Brett Willms

Laetro

CEO, Co-Founder

Indeed.com

Developed Indeed.com/Lead and Indeed Work Happiness Score.

VP Marketing, Experience

Google

Director of Marketing, Google Fiber

Bitty, Inc.

Bitty automatically builds mobile websites for small businesses using information and assets  available across the web.

Co Founder

Gusto (formerly ZenPayroll)

Named Gusto.com. Built the Brand. Developed core marketing engine incl. Gusto for Accountants.

CMO, Growth

Leads strategy, brand, customer acquisition and retention programs for Google Ads & suite of small business products.

Director of Small Business Marketing, Americas

Leads strategy, program development and operations of digital performance marketing / new customer acquisition for Google Ads & suite of small business products.

Director of Digital Customer Acquisition, Small Business (O-Force)

Country Marketing Manager, Canada

Let's get creative with AI.

I've been creating things, every minute of every day, ever since my mom turned around in the front seat of the car and said, "Let's play a game". She explained, "Every time you notice something neat in the world, notice what's missing. Notice how things could be even better. Imagine what you would create if you could create anything, and we'll daydream about it together. This is inventing." I fell in love with inventing at that moment, and have never stopped.

Malcolm Gladwell said it takes 10,000 hours to become an expert at something. I've been inventing deliberately, non-stop, for over 40 years. I have thousands of inventions and have brought hundreds to the world: a collaborative online market research platform that's still around today, Canada's first performance advertising network, a machine that makes websites in 10 minutes, Google's (and Gusto's) approach to customer acquisition, and Google Partners – Google's largest money-making marketing program ever, now generating billions annually.

Above all, I love inventing ways to help others flourish. Like the Indeed Happiness Score – a program we created at Indeed to help people be happier at work, and let everyone know where all of us are actually happiest working.

What would make you happiest at work?

For me, it's having the freedom to create. And in today's AI revolution, I see an unprecedented opportunity to give everyone that same freedom.

So, I'm building Laetro AI. The all-creative AI platform transforming how brands produce marketing assets. By orchestrating the latest state-of-the-art creative AI models, we enable marketers to generate their entire suite of marketing materials faster and more efficiently than ever before, while maintaining their unique brand style and tone.

What makes us different is our commitment to both creativity and fairness. We've built an ecosystem where professional creatives are compensated for contributing their unique styles to our AI system, creating a library of authentic, ethically-sourced creative approaches. Brands can either tap into these curated styles or develop their own unique AI style, ensuring their marketing materials remain distinctively theirs.

All with no quality compromises, just pure creative potential realized.

Whether you're a brand looking to revolutionize your creative process or an innovator excited about the future of AI-powered creativity, I'd love to connect. Let's explore how we can make the creative process more efficient, more inspiring, and more human together.

Let's ride!

The new way for brands to get Creative.

CREWASIS.AI

CREWASIS | Predict What’s Next. Launch Smarter.

CREWASIS is an AI trend intelligence platform for marketers, brand leaders, and innovation teams who need to see the future before competitors do.

We capture, cluster, and rank microtrends across culture, commerce, and consumer behavior—months ahead of traditional research. Our clients use CREWASIS to make faster, sharper decisions about what to launch, how to message, and where to place their bets.

✅ For Brand Managers: Sharpen your briefs, hit your number, and ride the right wave—not yesterday’s trend
✅ For Innovation Teams: Spot emerging product needs + unmet consumer desires early enough to act
✅ For Insights & Research: Save hours analyzing noise—CREWASIS reveals what’s meaningful now and what’s next
✅ For Marketing Leaders: Align teams around early signals that impact ROI, from creative to campaign to product
✅ For Strategists: Surface credible trends with the data to back them—and the story to sell them in

🎯 Used by global teams at Haleon, Reckitt, and more
🧠 Built by marketers, researchers, and data scientists

📩 Let’s talk: sharon.joseph@crewasis.ai | www.crewasis.ai

Founder

Reckitt

US Customer Strategy - Healthcare Portfolio  

Newell Brands

VP of Sales, Walmart And Club

Walmart Associate Director

Senior Brand Manager

Brand Manager

Kraft Foods

Associate Product Manager

PepsiCo

Marketing Coordinator 

Sales Representative

CEO & FOUNDER at CREWASIS | FORTUNE 500 EXEC | HARVARD BUSINESS SCHOOL AI & METAVERSE RESEARCH | TEDX SPEAKER | ON DECK | C100 | BWOB | DATA SCIENCE SOLUTIONS | AI | METAVERSE

CEO, and Founder of CREWASIS.AI, a platform that finds and ranks ideas. We are on a mission to find data-driven insights that change the world.  The platform uses publicly available data to predict trends in the form of insights and trends using AI and statistical analysis.  I am a Fortune 500 executive with 20 years of enterprise marketing and sales experience.  I left corporate in 2018 to pursue an idea after attending Harvard Business School and I wanted to create a company with a unique culture focused on diverse talent and thinking.  Recognizing that marketers have the largest discretionary budgets in the world yet know they can be better spent, she set charge to build a platform to do it.  I created CREWASIS during the pandemic and started experimenting with fine-tuned data science models to generate speedy ideas delivering 3x higher ROI and 3x lower costs.

The goal of the company is to identify blind spots and uncertainty. CREWASIS.AI was developed to harness the power of data and AI to surface the next big trends translating them into insights before they become headlines and before competitors see them.

Sharon's Background:
MBA, Marketing, and Strategy
Thesis, Psychology, and Neuroscience  
Research: AI with HBS, Cognitive Psychology University of Windsor
Data Science focus with a proven track record of growing business and brands at Fortune 500 companies.
Passion for turning data into actionable intelligence.

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Brett Willms

Sharon Joseph

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