Skaled Consulting

Specializing in guiding B2B customers through the adoption of AI tools to automate small processes and enhance operational efficiency. To date, hundreds of sales professionals have purchased access to our sales prompt library, our custom GPTs, and I have consulted numerous companies on building their own AI strategy and creating customized solutions.

AI Strategist

My goal is to make you a magnet for new clients on LinkedIn.

I help you attract new connections by telling your stories, amplifying your unique identity, and providing value daily on LinkedIn.

LinkedIn is an extension of your outbound strategy and a platform to build a digital rapport with buyers organically and reach the 100 million professionals who visit the site every day.

True LinkedIn sales strategy for business is the act of generating impact through meaningful dialogue with buyers and connecting you to a network of potential business. 

Our LinkedIn and Digital Presence services include strategy, content, activation, and audience development for sales teams and executives.

Digital Strategist

The Daily AI Show

In June of 2023, I put a post out in The AI Exchange's Slack community.  I said I wanted to start a live weekday AI show.  Not weekly or every once in a while.  I wanted to do a show every weekday because I saw the potential for bringing AI knowledge to busy professionals who wanted to understand how to use AI in their business practices, but didn't have tons of time to devote to learning everything.  

Cut to today, we have now gone live over 400 times, we have grown our YouTube channel to over 2700 subscribers and had similar success on Spotify, Apple Podcasts, and even a bit on TikTok.

The Daily AI Show continues to grow rapidly and it has become a welcomed part of my days. I feel incredibly lucky to have 45 minutes daily to hang out and learn alongside our wonderful co-hosts. 

There is no master plan here. Our simple goal on August 7th, 2023 was to simply keep showing up.  We felt if we were consistent, the rest would work itself out. 

And that is exactly the path we are on.

Founder/Co-Host

Commission for Nurse Reimbursement

The Commission for Nursing Reimbursement launched in response to the nationwide concerns of nursing staffing shortages and will be working to change the way that Medicare reimburses health care systems for the valuable care that nurses do.



The Commission aims to evaluate, review and make recommendations to the Center for Medicare and Medicaid Services on how to improve the current model of payment for nursing services within the hospitals and others.



The Commission will be working alongside nursing organizations and partnering with healthcare groups across the nation to propose a solution to Congress that takes into account the needs of the more than 5 million nurses in America today and seeks to reduce the high cost of quality healthcare.

Volunteer for the Commission

The AI Exchange

The AI Exchange is the premier resource for business and product leaders who are adopting AI.

I worked as the Course Leader for Prompting for AI Ops.

Duties included managing the cohort's private Slack channel, answering student questions, and running the weekly master sessions live.

Prompting For AI Ops - Course Leader

Synthesis

Synthesis was designed to cultivate student voice, strategic thinking, and collaborative problem solving. I was a teacher for several one-hour online enrichment programs that brought students together from around the world. We focused on making sense of the complexity of Synthesis' original games and simulations.  I taught over 100 hours during my time with Synthesis and worked with over 50 children from around the world.

Teacher

STATE OF FLORIDA DEPARTMENT OF HEALTH

It was my honor to be chosen to run my county's two vaccine sites during Covid 19.  As a site manger, I oversaw the distribution of 45,000 vaccines safely administered to residents.  I lead a team of 45 paid workers and 15 national guard soldiers on a daily basis to ensure the safety of both the residents and the vaccine vials. I'm proud to say over 99% of all drawn doses made it into a waiting arm.  Both sites were mobile deployments with one operating out of a closed Sears Auto Center and the other on campus at St. Leo University.

Site Manager for Pasco County Vaccine Distribution

SME Solutions Group, Inc.

In my role at SME, I had the pleasure of working with organizations that want to turn their data into their biggest resource and influence on ROI. 

