Managing Partner @ CannaBIZ Collects & CCA | 🌎 Travel | Innovative Disrupter | Helping companies collect their 💰

I’m driven by the challenge to build great businesses with great people to solve real problems. 

My career began in 2015 after being promoted to CEO of a vertically integrated cannabis company in Colorado, where I gained hands-on experience and deep insights into the industry.

Later, I co-founded a specialty child-resistant cannabis packaging business, where I served as CEO. In 2022, I sold my shares in the company, achieving a personal exit while the business continued operating independently.

Currently I’m the Founder & Managing Partner of CannaBIZ Collects, the nation’s first and leading cannabis-focused collection agency started in 2017. In this role, I work to support cannabis businesses in navigating the unique legal and financial challenges related to A/R and collections.

I’m also the founder of the Cannabiz Credit Association, the first trade credit group in the cannabis industry, where we provide tools for risk monitoring and credit assessments to help businesses make better financial decisions and manage risk effectively.

I earned a BBA in Finance from The University of Georgia, and today, I’m based in St. Petersburg, FL. I’m committed to exploring new opportunities, improving business practices in the industry, and mentoring aspiring entrepreneurs who are looking to make an impact.

Brett Gelfand

“We already know who the good and bad payers are…”

We see this every day at Cannabiz Credit Association.

Then six months later they place $100,000+ in collections to CannaBIZ Collects.

Here’s the uncomfortable truth:

Anecdotal memory is not a credit policy.

In cannabis, most credit decisions are still made based on:
- A rep’s personal experience
- Word of mouth
- “They’ve always paid us”
- A relationship from three years ago

That’s not risk management. That’s optimism disguised as familiarity.

And in a capital-constrained market, optimism is expensive.

The operators who’ve been humble enough to adopt data-backed credit risk ratings have seen something very different:

- Reduced DSO
- Fewer surprise defaults
- More disciplined credit limits
- Faster approvals with less internal debate

Because they stopped relying on:

1. Traditional trade credit associations with long meetings and delayed decision-making or 2. Legacy credit bureaus or new credit risk startups with little to no meaningful cannabis payment data

And started leveraging real cannabis payment data built on over 10 years of credit and collections experience in the industry.

Cannabis is not CPG.
It’s not manufacturing.
It’s not distribution in any other vertical.

You cannot underwrite it with generic data.

The best operators don’t assume they “just know.”

They validate what they think with real data… and not just blind scoring/heresay they trust. 

That humility is what protects margins.

Founder @ CannaBIZ Collects & Cannabiz Credit Association (CCA) | Recovering unpaid 💰 and reducing credit risk for cannabis companies

We see these credit mistakes every day in the cannabis industry, not because teams don’t care, but because structure is missing.

1. Extending credit without vetting - Trust isn’t credit data. Without visibility into payment behavior and existing trade debt, you’re guessing and guessing is expensive.
2. No written escalation process - If there’s no clear plan for 30, 60, or 90 days past due, invoices stall. Delay weakens leverage and signals tolerance.
3. Waiting too long to act - The longer an invoice sits unpaid, the harder it is to recover. Early action protects both cash flow and relationships.
4. Confusing loyalty with risk tolerance - Familiar partners can still be high risk. Longevity doesn’t cancel financial reality.

In cannabis, credit discipline isn’t aggressive. It’s necessary. Good intentions don’t pay invoices.

Want to spot risk earlier? Cannabis-specific credit data makes the difference. 

#CannabisBusiness #CannabisFinance #TradeCredit #AccountsReceivable #CannabisCredit #CashFlowManagement #CannabisOperators #RiskManagement

Credit Mistakes - CannaBIZ Collects

Big news. And big moves with the team over at Cannabiz Credit Association.

View company: Cannabiz Credit Association

We’re excited to announce that TerrAscend has officially joined the Cannabiz Credit Association community!

TerrAscend is one of the leading vertically integrated cannabis operators in North America, with operations spanning multiple states and a reputation for disciplined growth.

Adding strong, established MSOs like TerrAscend to the CCA network continues to strengthen the quality of shared trade data across the industry. The more leading operators who participate, the more transparent and accountable cannabis credit becomes for everyone.

We’re proud to have them as part of the community.

#WelcomeMarijuanaVenture #CannabisMedia #CannabisIndustry #CannabisBusiness #CannabisInsights #CannabisCommunity #CCAMembers

Salesforce

Senior Marketing Manager, Tableau I Content & Events 

NBCUniversal Media, LLC

Led custom cross-platform branded content programs from pitch to execution driving ad sales revenue for NBCU Lifestyle programming. In addition, developed go-to-market strategy for Emmy award-winning programs such as Top Chef, resulting in a 37% increase in YOY sponsorships.

