Brent Bouldin

New Media Advisors

We are trusted digital marketing advisors helping brands clearly identify their greatest challenges and capitalize on opportunities.  We work alongside in-house leaders, creating solutions that drive sustainable growth.  We function as a strategic layer of checks & balances to vet big ideas, review go-to-market channel plans and maximize the ROI from our client's digital investments.  We partner with clients to maximize revenue, impact and market share.  Our services are tailored to solve short term pains for long-term gains. When our clients win, we win.

Partner

Choice Hotels International

Held overall responsibility for the company’s marketing strategy and programs.  Was responsible for Choice’s overall customer acquisition strategy across all media platforms, including television, digital, social, content and search.   Created and managed annual advertising budgets in excess of $115MM.

Head of Marketing, Media and Customer Acquisition

Bank of America Merrill Lynch

Provided executive leadership for Bank of America’s Digital Marketing and Media Center of Excellence.  Oversaw all digital media, search and paid social media programs for the entire Enterprise.  Responsible for end-to-end campaign strategies, media plan development, digital and television buying, digital campaign implementation and optimization and digital innovation.  Worked closely with Enterprise Head of Media and Chief Marketing Officer on digital strategies, fraud and verification standards and overall media approach.

Focus areas include digital media plan development, paid and organic search management, integration and optimization, creating and implementing campaign learning agendas and improvement strategies, oversight of multiple agency partners and ensuring strong integration between digital creative and media.

Senior Vice President - Enterprise Digital Marketing & Media Activation Executive

Deloitte Consulting

Manager in Deloitte's Strategy practice with a focus on Financial Services .  Provided strategic advisory services to leadership of Fortune 300 organizations on topics including digital strategy, e-commerce expansion, operational planning, product mix improvement, process redesign and enterprise cost reduction. Key clients included Thrivent Financial for Lutherans, CapitalOne, Nationwide, Unum and Bank of America.  Key projects focused on web strategy development, business transformation/cost reduction and merger/integration.

Manager - Strategy & Operations Practice

The North Highland Company

Senior Manager in the firm's Financial Services practice.  Focused on digital strategies in the Wealth Management and Banking industries.  Key clients included TIAA-CREF and Bank of America.

Senior Manager

Wachovia

Directed internal consulting teams providing thought leadership, marketing analytics and statistical support for marketing programs across the bank.  Key projects focused on re-entry into the credit card business, changing the segmentation methodology for mass market customers and developing bundled service offerings for under served markets.

Associate Vice President

FedEx

Developed and implemented marketing and site redesign strategies for FedEx.com.  Key projects focused on redesign and relaunch of FedEx.com and managing the relationship between FedEx and Microsoft around incorporating shipping capabilities into Microsoft’s Small Business offerings.

Product Manager

Wake County Public School System

Apex Senior High School - designed, prepared and delivered instruction to six different business technology classes.  Courses included Visual Basic, C++ and Advanced C++ programming for 125 students in grades 9-12.   Coached varsity and junior varsity boys basketball.

Business Technology Instructor

The Coca-Cola Company

Managed internal consulting engagement charged with creating the strategy for Coca-Cola’s Service Source fulfillment web site.

MBA Intern - Fountain Operations

Ernst & Young LLP

Senior Consultant in E&Y's Business Process Improvement/Strategy practice.  Key clients included Coca-Cola, Sunbeam, Time Warner Cable, Duke Energy and Ernst & Young International. Key projects focused on shared services, process improvement/cost reduction, Y2K readiness and merger/integration.

Senior Consultant

Partner - New Media Advisors ► Helping companies improve performance in digital marketing while also reducing marketing spend

𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢: I help marketers in regulated industries transform their digital strategies to deliver measurable results. With deep expertise in enterprise SEO, content marketing, and digital strategy, I specialize in optimizing digital presence, reducing costs, and creating sustainable growth engines. My approach focuses on actionable solutions that empower in-house teams to succeed.

𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛: For over 25 years, I’ve partnered with leading brands across regulated industries, including finance, healthcare, insurance, and utilities. Some of the organizations I’ve worked with include:
🏛 Bank of America
🏛 Wells Fargo
🏛 Capital One
🏛 KeyBank
🏛 Cumberland Valley National Bank
🏛 Abby Bank
💲 Thrivent Financial
💲 TIAA-CREF
📈 Merrill Lynch
💰 U.S. Trust
🆘 Nationwide
🆘 Unum
🆘 the 4th largest insurance company in the world
🏛 the 4th largest Credit Union in Georgia 
🏠 a top 25 mortgage lender
📰 one of the world’s largest news agencies
💊 the 7th largest healthcare company in the world
🧬a telehealth and genetic testing provider
📈 the largest broker dealer in the United States
🚂 the second largest freight railroad company in the United States
⚡️ the 8th largest utility company in the United States

𝗪𝗛𝗔𝗧 𝗠𝗔𝗞𝗘𝗦 𝗠𝗘 𝗨𝗡𝗜𝗤𝗨𝗘: As a former marketing leader at Fortune 100 companies, I’ve built high-performing teams, managed multi-million-dollar budgets, and driven enterprise-wide strategies that deliver ROI. Having worked both in-house and as a consultant, I offer a well-rounded perspective on the unique challenges of regulated industries.

