Brent Bouldin

New Media Advisors

We are trusted digital marketing advisors helping brands clearly identify their greatest challenges and capitalize on opportunities.  We work alongside in-house leaders, creating solutions that drive sustainable growth.  We function as a strategic layer of checks & balances to vet big ideas, review go-to-market channel plans and maximize the ROI from our client's digital investments.  We partner with clients to maximize revenue, impact and market share.  Our services are tailored to solve short term pains for long-term gains. When our clients win, we win.

Partner

Choice Hotels International

Held overall responsibility for the company’s marketing strategy and programs.  Was responsible for Choice’s overall customer acquisition strategy across all media platforms, including television, digital, social, content and search.   Created and managed annual advertising budgets in excess of $115MM.

Head of Marketing, Media and Customer Acquisition

Bank of America Merrill Lynch

Provided executive leadership for Bank of America’s Digital Marketing and Media Center of Excellence.  Oversaw all digital media, search and paid social media programs for the entire Enterprise.  Responsible for end-to-end campaign strategies, media plan development, digital and television buying, digital campaign implementation and optimization and digital innovation.  Worked closely with Enterprise Head of Media and Chief Marketing Officer on digital strategies, fraud and verification standards and overall media approach.

Focus areas include digital media plan development, paid and organic search management, integration and optimization, creating and implementing campaign learning agendas and improvement strategies, oversight of multiple agency partners and ensuring strong integration between digital creative and media.

Senior Vice President - Enterprise Digital Marketing & Media Activation Executive

Deloitte Consulting

Manager in Deloitte's Strategy practice with a focus on Financial Services .  Provided strategic advisory services to leadership of Fortune 300 organizations on topics including digital strategy, e-commerce expansion, operational planning, product mix improvement, process redesign and enterprise cost reduction. Key clients included Thrivent Financial for Lutherans, CapitalOne, Nationwide, Unum and Bank of America.  Key projects focused on web strategy development, business transformation/cost reduction and merger/integration.

Manager - Strategy & Operations Practice

The North Highland Company

Senior Manager in the firm's Financial Services practice.  Focused on digital strategies in the Wealth Management and Banking industries.  Key clients included TIAA-CREF and Bank of America.

Senior Manager

Wachovia

Directed internal consulting teams providing thought leadership, marketing analytics and statistical support for marketing programs across the bank.  Key projects focused on re-entry into the credit card business, changing the segmentation methodology for mass market customers and developing bundled service offerings for under served markets.

Associate Vice President

FedEx

Developed and implemented marketing and site redesign strategies for FedEx.com.  Key projects focused on redesign and relaunch of FedEx.com and managing the relationship between FedEx and Microsoft around incorporating shipping capabilities into Microsoft’s Small Business offerings.

Product Manager

Wake County Public School System

Apex Senior High School - designed, prepared and delivered instruction to six different business technology classes.  Courses included Visual Basic, C++ and Advanced C++ programming for 125 students in grades 9-12.   Coached varsity and junior varsity boys basketball.

Business Technology Instructor

The Coca-Cola Company

Managed internal consulting engagement charged with creating the strategy for Coca-Cola’s Service Source fulfillment web site.

MBA Intern - Fountain Operations

Ernst & Young LLP

Senior Consultant in E&Y's Business Process Improvement/Strategy practice.  Key clients included Coca-Cola, Sunbeam, Time Warner Cable, Duke Energy and Ernst & Young International. Key projects focused on shared services, process improvement/cost reduction, Y2K readiness and merger/integration.

Senior Consultant

Partner - New Media Advisors ► Helping companies improve performance in digital marketing while also reducing marketing spend

𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢: I help marketers in regulated industries transform their digital strategies to deliver measurable results. With deep expertise in enterprise SEO, content marketing, and digital strategy, I specialize in optimizing digital presence, reducing costs, and creating sustainable growth engines. My approach focuses on actionable solutions that empower in-house teams to succeed.

𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛: For over 25 years, I’ve partnered with leading brands across regulated industries, including finance, healthcare, insurance, and utilities. Some of the organizations I’ve worked with include:
🏛 Bank of America
🏛 Wells Fargo
🏛 Capital One
🏛 KeyBank
🏛 Cumberland Valley National Bank
🏛 Abby Bank
💲 Thrivent Financial
💲 TIAA-CREF
📈 Merrill Lynch
💰 U.S. Trust
🆘 Nationwide
🆘 Unum
🆘 the 4th largest insurance company in the world
🏛 the 4th largest Credit Union in Georgia 
🏠 a top 25 mortgage lender
📰 one of the world’s largest news agencies
💊 the 7th largest healthcare company in the world
🧬a telehealth and genetic testing provider
📈 the largest broker dealer in the United States
🚂 the second largest freight railroad company in the United States
⚡️ the 8th largest utility company in the United States

𝗪𝗛𝗔𝗧 𝗠𝗔𝗞𝗘𝗦 𝗠𝗘 𝗨𝗡𝗜𝗤𝗨𝗘: As a former marketing leader at Fortune 100 companies, I’ve built high-performing teams, managed multi-million-dollar budgets, and driven enterprise-wide strategies that deliver ROI. Having worked both in-house and as a consultant, I offer a well-rounded perspective on the unique challenges of regulated industries.