Senior Manager, Integrated Marketing & Network Partnerships 

Responsible for the creation and execution of cross-platform integrated marketing campaigns for fortune 500 companies such as BMW, DPSG, PepsiCo, Capital One, and Taco Bell. Managed all aspects of the campaign life-cycle from the initial pitch to project completion. 

AWARDS & RECOGNITION 
2019 Telly Award Winner-Bronze 
*Category: Branded Content- Campaign Commercial- Capital One & Top Chef Show within a Show Commercial Innovation 

2017 Telly Award Winner
* Broadcast/Cable- Promotional Pieces- Use of Humor- Paramount Pictures + Bravo ( Office XMas Party Vignette PSA Starring Jax Taylor) 
*Digital-Branded Content & Entertainment- Lay's DUAF + Bravo ( First-Ever Top Chef Quickfire FB Live Event) 

2017 Cynopsis D Media Finalist
*Celebrity Cruises + Bravo- Isaac Takes On 
*Lay's DUAF + Bravo ( First-Ever Top Chef Quickfire FB Live Event) 

2017 Lifestyle Network Partnerships Trailblazer Award (Internal Award)

Network Partnership Manager- Lifestyle Networks [Bravo/E!/ Oxygen/Universal Kids]

Viacom

Integrated Marketing Manager-Comedy Central/Spike

Develop multi-platform and innovative co-branded opportunities in response to incoming client RFPS across Comedy Central and Spike for key advertising partners 

Coordinate with Production, Brand Sales, and Digital departments to create and execute partnerships to maximize advertising revenue

Integrated Marketing Coordinator-Comedy Central/Spike

Acted as a liaison to Viacom Velocity’s Integrated Marketing department of over 200 employees to assist with corporate communication strategy, offsite planning, internal and external award submissions, and organizational needs

Helped to launch the first-ever Viacom Velocity website and YouTube channel by managing all case study content and timelines

Integrated Marketing Operations Coordinator- Music & Entertainment

Integrated Marketing Operations Assistant- Music & Entertainment

Titan

Titan is a media company specializing in 'People in Transit'. With more markets, more Top Ten DMA penetration and more Transit and Municipal contracts, Titan is a leader in Transit, Airport and Out-of-Home advertising in the United States.

-Acted as a liaison between inventory, sales markets, and agency clients to support and execute OOH advertising campaigns for 5 Account Executives 
-Created RFP’s, POP decks, and maintained agency relationships by monitoring all requests 
-Responsible for conducting a monthly competitive analysis of all OOH advertisers in NYC
-Processed invoices, expense reports, and managed approval process by managers and finance

Advertising Sales Coordinator

MTV Networks

-Provided creative input utilized in the pitching process for client presentations 
-Created presentations focused on client integrations for internal and external review
-Performed marketing research on viral trends and presented unique material to the department
-Collaborated with internal departments to facilitate convergent marketing executions

Integrated Marketing Intern

Cumulus Broadcasting

-Assisted the promotions team on each event including the organization of sales material, travel coordination, promotions, and production
-Collaborated with interns to brainstorm contest and promotional ideas for each event
-Managed and logged mass mailings of prizing for Q100 contest winners
-Selected out of 45 interns to assist facilitating the Natasha Bedingfield "Meet and Greet"

Q100 Radio Promotions Intern

DENMARK {the agency}

-Provided research that was utilized for creative concepts in the 2010-2011 promotional campaign
-Facilitated business development effort by researching potential clients 
-Maintained contact lists, updated calendars, and scheduled client meetings
-Managed all phone calls professionally, prepared invoices, and performed administrative duties

Advertising Account Service Intern

BC CREATIONS

-Owned & operated a successful photo montage business
-Created and designed unique montages for Mitzvahs, Birthdays and Special Occasions            
-Managed all business related aspects including marketing, advertising, pricing and invoicing

Owner

Passionate integrated marketing professional with over a decade of experience pitching and executing best-in-class sales marketing, partnership, and branded content programs for world-class brands in the Media & Technology industries. 

Creative thinker with an entrepreneurial spirit dedicated to establishing meaningful strategic relationships, championing company initiatives, and building impactful campaigns that deliver results. 


Expertise: Integrated Ad Sales Marketing I Brand Partnerships and Activation I Content Development I Digital & Social Media Marketing I Creative Brand Strategy I Account Management I Creative Writing I Client Service I Sales I Internal & External Communications I Relationship Building I Influencer & Experiential Marketing

taplio

The Battle

Brett Gelfand

Courtney Gelfand

Followers

Posts

Engagements

Likes

Performance ScoreBrett Gelfand's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Brett Gelfand

Courtney Gelfand

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brett Gelfand's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBrett Gelfand's LinkedIn Performance