At the core of my job was the opportunity to build SME's digital presence.  This includes:
*SEO research and implementation
*Website creation and maintenance
*Content research and creation
*Video Production
*Social Media management
*Brand strategy

*Produced over 300 professional videos for LinkedIn that helped generate new leads and increase overall brand awareness.  Followers increased 3x. 
*Developed digital strategy based on keywords, ideal client research, and sales.
*Overhauled outdated website. Page load speed dropped to 2 seconds, bounce rate dropped by 50%, and monthly active users increased by 10x

Nutrition WOD

It was an amazing experience personally helping thousands of athletes around the world perfect their nutrition.  I accomplished this by collecting data on each athlete and then providing custom nutrition plans that catered to his/her unique needs.  Of the over 5000 nutrition plans we created, no two were identical.  

This unique data driven take on nutrition helped everyone from weekend warriors to the Fittest Woman on Earth achieve personal records in the sport of CrossFit. 

In this role, I created an online nutrition training center with over 40 videos that taught athletes how to eat for performance.  Performing constant data analysis allowed me make fast improvements based on our athlete's feedback.

Owner

The Ad Strategist

I loved the opportunity to take my data analysis skills and help online companies run successful Facebook ad campaigns.  

By creating custom filters and narrowing in on what truly affected ROI, I was able to help several clients achieve 5X ROI on their campaigns.  

This position gave me the opportunity to work closely with constantly changing data sets.  By setting up workflows and key metrics, I successfully managed multiple accounts at one time.

Facebook Ads Consultant

U R CrossFit

I opened U R CrossFit, a brick and mortar functional fitness facility, in 2011. At the time, CrossFit was relatively unknown.  What set our gym apart was the early adoption of computer programs that helped track the workout data of every athlete.  With these results, I was able to customize workouts to ensure each athlete reinforced strengths while focusing on weaknesses.   

As the gym grew in membership, I hired, supervised, and promoted several fitness instructors while providing each employee with continuing education in the areas of nutrition, strength and conditioning, gymnastics, cardiovascular endurance. 

It was also at this position that I surpassed 10,000 hours and 20 years of live training experience. This training experience proved crucial in future positions as I could not only track and analyse data, but I could explain what it meant to my clients with relative ease.  There is no substitute for putting in the hours and it has made me a well-rounded data analyst.

Owner/CEO

AI Instructor | Co-host: The Daily AI Show | Fellow at The AI Exchange | AIOps | Follow #thedailyaishow

Feeling overwhelmed by the world of AI tools for your sales process? 

You're not alone. 

I've partnered with executives who've felt the same way and found robust solutions that supercharge sales performance.

Recognizing the hesitation many SVPs and business leaders face when confronting AI, my focus is on transforming sales processes for the modern era and demystifying AI to align it with your business objectives.

What I've found is that AI doesn't have to be intimidating. 

Through strategic implementation, it can act as a powerful ally in your sales force - streamlining workflows, boosting productivity, and driving revenue growth. 

Importantly, I understand the need for measurable outcomes. 

That's why I focus on outcome-tracking metrics and quantifiable ROI to ensure our AI implementations are not just technologically sound but also provide real value to your business.

In your AI journey, it's essential to have a guide who is well versed with the landscape and can tailor solutions to your business. 

If you're ready to take your sales process to the next level with AI, I'm here to help.

The good news?  

It is super easy to get started if you are ready to start generating new leads. 

Here's my calendly link to schedule a call: 
https://calendly.com/brian-maucere/30-min-meeting

We will discuss a strategy that makes sense for you and set up some baseline metrics.

If you haven’t gathered by now, I love what I do. 

I learned years ago starting my own companies that I truly enjoy the process of building up a digital strategy from scratch and AI has only accelerated that process. 

But I also enjoy spending time with my family and friends, volunteering for great organizations like Metropolitan Ministries, and doing my best to surround myself with those I most want to emulate.

Otherwise, you can find me smiling while cheering on 2x National Champs, The Georgia Bulldogs or rooting on the various Tampa teams.

