Brett Butler MBA FMVA®

Sales Director

Founder & CEO @ Brass Synergy — the vetted, talent ecosystem for Web3 professionals.

I’ll never forget the lemonade stand I ran when I was eight years old.

It only brought in $100…

But that hustle inspired me to try real estate, forex & stock trading

Ultimately allowing me to build a credit services company from 0 to $5M ARR.

And college? Graduated with a double major and double minor — but I was restless.

And with $5K in graduation money, I went all in on cryptocurrency—

And in 6 months, that investment multiplied to $250K.

I felt unstoppable, scaling a startup’s community to 50,000 and its market cap to over $100M.

But then it happened—

The founder did a rug pull; crashing the project, wiping out millions & turned my world upside down.

I had my Mike Tyson moment—realizing everyone’s got a plan ‘til they get punched in the mouth.

I had no choice but to keep going. So, I pivoted back to financial consulting, managing $50M.

But my entrepreneurial passion persisted.  

I went all in to find answers, and noticed something remarkable.

I connected with countless freelancers, professionals, & companies all who had a similar story.

Applying for countless roles to find out the company or role wasn’t legitimate.

Performing work and not getting paid or taking weeks to receive payment on freelancing platforms.

Or hiring someone only to receive late or poor quality work, costing much needed time and money

I knew there had to be a better way to network, transact, and source talent in a transparent way.

I just needed a sign and during my conversations I made a striking discovery.

Freelancers and Web3 users share a striking resemblance—

70% were millennials and Gen Z with similar age ranges, locations, and interests.

And when the world went remote, it was my cue that now was the time.

HireSphere AI was born—

An AI Powered, full automated, talent verification, recruitment, and workforce management platform with a global verified talent marketplace. 

A fusion of Web3, AI, and Blockchain revolutionizing how people hire and work 
→ Understanding what makes people top performers AND how to consistently validate those skills through robust interviews with deep people science
-> Creating digitally verifiable on-chain profiles to build trust & safety
-> Augmenting the process with AI to match talent with jobs, streamline hiring and verify history
-> Ultimately building the world's best verified global talent marketplace that supports fiat & crypto payments & rewards active members 

I started with a lemonade stand and a dream…

Now we have a global council of the world's best helping us.

And the best part is I’m just getting started.

Owner

• Serve as a consultant to educate individuals/businesses regarding Financial Wellness, Investment Due Diligence, Risk Management, and Financial Planning

• Services include Financial Goal Setting, Facilitating Education Webinars, 1 on 1 Conversations, Debt Management Strategies, Life Event Planning, and much more

• Assists startup clients with financial modeling beginning with identifying potential revenue drivers and assumptions to quantify those drivers.  Used information to create custom financial model for current/potential investors to secure additional capital.

• Currently working on my CFP designation (2023 estimated completion)

Brett Butler

MMG Group

MMG Group's mission is to maximize investment potential through exceptional executive leadership.

We partner with private equity and venture capital firms to transform portfolio companies into market leaders by leveraging our proven expertise in strategic growth, team development, and sustainable value creation.

As experienced board directors and CEOs, we're committed to scaling businesses through hands-on leadership and deep operational experience, ensuring superior returns for our investment partners.

Chief Executive Officer

Caterlyst

Key responsibilities:
•	Formulating growth/scaling strategy for PE-backed  data, business intelligence, analytics, sales partnership and marketing automation company.
•	Development and launch of new SAAS digital, data, CRM, business intelligence and analytics products and services. Data management systems for field sales/marketing support, proprietary email marketing tools, self-serve data admin portals and advanced data search systems.
•	Cultivating a high-performing and agile team culture. Creation of senior leadership team, structured individual, team and cross-departmental roles/responsibilities, incentive programme.
•	Formulating mergers & acquisition strategies
•	Provision of mentoring and expert guidance to all departments: Sales/Marketing, Client Services, Data ops, Tech/dev, Finance, Creative.
•	Creating and maintaining excellent corporate and brand reputation. 
•	Full financial strategy and P&L responsibility.
•	Building a data acquisition and management strategy to support launch of new parent-company tech product, Yoodee – an innovative recommendations sharing and CRM app.

