Brett Willms

Laetro

CEO, Co-Founder

Indeed.com

Developed Indeed.com/Lead and Indeed Work Happiness Score.

VP Marketing, Experience

Google

Director of Marketing, Google Fiber

Bitty, Inc.

Bitty automatically builds mobile websites for small businesses using information and assets  available across the web.

Co Founder

Gusto (formerly ZenPayroll)

Named Gusto.com. Built the Brand. Developed core marketing engine incl. Gusto for Accountants.

CMO, Growth

Leads strategy, brand, customer acquisition and retention programs for Google Ads & suite of small business products.

Director of Small Business Marketing, Americas

Leads strategy, program development and operations of digital performance marketing / new customer acquisition for Google Ads & suite of small business products.

Director of Digital Customer Acquisition, Small Business (O-Force)

Country Marketing Manager, Canada

Let's get creative with AI.

I've been creating things, every minute of every day, ever since my mom turned around in the front seat of the car and said, "Let's play a game". She explained, "Every time you notice something neat in the world, notice what's missing. Notice how things could be even better. Imagine what you would create if you could create anything, and we'll daydream about it together. This is inventing." I fell in love with inventing at that moment, and have never stopped.

Malcolm Gladwell said it takes 10,000 hours to become an expert at something. I've been inventing deliberately, non-stop, for over 40 years. I have thousands of inventions and have brought hundreds to the world: a collaborative online market research platform that's still around today, Canada's first performance advertising network, a machine that makes websites in 10 minutes, Google's (and Gusto's) approach to customer acquisition, and Google Partners – Google's largest money-making marketing program ever, now generating billions annually.

Above all, I love inventing ways to help others flourish. Like the Indeed Happiness Score – a program we created at Indeed to help people be happier at work, and let everyone know where all of us are actually happiest working.

What would make you happiest at work?

For me, it's having the freedom to create. And in today's AI revolution, I see an unprecedented opportunity to give everyone that same freedom.

So, I'm building Laetro AI. The all-creative AI platform transforming how brands produce marketing assets. By orchestrating the latest state-of-the-art creative AI models, we enable marketers to generate their entire suite of marketing materials faster and more efficiently than ever before, while maintaining their unique brand style and tone.

What makes us different is our commitment to both creativity and fairness. We've built an ecosystem where professional creatives are compensated for contributing their unique styles to our AI system, creating a library of authentic, ethically-sourced creative approaches. Brands can either tap into these curated styles or develop their own unique AI style, ensuring their marketing materials remain distinctively theirs.

All with no quality compromises, just pure creative potential realized.

Whether you're a brand looking to revolutionize your creative process or an innovator excited about the future of AI-powered creativity, I'd love to connect. Let's explore how we can make the creative process more efficient, more inspiring, and more human together.

Let's ride!

The new way for brands to get Creative.

Stealth B2B Startup

Founder

Schedule time: deepsdive.com

• Developed successful go-to-market strategies for B2B SaaS and EdTech platforms, driving growth and successful exits.
• Advised marketing leaders at top tech companies, providing expertise in product-led growth and AI-powered marketing.
• Launched a successful EdTech SaaS platform for formative assessment, achieving rapid growth in the market.

CMO & GTM Advisor | Angel - B2B SaaS and EdTech

Degreed

Marketing leader at Degreed and Learn In. Helping people and companies understand the why, what and how of learning the skills needed for today and tomorrow's work. Transforming the way companies meld business strategy with upskilling to grow their people, so they can compete and get ready for the future of work.

Chief Marketing Officer

Learn In

Removing friction within companies that prevents the upleveling of talent while generating big returns.

Marketing & Product Startup Advisor 

• Developed winning go-to-market strategies for startups, increasing user acquisition by 20%.
• Crafted compelling messaging to boost brand awareness by 35%.
• Collaborated with product teams to define winning roadmaps and prioritize features.


Advisory Board Member - International Positive Education Network 
Jun 2016 - Oct 2020 · 4 yrs 5 mos
Help drive forward the mission of IPEN through the adoption of community building technologies.

