Managing Partner @ CannaBIZ Collects & CCA | 🌎 Travel | Innovative Disrupter | Helping companies collect their 💰

I’m driven by the challenge to build great businesses with great people to solve real problems. 

My career began in 2015 after being promoted to CEO of a vertically integrated cannabis company in Colorado, where I gained hands-on experience and deep insights into the industry.

Later, I co-founded a specialty child-resistant cannabis packaging business, where I served as CEO. In 2022, I sold my shares in the company, achieving a personal exit while the business continued operating independently.

Currently I’m the Founder & Managing Partner of CannaBIZ Collects, the nation’s first and leading cannabis-focused collection agency started in 2017. In this role, I work to support cannabis businesses in navigating the unique legal and financial challenges related to A/R and collections.

I’m also the founder of the Cannabiz Credit Association, the first trade credit group in the cannabis industry, where we provide tools for risk monitoring and credit assessments to help businesses make better financial decisions and manage risk effectively.

I earned a BBA in Finance from The University of Georgia, and today, I’m based in St. Petersburg, FL. I’m committed to exploring new opportunities, improving business practices in the industry, and mentoring aspiring entrepreneurs who are looking to make an impact.

Brett Gelfand

“We already know who the good and bad payers are…”

We see this every day at Cannabiz Credit Association.

Then six months later they place $100,000+ in collections to CannaBIZ Collects.

Here’s the uncomfortable truth:

Anecdotal memory is not a credit policy.

In cannabis, most credit decisions are still made based on:
- A rep’s personal experience
- Word of mouth
- “They’ve always paid us”
- A relationship from three years ago

That’s not risk management. That’s optimism disguised as familiarity.

And in a capital-constrained market, optimism is expensive.

The operators who’ve been humble enough to adopt data-backed credit risk ratings have seen something very different:

- Reduced DSO
- Fewer surprise defaults
- More disciplined credit limits
- Faster approvals with less internal debate

Because they stopped relying on:

1. Traditional trade credit associations with long meetings and delayed decision-making or 2. Legacy credit bureaus or new credit risk startups with little to no meaningful cannabis payment data

And started leveraging real cannabis payment data built on over 10 years of credit and collections experience in the industry.

Cannabis is not CPG.
It’s not manufacturing.
It’s not distribution in any other vertical.

You cannot underwrite it with generic data.

The best operators don’t assume they “just know.”

They validate what they think with real data… and not just blind scoring/heresay they trust. 

That humility is what protects margins.

Founder @ CannaBIZ Collects & Cannabiz Credit Association (CCA) | Recovering unpaid 💰 and reducing credit risk for cannabis companies

We see these credit mistakes every day in the cannabis industry, not because teams don’t care, but because structure is missing.

1. Extending credit without vetting - Trust isn’t credit data. Without visibility into payment behavior and existing trade debt, you’re guessing and guessing is expensive.
2. No written escalation process - If there’s no clear plan for 30, 60, or 90 days past due, invoices stall. Delay weakens leverage and signals tolerance.
3. Waiting too long to act - The longer an invoice sits unpaid, the harder it is to recover. Early action protects both cash flow and relationships.
4. Confusing loyalty with risk tolerance - Familiar partners can still be high risk. Longevity doesn’t cancel financial reality.

In cannabis, credit discipline isn’t aggressive. It’s necessary. Good intentions don’t pay invoices.

Want to spot risk earlier? Cannabis-specific credit data makes the difference. 

#CannabisBusiness #CannabisFinance #TradeCredit #AccountsReceivable #CannabisCredit #CashFlowManagement #CannabisOperators #RiskManagement

Credit Mistakes - CannaBIZ Collects

Big news. And big moves with the team over at Cannabiz Credit Association.

View company: Cannabiz Credit Association

We’re excited to announce that TerrAscend has officially joined the Cannabiz Credit Association community!

TerrAscend is one of the leading vertically integrated cannabis operators in North America, with operations spanning multiple states and a reputation for disciplined growth.

Adding strong, established MSOs like TerrAscend to the CCA network continues to strengthen the quality of shared trade data across the industry. The more leading operators who participate, the more transparent and accountable cannabis credit becomes for everyone.

We’re proud to have them as part of the community.

#WelcomeMarijuanaVenture #CannabisMedia #CannabisIndustry #CannabisBusiness #CannabisInsights #CannabisCommunity #CCAMembers

When brands approach me about launching a new product, they’re usually stuck with one of these problems: 
•	a product that’s underperforming 
•	a new design that's missing that special something
•	too many ideas and no clear starting point

So I help them by:
•	Developing strategies to elevate their positioning, ensuring products resonate with the market and stand out from competitors.
•	Optimizing product design and execution, surfacing pain points and messaging needed to captivate consumers and drive innovation.
•	Evaluating their ideas so they focus on the most promising opportunities, and build clear, winning launch plans.

I began in cannabis over a decade ago, combining a passion for innovation with a data-driven approach to brand strategy, product development, and go-to-market execution. Over the years, I’ve collaborated with leading companies to deliver innovative solutions that drive growth, expand market share, and create enduring brand equity.

Since then, I’ve:
•	Held leadership roles in brand strategy, product development, and go-to-market execution at companies like Sparc, PAX, Greenlane, and Planet of the Vapes.
•	Launched award-winning products that set new benchmarks for quality, performance, and consumer satisfaction.
•	Built and executed innovative marketing campaigns that drive growth, increase market share, and build brand equity.

I’ve helped brands achieve:
•	Strategic brand positioning that fosters consumer loyalty.
•	Measurable growth through data-driven marketing and operational efficiency.
•	Seamless product launches from concept to lifecycle management.

I specialize in:
•	Brand formation, strategy, development, and execution.
•	Integrated marketing campaigns across digital, social, and print platforms.
•	Market analysis and consumer insights to inform decision-making.
•	Budget management and cost optimization.
•	Leading cross-functional teams to deliver exceptional results.

If you’re a cannabis brand and:
•	Struggle with strategic positioning or market differentiation.
•	Need expertise to drive growth and operational efficiency.
•	Want to launch innovative products that meet consumer and industry demands.

Let's link up.

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