Brian Maucere

Hannah Ajikawo

Helping Revenue Teams Beat The Competition & Increase Sales Velocity | GTM Advisor | Keynote Speaker | Proud 🏳️‍🌈 Mummy | Diversity Advocate | ENTJ

Doing $5M+ in ARR? You've landed on the right profile. I've worked with over 40 B2B Go-to-Market Teams. You learn a lot about what good and bad looks like when your job is to fix things.

Everyone wants to grow. They just need trusted partners that can get them into the right vehicle. That's what I do through Revenue Funnel. Faster and with less risk. 
You may have hidden issues in your sales process and go-to-market engine. Sound familiar?
❗️An unoptimised sales process leading to inefficiencies and losing winnable deals
❗️Limited pipeline creation, affecting potential revenue
❗️You are struggling to close high value deals due to ineffective sales strategies

What if you could overcome these challenges and create a robust sales process based on frameworks that have been built to adjust to changing market conditions?

I can help you 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗮𝗻𝗱 𝗿𝗲𝗰𝘁𝗶𝗳𝘆 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝘀𝗮𝗹𝗲𝘀 𝗽𝗿𝗼𝗰𝗲𝘀𝘀, leading to:
- Enhanced pipeline creation at higher deal values - we're averaging 250% growth for clients in 2025
- More expansion revenue
- Better quality leads

This is designed to:
↳ Align your organization better with the B2B buyer journey
↳ Optimise every stage of the sales process so you differentiate through your customer experience
↳ Train your teams to execute effectively AND efficiently without pointless training that bores them
↳ Provide necessary enablement materials using tried and tested frameworks from 42 other go-to-market teams

You have the opportunity to transform your sales process and increase your funnel conversions. 

- Inefficient Sales Process: 𝘞𝘦 𝘩𝘦𝘭𝘱 𝘵𝘰 𝘣𝘶𝘪𝘭𝘥 𝘢 𝘴𝘵𝘳𝘦𝘢𝘮𝘭𝘪𝘯𝘦𝘥 𝘴𝘢𝘭𝘦𝘴 𝘱𝘳𝘰𝘤𝘦𝘴𝘴
- Limited Pipeline Creation: these 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘸𝘪𝘭𝘭 𝘦𝘯𝘩𝘢𝘯𝘤𝘦 𝘺𝘰𝘶𝘳 𝘱𝘪𝘱𝘦𝘭𝘪𝘯𝘦 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯
- Difficulty in Closing Deals: 𝘞𝘦 𝘵𝘳𝘢𝘪𝘯 𝘺𝘰𝘶𝘳 𝘵𝘦𝘢𝘮𝘴 𝘵𝘰 𝘤𝘭𝘰𝘴𝘦 𝘥𝘦𝘢𝘭𝘴 𝘣𝘺 𝘣𝘦𝘤𝘰𝘮𝘪𝘯𝘨 𝘦𝘹𝘱𝘦𝘳𝘵𝘴 𝘢𝘵 𝘵𝘩𝘦 𝘉2𝘉 𝘉𝘶𝘺𝘦𝘳 𝘫𝘰𝘶𝘳𝘯𝘦𝘺

Curious to learn more? 
email me at Hannah@revenuefunnel.co.uk

CEO & Founder

On a mission to help others rethink how they deliver value to the world.

OMG... She said YES! 💍
I'm not even joking. I proposed. And she accepted.
Stay with me here...

Over two years ago, I started using Sybill in a previous role. 
Within weeks, I cancelled the other platform. Done. Gone. No looking back.

Since then, if you've been following me, you'll know I haven't exactly been quiet about it. 

I've shared post after post about how Sybill has genuinely transformed how I operate... as a leader, a consultant, a business owner, and honestly, as someone who just wants to spend less time on admin and more time on the work that actually matters.

So when we decided to launch our exclusive event series, both virtual and in-person, there was really only one conversation to have.

I reached out to Sybill. 

Not through a sponsorship deck (that came later). 
Not through an agency. 

Through a relationship I'd built organically, over two years, by simply loving the product and saying so publicly.

And now I'm genuinely proud to announce that Sybill is the official sponsor of Decisions & Dinner - our International Women's Month event on 11th March in London.

