, hundreds of young voters (18-35 years old) and procured hundreds of Pledges to Vote (PTVs) in Pennsylvania
-Managed and trained volunteers daily to Register Voters, procure PTVs, and GOTV

Field Organizer - Contract

The Goddard School

-Oversaw 615 local (franchise) and corporate social media and email accounts
-Led consolidation efforts, saved company $350K+ in marketing spend
-Supported generation of 15%+ engagement rates for social media and 25%+ CTO rates for email
-Created and proposed SMS/text marketing strategy that was approved by Chief Marketing Officer (CMO)
-Collaborated with depts (communications/PR, creative, branding, and co-op/media buys) to create and implement new corporate systems for streamlining cross-team efficiency to better serve franchisee marketing
-Wrote new social media policies for corporate and franchises

Marketing Manager, Engagement & Retention (all Social Media, Email, & SMS accounts)

Phoenixville Area Time Bank

-Provided Marketing Consulting to rebrand Time Bank and design an effective marketing strategy and metrics
-Created and managed events, supported major fund-raising

Board Member / Diversity Committee Chair / Volunteer

-Fielded questions via Slack and Help Scout from phone bankers/texters

Volunteer

Summers Laboratories

-Generated 10%+ engagement rates in managing multiple influencer campaigns
-Directed collaborative teams and developed empowering working relationships
-Supported ecommerce website redesign to increase online product sales
-Leveraged vendors and contractors to cost-effectively augment in-house staff
-Produced excellent results with influencers, designers/developers, photographers, other marketers, and operations to create and produce innovative designs for various product packages, marketing pieces, landing pages, websites, and online ads/layouts
-Managed and planned events, attended various trade shows, and generated crowdsourcing to support brand
-Quick to respond and readjust to market fluctuations in high pressure situations by updating online content/design, increasing CTRs and conversions
-Created content and design for SEO, SEM, PPC, SMS, and popular social media and forum site advertising resulting in high CTRs and open rates on a consistent basis

The Course LLC

-Co-founded 25-hour course of in-person experiential training aimed at teaching and improving life skills and generating breakthrough results in multiple personal areas, including communication and relationship-building
-Delivered 25+ in-person three-day weekend workshops and post-graduate events
-Generated enrollments through advertising, marketing, and relationship-building techniques tailored to address each individual participant’s needs
-Supported creation of online content, including videos, email, and social campaigns

Co-Founder / Facilitator

Confidance Consulting

-Summers Laboratories, Inc. was main client (see employer above)
-Created product design, branding and go-to-market strategies.
-Specialized in content creation for various brands/products
-Provided high quality competitive intelligence, KPIs, and market research

Owner / Marketing Consultant (two clients)

Responsible for generating specific, measurable results by applying multiple marketing strategies, moving each brand/company’s unique vision forward in the executive team's desired direction.

High-energy, innovative Marketing Executive with 15+ years of experience, 11+ years management, and 9+ years business development.

My teammates appreciate my determination, intention, realistic optimism, and unique perspective to see a way through any problem. I deliver projects on time and under budget, and I love what I do.

In the past: 

   -I managed vendors, streamlined processes, and coordinated consolidation efforts, which led to saving over $350K in marketing spend at one company within my first nine months.

   -I directed collaborative teams and developed empowering working relationships, which included generating over 10% engagement rates on multiple influencer, social media, and email campaigns.

I see obstacles as opportunities, and I whole-heartedly believe: 

"We can't solve problems by using the same kind of thinking we used when we created them." 
                                                                                    ~Albert Einstein

I am partial to clients and opportunities where I can directly uplift the company I am serving, as well as uplift myself and my team/colleagues. Knowing my career makes a positive impact on the world is a driving force and is extremely important to me.

CORE COMPETENCIES

Directorial / Management 
•	Executive Vision Expansion & Achievement
•	Marketing, PR, & Business Strategy
•	Empowerment of Highly Effective Teams
•	KPI & Data Reporting
•	Balancing Budgets / P&L Sheets 
•	Direction / Management of SEO & SEM Teams
•	Content Marketing & Management
•	Event Direction / Management

Marketing & PR Communications
•	Website Design Direction & Management 
•	Social Media Marketing 
•	Influencer / Affiliate Marketing
•	Email Marketing
•	Generating Quality Customer Reviews
•	Media Relations / Creation of Press Kits
•	Digital & Print Design Reviews & Management
•	Internal Communications / E-newsletters

Please feel free to reach out to me directly at jamieparker.marketing@gmail.com.

taplio

The Battle

Brian Maucere

Jamie Beth Parker

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