Intersect Professional Services

Owner

Trillium Waldorf School

Operation and Faculty budget development and forecasting; presentation of budget and quarterly financial statements to Board of Directors and Faculty to provide a precise review of the organization’s financial position

Coordinating an annual audit by outside independent auditors

Ensures Internal Control Policy is updated annually with Finance Committee and ensure adherence to policy

Member of Finance Committee: Develop all necessary financial reports to ensure Finance members are
knowledgeable to make recommendations

Manage accounts receivable, accounts payable, payroll, monthly bank reconciliations, government remittance, annual T4’s and T4 summary and account collections and charitable receipt process

Manage the internal Bond Fund and annual preparation of T5 and T5 Summary

Administration of group insurance plan & group benefit plan

Maintain appropriate school Liability insurance coverage and officers and Directors’ Insurance

Oversee signing officer updates with the bank

Ensure provincial non-profit Board member listing and Board roles are updated annually

Manage financial aspects of the re-enrollment process

Oversee Tuition Adjustment Program (TAP) program including parent inquiries; review of parent information; liaise with third party assessment agency; development of TAP agreement; Chair of TAP Review Committee (reviewed each three years)

Collaborates with Enrolment Coordinator and other relevant parties to:
 - support enrolment and retention strategies and review impact on budget
 - support the Board via reporting and current and potential enrolment

Oversee Bus Program by liaising with bus company and parents

Chair of the Development Committee
Collaborates with Development Committee and other relevant fundraising parties to:
 - support fundraising strategies including annual and capital campaigns and grant applications
 - support development of stakeholder relationship with prospective donors

Finance Manager

Barnum Creative

Barnum Creative is my primary freelancing vehicle. It's an MVP focused Web Development Agency working with small businesses to rapidly build their websites and prototype their applications.

Barnum Creative projects generally use SQLite Databases for development environments and PostgreSQL for production.

Business Owner

BitCine Technologies (CineSend)

- Architected and developed new client-facing features for CineSend's cloud storage and media transfer service
- Built reusable, testable code and libraries for future use
- Optimized applications for maximum speed and scalability
- Worked with external vendors and APIs that integrate with CineSend applications

Our Monolith API was built in Laravel and all client applications were built-in React

Full Stack Engineer

ePIC Blockchain Technologies

- Led the analyst team of a semiconductor manufacturer building application-specific integrated circuits (ASICs). 

- Played a critical role in the strategic planning and execution of a multi-million dollar R&D project, by utilizing complex algorithmic and financial analysis to inform ASIC production.

- Demonstrated strategic foresight in identifying profitable opportunities for ASIC production through the analysis of algorithmic complexities

- Spearheaded the analysis of historical currency data utilizing advanced statistical techniques to create robust mean-reversion forecasts, informing strategic decision-making

- Analyzed network hash rates, projecting the likelihood of winning mining rewards for mining operators leveraging our ASICs

- Communicated findings and suggestions to the company’s senior management, board of directors, and external financiers and funding partners

Senior Analyst

API Garage

Our Stack:
React 85%
Pure Javascript 15%

Worked on the core product team for an API Testing and Documentation Framework as a Full Stack JavaScript Developer. I played a role in Software Development, Automated Testing, and Scrum Planning.

I built the back end documentation parser that would convert the contents of a user's directory into a complex JavaScript Object. Which acted as a data store for our React application

I played an active role in the front end construction of the product. Being involved in converting an old Angular.Js application into React.js.
 
Having to manage a deadline with building industry standard, and extremely scalable, readable, and maintainable code.

Actively took an effort in making our React code base more modular. Aggressively employed the single responsibility principle in our React Reducers and Actions

Web Developer

Chess and Math Association

Working with children to assist them in cultivating strategic and tactical insight using chess as a framework.
Bring children through a structured curriculum tailored around individual strengths and weaknesses.
Work with parents and school administrators to foster harmonious relationships and program growth

Chess Instructor

Powered by Search

Worked as a member of a high-output content initiative producing upwards of 7 pieces of high converting content per day for paying clients

Freelance Writer

Joe Cressy Federal NDP Campaign

I was responsible for engaging the electorate, informing them of the coming byelection, and educating them on the issues and our candidate's stance.