Why Sybill?
Female co-founder.
Female leader.
Female AI assistant who keeps rocking my world.
Need I say more?

Fine, I will. An incredible platform that is truly market-leading in the revenue intelligence space. 

If you're in sales, revenue leadership, or GTM and you haven't tried it yet — I genuinely don't know what you're waiting for.

(you can try it using the link in the comments and YES, I will get a commission as it's a referral link)

Fun fact: This partnership was built entirely on organic love for the solution. 
So nice to see this come to fruition.

31 senior women in revenue leadership. One evening. One room. One incredible partner. (plus a growing waiting list because I forgot to close it!)

See you on the 11th. 🥂

GTM Operator & Consultant for B2B Companies | Female Owned Firm | Proud 🏳️‍🌈 Mummy | ENTJ

“I’m not standing up for you” that’s what some guy said to me when I was about 6.5 months pregnant on the Victoria line. 

(Excuse my swearing and incorrect use of the English language - but I was so angry today) 

If you see a woman with a badge saying “baby on board…”

That is your SIGNAL to get up!

It’s that simple. 

No debates. 

No questions. 

No opinions. 

No extra data and research needed. 

Just get up!

About 80% of my followers are in the B2B world. I can guess that about 10% feel comfortable having an open conversation about GTM Strategy from a first principles perspective.

Do you know why this is?

For the most part, it's never really taught.

But also, there are so many books on Strategy that can make you feel pretty overwhelmed by what the heck you're actually supposed to do.

But no worries - I geek out on this everyday so you don't have to.

I've got another video for you - dropping very soon!

Pen and paper at the ready - it's about to get real!

Haven't joined me on Youtube yet? It's free game.

See you there...(link in the comments)

Not only is it International Women's Day #iwd2026, but It's also Revenue Funnel's 3rd birthday. 

3 years ago, after giving so much to others, I decided to give something to myself - grace, faith and an unwavering belief that I could create something of my own.

Consulting is a ridiculously competitive space.

You're competing with the big firms
The small firms
The job in-betweeners
The "I can guanrantee-ers"
The "ex-ooglers" et al

You're competing with the clients who tempt you back into security.
You're competing with the governments change of policy that is typically rooted in taking more from you.

Yet, I've paid my own bills - and others - for 3 years. This was only possible because my GTM journey started with giving. 

My time, my expertise... on platforms like this.

So many women inspire me daily. Most of you know who you are.

My mum is the single most influential woman in my life...my girlfriend comes a close second.

When you witness someone do daily, what almost feels impossible, you build that same capacity for growth and action.

Today, it's taken me a little longer than usual to get my words together. But I'm just in a place of gratitude.

I've also got something up my sleeve...but you'll have to wait a little while to find out what that is. 

Feeling thankful for this #workmilestone

I've attempted to write 4 posts today. This is what I've come up with

.

Customer: "How much pipeline coverage do you recommend?"
Me: "It depends"

This happens a lot on Leadership calls with clients.

That's why I thought I'd do what I do best - talk about it with my whiteboard!

New one dropping this week. If you have not subscribed to my Youtube - why not? 

Someone left this comment recently: "This is fast becoming a go-to channel. Learning a lot from these"

If I can impact 1 person a day then I'm winning!

Link in the comments.

If there’s one thing that reliably sits on a revenue leader’s to-do list, it’s this: How the hell do we speed up the sales cycle?

I’ve been thinking about this a lot and recorded a new video with a few practical ideas.

Warning.... I was hungry while recording it, which will make sense once you start watching.

The core issue is that many go-to-market decisions are made in isolation, without considering how sales, marketing, and customer teams actually interact.

As a result, many companies unintentionally create the very delays they’re trying to eliminate.

New video dropping this weekend.

Join me using the link in the comments.

If I was parachuted into a B2B company tomorrow to run a 20-30 person revenue team, my first 30 days wouldn't be about ripping everything up. 

It would be about getting real, fast.

1. Open my doors to be sold to (free market intelligence).

2.Get out of the building (meet customers, prospects, and peers weekly).

