Brett Willms

Laetro

CEO, Co-Founder

Indeed.com

Developed Indeed.com/Lead and Indeed Work Happiness Score.

VP Marketing, Experience

Google

Director of Marketing, Google Fiber

Bitty, Inc.

Bitty automatically builds mobile websites for small businesses using information and assets  available across the web.

Co Founder

Gusto (formerly ZenPayroll)

Named Gusto.com. Built the Brand. Developed core marketing engine incl. Gusto for Accountants.

CMO, Growth

Leads strategy, brand, customer acquisition and retention programs for Google Ads & suite of small business products.

Director of Small Business Marketing, Americas

Leads strategy, program development and operations of digital performance marketing / new customer acquisition for Google Ads & suite of small business products.

Director of Digital Customer Acquisition, Small Business (O-Force)

Country Marketing Manager, Canada

Let's get creative with AI.

I've been creating things, every minute of every day, ever since my mom turned around in the front seat of the car and said, "Let's play a game". She explained, "Every time you notice something neat in the world, notice what's missing. Notice how things could be even better. Imagine what you would create if you could create anything, and we'll daydream about it together. This is inventing." I fell in love with inventing at that moment, and have never stopped.

Malcolm Gladwell said it takes 10,000 hours to become an expert at something. I've been inventing deliberately, non-stop, for over 40 years. I have thousands of inventions and have brought hundreds to the world: a collaborative online market research platform that's still around today, Canada's first performance advertising network, a machine that makes websites in 10 minutes, Google's (and Gusto's) approach to customer acquisition, and Google Partners – Google's largest money-making marketing program ever, now generating billions annually.

Above all, I love inventing ways to help others flourish. Like the Indeed Happiness Score – a program we created at Indeed to help people be happier at work, and let everyone know where all of us are actually happiest working.

What would make you happiest at work?

For me, it's having the freedom to create. And in today's AI revolution, I see an unprecedented opportunity to give everyone that same freedom.

So, I'm building Laetro AI. The all-creative AI platform transforming how brands produce marketing assets. By orchestrating the latest state-of-the-art creative AI models, we enable marketers to generate their entire suite of marketing materials faster and more efficiently than ever before, while maintaining their unique brand style and tone.

What makes us different is our commitment to both creativity and fairness. We've built an ecosystem where professional creatives are compensated for contributing their unique styles to our AI system, creating a library of authentic, ethically-sourced creative approaches. Brands can either tap into these curated styles or develop their own unique AI style, ensuring their marketing materials remain distinctively theirs.

All with no quality compromises, just pure creative potential realized.

Whether you're a brand looking to revolutionize your creative process or an innovator excited about the future of AI-powered creativity, I'd love to connect. Let's explore how we can make the creative process more efficient, more inspiring, and more human together.

Let's ride!

The new way for brands to get Creative.

the paul macfarlane

Global Fortune 500 Experience to bring the best of humanity forward .

The Paul MacFarlane

I'm a global Business + Brand Strategist. A Creative geyser with no end.

I'm the guy you call when you want super-fast, deep, meaningful human solutions and ideas to move your brand and business to  growth and total financial/ethical/social/cultural success.

Three minutes into our first call I'll happily, completely blow your mind.


THE UNIVERSAL PROBLEM I SOLVE 
Meaninglessness, exhaustion, overwhelmed indifference, ennui, boredom, distraction. In brands, business, culture and society.

I PROVIDE 
Enduring meaning. Significance. Value. Positive Innovation.

CLIENTS and CPG BRANDS  I HAVE THOUGHT AND PRODUCED RESULTS WITH:

Anheuser-Busch, Apple, Audi, Daimler-AG, The City of Aspen, Enterprise, Levi-Strauss, Manchester United, McDonald’s, Mercedes-Benz, Microsoft, NATO, Nissan, Puma, Ralston Purina, The Republic of Tea, smartcar, St. Louis Post-Dispatch, U.S. State Department, The United Nations, Volvo, XTRA Lease and countless start-ups, small businesses, entrepreneurs and  insane world-changers.

