Sharing musings on the creator economy | Managing creators and helping them scale | Built and sold a newsletter

Brett Dashevsky is a founder, creator, and industry leading voice building at the intersection of tech, creators & culture.

He is the co-founder of Siftsy, the social insights platform analyzing comment sections to uncover the signals that drive culture and commerce. Brands and agencies use Siftsy to understand real audience sentiment, spot emerging trends, and make smarter decisions around campaigns, product direction, and business strategy.

Brett is also the founder of Creator Economy NYC, the country's fastest-growing media and events brand rooted in New York’s creative energy. What began as a small IRL gathering has evolved into a leading hub for creators, marketers, and platforms - hosting panels, mixers, curated dinners, and industry conversations that shape the future of the creator economy.

Previously, Brett served as Head of Content Creators at Kickstarter, where he partnered with top creators and teams to develop high-impact launches and guide them through the crowdfunding process. Before that, he built and sold a creator-led media brand, later leading content and monetization efforts across several creator-driven properties at the acquiring company.

A creator and marketer himself, Brett blends experience, insight, and execution - bringing both practical understanding and strategic clarity to every project he builds.

He regularly speaks at industry events and conferences, including Cannes Lions, SXSW, VidCon, Social Media Week, Observe Summit, and more, where he leads conversations on creator marketing, social insights, and the future of online storytelling.

For inquiries: brett@creatoreconomynyc.com

Brett Dashevsky

Headed to my second conference of the year already 😅

Off to Vegas for Creator Economy Live West, where I’ll be emceeing for the second year in a row!

Feels like every conference decided to happen within the same two-week window, which begs the question: are there any left for the rest of the year?

Also - Siftsy 💬 will have a booth!

We’ve got some genuinely solid hats to hand out. You won’t be able to miss us.

If you’ll be there, excited to connect and catch up on all things comments, communities and creators - come say hey.

See you in Vegas ✌️

(ps - i have a few free tickets to hand out. shoot me a DM if you're available to attend this week!)

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The January event train continues. This time, on home turf. 🗽

Year four of Creator Economy NYC has officially kicked off.

Which I still can’t quite believe I’m typing.

After hosting hundreds of events over the years, one thing that continues to inspire me is seeing how other people bring ideas, conversations, and learning into a room. 

One format I’ve always loved is Lectures on Tap by Felecia Freely - a series where professors step into bars and teach a topic over beers instead of in a classroom.

Typically, our events include a panel or fireside chat. Which are always awesome.

But to kick off year 4, I said f*ck it, let's try something new.

Three mini-talks. Three creators. Three areas they’re deeply passionate about.

Featuring: 

👉 Me: diving into F*ck It, Create It: the mindset of actually starting the thing you keep talking yourself out 

👉 AJ Eckstein 🧩 - on documenting your work and building in public to create momentum and trust

👉 Gabrielle Judge - on turning content creation into a thriving, sustainable business (beyond virality)

This one’s made possible by our amazing partners: Teachable, Adobe Express, The Wishly Group and Siftsy.

Top creators, marketers, and founders, all in the same room.

📍 Jan 28
🕡 6:30pm
📍 NYC

If you want to be part of it, RSVP: https://luma.com/64pwh155

NYC is the capital of the creator economy, and I’m beyond stoked to keep this train moving, and make this year bigger than ever.

If you can create it here, you can create it anywhere.

TikTok lost all of its cultural rizz.  

And here’s the reason why: 

TikTok Shop.

Scroll your feed and you’ll see it:

Entertainment got replaced by product links.

Creators and brands are incentivized towards selling, not creativity.

TikTok stopped competing for culture… and started competing with Amazon.

And now Instagram is becoming the cultural powerhouse.

TikTok is a commerce engine with a side of content.

Great for sales. Terrible for culture.

And that’s the real shift nobody wants to say out loud.