3.Ruthlessly audit our GTM (prioritise by biggest revenue impact, first).

4.Build a team focused on the future (hunt for moonshots, make failure a data point).

5.Sign up for an AI course & get a coach (because you don't know what you don't know).

6.Mandate rest (one day of breathing can add five days of pure productivity).

7.Keep the team lean & augmented (mandate AI use, add fractional talent for speed).

8.Challenge our own timelines (make people defend the long timeline, not the short one).

9.Create a space people want to be in (environment shapes energy).

10.Open up regular town halls (every two weeks, every voice is heard).

I've broken down the 'why' behind each of these in the carousel below. Swipe through for the full breakdown.

What would you do?

#GoToMarket #RevenueLeader #B2BSales #SalesLeadership #GTMStrategy

Revenue Leader of 2026

AI is a pile of crap and I don't know why people waste their time with it. It's a phase, a buzzword and it's taking jobs...Riiighttt...

Well. It is taking jobs. This isn't new. It's evolution

Between 2022- early 2024 I needed

a logo designer
graphic designer
slide deck builder
copywriter
marketing campaigns lead
SEO expert
Analysts
Researchers
List builders
Sales sequence writers
Full stack developer


Today?
A handful of excellent GTM Leads with an AI-first mindset.
Expert Partners to rubber stamp
Agents 

Less cooks
More power
Faster client outcomes

Our job today? Upskill. 
Develop horizontal expertise - know enough to be dangerous
Vertical domain expertise - be undeniably brilliant in 1 area
Use AI like it's lego - play everyday (or feel the pain of stepping on it unknowingly, while someone creates a 1000 masterpieces)

We are just getting started - AI is front and centre of everything we do and I'm sooo excited by the organizations who are choosing to power Revenue Funnel's Symbiotic I/O model.

Most GTM strategies are built on the assumption that everyone knows the goals and therefore they'll make a plan.

They live in slide decks, disconnected from the day-to-day work of sales and marketing and the broader team.

That's why I'm excited to announce the second event in our Expert Series: The GTM Strategy Blueprint.

This is a practical, no-nonsense session for CEOs and revenue leaders who are tired of "this is what we're doing ideas" that don't translate into growth.

Join me and Shannon Plumb on Wednesday, March 25th as we unpack five critical lessons for building a go-to-market strategy that actually works. We'll cover how to:

↳Move beyond the slide deck and connect strategy to execution.
↳Challenge alignment, ownership, and execution across your GTM teams.
↳Ask the right questions to diagnose the structural problems holding back your growth.

This is a decision-level session for leaders with P&L responsibility. Registration is required.

View event: The GTM Strategy Blueprint — build a strategy that actually drives growth

The GTM Strategy Blueprint — build a strategy that actually drives growth

GOTCHA Prospecting techniques you may not have heard of that might make you question your existence.

(In no particular order)

Add a calendar invite to their...calendar
↳ new event that looks suspiciously interesting but you can't really remember when you signed up to it... GOTCHA

The forwarder
↳ tell them they've been cherry picked by the ceo and keep the CEO's message in thread GOTCHA

The pornhub accident
↳ send them a porn hub password reset to get to 100% email open rates GOTCHA

Subject ninja
↳ "Updated invitation with note:" add this to the subject line so they open GOTCHA

and the winner goes to...

The new admin
↳ create a Linkedin company page and add them as an admin...GOTCHA

Hire me for more cold outbound prospecting techniques. We guarantee 80 leads per day.

Or you can actually get real help from people with ethics...(something's coming soon....👀)

There are lies we've accepted in B2B. 
Because they were repeated so often, by enough credible people, that we stopped questioning them.

They became "best practice."

And now they're embedded in how we build GTM Strategy & motions, how we train sellers, and how we think about buyers.

I'm calling out three.
→ Swipe through the carousel.

Then tell me — which other GTM lies would you add to the list?

