Brett Willms

Laetro

CEO, Co-Founder

Indeed.com

Developed Indeed.com/Lead and Indeed Work Happiness Score.

VP Marketing, Experience

Google

Director of Marketing, Google Fiber

Bitty, Inc.

Bitty automatically builds mobile websites for small businesses using information and assets  available across the web.

Co Founder

Gusto (formerly ZenPayroll)

Named Gusto.com. Built the Brand. Developed core marketing engine incl. Gusto for Accountants.

CMO, Growth

Leads strategy, brand, customer acquisition and retention programs for Google Ads & suite of small business products.

Director of Small Business Marketing, Americas

Leads strategy, program development and operations of digital performance marketing / new customer acquisition for Google Ads & suite of small business products.

Director of Digital Customer Acquisition, Small Business (O-Force)

Country Marketing Manager, Canada

Let's get creative with AI.

I've been creating things, every minute of every day, ever since my mom turned around in the front seat of the car and said, "Let's play a game". She explained, "Every time you notice something neat in the world, notice what's missing. Notice how things could be even better. Imagine what you would create if you could create anything, and we'll daydream about it together. This is inventing." I fell in love with inventing at that moment, and have never stopped.

Malcolm Gladwell said it takes 10,000 hours to become an expert at something. I've been inventing deliberately, non-stop, for over 40 years. I have thousands of inventions and have brought hundreds to the world: a collaborative online market research platform that's still around today, Canada's first performance advertising network, a machine that makes websites in 10 minutes, Google's (and Gusto's) approach to customer acquisition, and Google Partners – Google's largest money-making marketing program ever, now generating billions annually.

Above all, I love inventing ways to help others flourish. Like the Indeed Happiness Score – a program we created at Indeed to help people be happier at work, and let everyone know where all of us are actually happiest working.

What would make you happiest at work?

For me, it's having the freedom to create. And in today's AI revolution, I see an unprecedented opportunity to give everyone that same freedom.

So, I'm building Laetro AI. The all-creative AI platform transforming how brands produce marketing assets. By orchestrating the latest state-of-the-art creative AI models, we enable marketers to generate their entire suite of marketing materials faster and more efficiently than ever before, while maintaining their unique brand style and tone.

What makes us different is our commitment to both creativity and fairness. We've built an ecosystem where professional creatives are compensated for contributing their unique styles to our AI system, creating a library of authentic, ethically-sourced creative approaches. Brands can either tap into these curated styles or develop their own unique AI style, ensuring their marketing materials remain distinctively theirs.

All with no quality compromises, just pure creative potential realized.

Whether you're a brand looking to revolutionize your creative process or an innovator excited about the future of AI-powered creativity, I'd love to connect. Let's explore how we can make the creative process more efficient, more inspiring, and more human together.

Let's ride!

The new way for brands to get Creative.

Mario Hernandez

Turning LinkedIn into a Fundraising Engine for Nonprofits | Keynote Speaker | Investor | Husband & Father | 2 Exits |

I spent years building and scaling companies, raising investment, and developing partnerships across different industries. What I learned is that growth always comes down to one thing: relationships.

When I started working with nonprofits, I noticed something that changed my direction. Many organizations were approaching corporate partnerships as sponsorship requests rather than co-created impact. The conversation was transactional, so the funding was short term.

So now I help nonprofits secure meaningful corporate partnerships and long term funding through a relationship first strategy. I also train nonprofit consultants who want to deliver this framework with their clients.

My work at Impact Circle focuses on:
• Building partnership pipelines that are based on alignment, not pitching
• Training nonprofit teams to lead high trust conversations with corporate partners
• Helping consultants grow their visibility and revenue using a value first approach

I still build companies that create impact. I am developing Givly, an AI powered platform designed to help nonprofits increase grant success by giving teams a research and writing co pilot that understands their goals.

A few parts of my journey:
• Built and exited multiple companies
• Raised millions in investment
• Recognized by JA Worldwide for creating meaningful impact
• Reduced over one million single use plastic bottles through sustainable water systems
• International keynote speaker on social impact, partnerships, and purpose driven growth

If you believe relationships are the real engine of funding and partnership success, we are aligned.

Send me a message with the word Impact, and I will share resources we use to help teams grow sustainably.

Let’s build something meaningful.


Co-Founder & CEO

- Rethink Philanthropy. Join the first social media network dedicated to philanthropy, connecting individuals, businesses and non profits with the mission of maximizing impact for our planet. 

- Knobl's innovative campaign event manager turns your favorite everyday activities into tools for recollecting donations. Play Fortnite, listen to music on Spotify, drive your Tesla, or workout with Apple Health and turn all of these activities into philanthropic campaigns. 

- Sign up to start making a difference at http://knobl.one

- Reached $3.5M valuation in 1 year, currently fundraising in SEED round.

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The Battle

Brett Willms

Mario Hernandez

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