Brett Willms

Laetro

CEO, Co-Founder

Indeed.com

Developed Indeed.com/Lead and Indeed Work Happiness Score.

VP Marketing, Experience

Google

Director of Marketing, Google Fiber

Bitty, Inc.

Bitty automatically builds mobile websites for small businesses using information and assets  available across the web.

Co Founder

Gusto (formerly ZenPayroll)

Named Gusto.com. Built the Brand. Developed core marketing engine incl. Gusto for Accountants.

CMO, Growth

Leads strategy, brand, customer acquisition and retention programs for Google Ads & suite of small business products.

Director of Small Business Marketing, Americas

Leads strategy, program development and operations of digital performance marketing / new customer acquisition for Google Ads & suite of small business products.

Director of Digital Customer Acquisition, Small Business (O-Force)

Country Marketing Manager, Canada

Let's get creative with AI.

I've been creating things, every minute of every day, ever since my mom turned around in the front seat of the car and said, "Let's play a game". She explained, "Every time you notice something neat in the world, notice what's missing. Notice how things could be even better. Imagine what you would create if you could create anything, and we'll daydream about it together. This is inventing." I fell in love with inventing at that moment, and have never stopped.

Malcolm Gladwell said it takes 10,000 hours to become an expert at something. I've been inventing deliberately, non-stop, for over 40 years. I have thousands of inventions and have brought hundreds to the world: a collaborative online market research platform that's still around today, Canada's first performance advertising network, a machine that makes websites in 10 minutes, Google's (and Gusto's) approach to customer acquisition, and Google Partners – Google's largest money-making marketing program ever, now generating billions annually.

Above all, I love inventing ways to help others flourish. Like the Indeed Happiness Score – a program we created at Indeed to help people be happier at work, and let everyone know where all of us are actually happiest working.

What would make you happiest at work?

For me, it's having the freedom to create. And in today's AI revolution, I see an unprecedented opportunity to give everyone that same freedom.

So, I'm building Laetro AI. The all-creative AI platform transforming how brands produce marketing assets. By orchestrating the latest state-of-the-art creative AI models, we enable marketers to generate their entire suite of marketing materials faster and more efficiently than ever before, while maintaining their unique brand style and tone.

What makes us different is our commitment to both creativity and fairness. We've built an ecosystem where professional creatives are compensated for contributing their unique styles to our AI system, creating a library of authentic, ethically-sourced creative approaches. Brands can either tap into these curated styles or develop their own unique AI style, ensuring their marketing materials remain distinctively theirs.

All with no quality compromises, just pure creative potential realized.

Whether you're a brand looking to revolutionize your creative process or an innovator excited about the future of AI-powered creativity, I'd love to connect. Let's explore how we can make the creative process more efficient, more inspiring, and more human together.

Let's ride!

The new way for brands to get Creative.

Scale Through Automation

We're not just building AI agents at Scale Through Automation, we're building the future of outcomes.  

Driving business impact through intelligent automation. I partner with clients to develop and implement IA strategies that deliver tangible ROI, quickly and efficiently.

Scale Through Automation transforms industries with tailored, scalable automation solutions. From accounting and property management to manufacturing, retail, healthcare, and insurance, our intelligent automation and AI streamline operations, reduce costs, and drive growth. 

Discover how we empower businesses to work smarter and stay competitive.

https://scalethroughautomation.io/industries

Agentic AI & Intelligent Automation Consultant | Business Development Manager

Simply Automate

•  Collaborate closely with clients to discern potential process enhancement and automation prospects, simultaneously defining process metrics and prerequisites for AI-powered Automation and Robotic Process Automation (RPA) initiatives.
•  Assumed leadership of a dynamic team comprising process analysts, solution architects, and lead developers. Fostered an environment of empowerment and engagement to encourage exceptional performance.
•  Orchestrated the complete life cycle of RPA initiatives, from conceptualization through architecture, design, coding, testing, and secure implementation.
•  Proficiently identified and articulated intricate technical requirements, while ensuring the creation and upkeep of comprehensive solution documentation.