EXG Safaris

Chief Operating Officer

Creatively Ignite 

-Executed weekly email campaigns to over 4,000 ADP District Managers and Sales Executives highlighting how our partners helped ADP win deals
-Developed a pilot program to help software solution companies save on travel costs while getting more exposure to sales people
-Coordinated and managed gamification app for engagement

Marketing Manager

Justin Garfield Marketing & Website Solutions

-Build websites using online services such as SquareSpace, Wordpress, Wix, and GoDaddy
-Optimize websites to achieve high SEO
-Work with clients to come up with blog posts, email sequences, and short-form video content
-Manage social media channels
-Track metrics, marketing campaigns, and KPIs

Website Builder & Marketing Specialist

Justin Garfield

Shoot and edit a wide variety of videos for independent YouTube Channels. 
Script, block, produce and edit commercial videos.

Media Professional

Intuit

-Presented Intuit's QuickBooks Time slide deck in the 89 ADP offices across the US and Canada 
-Coordinated in-person and online trainings with ADP sales leaders
-Engaged crowds and facilitated gamification app during trainings
-Wrote "win stories" as part of a weekly email marketing cadence, showcasing closed deals with ADP and Intuit's QuickBooks Time software solution

Channel Marketing Manager

Partner Champs

-Managed the ADP Partnership with several different SaaS platforms
-Coordinated trainings, lunches, and happy hour outings
-Presented slide decks on behalf of multiple ADP Marketplace Partners to hundreds of ADP District Managers across the US and Canada
-Developed relationships with ADP Sales Executives to carry out trainings, partner days, and drops

ADP Marketplace Partner Solution Manager

iPEC Coaching

-Write drip emails, newsletters, and content for website
-Coordinate with guests and hosts for bi-weekly webinars
-Compose weekly reports based off of email analytics and KPIs from Google Analytics and HubSpot
-Create graphics for event promotions on Canva

Email Marketing & Content Coordinator

The Jewish Federation of Greater Los Angeles

•	Manage social media content and monthly schedule
•	Design monthly newsletter and event flyers
•	Develop digital marketing campaigns
•	Oversee a database of over 12,000 active participants in PJ Library
•	Approve applications to the reading program based on PJ Library’s standards

Program Assistant

-Input data into our CRM, “Drive”.
-Assisted donors with questions about their pledges/payments.
-Wrote and mailed acknowledgement letters and tax statements to donors
-Checked people in at multiple fundraising events 
-

Campaign Assistant

Culinary Kids Academy

•	Built and update company website on Square Space, optimize for SEO
•	Wrote scripts, gather images, and produce/edit videos
•	Managed social media accounts

Digital Marketing/Social Media/Content Curator	

University of Central Florida

Hitting The Field
•	Gathered and presented sports statistics through research of multiple websites
•	Developed and reviewed scripts for talent to read on broadcast
•	Provided cues to talent for timing and discussion points during the broadcast
•	Assembled and broke-down the set – tested microphones, arranged lighting, moved furniture

Sports Analyst/Production Assistant

WNSC Radio
•	Hosted two sports talk-radio programs: “Sports Talk with J-Garf” and “Didn’t Make the Cut”
•	Compiled topics and ideas for each one-hour weekly broadcast
•	Coordinated guests to appear on-air, including current pro-athletes, such as James White (Running Back, New England Patriots)

Radio Personality

UCF Knightly News
•	Pitched content ideas for the weekly newscasts 
•	Captured and edited footage into news packages
•	Developed and reviewed scripts for newscasts
•	Anchored and produced newscasts and daily webcasts

Multimedia Journalist

Experienced and innovative content creator and strategist with experience in social media management, digital marketing, website development, copywriting, email marketing, database management, script writing and video editing.

Social Media Expertise in:
• Facebook Ads Manager
• Instagram
• Twitter
• TikTok
• LinkedIn
• Hootsuite
• Vimeo
• YouTube

Proficient in:

HubSpot
Keap (Infusionsoft)
Adobe Premiere Pro
Square Space
MailChimp
WordPress
Microsoft Office
Zoom
GoDaddy
Alchemer
Avid Media Composer
Adobe Audition
Black Baud
Raisers Edge

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The Battle

Brett Dashevsky

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The Battle

Brett Dashevsky

Justin Garfield, CPC

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brett Dashevsky's LinkedIn Performance

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