Brett Butler MBA FMVA®

Sales Director

HireSphere AI

- Helped bootstrap MVP that identifies candidates appropriate for interview based on personalized criteria, then automates interview process using AI in less than 120 days 

- Built Global Council comprised of world's best psychologists, data scientists, hiring managers, speakers, performance coaches, and interviewers with experience at brands such as Amazon, Google, Microsoft, US Special Forces, PWC, and More

- Secured partnership with Closers.io to assist in spearheading our salesforce, with pipeline to $3M ARR Run Rate in < 24 Months 

- Built comprehensive business plan, development roadmap, and investment memo with plans to begin Pre-Seed raise in 2025 to accelerate growth

CEO & Co-Founder

Solve For X

• Champions due diligence team by analyzing market trends, competitive landscapes, customer behavior, and business performance to guide executive decision-making.  

• Performs deep industry data dives and market research to uncover new opportunities, emerging trends, and potential risks to the business.  Drive business forecasting, predictive analytics, and scenario modeling to support risk management and identify growth opportunities. Offers actionable insights that shape product positioning, pricing strategies, and go-to-market plans.

• Serves as client lead on fundraising, investor relations, M&A opportunities & partnerships by creating by delivering data-backed insights, and creating bespoke financial models that inform investment strategies & growth decisions.

• Deliver strategic reports for board meetings, investor updates, and leadership decisions, focusing on high-impact metrics and market trends.  Designs and maintains executive dashboards and KPIs to provide leadership with real-time insights into business performance and operational efficiency.

• Collaborate cross-functionally with product, finance, marketing, and sales teams to ensure business intelligence insights are integrated into overall strategy. Act as a trusted advisor to the CEO and C-suite executives, providing strategic recommendations based on data analysis, and market intelligence.

• Lead and mentor business intelligence teams, fostering a culture of strategic thinking, data-driven decision making, continuous innovation, and synergy within organizations.

Head of Business Intelligence 

BTB Consulting LLC

• Serve as a consultant to educate individuals/businesses regarding Financial Wellness, Investment Due Diligence, Risk Management, and Financial Planning

• Services include Financial Goal Setting, Facilitating Education Webinars, 1 on 1 Conversations, Debt Management Strategies, Life Event Planning, Investment Due Diligence, Bespoke Document Creation, and much more.

• Spearheaded businesses development, fundraising, and investor relations for various clients as well as managed entire investor relations process, raising $10M+ in total funding.  Directly involved in landing 20 investors at six-figure ($100k+) levels.

• Assists startup clients with financial modeling beginning with identifying potential revenue drivers and assumptions to quantify those drivers.  Created custom financial models, tokenomics, and other documents for potential investors. 

Clients worked with: PWC, Apple, PepsiCo, BP, Barclays, CPChemical, and More

Owner

Brass Synergy

• Co-Founded DAO aimed at combining the benefits of Freelancing, Networking and Investment Platforms for Web3 users.

• Accepted & Completed 2023 InnMind Accelerator

• Completed all company documentation(Whitepaper, Tokenomics, One Pager, Pitch Deck, etc.)

• Created custom job bot, aggregating Web3 opportunities to over 500,000 users and created partnerships with 90+ communities

• Spearheaded fundraising & Oversubscribed Seed Round and raised $500k from Friends and Family for the purposes of setting up the project.  Led efforts to land lead investor and multiple supporting investors at six-figure ($100k+) investment levels. 

•Crafted Customer journey along with identifying several additional revenue models for the project.  Created financial model quantifying potential revenue streams, taking into account token emissions schedule, selling pressures, and market dynamics.

Co-Founder

Bank of America Merrill Lynch

• Served as investment strategy consultant, providing holistic financial planning, investment advice, and wealth management solutions to clients through products such as 529 plans, 401 (k)’s, mutual funds, and ETF’s

• Consistently recognized as highest performing advisor out of 100+ team members in my 1st year, throughout training and go-live performance, exceeded all sales/business development goals and targets by over 50%, while exceeding satisfaction goals through superior customer service.