RPA Project Manager

RPA Solutions Architect

Self Employed

• Led the development of new features, enhancements, and maintenance of the client's website front 
   end.
• Proficiently hand-coded HTML5, CSS3, and JavaScript to ensure seamless user experience and optimal 
  performance.
• WordPress development and provided ongoing support for the platform.
• Employed SEO strategies to enhance the website's visibility and search engine rankings.

Web Development Consultant

Mi Favorita Fashion Boutique

We specialized in offering an extensive range of fashion-forward clothing designed exclusively for our female clientele. Our collection showcased the latest trends and styles, all available at affordable prices. Additionally, we extended our expertise by providing clothing merchandise to fellow competitors in the industry.

Small Business Owner

Fundet Funval

Led a team of 7 skilled educators, each specializing in various aspects of the English language. My role encompassed the design and execution of a comprehensive English-intensive program, resulting in an impressive 92% job placement rate for our graduates.

Our impact extended beyond the classroom, as we trained and empowered students hailing from Guatemala, Mexico, Belize, El Salvador, Honduras, Nicaragua, Costa Rica, and Panama. Through full scholarships provided by our nonprofit organization, these students were equipped to excel as Customer Service Agents in English for prominent Call Centers across the Central American region. Noteworthy companies such as Xerox, Capgemini, Convergys, and others benefited from our graduates' exceptional skills.

English Foreign Language Coordinator

Vivint Smart Home

My professional journey has spanned talent acquisition, training, and sales across diverse sectors. I've successfully sealed contract sales in security and automation, catering to both residential and business needs. My expertise extends to solar energy systems, internet solutions, cloud storage, and cutting-edge IoT technology.

An instrumental achievement was introducing the new company name, a pivotal step that paved the way for strategic marketing planning and expansive advertising initiatives across the entire continental U.S.

Business Development / Contract Direct Sales

Dashiell Corporation

•Provided comprehensive support to a team of more than 100 Electrical Engineers.
•Proficiently managed various tasks including AutoCAD design applications and plotter printing.
•Assumed responsibility for the oversight and maintenance of a robust LAN/WAN Microsoft Windows 
  Server Network and Telecommunications infrastructure.
•Demonstrated expertise in computer hardware management, cybersecurity measures, and backup systems.
•Skillfully administered Citrix Enterprise server and storage systems to ensure seamless operations.
•Actively participated in delivering effective HelpDesk support for prompt issue resolution.

Network Administrator

USF Red Star 

• Spearheaded the installation, configuration, and maintenance of LAN/WAN Microsoft Windows Servers, ensuring seamless operations.
• Managed MS SQL Server, MS Exchange server, IIS, FTP, File servers, DNS, and Active Directory for streamlined processes.
• Implemented process automation for streamlined invoice processing, improving efficiency and accuracy.

My mission is to empower our clients with intelligent automation that delivers exceptional ROI, scales effortlessly, and unlocks value at unprecedented speed.  

At Scale Through Automation, we're in the business of transforming potential into tangible results.

In today's rapidly evolving business landscape, intelligent automation and Agentic AI are vital pillars of competitiveness. However, deciphering which processes deserve to implement automation and AI initiatives can be challenging. 

This is where my professional experience aims to guide your organization in capitalizing on process enhancement and intelligent automation.

Hello, I'm Dimitry, a computer scientist with over 25 years of extensive knowledge of Computer Network Infrastructure, Software Development, IoT, AI and Intelligent Automation.  

My current position involves leading business process automation with AI agents as a Project Manager. In this role, I collaborate with small and medium businesses to facilitate their digital transformation, overseeing the development of a dynamic digital workforce of AI Assistants.

Industries I serve are:
CPA Firms, Banking, and Insurance
Property Management/Real Estate
Manufacturing/Supply Chain
Healthcare/Medical
Retail

I'm passionate about empowering entrepreneurs and SMBs to create sustainable growth, and I’m excited to help more business owners turn their growth challenges into predictable successes.

Let's start your automation journey and together we'll discover the possibilities.

Book a Discovery Meeting Now: https://bit.ly/3DqzUD2

Visit Our Website: https://scalethroughautomation.io/industries

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Brett Willms

Dimitry Ortiz

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