Managing Partner @ CannaBIZ Collects & CCA | 🌎 Travel | Innovative Disrupter | Helping companies collect their 💰

I’m driven by the challenge to build great businesses with great people to solve real problems. 

My career began in 2015 after being promoted to CEO of a vertically integrated cannabis company in Colorado, where I gained hands-on experience and deep insights into the industry.

Later, I co-founded a specialty child-resistant cannabis packaging business, where I served as CEO. In 2022, I sold my shares in the company, achieving a personal exit while the business continued operating independently.

Currently I’m the Founder & Managing Partner of CannaBIZ Collects, the nation’s first and leading cannabis-focused collection agency started in 2017. In this role, I work to support cannabis businesses in navigating the unique legal and financial challenges related to A/R and collections.

I’m also the founder of the Cannabiz Credit Association, the first trade credit group in the cannabis industry, where we provide tools for risk monitoring and credit assessments to help businesses make better financial decisions and manage risk effectively.

I earned a BBA in Finance from The University of Georgia, and today, I’m based in St. Petersburg, FL. I’m committed to exploring new opportunities, improving business practices in the industry, and mentoring aspiring entrepreneurs who are looking to make an impact.

Brett Gelfand

I’m honestly getting tired of hearing cannabis professionals constantly complain about being owed money… while doing almost nothing to change how they operate.

Past-due A/R is not bad luck.
It’s not “just part of cannabis.”
And it’s definitely not solved by founders or sales leaders playing bill collector.

I fully sympathize with the challenges our industry face today. Which is why I take this so seriously. And passionately. 

Chasing invoices yourself is one of the worst uses of your time and energy:
-You have no leverage
-You have no system
-You delay escalation because it’s uncomfortable
-And you end up training customers that late payment is acceptable

That’s not grit. That’s inefficiency.

What actually works is boring, disciplined, and proactive:
-Clear credit decisions before product ships
-Defined terms with consequences
-Faster escalation, not endless “checking in”
-Delegating collections to people whose job is to collect, not hope

Every hour you spend sending “just following up” emails is an hour you’re not selling, operating, or fixing the root problem.

Cash flow is a strategy issue, not a personality issue.
If you’re constantly owed money, the system is broken, not just the customer.

At some point, you either course-correct with better process and accountability… or you keep complaining while funding other people’s businesses.

Your call.

Recovering unpaid 💰 and reducing credit risk for cannabis companies | Founder @ CannaBIZ Collects & Cannabiz Credit Association (CCA)

I used to think leadership was about force.

More effort.
More pressure.
More control.

That mindset worked early. Until it didn’t.

At some point, I stumbled into the ideas of Wayne Dyer, and it completely reframed how I try to show up as a founder and leader.

Not in a “woo-woo” way.
In a practical way.

Here’s the shift that mattered most:
You don’t build better companies by trying harder.
You build them by becoming clearer.

In business, that shows up as:
• Leading from intention, not ego
• Making decisions from alignment, not fear
• Letting go of outcomes you can’t control
• Creating environments where people rise naturally instead of being pushed
• Understanding that your inner state quietly dictates your external results

When I’m anxious, the company feels tight.
When I’m grounded, problems untangle faster.
When I trust instead of force, better people step up.

Wayne Dyer used to say:
“When you change the way you look at things, the things you look at change.”

That applies directly to leadership.

The best operators I know aren’t the loudest in the room.
They’re the calmest.
They listen deeply.
They act decisively without desperation.
They don’t confuse control with competence.

Modern leadership isn’t about dominance.
It’s about presence.

Pumped to have Seed Talent and Kurt Kaufmann onboard with the CCA.

CCA isn’t just for brands checking retailers. We support ancillary cannabis businesses as well, giving them visibility into the full B2B ecosystem. Whether you’re extending credit to retailers, brands, manufacturers, or service providers, better data leads to better decisions.

View company: Cannabiz Credit Association

We’re excited to announce that Seed Talent has officially joined the Cannabiz Credit Association community!

Seed Talent is a cannabis training and workforce enablement platform providing education and professional development tools to brands and retailers, helping teams perform better and scale with confidence. 🌱

We’re proud to welcome their expertise and commitment to advancing workforce excellence in cannabis.

#WelcomeSeedTalent #WorkforceEnablement #CannabisTalent #CannabisIndustry #CannabisBusiness #CCAMembers

CCA is only picking up steam starting of 2026. 

Appreciate the team at AE Global for prioritizing best practices for protecting their revenue. 