The 1101 Experiment

Founder

Brandbeat Advertising & Communication

Taking the complexity out and simplifying  branding into unique powerful differentiation for beauty and good products .

Managing Partner USA

Cybit IO

Chief Marketing Officer--doing my part to help this tech business rebel to redefine entrepreneurship, startup- investor relationship and world problem solving via a blockchain-based crowdfunding space.
www.cybit.io

Chief Marketing Officer

Profit Ventures, LLC

In addition to his role as Founder of The 1101 Experiment, Paul is a partner in Profit Ventures. 
Paul’s experience is deep in global brand strategy, creative innovation, social movements and cultural inspiration. 
A recognized thought leader, author and artist, trusted by global CEOs and international government leaders, Paul is an inspiring speaker, trainer and director. His business and brand experience ranges from high technology, automotive, food and beverages, fashion, sport, retail and global culture/ governmental organizations. 
Paul stays active in a multitude of leading-edge strategic thought, culture and global business initiatives. He  also has one of the biggest hearts any human could have.

Global Brand Strategist

Inspired Intelligence

I solve problems, gather and share insights, inspire people and organizations in any media, anywhere at anytime.

www.inspiredintelligence.com

Professional Human Being

MacFarlane Cohn inc. advertising

I was co-founder of an award-winning ad agency that handled the Fortune 500 as well as the smallest entrepreneurs. I acted as writer, art director, co-creative director and leader of the team of writers, designers, account managers and interns.

President

MacFarlane inc. Advertising

I founded an ad agency that was on the leading edge of mobile communications and web presence in 1993. We won awards internationally, nationally and locally for creative excellence. The agency consulted with larger agencies as contractors for creative and strategic experts. I was creative director and account manager for all client work. I was an early adopter of working online to collaborate and research as well as sending faxes from my mobile phone in 1994.

Global Fortune 500 Experience 
To Move The Best of Humanity Forward. 

That’s why I’m alive. 

Beautiful, deep and meaningful.
Ideas with endless positive ripple effects.
And ideas that  S E L L.


314 398 1453 
pmacfarlane@the1101experiment.org

thepaulmacfarlane.com 

As a consultant/retained strategist super-senior Account Planner/Creative Director for your business/ brand, I'm insanely obsessive about creating deeper meaning for Fortune 500 brands, CEOs, leaders, digital startups, emerging technologies, CPGs, communities and governments in this world. 

I’m also the world’s  greatest AI prompter alive. 

Business and brands including: 
Anheuser-Busch, Apple, Audi, Daimler-AG, The City of Aspen, Enterprise, Levi-Strauss, Manchester United, McDonald’s, Mercedes-Benz, Microsoft, NATO, Nissan, Puma, Ralston Purina, The Republic of Tea, smartcar, St. Louis Post-Dispatch, U.S. State Department, The United Nations, Volvo, XTRA Lease

• I've helped global brands carve out fresh new spaces in culture and society and GROW
• I've helped global businesses introduce innovative new products and services and SELL
• I wrote a peace plan for Afghanistan (and I can tell you about most of it)

Connect with me if you want:

- Enduring value and meaning and SALES for your brand
- Human stories that inspire, last and grow over time

   and:

- Inspired, elevated internal culture/staff workgroups 
- Creative, disruptive, innovative positive multi-media communications
- Sales-building, brand-enhancing digital/social media
- Social movements to make a positive difference
- Inspiring thoughtful presentations


www.the1101experiment.org



Experience with: beverages, retail, food (QSR/ FC), high technology/telecommunications, high-tech startups, health care, financial, health technology, blockchain innovation, international governments, travel, social charities, green, ecological industries, sport, shipping/transit, automotive, bicycles, public transportation, personal/corporate coaching, musical instruments, restaurants and literally, dozens more.

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The Battle

Brett Willms

Paul MacFarlane

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