𝗪𝗛𝗬 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦:  I’ve been in your shoes. Whether it’s navigating compliance requirements or implementing scalable SEO programs, I deliver proven strategies tailored to real-world challenges. My focus is on long-term success, building solutions that strengthen both your digital presence and your team’s capabilities.

𝗔𝗥𝗘𝗔𝗦 𝗢𝗙 𝗙𝗢𝗖𝗨𝗦
🔍 Enterprise SEO & Local SEO
🧾 Scalable Content Marketing
📊 Marketing Analytics & Attribution
🖥 Digital Strategy for Regulated Industries
📣 Paid Media & PPC Optimization
📏 ROI-Focused Marketing Solutions

𝗥𝗘𝗔𝗗𝗬 𝗧𝗢 𝗧𝗔𝗟𝗞? Feel free to connect with me here on LinkedIn or visit me online at www.newmediaadvisors.com.

Butler Marketing Group, FL LLC

Butler Marketing Group is the spark where innovation meets marketing. Like kaleidoscopes that illuminate new perspectives, we combine results-driven strategies, creative brilliance, and the power of connections to unlock your brand's full potential. With integrity and a touch of inspiration, we'll guide you on an unforgettable marketing journey towards legendary success. Let us be your trusted partner in making marketing wonders happen.

Butler Marketing Group offers boutique marketing services and fractional Chief Marketing Officer (CMO) expertise.  Contact us to discuss how we can elevate your brand with tailored marketing strategies, loyalty and partnership marketing expertise, and our on-demand executive marketing leadership

Learn more at www.butlermg.com

Founder, Chief Marketing Officer

MagicMakers® Group

Independent Consultant

Axiom Bank, N.A.

Lead marketing and communications for Axiom Bank, N.A. and lines of business including retail banking, commercial banking, Axiom Ventures and Axiom Partners 

Evolve brand and marketing efforts to reflect Axiom Bank’s transformation as it serves individual consumers and small- and middle-market businesses with a wide range of banking products & solutions utilizing an open technology approach powered by leading fintech partners

Establish marketing center of excellence that develops and executes long- and short-term consumer and business to business marketing strategies across .com, email, social media, paid media, print and more.  Build & recruit diverse talent for marketing organization

Chief Marketing Officer, Executive Vice President

Led marketing organization including development and implementation consumer and business to business marketing strategies, in house and agency creative development, agency management & collaboration, content creation, activation of customer segmentation and CRM strategies and marketing execution in Choice owned, paid and earned marketing channels

Organization provided marketing services and support to internal stakeholders including Choice Hotels Brand Teams, Franchise Development, Global Sales, Choice Privileges global loyalty program, Partnerships and more

Delivered on business objectives by defining vision, enterprise-wide marketing strategy and customer roadmap and then executing through TV, .com, mobile web, mobile app, email, social media, paid media and more, all while leveraging customer insights, consumer trends and analytic tools to optimize marketing investment and maximize efficiencies

Senior Director, Global Marketing

Led global loyalty program, managing vision & evolution of Choice Privileges. Determined optimal set of program benefits to engage & reward customers, optimizing customer value & program profitability. Owned program marketing, segmentation & targeting, branding, loyalty budget, P&L, technical & digital project prioritization & resources 

Increased revenues by driving CRM & national & targeted promotional strategies to maximize revenue & incrementality

Grew membership & deepen engagement by defining & executing strategies to acquire new loyalty members, drive additional activity from existing members & retaining Elite members through strong value proposition and aspirational redemption opportunities

Led business development pipeline and cultivate new partnerships that expand earning and redemption value proposition of loyalty program. Negotiated & launched new partnerships, including international all-inclusive/luxury resorts & casino hotels that appeal to target audience

Maximized existing partnerships & ancillary revenue

Senior Director, Global Loyalty Marketing & Partnerships

J.P. Morgan

Acquired new customers utilizing integrated marketing strategy including: 
• digital (website, mobile, email, affiliate, paid search & social)
• traditional (direct mail, onsite, call center & alternative media)

Optimized pricing and promotional offer components to effectively maximize marketing investment profitability 