Strategic Business Advisor - Match2One
Dec 2016 - Mar 2018 · 1 yr 4 mos

Strategic Business Advisor - CancerAid
Apr 2017 - Jan 2018 · 10 mos
San Francisco, California

Startup Marketing & Product Advisor - Go To Market Strategy, Product Strategy, Growth Plans

Meru Health

Help the Meru health marketing team:
- Develop effective plans
- Execute plans aligned to the bigger vision
- Be accountable and learn/iterate from activities
- Effectively communicate internally
- Foster marketing skills through asking questions not giving answer

Marketing Mentor, Coach and Advisor

AskMyClass (S18 - YC Backed Startup)

We're helping teachers save time and enhance classroom learning with a voice-enabled teaching assistant.

GoAskMyClass.com

Founder & Chief Product Officer

CancerAid

Strategic Business Advisor

Twitter

Leader of Global Consumer and Business Product Marketing at Twitter

Global Marketing Leader

Google Inc

Drive global marketing of Google Search. Accelerate global mobile search adoption, education, and usage of new smart assist and suggest features like Google Now, and Voice Search.

Head of Consumer Marketing, Search

Global marketing leader for Google Display Advertising solutions including the Google Display Network which reaches over 92% of the global internet users, and the Buy-side DoubleClick platforms.

Part of core team that grew the non-Search Advertising business for Google by 3x in 2 years.

Head of Marketing, Display Ads

Global lead for marketing Doubleclick Advertiser and Publisher Solutions as well as AdSense.

Head of Marketing, Display Ads, Publisher and Platform

Developing Google Enterprise's go-to-market strategy, our execution plans and delivering integrated marketing programs to drive revenue and market share.

APAC Marketing, Director

Drove marketing for Google's business product during a fast growth phase in Australia/New Zealand

Marketing Leader, A/NZ

Learn. Think. Share. Deliver. Repeat.
* Alum of Google, Twitter, IBM and YC. 
* Founder of YC-Backed EdTech startup.
* Currently CMO of Degreed and Learn In
* Advisor and Mentor to global startup founders.
* Expert in product marketing, GTM, growth strategies, B2B brand building and US market acceleration.
* Founder and Marketing executive for over 25 years. 
* Specialized in digital, media, enterprise, consumer technology, education, and advertising industries. 
* Based in Menlo Park, Silicon Valley. 

The quick read.
I'm currently transforming the marketing function as CMO of Degreed. I've led amazing marketing teams at 3 of the biggest tech firms - Google, Twitter and IBM. I build teams for fast growth areas and new technologies. I think global, having lead groups across Asia Pacific, Europe and the US. Founded an Ed Tech startup to save time for teachers and enhance learning for students with a voice assistant for the classroom and a no-prep, playful, interactive early-childhood literacy program for the classroom, supported by an SBIR award from the U.S. Department of Education.

Growth. Monetization. Narratives.
I unlock growth and revenue by consumers and businesses with creative storytelling and award-winning work (Cannes Lion Mobile Grand Prix). I make that happen through my passion for psychology, deep tech experience and analytical engineering background. I believe that marketing should continually evolve in how the magic of tech is brought to life to consumers and businesses. I believe more startups and companies would succeed if they solved "the last mile" between tech and people (a.k.a. marketing). 

Growing startups and people.
I care deeply about mentorship and helping others thrive. I want more people to access more opportunities. Both are my fuel. I'm always up for a conversation. Whether world-changing or your passions, let's talk and see how I can help I love helping people to go further and thrive.

Now.
Chief Marketing Officer at Degreed and Learn In. Transforming the way companies meld strategy and upskilling talent to upskill and grow their people, so they compete and get ready for the future of work.

I'm advising early stage companies on product marketing strategy, US market launch, and growth plans. Focusing on US, Europe and Aussie startups. 

Specialties: B2B Marketing, GTM, Consumer Marketing, Search Marketing, Display Advertising, Brand Marketing, Online Advertising, Ad Exchange, Digital, Cloud Computing, SaaS, Enterprise Solutions, Technology, Social Media, Ad Tech, Health Tech, EdTech, Education, Upskilling, Marketplaces

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