Brett Willms

Laetro

CEO, Co-Founder

Indeed.com

Developed Indeed.com/Lead and Indeed Work Happiness Score.

VP Marketing, Experience

Google

Director of Marketing, Google Fiber

Bitty, Inc.

Bitty automatically builds mobile websites for small businesses using information and assets  available across the web.

Co Founder

Gusto (formerly ZenPayroll)

Named Gusto.com. Built the Brand. Developed core marketing engine incl. Gusto for Accountants.

CMO, Growth

Leads strategy, brand, customer acquisition and retention programs for Google Ads & suite of small business products.

Director of Small Business Marketing, Americas

Leads strategy, program development and operations of digital performance marketing / new customer acquisition for Google Ads & suite of small business products.

Director of Digital Customer Acquisition, Small Business (O-Force)

Country Marketing Manager, Canada

Let's get creative with AI.

I've been creating things, every minute of every day, ever since my mom turned around in the front seat of the car and said, "Let's play a game". She explained, "Every time you notice something neat in the world, notice what's missing. Notice how things could be even better. Imagine what you would create if you could create anything, and we'll daydream about it together. This is inventing." I fell in love with inventing at that moment, and have never stopped.

Malcolm Gladwell said it takes 10,000 hours to become an expert at something. I've been inventing deliberately, non-stop, for over 40 years. I have thousands of inventions and have brought hundreds to the world: a collaborative online market research platform that's still around today, Canada's first performance advertising network, a machine that makes websites in 10 minutes, Google's (and Gusto's) approach to customer acquisition, and Google Partners – Google's largest money-making marketing program ever, now generating billions annually.

Above all, I love inventing ways to help others flourish. Like the Indeed Happiness Score – a program we created at Indeed to help people be happier at work, and let everyone know where all of us are actually happiest working.

What would make you happiest at work?

For me, it's having the freedom to create. And in today's AI revolution, I see an unprecedented opportunity to give everyone that same freedom.

So, I'm building Laetro AI. The all-creative AI platform transforming how brands produce marketing assets. By orchestrating the latest state-of-the-art creative AI models, we enable marketers to generate their entire suite of marketing materials faster and more efficiently than ever before, while maintaining their unique brand style and tone.

What makes us different is our commitment to both creativity and fairness. We've built an ecosystem where professional creatives are compensated for contributing their unique styles to our AI system, creating a library of authentic, ethically-sourced creative approaches. Brands can either tap into these curated styles or develop their own unique AI style, ensuring their marketing materials remain distinctively theirs.

All with no quality compromises, just pure creative potential realized.

Whether you're a brand looking to revolutionize your creative process or an innovator excited about the future of AI-powered creativity, I'd love to connect. Let's explore how we can make the creative process more efficient, more inspiring, and more human together.

Let's ride!

The new way for brands to get Creative.

Mavuus

We are on a mission to help CMOs and senior marketers elevate their influence at the executive table. Through building a community, connecting the right people and sparking the right conversations.

Founder and CEO

Pivotree

Director of Marketing

Senior Marketing Manager

Agility Inc

- Deliver integrated strategic marketing plans to advance company brand identity, broaden solution awareness, increase visibility of the value proposition and generate qualified prospecting traffic across key target audiences
- Direct demand generation strategies to grow top funnel activity and deliver an increase in sales-ready leads. Develop sales enablement materials to boost lead-to-opportunity conversion ratios
- Develop and oversee implementation of marketing programs across online and offline channels, including email, social media, SEO, SEM, website, digital advertising and direct mail
- Lead and direct implementation of marketing communications including content marketing, client communications and thought leadership programs; oversee execution processes to ensure consistent brand messaging across all appropriate channels
- Create and manage public relations strategy to build company brand and thought leadership to grow awareness and generate new opportunities within targeted audiences
- Define Go-to-Market strategies in partnership with Product Management, Technology and Sales

PointClickCare

- Work with sales and marketing leadership to define sales support initiatives. Identify gaps by personally engaging with sales reps, running focus groups and shadowing their prospecting activities
- Act as a liaison between sales and marketing by establishing a clear communication process
- Gather feedback from the sales team on a regular basis to constantly improve marketing support programs
- Work with the Marketing Communication and Product Marketing teams to help create written content that aims to advance sales efforts 
- Ensure that content and related programs are developed for all stages of the sales cycle to help sales reps influence decisions makers and build trust with their prospective clients
- Train the sales team on the use of marketing and sales enablement materials
- Work closely with the Programs team to ensure that sales touch points are successfully implemented into nurture streams