I was also responsible for pulling votes and making sure that our supporters made it to the polls

Surveyor and Outside Scrutineer

With a proven history of precision and problem-solving, I've channeled my expertise into the field of bookkeeping. As an Indigenous business-owner committed to supporting local SMBs, I integrate technical proficiency with financial acumen to streamline operations and foster financial success.

My career trajectory reflects a dedication to meticulous detail and effective solutions. From navigating complex web development challenges to optimizing financial processes, I consistently deliver results that exceed expectations. Now, as a diligent bookkeeper, I apply these skills to ensure accurate financial management and strategic decision-making for my clients.

Connect with me to explore how my proactive approach and commitment to excellence can empower your business. Whether you require comprehensive bookkeeping services or strategic financial advice, I'm here to drive your success and growth.

Brian Groat

Brand strategy, eCommerce, content marketing, copywriting, and storytelling emphasize the best SEO, SEM, and analysis practices for earned and owned media – website, email marketing, social media marketing, content creation, influencer marketing, and more.

Digital Marketing Consultant

Anisa International, Inc.

• Built the ANISA Beauty brand’s editorial calendar and oversaw the execution of assets (50+ per week) from concept to completion for all consumer-facing content – web, email marketing, social media platforms, and digital advertising.
• Led copywriting and editing for all internal and external facing brand and product needs, including but not limited to all product and additional copy on website and printed materials.
• Owned social media strategy and content creation (Instagram, TikTok, & Facebook), designed campaign concepts emphasizing compelling visuals (video & static) storytelling moments, and on-brand copywriting to drive engagement, monetization, and growth.
• Oversaw website rebuild and rebranding with a primary focus on Ux/customer journey and conversion, effectively doubling web traffic within the first month of launch.
• Identified, negotiated, and managed brand-appropriate influencer marketing partnerships, like Rose Siard and Aditya Madiraju, to create content deliverables supporting the brand's evergreen and campaign-specific content needs. 
• Managed an internal direct report team of five and multiple external vendors (PR & digital agencies) to produce assets and execute marketing communications for owned and earned media to support new product launches, seasonal and evergreen content.
• Worked closely with the CEO, CMO & Brand Director to connect and oversee workflow, strategy, and content calendars for ANISA Beauty and Founder/Brand Ambassador (@therealatk).  
• Tracked performance, gathered/interpreted data, and gleaned vital, actionable insights to direct omnichannel strategy and content.

Content Director

Prints of Love

• Hired to consult on branding, communications, marketing, and social media strategy for online personal printing brand in the midst of redesign and rebranding of their eCommerce site.
• Identified and negotiated best eCommerce marketing platform and email marketing platforms to incorporate into a business plan and budget. 
• Ideated and wrote branded copy for Prints of Love brand identity, communication strategies, and social media rollout for the soon-to-be-launched new website.

Brand & Content Marketing Consultant

Arternal

• Built an integrated marketing plan to support new product launches, lead generation, and branded voice for B2B driven initiatives and generate public-facing content to position ARTERNAL and CEO Sean Green as the thought-leader at the intersection of art and technology.
• Via Hubspot, led website rebranding with emphasis on Ux and custom landing pages, increasing lead-generated traffic for the data-driven Saas company by 200%.
• Primary copywriter and content producer, created consistency in branded content across all owned media touchpoints – website, email, blog, and social media with emphasis on LinkedIn and Instagram.
• Worked closely with the CEO and sales team to establish brand presence at major art trade shows such as Art Basel and Frieze LA via event marketing, social media, and editorial coverage on the brand’s blog.