#GoToMarket #B2BSales #Revenue #GTMStrategy

GTM Lies We've Accepted - Revenue Funnel

It’s Saturday. 
Come on people we gotta chill!
Check your inbox and sign out! 

😂

Weekend doom scrolling LinkedIn. Is just….

Crazy but here we are

Maybe we all need a WhatsApp group chat 😂

My son wants me to play Roblox again… people I am OVER IT!

You're about 6 months away from having to build an extremely strong business case for hiring more reps to support your growth...

It's very odd that posts like these are seen as fear-mongering. We can reduce fear when we are prepared.

Over the last month I've dedicated time to building an agent team, and wow! I'm not even finished yet and it's very clear that the GTM team of the future will look a little different.

Inbound SDRs?....start up-skilling Qualified and ASPR AI are already whispering in your leaders ears - as they should

Outbound SDRs?...start up-skilling if the majority of your success comes from channels outside of the phone. You may struggle to compete with Agentic Amy who seems to know everything, always

Mid-market sales reps...up-skill. Specifically around agentic workflows - you will be extremely hard to fire if you know how to create your own team mate. Easier to hire when you've built an app that you show during your interview

Enterprise reps?....up-skill. Now, this is more to do with the experience & execution. How fast and accurately can you de-risk the decision for a decision making unit? 

Enterprise reps, you're at risk if the business inflates costs for growth and the sales cycles keep slowing down. Challenge hiring decisions by proving to your Leader that you've leveraged AI to plug holes.

Sales Leaders? Yeah, so here's the thing. Stop managing numbers - leave that to AI. This is about visionary leadership - finding what's not been done before and excellent coaching.

Sales Leaders, we gotta let agentic AI help us build the strategy - ego aside - it's there to be curated by your experience and knowledge - your ride or die. You'll be managing reps that manage....AI, so you need to know enough to be dangerous. When a workflow collapses, you gotta be able to at least point to why.

CSMs....C...S...Ms....you'll no longer need to answer repetitive, draining, "put this fire out questions" and you'll have a partner that takes a lot of weight off your shoulders. AI has to help you act and think more strategically. You are a part of your customer's teams now. Use agentic AI on their behalf to help drive more value through your solutions.

Marketing...copywriters? let's be real now. Designers? Yes, if they are exceptional. It's not that you're wiping out your team - it's not that kind of post. But shrinking? Yes. You need 1-2 people to be FT building and overseeing agentic teams for each core skill.

This isn't about a clay workflow.  It's deeper than that.

Things you need to consider
- Model structure - not all LLMs are created equally and therefore must be used differently to help manage costs
- Costs - agents aren't free. However, they will be a fraction of the cost of a FT hire in particular skills
- Time - you're still "hiring & onboarding" this time it's building & contextualising. It takes time, but when it's done once? CTRL+V
- Customer appetite - you don't get a choice. AI is convenient.... (cont in comments)

83% of my YouTube viewers are male. 

Where my ladies at? (Gents - I love you too)

I’m dropping new deep dive GTM content every week. 

Come join me. 

https://lnkd.in/eEVcAZe8

This week I’m diving into how to make your GTM Strategy actually work. 

Let’s get it!

Open article: by Hannah Ajikawo by youtube.com

Today we're launching our Expert Series for P&L owners in B2B with -Dhevesh Mewawalla. This is for leaders who need to build plans that actually work 

Wednesday Feb 18th, 2026
3pm GMT/10am EST
(link in comments)

Most revenue leaders say they’re “strategic.”
But let me ask you something uncomfortable.

If I looked at your budget today, would I see your strategy…
or your politics?

Are you allocating capital based on conviction,
or just defending last year’s spend?

Do you actually know your CAC payback by segment 
or are you relying on blended averages to avoid hard decisions?

If you froze hiring tomorrow,
would your growth engine still function…
or would it stall immediately?

We’re talking about capital stewardship.

If you’re a CEO, CRO, CMO or revenue leader with P&L responsibility,
this session will either validate your thinking…
or challenge it.

I can't wait to see you there!

taplio

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Brian Maucere

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