• Aided corporate strategy pivot through developing, implementing, and teaching innovative at home training curriculum, leveraged by over 500 teammates nationwide during COVID-19 stay at home mandate

Advisor Development Program Financial Solutions Advisor

Bank of America

• Fully Licensed Financial Advisor (SIE, Series 7, and Series 66) who provided unmatched customer service, with comprehensive financial solutions through Bank of America products such as Credit Cards, CD's, and Savings Accounts.

• Managed existing Bank Accounts and performed follow up calls to ensure client expectations were exceeded in all facets

Advisor Development Program Relationship Manager

FCF Enterprises LLC

• Functioned as strategic business advisor where I defined investment strategy and performed comprehensive investment due diligence, including extensive fundamental, technical, market, and data analysis resulting in a 3000% ROI in 9 months for client through recommendation to purchase Ripple (XRP) and implement into their financial plan

• Contracted as strategy consultant where I led a transformation engagement for a struggling cryptocurrency company, including full examination of company financials, defining new strategic direction, reproduction of business plan, due diligence materials, and private round of funding raising $10MM during “Great Crypto Crash of 2018”

• Served as an advisor/consultant for several startup ventures by providing insight on business strategies, business processes, control mechanisms, organizational structure, financial and marketing plans, and overall implementation plan. Through the improved alignment and communication of founder vision, each project raised an additional $5 million in funding on average. 

• Performed extensive financial market analysis and comprehensive business evaluation to identity opportunities for improvement and portfolio growth.  Prepared investment reports, business plans, and strategic recommendations that allowed portfolio growth to go from $5,000 to $150,000 in 8 months.

Strategic Business Advisor, Consultant, Investor

Financial Education Services Inc.

• Led continuous improvement as member of corporate strategy & development team by creating new training program consisting of leadership calls, quantifiable daily KPI’s, knowledge checks, & business strategy roadmaps resulting in 500% increase ($2,500 to $12,500) month 1 production, and 200% increase (2.5 to 5 months) in customer retention

• Championed competitive intelligence initiative and crafted business strategy that resulted in the largest and highest performing team in company, producing over $5MM in annual recurring revenue.

• Proactively engaged all agents to gather information, resolve problems, motivate staff, and continuously improve by managing online groups, training forums, and social media pages resulting in engagement increasing by 400%

Sales Director & Head of Corporate Strategy & Development

Spoken Word Properties, LLC

• Created reports for owners by defining property criteria, identifying, and hitting KPI’s, and performing extensive market analysis resulting in identifying undervalued properties and increasing average profit per renovation by $10,000

• Reduced average renovation timeline by 28 days through implementing CRM solution (Podio), causing better data and partner management, increased communication between owners and contractors, and standardized processes

• Assisted projects from tracking and locating properties (property research, attending foreclosure auctions) to setup (interpreting various renovation strategies along with potential ROI on each property) to troubleshooting (interpreting construction law and city building codes) and assisting in renovation efforts.

Rennovation Laborer

Founder & CEO @ Brass Synergy — the vetted, talent ecosystem for Web3 professionals.

I’ll never forget the lemonade stand I ran when I was eight years old.

It only brought in $100…

But that hustle inspired me to try real estate, forex & stock trading

Ultimately allowing me to build a credit services company from 0 to $5M ARR.

And college? Graduated with a double major and double minor — but I was restless.

And with $5K in graduation money, I went all in on cryptocurrency—

And in 6 months, that investment multiplied to $250K.

I felt unstoppable, scaling a startup’s community to 50,000 and its market cap to over $100M.

But then it happened—

The founder did a rug pull; crashing the project, wiping out millions & turned my world upside down.

I had my Mike Tyson moment—realizing everyone’s got a plan ‘til they get punched in the mouth.

I had no choice but to keep going. So, I pivoted back to financial consulting, managing $50M.

But my entrepreneurial passion persisted.  