𝗪𝗛𝗬 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦:  I’ve been in your shoes. Whether it’s navigating compliance requirements or implementing scalable SEO programs, I deliver proven strategies tailored to real-world challenges. My focus is on long-term success, building solutions that strengthen both your digital presence and your team’s capabilities.

𝗔𝗥𝗘𝗔𝗦 𝗢𝗙 𝗙𝗢𝗖𝗨𝗦
🔍 Enterprise SEO & Local SEO
🧾 Scalable Content Marketing
📊 Marketing Analytics & Attribution
🖥 Digital Strategy for Regulated Industries
📣 Paid Media & PPC Optimization
📏 ROI-Focused Marketing Solutions

𝗥𝗘𝗔𝗗𝗬 𝗧𝗢 𝗧𝗔𝗟𝗞? Feel free to connect with me here on LinkedIn or visit me online at www.newmediaadvisors.com.

Seth D. Killian

Ever.Ag

Director of Sales & Marketing Operations

SelfDisrpt

SelfDisrpt™ is a demand generation platform that uses powerful tech and proven methods to multiply your own abilities, unlock the business accelerating potential of LinkedIn, and drive opportunities at scale.

We provide a white glove personalized service, leveraging our playbook to unlock time and foster community and network growth.

We will optimize your accounts with LinkedIn best practices, life-like automation, inbox management and customized content along with continued hands-on support to ensure that you reach your goals!

Evangelist

Sales Enablement Society

Member

PrismHR

• Reporting to CMO to define, measure, & improve Marketing KPIs (Created Full Marketing Org Diagnostics)
• Uncovered true 'Lead to Close' process across marketing & sales | Documented this & propagated a playbook to both organizations
• Onboarded & continuously supported sales execs | Increased sales team headcount by 70%
• Owned technology vendor budget, relationships, & contract renewal process
• Spearheaded deployment of new technology to Sales & Marketing orgs
• Primary liaison with Sales Leadership (spoke the language)
• Planned & executed ISSA 2021 Tradeshow (including on-site support & post-show reporting). ISSA is the largest tradeshow the company attends each year; 2021's show was the most effective iteration in the company's history. ($5MM+ in pipeline generated)
• Finished 2021 having delivered 1500+ MQLs & $42MM+ in Marketing Originated Pipeline
• Worked closely with Customer Success division to develop account retention plans, scalable process for running upsell campaigns, & repeatable/trackable contract renewal process
• PrismHR acquired EPAY Systems in Q4, 2020. During my time at PrismHR, the EPAY Systems brand was operated as a separate business unit with it's own Sales & Marketing teams, tech stacks, & sales processes. I supported both of these business units.

Marketing Operations Manager

UpSouth Media

In mid-2020 I Co-Founded a marketing agency serving the real estate industry. Within 6 months we grew the agency to the point where I went full time. By May 2021 we had 30 clients, 10 employees, & we were bringing in $25k/mo in revenue. In July 2021 we were acquired by a larger digital marketing agency and after helping with the transition I exited the company after an equity buyout.

Co-Founder & CEO (Acquired)

Vibe HCM

• Reporting to CSO to define, measure, & improve Sales KPIs (Created Full Sales Org Diagnostics)
• Re-Defined Sales Process Steps, Definitions, & Reporting
• Developed Vibe HCM Selling Playbook to define the core actions & KPIs across all Sales Teams
• Spearheaded Sales tech deployment (Salesforce.com, LinkedIn Sales Nav, Bombora, Outreach.io, ZoomInfo)
• Designed New Role: Business Development Manager
• Design & Execute SKOs | • Onboard new reps | • Own all Ongoing Training (Skills, Technology, Industry, Product)
• Operationalized Hobson ROI model & provided Sale Exec support in the field
• Pioneered Vibe HCM Sales Development Playbook & Lead Scoring Model
• Owned leading, enabling, evaluating & continuous coaching of SDRs
• Owned Contracting (Proposals, Order Forms, Pricing Calculator, DocuSign, Salesforce.com SKUs, Reporting)

Sales Operations Manager

• Reporting to CMO to pioneer scalable pipeline generation providing 90%+ of Sales entire pipeline
• Delivered $62M in pipeline to Sales Organization in 9 months resulting in 105% Sales Growth in 2018 
• Created reporting & dashboards from scratch | Ushered in scalable & repeatable outbound process
• 2.5x'd size of team | 2x'd inbound lead conversion ratio | 70% of closed won deals came from Demand Gen
• Owned onboarding, enablement, performance eval & continuous coaching of reps

Business Development Manager

• Reporting to CSO to design & implement Sales Process, CRM adoption & Knowledge Base
• Built & operated Boot Camp for various Sales roles | Ran Weekly Sales Training Call
• Developed & Certified Sales & Professional Services Teams on messaging & product demos

