Brent Bouldin

New Media Advisors

We are trusted digital marketing advisors helping brands clearly identify their greatest challenges and capitalize on opportunities.  We work alongside in-house leaders, creating solutions that drive sustainable growth.  We function as a strategic layer of checks & balances to vet big ideas, review go-to-market channel plans and maximize the ROI from our client's digital investments.  We partner with clients to maximize revenue, impact and market share.  Our services are tailored to solve short term pains for long-term gains. When our clients win, we win.

Partner

Choice Hotels International

Held overall responsibility for the company’s marketing strategy and programs.  Was responsible for Choice’s overall customer acquisition strategy across all media platforms, including television, digital, social, content and search.   Created and managed annual advertising budgets in excess of $115MM.

Head of Marketing, Media and Customer Acquisition

Bank of America Merrill Lynch

Provided executive leadership for Bank of America’s Digital Marketing and Media Center of Excellence.  Oversaw all digital media, search and paid social media programs for the entire Enterprise.  Responsible for end-to-end campaign strategies, media plan development, digital and television buying, digital campaign implementation and optimization and digital innovation.  Worked closely with Enterprise Head of Media and Chief Marketing Officer on digital strategies, fraud and verification standards and overall media approach.

Focus areas include digital media plan development, paid and organic search management, integration and optimization, creating and implementing campaign learning agendas and improvement strategies, oversight of multiple agency partners and ensuring strong integration between digital creative and media.

Senior Vice President - Enterprise Digital Marketing & Media Activation Executive

Deloitte Consulting

Manager in Deloitte's Strategy practice with a focus on Financial Services .  Provided strategic advisory services to leadership of Fortune 300 organizations on topics including digital strategy, e-commerce expansion, operational planning, product mix improvement, process redesign and enterprise cost reduction. Key clients included Thrivent Financial for Lutherans, CapitalOne, Nationwide, Unum and Bank of America.  Key projects focused on web strategy development, business transformation/cost reduction and merger/integration.

Manager - Strategy & Operations Practice

The North Highland Company

Senior Manager in the firm's Financial Services practice.  Focused on digital strategies in the Wealth Management and Banking industries.  Key clients included TIAA-CREF and Bank of America.

Senior Manager

Wachovia

Directed internal consulting teams providing thought leadership, marketing analytics and statistical support for marketing programs across the bank.  Key projects focused on re-entry into the credit card business, changing the segmentation methodology for mass market customers and developing bundled service offerings for under served markets.

Associate Vice President

FedEx

Developed and implemented marketing and site redesign strategies for FedEx.com.  Key projects focused on redesign and relaunch of FedEx.com and managing the relationship between FedEx and Microsoft around incorporating shipping capabilities into Microsoft’s Small Business offerings.

Product Manager

Wake County Public School System

Apex Senior High School - designed, prepared and delivered instruction to six different business technology classes.  Courses included Visual Basic, C++ and Advanced C++ programming for 125 students in grades 9-12.   Coached varsity and junior varsity boys basketball.

Business Technology Instructor

The Coca-Cola Company

Managed internal consulting engagement charged with creating the strategy for Coca-Cola’s Service Source fulfillment web site.

MBA Intern - Fountain Operations

Ernst & Young LLP

Senior Consultant in E&Y's Business Process Improvement/Strategy practice.  Key clients included Coca-Cola, Sunbeam, Time Warner Cable, Duke Energy and Ernst & Young International. Key projects focused on shared services, process improvement/cost reduction, Y2K readiness and merger/integration.

Senior Consultant

Partner - New Media Advisors ► Helping companies improve performance in digital marketing while also reducing marketing spend

𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢: I help marketers in regulated industries transform their digital strategies to deliver measurable results. With deep expertise in enterprise SEO, content marketing, and digital strategy, I specialize in optimizing digital presence, reducing costs, and creating sustainable growth engines. My approach focuses on actionable solutions that empower in-house teams to succeed.

𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛: For over 25 years, I’ve partnered with leading brands across regulated industries, including finance, healthcare, insurance, and utilities. Some of the organizations I’ve worked with include:
🏛 Bank of America
🏛 Wells Fargo
🏛 Capital One
🏛 KeyBank
🏛 Cumberland Valley National Bank
🏛 Abby Bank
💲 Thrivent Financial
💲 TIAA-CREF
📈 Merrill Lynch
💰 U.S. Trust
🆘 Nationwide
🆘 Unum
🆘 the 4th largest insurance company in the world
🏛 the 4th largest Credit Union in Georgia 
🏠 a top 25 mortgage lender
📰 one of the world’s largest news agencies
💊 the 7th largest healthcare company in the world
🧬a telehealth and genetic testing provider
📈 the largest broker dealer in the United States
🚂 the second largest freight railroad company in the United States
⚡️ the 8th largest utility company in the United States

𝗪𝗛𝗔𝗧 𝗠𝗔𝗞𝗘𝗦 𝗠𝗘 𝗨𝗡𝗜𝗤𝗨𝗘: As a former marketing leader at Fortune 100 companies, I’ve built high-performing teams, managed multi-million-dollar budgets, and driven enterprise-wide strategies that deliver ROI. Having worked both in-house and as a consultant, I offer a well-rounded perspective on the unique challenges of regulated industries.

𝗪𝗛𝗬 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦:  I’ve been in your shoes. Whether it’s navigating compliance requirements or implementing scalable SEO programs, I deliver proven strategies tailored to real-world challenges. My focus is on long-term success, building solutions that strengthen both your digital presence and your team’s capabilities.