Being the first and only true credit reporting platform in cannabis. Shedding light on critical insights so operators can finally KNOW THEIR CUSTOMER. 

Members of CCA take their cash flow and A/R seriously.

They choose to take a proactive approach to collections versus a reactive one.

Ignorance is not bliss when it comes to credit extension and AR collections in cannabis.

In fact, the opposite.

Chat with a member of www.cannabizcredit.com today if you want your team follow suit. And make a change to the way things were done in the past.

We’re excited to announce that AE Global has officially joined the Cannabiz Credit Association community!

AE Global is a leading provider of turnkey extraction equipment, engineering solutions, and processing innovation for the cannabis and hemp industry. Their high-performance extraction systems, automation platforms, and process expertise help operators scale production with precision, efficiency, and compliance.

From equipment design to systems integration, AE Global empowers cultivators and manufacturers to optimize workflows and elevate product consistency across the supply chain.

We’re proud to welcome their innovation and technical leadership.

#WelcomeAEGlobal #CannabisTech #CannabisExtraction #PostHarvestInnovation #CannabisIndustry #CannabisBusiness #SupplyChainCannabis #CCAMember

When brands approach me about launching a new product, they’re usually stuck with one of these problems: 
•	a product that’s underperforming 
•	a new design that's missing that special something
•	too many ideas and no clear starting point

So I help them by:
•	Developing strategies to elevate their positioning, ensuring products resonate with the market and stand out from competitors.
•	Optimizing product design and execution, surfacing pain points and messaging needed to captivate consumers and drive innovation.
•	Evaluating their ideas so they focus on the most promising opportunities, and build clear, winning launch plans.

I began in cannabis over a decade ago, combining a passion for innovation with a data-driven approach to brand strategy, product development, and go-to-market execution. Over the years, I’ve collaborated with leading companies to deliver innovative solutions that drive growth, expand market share, and create enduring brand equity.

Since then, I’ve:
•	Held leadership roles in brand strategy, product development, and go-to-market execution at companies like Sparc, PAX, Greenlane, and Planet of the Vapes.
•	Launched award-winning products that set new benchmarks for quality, performance, and consumer satisfaction.
•	Built and executed innovative marketing campaigns that drive growth, increase market share, and build brand equity.

I’ve helped brands achieve:
•	Strategic brand positioning that fosters consumer loyalty.
•	Measurable growth through data-driven marketing and operational efficiency.
•	Seamless product launches from concept to lifecycle management.

I specialize in:
•	Brand formation, strategy, development, and execution.
•	Integrated marketing campaigns across digital, social, and print platforms.
•	Market analysis and consumer insights to inform decision-making.
•	Budget management and cost optimization.
•	Leading cross-functional teams to deliver exceptional results.

If you’re a cannabis brand and:
•	Struggle with strategic positioning or market differentiation.
•	Need expertise to drive growth and operational efficiency.
•	Want to launch innovative products that meet consumer and industry demands.

Let's link up.

Joshua Hoffman

Jealousy Is a Funny Teacher

Looking back on Nuwu Cannabis and MJBiz this year, one of my favorite moments came during Beard Bros Pharms Media Day.

A friend asked me to cover for her while she was in her third trimester, so I jumped in. I was already excited to be there after locking in marquee banner placements for my client at both main entrances, on the main stage, and throughout the dispensary.

Not long after things kicked off, a few of the LinkedIn’s most well-known marketers were on stage talking about marketing.  I felt a flash of jealousy. I had as much experience marketing cannabis as them combined, why wasn’t I up there? 

Right then, my client walked up behind me, put his arm around my shoulder, and said:
“They’re good at talking about marketing. You’re good at making marketing happen. Every time one of our competitors is up there, our name is right below them. I love it.”

My jealousy evaporated and was replaced with the warm fuzzies (and perspective).

Execution is quiet. It shows up in placement, timing, and results. It rarely comes with a microphone.

If you’re looking for a team that turns strategy into action and makes things real in the market, we’re here to help.

Product Dev & Market Strategist for Cannabis Brands | Driven $200M in Sales Since 2015 | Founder & Consultant @ JH Ideas

taplio

The Battle

Brett Gelfand

Joshua Hoffman

Followers

Posts

Engagements

Likes

Performance ScoreBrett Gelfand's LinkedIn Performance

Performance ScoreJoshua Hoffman's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Brett Gelfand

Joshua Hoffman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brett Gelfand's LinkedIn Performance

Performance ScoreJoshua Hoffman's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBrett Gelfand's LinkedIn Performance