Marketing and Sales Alignment Manager

- Drove the overall development, execution and success of integrated lead generation programs targeting net new and existing customers
- Had overall ownership for lead generation program timelines, ensuring that all activities occur as planned, including scheduling, design, production and distribution
- Worked with team members to oversee the implementation of integrated campaigns across all channels (direct mail, email, web, and trade shows)
- Reported campaign performance and provided post campaign analysis
- Optimized lead qualification and tracking to ensure lead handoff process is current, documented, communicated to sales and effectively executed

Marketing Campaign Manager

Dundas Data Visualization Inc.

- Directly managed a marketing team of 5 people 
- Developed strategic and marketing plans to further sales objectives, increase demand and lead generation, as well as increase company brand awareness	
- Managed a range of tactics, such as re-brand, digital marketing, PR, thought leadership, events and speaking engagements
- Continuously monitored market conditions, financial results and performance metrics and made adjustments to a marketing plan as required 
- Delivered ROI focused measurement reporting; planned and controlled marketing budget
- Created and maintained strong online presence, which included websites, microsites, blogs or other social media presence
- Managed the community of prospects and clients; developed and implemented lead nurturing strategies

Demand Generation Manager

- Developed and executed marketing campaigns on time and within budget, involving a range of tactics such as digital marketing, PR, thought leadership, events and others
- Created and upheld an editorial calendar to track the status of campaigns
- Continuously monitored program metrics to track performance of marketing activities with a focus on ROI
- Developed comprehensive search strategies to optimize company website – SEO, SEM, Google AdWords & PPC
- Managed placement of print advertisements, banner ads and presentations, liaising with external vendors and associations

Digital Marketing Specialist

Crystal Fountains

- Developed and executed marketing and communication strategies for the company to build product awareness, generate quality sales leads, and drive revenue growth	
- Researched, defined and analyzed the competition, identifying target markets and determining key market messages 
- Generated leads through various Marketing channels and created effective campaigns to turn prospect leads into clients 
- Enhanced online presence; created new concepts and ideas for the website, as well as developed relations through engagement in social media networks
- Developed comprehensive Search strategies and reported using SEO, SEM, Google AdWords, and other PPC tools
- Executed program/campaign goals, reported metrics, tracked results, and reported outcomes to the Sales and Marketing team
- Planned, coordinated and attended marketing events, such as trade shows, conferences and product training seminars
- Liaised with PR agencies and helped them build stories on company news and updates 
- Developed creative copywriting; produced innovative marketing materials, including sales brochures, email blasts, ads
- Was responsible for monitoring budgets and providing ROI analysis

Marketing Specialist

Wietzes Toyota

- Built programs for an excellent customer service
- Researched and recognized client needs, providing feedback and recommendations to the Executive Team
- Collaborated and liaised between the marketing group and sales department
- Identifyed and developed process to build new relationships with clients
- Managed budgets, business reporting and monthly analysis; liaised with outside vendors and agencies
- Led the process of preparation, creation, and distribution of all marketing materials, including ads, brochures, e-mails, presentations, and event specific materials
- Ensured customer management system set up is accurate by contacting salesmen for updates on a bi-weekly basis

Marketing & Sales Coordinator

Hi friends, thanks for checking out my profile. I absolutely love connecting with like-minded individuals, so don’t hesitate to say hi 👋.

I’m a lover of all things marketing – but if I had to choose a favorite, it would be storytelling. I’m a sucker for a good opportunity to get familiar with a subject matter (a product, a person, or a brand) and then be able to paint an interesting story that truly engages and captivates the audience.

Over the last 15 years, I’ve had the fortune to work alongside some of the most talented marketers out there – listening, learning, and observing from various fields of the monstrous marketing machine. I’ve learned that the power of marketing can’t be boxed in and creativity is not a nine to five job, it can’t be timed, and it definitely cannot be forced. Great ideas are generated as a result of a clear mind and limitless inspiration. 

Having now launched my own company, Mavuus, I’ve also learned the true power of personal branding. Turns out that by regularly sharing authentic content about you and your journey, you can achieve outstanding results without investing any real marketing dollars. So I now work with other executives to help them grow their LinkedIn presence via creative storytelling. 

Connect with me to learn how I can help elevate your personal brand.

taplio

The Battle

Brett Willms

Dilya Abushayeva

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