Brett Willms

Laetro

CEO, Co-Founder

Indeed.com

Developed Indeed.com/Lead and Indeed Work Happiness Score.

VP Marketing, Experience

Google

Director of Marketing, Google Fiber

Bitty, Inc.

Bitty automatically builds mobile websites for small businesses using information and assets  available across the web.

Co Founder

Gusto (formerly ZenPayroll)

Named Gusto.com. Built the Brand. Developed core marketing engine incl. Gusto for Accountants.

CMO, Growth

Leads strategy, brand, customer acquisition and retention programs for Google Ads & suite of small business products.

Director of Small Business Marketing, Americas

Leads strategy, program development and operations of digital performance marketing / new customer acquisition for Google Ads & suite of small business products.

Director of Digital Customer Acquisition, Small Business (O-Force)

Country Marketing Manager, Canada

Let's get creative with AI.

I've been creating things, every minute of every day, ever since my mom turned around in the front seat of the car and said, "Let's play a game". She explained, "Every time you notice something neat in the world, notice what's missing. Notice how things could be even better. Imagine what you would create if you could create anything, and we'll daydream about it together. This is inventing." I fell in love with inventing at that moment, and have never stopped.

Malcolm Gladwell said it takes 10,000 hours to become an expert at something. I've been inventing deliberately, non-stop, for over 40 years. I have thousands of inventions and have brought hundreds to the world: a collaborative online market research platform that's still around today, Canada's first performance advertising network, a machine that makes websites in 10 minutes, Google's (and Gusto's) approach to customer acquisition, and Google Partners – Google's largest money-making marketing program ever, now generating billions annually.

Above all, I love inventing ways to help others flourish. Like the Indeed Happiness Score – a program we created at Indeed to help people be happier at work, and let everyone know where all of us are actually happiest working.

What would make you happiest at work?

For me, it's having the freedom to create. And in today's AI revolution, I see an unprecedented opportunity to give everyone that same freedom.

So, I'm building Laetro AI. The all-creative AI platform transforming how brands produce marketing assets. By orchestrating the latest state-of-the-art creative AI models, we enable marketers to generate their entire suite of marketing materials faster and more efficiently than ever before, while maintaining their unique brand style and tone.

What makes us different is our commitment to both creativity and fairness. We've built an ecosystem where professional creatives are compensated for contributing their unique styles to our AI system, creating a library of authentic, ethically-sourced creative approaches. Brands can either tap into these curated styles or develop their own unique AI style, ensuring their marketing materials remain distinctively theirs.

All with no quality compromises, just pure creative potential realized.

Whether you're a brand looking to revolutionize your creative process or an innovator excited about the future of AI-powered creativity, I'd love to connect. Let's explore how we can make the creative process more efficient, more inspiring, and more human together.

Let's ride!

The new way for brands to get Creative.

MAGNA NDIS Consultant

✔️ NDIS Revenue Growth  ✔️ Participant Referrals/Retention 

✔️ Disability Service Providers Growth ✔️ Process and Automation

Flank

Flank builds compassionate borrowing and lending habits between friends. We’re going to be fair and accessible thereby nurturing stronger financial wellbeing and resilience with individuals and their communities.

Currently participating as a visionary on team flank within the Digital Sandbox Pilot, FCA & City of London

Advisor - Finance & Risk

Business Advisor

#1 Disability Voice LinkedIn AU (#2 Global) | Disability Services Design & Growth Consultant | NDIS‑proven playbooks for the US, UK, UAE, KSA | 👇 Let's Chat

I am the Co-founder of Magna NDIS Consultant, an ethical, impact-driven consulting firm helping disability service providers grow sustainably while delivering better outcomes for people with disabilities. 

Magna works globally with disability service providers and allied health providers in Australia, UK, US, and the GCC.

As a disability advocate and autism inclusion strategist, I use my work at Magna and my LinkedIn presence to advance autism and disability acceptance locally and globally. My approach blends lived values with evidence-based strategies, ensuring providers grow in ways that protect rights, dignity, and choice.

At Magna, our growth strategies are built around empathy, placing providers in the shoes of their clients, and ensuring every operational and marketing initiative reflects authentic, person-centred service delivery.

Previously, I served as CAE for a listed company in Saudi Arabia and as a Consultant with EY in the USA and the Middle East, bringing global growth, and operational expertise into the disability and allied health sectors.

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Brett Willms

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