Brett Willms

Laetro

CEO, Co-Founder

Indeed.com

Developed Indeed.com/Lead and Indeed Work Happiness Score.

VP Marketing, Experience

Google

Director of Marketing, Google Fiber

Bitty, Inc.

Bitty automatically builds mobile websites for small businesses using information and assets  available across the web.

Co Founder

Gusto (formerly ZenPayroll)

Named Gusto.com. Built the Brand. Developed core marketing engine incl. Gusto for Accountants.

CMO, Growth

Leads strategy, brand, customer acquisition and retention programs for Google Ads & suite of small business products.

Director of Small Business Marketing, Americas

Leads strategy, program development and operations of digital performance marketing / new customer acquisition for Google Ads & suite of small business products.

Director of Digital Customer Acquisition, Small Business (O-Force)

Country Marketing Manager, Canada

Let's get creative with AI.

I've been creating things, every minute of every day, ever since my mom turned around in the front seat of the car and said, "Let's play a game". She explained, "Every time you notice something neat in the world, notice what's missing. Notice how things could be even better. Imagine what you would create if you could create anything, and we'll daydream about it together. This is inventing." I fell in love with inventing at that moment, and have never stopped.

Malcolm Gladwell said it takes 10,000 hours to become an expert at something. I've been inventing deliberately, non-stop, for over 40 years. I have thousands of inventions and have brought hundreds to the world: a collaborative online market research platform that's still around today, Canada's first performance advertising network, a machine that makes websites in 10 minutes, Google's (and Gusto's) approach to customer acquisition, and Google Partners – Google's largest money-making marketing program ever, now generating billions annually.

Above all, I love inventing ways to help others flourish. Like the Indeed Happiness Score – a program we created at Indeed to help people be happier at work, and let everyone know where all of us are actually happiest working.

What would make you happiest at work?

For me, it's having the freedom to create. And in today's AI revolution, I see an unprecedented opportunity to give everyone that same freedom.

So, I'm building Laetro AI. The all-creative AI platform transforming how brands produce marketing assets. By orchestrating the latest state-of-the-art creative AI models, we enable marketers to generate their entire suite of marketing materials faster and more efficiently than ever before, while maintaining their unique brand style and tone.

What makes us different is our commitment to both creativity and fairness. We've built an ecosystem where professional creatives are compensated for contributing their unique styles to our AI system, creating a library of authentic, ethically-sourced creative approaches. Brands can either tap into these curated styles or develop their own unique AI style, ensuring their marketing materials remain distinctively theirs.

All with no quality compromises, just pure creative potential realized.

Whether you're a brand looking to revolutionize your creative process or an innovator excited about the future of AI-powered creativity, I'd love to connect. Let's explore how we can make the creative process more efficient, more inspiring, and more human together.

Let's ride!

The new way for brands to get Creative.

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Mentor

Lux Nova

luxnova.io

Delivering human-centered product design solutions for complex technology challenges across entertainment, gaming, fintech, and enterprise.

Brands: Riot Games, NBC Universal / Peacock, Deloitte, Improbable, Rolls Royce, NovoNordisk, IATA, Johnson&Johnson, PA Consulting, IATA, Rivio

Founder / Creative Director

Fantasy

Experience Director

CSSDA

Judge

Two Bulls

Client: New America, New York Mayor's Office of Economic Opportunity, Baltimore City, The Rockefeller Foundation

A civic app designed to help people experiencing homelessness get access to permanent housing and improve the provision of government services.

Lead Product Designer

ueno.

Art Director

Senior Product Designer

B-Reel

Lead Designer

CoinCircle

Crypto startup - designed UX for some of the first Ethereum wallets and platforms in existence

Founding Product Designer

Felix Oppenheimer

Traveling the world whilst working on design projects. Some examples: 

- HSBC - Leadership Design System
- British Airways - Website rebrand 
- United Nations - Training Platform
- DHL - Chatbot, Internal Trading System
- Johnson & Johnson - Resources Hub
- Ninja Tune - Submotion Orchestra Music Video
- Citroen - Fringe Livestream

+ a whole bunch of other stuff

Freelance Design Lead

We Are Tilt

Whilst working as the Lead Designer at Tilt, I did a little bit of this:

- Providing leadership and training to the design team, allocating resource and managing process
- Providing art direction, liaising with clients, producing look & feels and guidelines
- Creating concepts, strategy and UX frameworks, estimating budgets, building prototypes, writing proposals and pitching ideas
- Working with Project Managers to ensure projects were delivered on time to budget
- Getting involved in production, including illustration and film work
- Helping craft the studio visual brand

And lead these:

- BP's First Level Leaders App
- Nickelodeon's 'A Quest for the Golden Pineapple' game + site
- Open University's 'Best Game Ever' 
- Rio Tinto 'Mine of the Future' 
- ICAP's Graduate Recruitment
- Barclay's Academies Portals
+ more

Felix is the Founder of Lux Nova, a product design studio specializing in emerging interface paradigms.

He is a digital Product Designer & Director with 13+ years of experience designing user-focused, intuitive, and scalable systems across product, interaction, and brand.

He has a track record of delivering on high-complexity design challenges, especially where new technology demands new thinking. 

Selected brands:
Google, Riot Games, Amazon, Ancestry, PayPal, Venmo, Meta, Salesforce, Verizon, New York City Mayor’s Office, Deloitte, United Nations, HSBC, Nickelodeon, Lego, BMW, Mountain Dew, Pepsico, Barclays, Rolls Royce, British Airways, Volkswagen, Johnson & Johnson, Vodafone, Alzheimer’s Research, and more.

Past Agencies:
Ueno, B-Reel, Fantasy Interactive, Tilt, Two Bulls

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Brett Willms

Felix Oppenheimer

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