Sales Training & Enablement Lead

Kibo Commerce

• Working with CSO to build & operate  Boot Camp for Sales Execs, SDRs, Solution Consultants, Sales Directors
• Certified Sales & Client Success Teams on product demos | • Reduced time to first sell by 60%
• Ran Salesforce.com Workshops for Finance Team | Tested CPQ Tool during Salesforce.com re-deployment
• Supported New Hire Orientation (30+ New Joiners/month) | Spearheaded New Hire Orientation SLA
• Designed & Launched Boot Camp for Professional Services & Support

Sales Trainer

Lanyon

• Primary Boot Camp facilitator for SMB, MM & Enterprise Sales Execs, SDRs, Solution Consultants
• Pioneered SMB Sales Boot Camp & CRM training | • Placed Graduates into NA, EMEA & APAC regions
• Halved time to 1st sell for Enterprise Reps | 25% increase in ASP for SMB | 2x # of Appointments by SDRs
• Designed & executed: 2016 SMB Sales Kickoff, 2016 EMEA Sales Training Workshop in London, Weekly Sales Training Call and Speakers, Quarterly Sales Optimizations

• Enterprise business development | 100% outbound | Certified on multiple product lines | Conducted Product Demos
• Responsible for Renewals, Cross-Sells & Up-Sells to accounts in my $1.7M territory
• Owned largest client relationship for my assigned product line (The Executive Events account)

Sales Account Manager

Levy Restaurants

• Directed operations as department head for 144 Luxury Suites
• Owned onboarding, enablement, performance eval & continuous coaching of over 70 employees
• Formed strategic relationships with Mavericks, Stars & AAC sales & services staff
• Crafting & executing the 5-star 'Levy Difference' experience  for VIP clients alongside culinary staff
• Sponsorship & partnership activation; Successfully launched Luxury Beverage Cart with Remy Martin USA 
• Employee scheduling, labor budget adherence, payroll processing including tip & wage tracking
• Oversee office operations; including attainment of monthly sales incentive by admin staff

Senior Suites Manager

Suites Floor Supervisor

Denver Stone LLC

-Heavily involved w/ securing new business for the company – Full Sales Pipeline Management
-Blueprint Estimation, Bid Submission & Contract Price Negotiation with General Contractors
-Negotiating Work Contracts & Scope of Work to Crew Captains & Supers
-Coordinating simultaneous projects while liaising between clients, owner, accountant & crew leads.
-Assistance to Accountant with Basic Payroll / Accounting Duties & Office supply control


As Field Sales Executive I was in charge of generating new business for the company by finding new, 'blueprint phase' construction projects, acquiring the plans, developing estimates & bids, negotiating price (in conjunction with Denver Stone owner) & securing the contract. I was responsible for building and maintaining relationships with General Contractors, Architects & Owners.

Field Sales Executive

Architect a career that doesn't suck your life away | Sales & Marketing Ops Professional | Founder & Advisor | SaaS | Leadership | Results Driven | Productivity

🚨 Disclaimer: Opinions are my own and should not be taken as a representation of current company views, realities, and goals. 🚨

Hello, my name is Seth Killian; I'm a Marketing & Sales Ops guy. I partner with fast-moving SaaS companies to help them rapidly scale revenue. Alignment across marketing & sales teams accelerates growth, especially when the right talent & technology are combined.

Earlier in my career, I was head of the luxury suites department at one of the largest indoor sports arenas in the country. I started as a food runner while in college and worked my way up the ranks for eight years. Eventually, I found myself managing a department of 60 people across admin, operations, & client-facing teams.

I went on to drive sales growth at a SaaS company specializing in event software where I cut my teeth making cold calls, upselling accounts, and training some of the most talented sales professionals across the SMB, Mid-Market, & Enterprise tiers as the company's Sales Trainer.

At another company, I led a team of SDRs that delivered over $60MM in pipeline to the Sales Org resulting in 105% growth. During that time, 7 out of every 10 deals closed originated with my team. From there, I stepped into a Sales Operations role at the same company where, in addition to managing the SDR function, I onboarded new sales reps, launched new enablement technology, developed comprehensive reporting & dashboards, & spearheaded a new product launch in the middle of the pandemic.

In mid-2020 I Co-Founded a marketing agency serving the real estate industry. Within 6 months we grew the agency to the point where I went full time. By May 2021 we had 30 clients, 10 employees, & we were bringing in $25k/mo in revenue. In July 2021 we were acquired by a larger digital marketing agency and after helping with the transition I exited the company after an equity buyout.

Since then, I've re-entered the B2B SaaS space and currently hold the position of Director, Sales & Marketing Operations at EverAg.

Over the years I've learned a lot from the mentors in my life. I am where I am today because of a lot of hard work.... some of which is my own. The awards I've won throughout my career are certainly nice and appreciated but by far the greatest compliment is watching those I've coached succeed in their careers.

When I'm not working you can catch me spending time with my beautiful wife and 4 kids, smoking meat on my Traeger grill, reading a good Sci-Fi book, and puffing on my pipe.

"Things may come to those who wait, but only the things left by those who hustle." -Unknown

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Brent Bouldin

Seth Killian 📐💲

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