Director of Marketing

Gray Malin

When I joined Gray Malin in 2015, I was one of the earliest employees: the first executive-level hire and the only marketing professional to join the team. Through a series of promotions, I helped grow this emerging digitally native business into a fast-growing luxury brand at the intersection of art, lifestyle, and home décor.

During my tenure, I wore many hats to steer the organization to new heights of visibility and profitability. I created integrated marketing strategies, events, communication plans, and campaigns targeting D2C, B2B, and B2C audiences. I wrote content and produced aligned photoshoots. I also managed people, budgets, and ever-changing priorities to create a solid foundation for growth.

Here are a few highlights:

• Established a robust, scalable marketing organization from scratch.
• Led website overhaul, increasing unique web visitors by 480%.
• Copywrote and oversaw copyediting, emphasizing SEO and SEM strategies and brand voice for the website, both product and editorial, paid media ads, and print assets.
• Implemented an official marketing calendar for the brand, resulting in 75% database growth and increased Instagram followers from 40K to 330K.
• Established and maintained brand narrative, including taking blog posts from 4x month to 5x week. 
• Copywrote and in-book credited copy editor of three Gray Malin books, including New York Times bestseller BEACHES and subsequent books – ESCAPE and ITALY.
• Cultivated influencer relations with such talent as Marianna Hewitt, Rachael DeVaux, and Everett Williams, emphasizing KOL strategic plans.
• Negotiated partnerships and co-branded promotions with top-tier brands (American Express,  Disney, Google, Le Méridien, Mercedes Benz, Williams-Sonoma, Sperry, Sugarfina, and others.

Director of Content Marketing & Public Relations

Director of Digital Marketing & Content

Digital Marketing Manager

Lucky Brand Jeans

I developed story-driven, omnichannel branding, and marketing strategies to increase awareness, traffic, data capture, social engagement, and revenue for this heritage-inspired denim and apparel company.

Working closely with Creative Services, Merchandising, and Licensing—and keeping an eye on the analytics and the bottom line—I reached new B2C audiences and improved customer loyalty through localized retail marketing, wholesale events, community programs, social media, PR, content management, and sponsorships.

• Increased store traffic >20% by creating campaigns and managing participation in cause marketing programs, such as Philadelphia Denim Drive, Art of Elysium partnership, and #GivingTuesday. Managed social media blitz, coordinated volunteer days, and oversaw swag design and production.
• Developed digital strategy with a content calendar, geo-targeting outreach, and careful tracking of consumer engagement across social media platforms (Facebook, Instagram, Twitter).
• Improved sales, social buzz, and data acquisition by negotiating and directing licensee and business collaborations with Elizabeth Arden, Ford, Sony Music, and Triumph.
• Evolved the brand ambassador program and built a network of personally selected and vetted bloggers and influencers.
• Created and executed localized marketing campaigns, events, and experiential marketing programs nationwide.

Marketing Manager

Sanctuary Clothing

I was brought in as the company’s first in-house marketing and public relations (PR) professional for this women’s fashion brand. I rolled up my sleeves—providing both strategic and hands-on leadership to establish a consistent brand story and fire-starting social media presence. As in other marketing and branding leadership roles, I managed and motivated teams, allocated budgets, and balanced shifting priorities.

• Increased brand awareness and revenue through e-commerce, advertising, PR, social media, licensing partnerships, trade shows, celebrity product placement, and wholesale events (shop-in-shops).
• Built the social media presence and SEO-optimized direct marketing strategy from the ground up.
• Redesigned and relaunched the e-commerce site.
• Managed editorial coverage in People StyleWatch, Lucky, and InStyle magazines.
• Created a celebrity gifting program and lookbook with A-list talent: Jessica Alba, Sarah Jessica Parker, and Reese Witherspoon.
• Launched a licensed product line.

Director of PR and Marketing

What Goes Around Comes Around

I directed team members in creating and executing marketing, branding, and PR strategies that increased brand equity and increased traffic for this provider of niche vintage apparel. In addition, I nurtured partnerships with prominent influencers and bloggers, and strengthened programs and campaigns to shape the company’s reputation as a sought-after resource for celebrity stylists, editors, and designers.