I went all in to find answers, and noticed something remarkable.

I connected with countless freelancers, professionals, & companies all who had a similar story.

Applying for countless roles to find out the company or role wasn’t legitimate.

Performing work and not getting paid or taking weeks to receive payment on freelancing platforms.

Or hiring someone only to receive late or poor quality work, costing much needed time and money

I knew there had to be a better way to network, transact, and source talent in a transparent way.

I just needed a sign and during my conversations I made a striking discovery.

Freelancers and Web3 users share a striking resemblance—

70% were millennials and Gen Z with similar age ranges, locations, and interests.

And when the world went remote, it was my cue that now was the time.

HireSphere AI was born—

An AI Powered, full automated, talent verification, recruitment, and workforce management platform with a global verified talent marketplace. 

A fusion of Web3, AI, and Blockchain revolutionizing how people hire and work 
→ Understanding what makes people top performers AND how to consistently validate those skills through robust interviews with deep people science
-> Creating digitally verifiable on-chain profiles to build trust & safety
-> Augmenting the process with AI to match talent with jobs, streamline hiring and verify history
-> Ultimately building the world's best verified global talent marketplace that supports fiat & crypto payments & rewards active members 

I started with a lemonade stand and a dream…

Now we have a global council of the world's best helping us.

And the best part is I’m just getting started.

• Serve as a consultant to educate individuals/businesses regarding Financial Wellness, Investment Due Diligence, Risk Management, and Financial Planning

• Services include Financial Goal Setting, Facilitating Education Webinars, 1 on 1 Conversations, Debt Management Strategies, Life Event Planning, and much more

• Assists startup clients with financial modeling beginning with identifying potential revenue drivers and assumptions to quantify those drivers.  Used information to create custom financial model for current/potential investors to secure additional capital.

• Currently working on my CFP designation (2023 estimated completion)

Brett Butler

Romina Massa

Drive LinkedIn-led growth by crafting high-converting content and connection strategies that turn visibility into pipeline. From scroll-stopping posts to personalized outreach, I help clients build trust, spark conversations, and convert attention into action.

Leverage AI-powered tools and human-first messaging to optimize every step of the lead generation journey—from targeting and engagement to nurturing and conversion. Analyze performance in real-time to refine strategies and ensure every interaction aligns with business goals.

Beyond LinkedIn, I develop and execute end-to-end digital marketing strategies that blend storytelling, behavioral insights, and analytics across social, email, and paid media. My materials—from ad creatives and email nurture sequences to brand storytelling frameworks and video scripts—are designed to amplify engagement and drive results.

Collaborate closely with founders, execs, and growth teams to translate thought leadership into measurable outcomes—whether it’s booking qualified calls, growing an audience, or scaling brand credibility on LinkedIn and beyond.

Strategy & Copy Lead / Founder

BETAH Associates, Inc.

Directed digital marketing campaigns for federal clients, utilizing AI tools to enhance performance, optimize strategies, and achieve measurable results in public health initiatives.
• Coordinated multi-channel strategies, integrating social media, email, and website platforms to maximize audience reach and engagement for federal programs.
• Applied technical expertise and strategic insight to deliver impactful campaigns, surpassing objectives and fostering alignment across marketing and communications teams.

Sr. Digital/Social Strategist

Brand Poets

Developed social media strategies for real estate, education, and fashion clients.
• Managed paid social media campaigns, including strategy, execution, analytics, and performance tracking.
• Collaborated with clients to ensure strategic alignment and achieve campaign goals.

Social Media Strategist

Pulso

Aligned experimentation objectives with organizational goals by collaborating with content, data, and executive teams. Ensured innovation and growth by merging creativity, data-driven insights, and cross-functional collaboration, solidifying Pulso’s position as a progressive US Hispanic audience engagement leader through compelling storytelling.
• Increased audience engagement by testing and validating creative strategies, including targeted messaging and multimedia formats, which resonated with progressive values.
• Developed and implemented testing frameworks for Meta ads and Messenger bot interactions, driving continuous campaign optimization and scalability.

