Brett Butler MBA FMVA®

Sales Director

Founder & CEO @ Brass Synergy — the vetted, talent ecosystem for Web3 professionals.

I’ll never forget the lemonade stand I ran when I was eight years old.

It only brought in $100…

But that hustle inspired me to try real estate, forex & stock trading

Ultimately allowing me to build a credit services company from 0 to $5M ARR.

And college? Graduated with a double major and double minor — but I was restless.

And with $5K in graduation money, I went all in on cryptocurrency—

And in 6 months, that investment multiplied to $250K.

I felt unstoppable, scaling a startup’s community to 50,000 and its market cap to over $100M.

But then it happened—

The founder did a rug pull; crashing the project, wiping out millions & turned my world upside down.

I had my Mike Tyson moment—realizing everyone’s got a plan ‘til they get punched in the mouth.

I had no choice but to keep going. So, I pivoted back to financial consulting, managing $50M.

But my entrepreneurial passion persisted.  

I went all in to find answers, and noticed something remarkable.

I connected with countless freelancers, professionals, & companies all who had a similar story.

Applying for countless roles to find out the company or role wasn’t legitimate.

Performing work and not getting paid or taking weeks to receive payment on freelancing platforms.

Or hiring someone only to receive late or poor quality work, costing much needed time and money

I knew there had to be a better way to network, transact, and source talent in a transparent way.

I just needed a sign and during my conversations I made a striking discovery.

Freelancers and Web3 users share a striking resemblance—

70% were millennials and Gen Z with similar age ranges, locations, and interests.

And when the world went remote, it was my cue that now was the time.

HireSphere AI was born—

An AI Powered, full automated, talent verification, recruitment, and workforce management platform with a global verified talent marketplace. 

A fusion of Web3, AI, and Blockchain revolutionizing how people hire and work 
→ Understanding what makes people top performers AND how to consistently validate those skills through robust interviews with deep people science
-> Creating digitally verifiable on-chain profiles to build trust & safety
-> Augmenting the process with AI to match talent with jobs, streamline hiring and verify history
-> Ultimately building the world's best verified global talent marketplace that supports fiat & crypto payments & rewards active members 

I started with a lemonade stand and a dream…

Now we have a global council of the world's best helping us.

And the best part is I’m just getting started.

Owner

• Serve as a consultant to educate individuals/businesses regarding Financial Wellness, Investment Due Diligence, Risk Management, and Financial Planning

• Services include Financial Goal Setting, Facilitating Education Webinars, 1 on 1 Conversations, Debt Management Strategies, Life Event Planning, and much more

• Assists startup clients with financial modeling beginning with identifying potential revenue drivers and assumptions to quantify those drivers.  Used information to create custom financial model for current/potential investors to secure additional capital.

• Currently working on my CFP designation (2023 estimated completion)

Brett Butler

Messaging Strategist & Ghostwriter for Leaders - I help you create instant credibility that gets replies, calls, and conversions with my Microstory Journey using the 3-Minute Story Blueprint.

Most businesses struggle to convert leads because they rely on forgettable downloads and meaningless discounts that fail to create an emotional connection. 

Prospects don't just need information, they need to feel valued, to trust you, and to experience genuine engagement. 

That's why I created the concept of the Microstory Journey, a 5-day emotional experience that uses the 3-Minute Story Blueprint to touch hearts, build authentic connections, and establish unshakable trust, turning hesitant prospects into eager customers ready to take action.

AWAI Verified Copywriter
Case Studies Certification
Sales Enablement Certification

WRITING SERVICES I PROVIDE:

📨 5-Day Education Email Courses
💲 Ghostwriting on Social Media Platforms
📰  Newsletters
🌐   Web Content
✍️   Blog Posting
📧   Email Marketing
🛒   Sales Pages
📱   Facebook/Google Ads 

WHOM I WORK WITH: I help executives, CEOs, founders, & coaches.

3 Simple Steps to Powerful Messaging
1. Define your goals and messaging. 
2. Develop a customized storytelling strategy. 
3. Execute and refine messaging for maximum impact.

HERE'S WHAT TO DO NEXT:
Email me at mike@mikehays.net OR
Book a call with me at https://calendly.com/ask-mikehays

Mike Hays

Stop Answering Like a Wikipedia Page

Or Watch Your Influence Vanish

I used to think credibility meant facts.
The more data I packed in, the smarter I sounded.

So when someone asked me about my messaging framework,
I rattled off three principles, four steps, and two case studies.

Their eyes glazed over in seconds.

I lost them before I even started.

Here's what I didn't understand:
People don't connect with information.
They connect with moments.

I was trapped in what I now call the "3 facts trap"
listing features, citing stats, explaining processes.

Congrats, you just explained yourself into unemployment.

So I tried again.

Same question. Different approach.

This time, I told them about one client
who sent me a voice note at midnight saying:
"I finally sound like myself."

One moment. One lesson.
That's it.

The difference?

They leaned in.

Because stories don't just inform, they land.
They create trust. They build influence.

Your expertise matters.
But if you deliver it like a reference manual,
no one will remember it.

The goal isn't to sound smart.
It's to be heard, felt, and trusted.

Replace your bullet points with one human moment.
That's where connection lives.

How do you explain what you do without losing people?

🔔 Follow Mike Hays for more messaging strategies

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