Brett Willms

Laetro

CEO, Co-Founder

Indeed.com

Developed Indeed.com/Lead and Indeed Work Happiness Score.

VP Marketing, Experience

Google

Director of Marketing, Google Fiber

Bitty, Inc.

Bitty automatically builds mobile websites for small businesses using information and assets  available across the web.

Co Founder

Gusto (formerly ZenPayroll)

Named Gusto.com. Built the Brand. Developed core marketing engine incl. Gusto for Accountants.

CMO, Growth

Leads strategy, brand, customer acquisition and retention programs for Google Ads & suite of small business products.

Director of Small Business Marketing, Americas

Leads strategy, program development and operations of digital performance marketing / new customer acquisition for Google Ads & suite of small business products.

Director of Digital Customer Acquisition, Small Business (O-Force)

Country Marketing Manager, Canada

Let's get creative with AI.

I've been creating things, every minute of every day, ever since my mom turned around in the front seat of the car and said, "Let's play a game". She explained, "Every time you notice something neat in the world, notice what's missing. Notice how things could be even better. Imagine what you would create if you could create anything, and we'll daydream about it together. This is inventing." I fell in love with inventing at that moment, and have never stopped.

Malcolm Gladwell said it takes 10,000 hours to become an expert at something. I've been inventing deliberately, non-stop, for over 40 years. I have thousands of inventions and have brought hundreds to the world: a collaborative online market research platform that's still around today, Canada's first performance advertising network, a machine that makes websites in 10 minutes, Google's (and Gusto's) approach to customer acquisition, and Google Partners – Google's largest money-making marketing program ever, now generating billions annually.

Above all, I love inventing ways to help others flourish. Like the Indeed Happiness Score – a program we created at Indeed to help people be happier at work, and let everyone know where all of us are actually happiest working.

What would make you happiest at work?

For me, it's having the freedom to create. And in today's AI revolution, I see an unprecedented opportunity to give everyone that same freedom.

So, I'm building Laetro AI. The all-creative AI platform transforming how brands produce marketing assets. By orchestrating the latest state-of-the-art creative AI models, we enable marketers to generate their entire suite of marketing materials faster and more efficiently than ever before, while maintaining their unique brand style and tone.

What makes us different is our commitment to both creativity and fairness. We've built an ecosystem where professional creatives are compensated for contributing their unique styles to our AI system, creating a library of authentic, ethically-sourced creative approaches. Brands can either tap into these curated styles or develop their own unique AI style, ensuring their marketing materials remain distinctively theirs.

All with no quality compromises, just pure creative potential realized.

Whether you're a brand looking to revolutionize your creative process or an innovator excited about the future of AI-powered creativity, I'd love to connect. Let's explore how we can make the creative process more efficient, more inspiring, and more human together.

Let's ride!

The new way for brands to get Creative.

Matt Di Paola

I lead enterprise-level and mid-market brand, digital, and AI transformations that help global organizations scale, modernize, and compete in rapidly changing markets. My work lives at the intersection of creativity, context and clarity - where ideas become systems, and purpose turns into performance.  As a CMO, Chief Transformation Officer, and C-suite agency leader, I partner with CEOs, Boards and executive teams to rebuild marketing systems, elevate customer experience, and guide organizations through moments of reinvention.Throughout my career, I’ve partnered with some of the world’s most recognized and respected brands - Netflix, Google, Audi, Four Seasons, Gatorade, HP, Citibank, M&amp;M’s, P&amp;G, TJX, Unilever, Destination Canada, alongside impact-based organizations like Forest Carbon, Movember, Operation PreFrontal Cortex, YLabs and the World Resources Institute - leading transformations that spark growth, inspire teams, and strengthen the relationship between brand and customer.I have partnered with CEOs and leadership teams through moments of growth and change:• Scaling digital transformations, brand transformations and CX evolutions• Re-architecting customer strategy, lifecycle, loyalty &amp; CRM• Designing marketing and organizational structures for global scale and impact• Building the operating models, governance, teams, and culture that enable organizations to innovate, adapt and perform• Coaching executives and teams to lead with culture, confidence and purpose-led storytellingAlongside enterprise work, I advise early-stage startups and scale-ups - helping founders move from zero to one, validate product-market fit, build GTM strategy, and design scalable operating systems. Early-stage startups include Forward Studio, FanDrop, LUCAI, Meta4, Nestabl, Trade Tools, as well as established companies like Engine Digital and Forest Carbon - helping leaders at every stage navigate growth and innovation. This dual perspective - enterprise rigour + startup speed - allows me to help organizations of any size innovate with clarity and shift from vision to velocity.I’ve helped three agencies earn Agency of the Year honors, led teams to Cannes Lions, Effies, and LIAAs, and spoken at SXSW, Banff World Media Festival, TechTO and VIFF. I have also advised startups and social impact ventures through Rippleworks, Techstars, MLSE’s Future of Sports Lab, and TIFF’s Digital Advisory Board.My goal in every engagement is consistent: turn complexity into momentum, build systems that scale, and help leaders drive meaningful, measurable change.

Global Chief Client Partner

Matt DiPaola

Well, it’s official, I’m excited to share that I’ve joined BIMM as SVP, Marketing & Innovation, back in my home town of Toronto.

After a few years on the client side and in fractional advisory roles, it feels good to return to the agency world at a moment when transformation is fun again. I started my career at the beginning of the digital age, when it was about ideas not exits, innovation not efficiency and experimentation not fear.  

AI is moving at a much faster pace. Marketing, technology, data, change management and AI are converging across all sectors everywhere, all at once. One of the many reasons I’m excited about BIMM is they already operate at that intersection, with a strong track record of helping clients grow through strategic, pragmatic and sustainable thinking, not just short-term wins.

I’m especially looking forward to working closely with Mike Da Ponte and Roehl Sanchez. I’ve known and respected them both for a while.  Their entrepreneurial nature along with their focus on client value, craft, and delivering long-term growth for their clients aligns deeply with how I think about the purpose of innovation and change.

I’m also excited to re-engage with Canada’s innovation and creative community. To my supper club friends, it will be back soon. There’s something powerful about being home at a time when there’s real opportunity to build what’s next together.

Thank you to Chris Powell and the team at Campaign Canada for the chat today and the warm welcome home. It’s a bit colder than Austin, but it is nice to wear a hoodie again.  And don’t worry Austin, I’ll be back again for SXSW this year.

Onward.

https://lnkd.in/gJk_iK44

Marketing & Innovation | Enterprise Brand, Digital & AI Transformation Leader | C-Suite Advisor | Change Agent | 5x Cannes Lion Winner

For my past digital colleagues in North America, one of our partner companies at kyu Collective, Kepler has several job openings right now.   If you're a digital marketer looking for your next opportunity, take a look:  https://lnkd.in/ghE2Nphg 

#nowhiring #marketingjobs

Open article: Kepler: Jobs | LinkedIn by linkedin.com

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt DiPaola's LinkedIn Performance

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