Triple 3 Group

•	Established business growth, brand and marketing strategy for PE/HNW backed £90m Telecoms company.
•	Devised and implemented launch and growth strategy including product development and pricing, brand creation and positioning, customer acquisition/loyalty/CRM, web/social, sales strategy.
•	Built and launched new industry billing and payments system.
•	Led mergers & acquisitions strategy In conjunction with VC partners to accelerate growth. Acquiring IT/Tech companies to widen product set / improve customer retention. Rebranded IT division for eventual £24m trade sale. Completed 9 acquisitions/mergers/distressed restructures.
•	Sourced partnerships to provide service functions to facilitate partner app and CRM software/systems development.
•	Financial planning and P&L.

Managing Director - Technology, Telecoms, Financial Services, SAAS

Imagination

Leading £multi-million global Jaguar Land Rover (JLR) business for this experiential/ tech/data & digital agency.
•	Built and sustained strong senior client relationships with global brand directors, marketing and PR directors, and main board/C-suite level. 
•	Increased revenue and profitability through proactive introduction of new business proposals, strategic and creative communications/account plans.
•	Established strong partner agency and supplier relationships across digital (websites, SEO, PPC, E-Commerce, advertising, apps, social media), PR, advertising, direct marketing, CRM and media.

Global Client Services Director

Aimia Inc

Leading multiple, global financial services, CPG, retail and telecoms client relationships for international coalition loyalty, data and digital technology company. (Mastercard, Nokia, RBS, Lloyds Bank, Coutts, Coca Cola, Nectar).
•	£multi-million global consulting project to devise, plan and launch a complex, multiple stakeholder,  merchant-funded coalition loyalty programme for Mastercard, encompassing:
•	Payments and Credit Card clearance landscape analysis and growth strategy
•	Issuer and Acquirer bank partnership business plans
•	Value propositions by country
•	Financial modelling and Analysis
•	Merchant acquisition strategies, validation, focus groups, digital/mobile marketing and content, go-to-market, PR and launch planning
•	Rewards modelling
•	Strategy, GTM, Business Requirements and Implementation blueprint planning

Flipside Group

Established and led client services department after merging my own business, HGS Marketing, with this 60-strong digital marketing, technology and app development agency.
GE Capital, RBS, Dairy Crest, McLaren F1 team, GSK, BAE Systems, Thales.

Group Client Services Director

HGS marketing - Digital agency

Co-Founded and led a digital-content focused creative agency.

Providing digital content together with fast, efficient advice and project resource for both big and small brands with specific issues to solve. Primarily in the financial services,  defence, aerospace and retail sectors, clients included: Thales, BAE Systems, SWIFT,  ABN AMRO, Aston Martin, Nestle Purina.

Founder /  Director

Publicis Groupe

Group Account Director

Young & Rubicam Group

European Account Director

Hardlight

Account Manager. Digital & Technology

A seasoned business leader and CEO / Managing Director skilled in scaling and growing PE/VC backed companies. An experienced corporate strategist with a strong background in digital and integrated marketing communications, product development/innovation, Fintech, CRM, loyalty program design & implementation, and company acquisitions/sales. 

Extensive UK, European and Global experience across diverse sectors including financial services, automotive, coalition loyalty, telecommunications, tech development, data/analytics, NFP/trade organisations.

I am passionate about creating and running high-performing, diverse teams. Over the past decade I have become particularly adept at leading early & mid-stage companies through rapid scaling, fostering innovation, and implementing high-growth business strategies.

Mark M.

What Will Break Your Business this Year?

In 2026, most businesses won’t fail because they lack ambition or technology.
They'll fail because complexity outpaces clarity.

This short paper looks at the pressures businesses now face: Ambiguity, AI without judgement, scale without structure, and what actually fixes them.

Not theory.
Not trends.

Just the realities happening at board and operational levels.

#Leadership #ScaleUp #ValueCreation

Mark Mason-Gallie

Business Growth Leader | Build, Scale & Exit Tech Businesses | CEO, MD, Board Chair, M&A Operator. UK Government and Octopus Ventures business mentor AVAILABLE for consulting/interim/temp-perm assignments.

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Brett Butler

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The Battle

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mark M.'s LinkedIn Performance

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