Collaboratively developed and executed long-term strategic new customer acquisition roadmaps for strategic business units that:
• delivered on business unit goals including sales and revenue
• utilized best practices & key learnings
• drove innovation through new channel entry, new capabilities, test & learn methodology and analytics

Successfully launched new products with go to market integrated marketing strategy that maximized earned share of voice media impressions and highest return on marketing investment

Managed marketing investment cycle utilizing most recent analytics, new technology and channel capabilities and year over year trends to forecast new customer acquisitions

Vice President, Marketing Growth & Innovation, New Customer Acquisitions

JPMorgan Chase

Defined vision & critical path through the development & implementation annual forecasts & marketing plans that meet goals of both parties in partner alliance

Drove customer engagement & sales through creative, compelling marketing initiatives using digital, social & traditional channels

Retained customers & increase loyalty, creating brand advocates / ambassadors who were passionate about the product and brand 

Gained consumer insights to design innovative, compelling value proposition & launched products in market

Evaluated customer segments and developed unique marketing & servicing treatments for key segments

Crafted product concepts & customer acquisition strategies for business development

Effectively managed project teams, agencies and resources & partner / alliance relationship

First Vice President, Partnership Marketing

Acquired new customers for high profile partner product through integrated, partner branded marketing strategy across a variety of marketing channels including:

Direct mail
Online (banners, search optimization & affiliate marketing)
Events
Partner locations (retail stores, resort properties)
Direct response television
Call centers

Launched new distribution channels & effectively managed acquisition costs through channel mix

Vice President, Partnership Marketing

Leveraged partner expertise in business development process & participated in contract negotiations

Successfully launched high profile partner product in market

Instrumental member of partner product launch team

Assistant Vice President, Partnership Marketing

Infonautics

Branded suite of Internet sites & startup companies seeking venture capital funding

Created brand-centric culture by utilizing an inclusive, educational & open approach to brand development across the organization 

Designed marketing strategies to generate awareness & acquire new customers

Director of Brand Management & Marketing Strategy, Digital Media

Walt Disney World

Account Manager, Alliance Marketing: Synergy & Broadcast Alliances: 

Orchestrated development of three Birnbaum Official Guide Books to Walt Disney World with Hearst Business Publishing; increased sales by 20% through Disney Store synergy strategy
	

Associate Brand Manager/Travel Industry Marketing Manager, Disney Cruise Line Brand Management: 

Developed marketing materials for launch of cruise line business & Disney Magic Inaugural Celebration 

	
Project Manager/Coordinator, Brand Management & Special Events Development: 

Executed special events across Walt Disney World theme parks & resorts & developed new event concepts to delight Guests & reinforce Disney brand messages

Coordinated marketing messages & production for media broadcasts highlighting Walt Disney World including Weddings of a Lifetime - Lifetime Television, Rock ‘n’ Roller Coaster Press Event - E! Entertainment Television, and Rebecca’s Garden - Home & Garden Television

Marketing Manager

Coordinated guest talent performances & special events across Walt Disney World for 800 performances & 50 special events involving guest & celebrity talent

Production work on large-scale special events; notably, Walt Disney World 25th Anniversary Press Event, Disney Licensing Convention, 1992 Indianapolis 500 Festival, & Annual Christmas & Easter Parades on ABC Television

Entertainment Guest Talent Coordinator

Accomplished Chief Marketing Officer with experience at Disney, JPMorgan Chase, Choice Hotels & Axiom Bank in omni channel marketing (email, digital, social, TV, radio, direct mail), customer engagement/lifecycle marketing,  loyalty & partnership/alliance, business development and CRM

Demonstrated ability to acquire new customers, develop & launch new products and increase customer engagement, loyalty & retention through consumer insights, strategic partnerships & innovative, customer relationship management (CRM)-based and lifecycle marketing strategies utilizing integrated marketing strategies across digital and offline channels

Clients have included leading hotel, theme park, airline brands in entertainment, travel / leisure / hospitality, retail and food & beverage, all with strong loyalty programs

5 years special events strategy, marketing & production experience at Disney Parks & Resorts

Specialties: 
• Partnership / Alliance / Sponsorship Marketing / Business Development
• Marketing Strategy
• Loyalty Programs
• Consumer Insights
• Product Development
• Product Launches
• Innovation
• New Customer Acquisitions
• Digital Marketing
• Customer Engagement
• Brand Management
• Customer Relationship Management (CRM)
• Lifecycle Marketing
• Integrated Marketing
• Relationship / Account Management
• Leading creative marketing organization & omni channel marketing 
• Public Speaking

When I'm not working, I love traveling, sipping great wine & meeting new people.  I believe the best way to explore a city is to lace up my running shoes and hit the pavement.

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Brent Bouldin

Sheila Butler

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