Director of Experimentation

Oversaw identifying, evaluating, and integrating new platforms and technologies aligned with business objectives. Developed and executed strategies for launching new platforms or expanding into new digital spaces to enhance the company's reach and market positioning.
• Grew Instagram following from 7,000 to 150,000 in under a year through a concentrated, data-driven campaign leading up to the 2020 election, supported by a targeted six-month push with a budget of nearly $750K.
• Crafted and aligned messaging with progressive values, driving increased interaction and fostering connections with diverse audiences.

Director of New Platforms

Khoros

• Acted as the voice of Facebook in real-time social interaction with major brands like Variety and IGN.
• Conducted social listening and pulse checks for Lucasfilm to gauge audience sentiment.
• Engaged with communities across various platforms to foster interaction and brand positioning.

Community Manager

Advisable.com

• Conducted in-depth interviews with individuals to gather insights on the SaaS industry. 
• Transcribed and summarized interview responses to provide valuable feedback and analysis.
• Collaborated with team members at Advisable.com to present findings and recommendations for further development.

Case Study Interviewer

Trafilea

• Developed and executed innovative social media campaigns aligning with clients' key messaging and audiences.
• Utilized organic and paid strategies to maximize results and grow meaningful communities.
• Reported with high-efficiency analytics, focusing on performance metrics and data-driven storytelling.

Social Media Manager

Zimmerman Advertising

• Developed and executed innovative social media campaigns for La-Z-Boy and Lumber Liquidators, aligning with key messaging and audiences.
• Led the strategy and creative development of a successful social media campaign to launch Kristen Bell as a La-Z-Boy spokesperson.
• Managed a team of social media coordinators, specialists, and managers to optimize productivity and accountability.

Experience Strategy Supervisor

Nobox

• Led social media strategy and content execution for Marriott CALA, resulting in increased brand awareness and engagement.
• Developed and executed social media strategies for regional partnerships with global brands like the NFL and NBA.
• Managed multiple brand teams and social media accounts, ensuring alignment with brand initiatives and campaigns.
• Shorty Awards finalist

Senior Social Media Manager

• Managed social media channels for Marriott, CALA region, analyzing metrics to reach KPIs.
• Created and executed cross-channel social media campaigns and content strategies.
• Produced diverse content, from in-house productions to UGC, for comprehensive content calendar.

Chaban Wellness

• Developed and implemented content strategy for inbound marketing campaigns. (HubSpot certified)
• Edited and produced web content for blogs and videos.
• Monitored web traffic and sales indicators for optimization.
• Created scripts for brand-centered TV and radio segments.

Content Manager

After 20 years in digital marketing, I’ve learned this: nothing scales like trust. And nothing builds trust like words that feel true.

I chose to be true to myself, and one of my posts hit 500,000+ impressions. My followers grew by over a thousand in days, and I'm building new, long-lasting relationships every week. Not because I gamed the algorithm, but because I stopped performing and started telling the truth.

That’s what I now teach and deliver: high-trust, high-conversion content rooted in my Authenticity Unlock framework, an approach that blends emotional intelligence, ethical AI, and smart writing to connect and convert.

Whether you need a full-funnel strategist or someone who can just say it right, I bring both.

No templates. No hype. Just real strategy, real voice, and real traction.

If you’re done with performative marketing and ready to connect for real, let’s talk.

⚡ Human-Focused. Data-Driven. Emotionally Intelligent. AI-Savvy.

🙋‍♀️ Full-stack digital marketing consultant — Ghostwriter — Copywriter

✨ I build strategy, but I lead with story.

Romina Massa 🐙

I learned that autistic people are more likely to get fired.
And there’s often an agenda behind PIPs for neurodivergent people.

20 Years Digital Marketing | Content Creator | AuDHD Advocate

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Brett Butler

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The Battle

Brett Butler

Romina Massa 🐙

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Romina Massa 🐙's LinkedIn Performance

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