• Introduced the brand to the LA marketplace with a community marketing strategy, local influencer support, grand opening event, and VIP programs.
• Managed agency relations to garner significant media coverage with StyleSight, Cupcakes & Cashmere, Honestly WTF, and others.
• Increased sales 50% for promoted products and achieved the highest attendance to date by defining the integrated marketing strategy, establishing partnerships, and organizing creative assets for Holiday’11, a major charity event (20% of assets were donated to charity).

Brand Manager/Senior Stylist

Allen Schwartz

In this marketing and communications management position, I took the reins to redesign the brand identity through storytelling, marketing, PR, and events. In addition, I stepped in as brand steward, ensuring that five distinct licensee groups (including JCPenney) complied with brand standards across marketing, e-commerce, visual merchandising, and social media.

• Strategically re-positioned the brand from a creator of Red Carpet-inspired looks to a producer of high-quality Made in America fashion.
• Produced, art-directed, and edited domestic and international advertising print campaigns.
• Created behind-the-scenes videos and seasonal look-books.
• Secured high-profile placements each month, including a jacket worn by Chloë Sevigny in Elle and the Prom issue of Teen Vogue.

PR/Marketing Manager

AG Adriano Goldschmied

I promoted this heritage-inspired denim and apparel brand through both traditional and digital campaigns, social media, and content management. In one pivotal project, I pitched, created, and rolled out a marketing and communication campaign that aligned the newly launched AG-ed Vintage collection with the music industry—resulting in powerful media coverage at SXSW and Lollapalooza.

PR & Marketing Coordinator

At the heart of every compelling brand is a powerful and authentic story. This story—and the integrated marketing and communication plans that support it—must be clear, succinct, & captivating. It has to resonate with target audiences; it needs to align with the company vision and culture at a core level.

It’s also important to recognize that a truly great brand story isn’t too self-reflective. It often starts that way, of course. But it quickly peers outward into the world of business. The right story connects with the right audiences at the right times to drive visibility, increase traffic, challenge competitors, boost sales, improve loyalty, & keep pace with fast-changing B2B or B2C trends.

Over the past 15+ years, I’ve created strategies, campaigns, events, and digital content for companies in a wide range of fields. I’ve written and shaped individual brand stories into revenue-generating programs. Simultaneously balancing big-picture ideas with the details of daily marketing operations: people, budgets, partnerships, & calendars. 

MARKETING & BRANDING - Direct 360-degree conceptual planning & execution of digital & traditional strategies, campaigns, & events—increasing brand awareness, boosting traffic and online followers, & driving up revenue. I also create robust partnerships with high-profile brands such as American Express, Away, BMW, Google, & Williams-Sonoma.

CONTENT & EDITORIAL MANAGEMENT - Strategize and develop content that fosters real connections with targeted audiences across all channels. I use words, stories, photography, & the latest digital trends to engage and delight readers.

LEADERSHIP, INFLUENCE & TEAM BUILDING - Provide insight and direction as a calm-under-pressure marketing leader and strategist with expertise in this work's essential business side—strategic planning cross-departmental collaboration, staffing, forecasting, reporting, & stretching limited budgets beyond expectations.

TECHNICAL SKILLSET -  Windows and macOS, Microsoft Suite, G Suite, Content Marketing, SEO/SEM Marketing, Mobile Marketing, CMS: WordPress, Shopify, & Custom, CRM: Hubspot, Social Media: Facebook, Instagram, Twitter, Pinterest, TikTok, Hootsuite, Buffer, Built-in Analytics,  Design: Canva and Photoshop, Email Marketing: Hubspot, Mailchimp, Constant Contact, & Custom, Project Management: Basecamp & Trello, Commerce: Magento & Klaviyo, & Communications: Slack & Zoom

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Brian Groat

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