𝗔𝗥𝗘𝗔𝗦 𝗢𝗙 𝗙𝗢𝗖𝗨𝗦
🔍 Enterprise SEO & Local SEO
🧾 Scalable Content Marketing
📊 Marketing Analytics & Attribution
🖥 Digital Strategy for Regulated Industries
📣 Paid Media & PPC Optimization
📏 ROI-Focused Marketing Solutions

𝗥𝗘𝗔𝗗𝗬 𝗧𝗢 𝗧𝗔𝗟𝗞? Feel free to connect with me here on LinkedIn or visit me online at www.newmediaadvisors.com.

Truist

Lead Digital Marketing Team core capabilities and Search SEO/SEM.  Responsibilities include large integrated campaigns using data and insights.  Complex targeting and real time models. Use business, industry and marketing insights to develop marketing business plans aligned to strategic priorities.  Ability to influence across channels, agency partners and internal stake holders.

Digital Marketing, Senior Vice President

Wells Fargo

I position the Home Lending segment to achieve business initiatives through strategic branding, marketing, public relations, technology infrastructure and communications that operate within company’s risk and regulatory framework. I lead a 12-member team of Integrated Marketing Managers to design, build, test and execute on innovative, multi-channel, traditional and digital marketing campaigns. I also foster matrixed, crossfunctional collaboration and utilize Agile methodology and structure. Together we build positive team culture that is
focused on problem solving, creativity, support and consultancy. I drive audience growth, demand generation and consumer visibility while partnering with business leaders, Sales, Product and Service teams to successfully launch new products.
During my tenure, I have:
 Engaged strong executive influence and resource alignment skills to achieve common goals and to build interest in helping with future endeavors. 
 Created a cross-channel, audience-first messaging strategy that adjusts to customer reactions, enables highly targeted approaches and provides efficient marketing. I’ve effectively led across TV, video, audio, display, social, search, native, digital owned, in-branch, ATM, email and direct mail channels. 
 Managed multiple vendor, resource and agency relationships, including internal, external, media, multicultural and digital engagements. 
 Generated 185% ROI in Q1 2020 by leveraging our TV spend (linear, connected and addressable) to target upper funnel channels. I’ve traced the ROI of each channel and realigned our efforts monthly. 
 Identified and capitalized on key consumer insights (pulled from both internal and external data sources, models and systems). I discovered pet ownership’s impact on home purchasing and developed a pet-focused campaign that led to recognition with the 2018 Golden Spoke Award (for being a Top 2% performer) and 2019 Performance Excellence designation.

Marketing Digital Capabilities - Mortgage

Bank of America

I led a 20+ member team and Digital Marketing function for the Mortgage, Home Equity and Auto Lending lines of business of this $90 billion, publicly traded company. I operated within an Agile environment, promoting teamwork, critical thinking and inspirational leadership. I actively partnered with IT, User Experience (UX), multiple departments and creative agencies. I developed marketing assets and engaging content for all of the company’s digital channels, including web, mobile, onsite, email, landing pages, paid search, SEO, organic search, social platforms and third-party affiliate relationships and placements. I leveraged the Data Management platform for retargeting and to deliver maximum return on spend. I also defined and measured program expectations.
Most notably, I:
•	Motivated and managed a diverse team comprised of contractors, indirect reports and direct reports.
•	Streamlined company web pages, prioritizing content through data, reducing educational material and increasing customer clarity. I significantly improved engagement and reduced the site maintenance burden. I developed the business cases for featured products, determined the audience and demonstrated ROI. 
•	Initiated personalized campaigns based on customer information that spoke directly to customers’ interests and needs. I facilitated comprehensive collection and utilization of data, insights, analytics and feedback.
•	Launched a proprietary CRM, deployed Salesforce and integrated platforms into our marketing activities. I ensured an optimal build out for all stakeholders and the customer journey. I also enabled the tracking of marketing data across the customer experience and elevated accountability for the Sales team.

Senior Vice President, Digital Marketing

AAA National

I reported to the CEO of this nonprofit, reciprocal inter-insurance exchange and developed the function’s strategic plan, sales forecasts and execution on consumer and commercial products and services. I oversaw product, contracts, requests for proposal (RFPs), credit card deposits, purchasing cards and foreign exchange (FX). I managed the P&L, ensuring department revenue exceeded expenses. I also drove a strong Net Promoter Score (NPS) for company branded financial services products, both offline and online. Additionally, I managed vendor relationships and led negotiation teams. I also represented the company in Financial Services Industry Groups.
Most notably, I:
•	Was promoted from Director to Managing Director (over peers) within 1 year based on performance and leadership skills.
•	Influenced the Board to better understand and capitalize on our product value. We connected financial service offerings to our core benefits of membership (automotive), which increased club participation interest and customer satisfaction.

Managing Director, Financial Services

Marketing professional leading a team of associates to develop innovative marketing programs and sales engagement/enablement for home loans business.

Senior Vice President, Home Loans Marketing

Manage team responsible for agency and vendor management to create and deliver marketing programs for over 6.100 retail locations.

Vice President, Retail Marketing

Program manager responsible for developing integrated customer and associate marketing to introduce credit card brand into retail bank (MBNA transition).  Included rebranding and categorizing over 300 legacy card products.

Vice President, Credit Marketing

Led segment marketing team supporting Hispanic, Asian, Military and disability segments.

Vice President, Consumer Segment Marketing

I am a strategic and pragmatic Marketing Executive with extensive experience leading global, domestic and regional marketing functions for high-profile organizations. I harness segmentation and customer insights to develop impactful marketing strategies and campaigns for evolving channels. I’m highly adept at team building, alignment, motivation and activation to achieve aggressive goals. I’m also skilled at balancing long term vision with daily execution and am passionate about leveraging technology to enhance marketing efficiency, consistency, automation and customer experience.

During my career, I have: 
• Managed teams of up to 20+ marketing professionals, effectively recruiting, training and developing talent for organizations ranging from nonprofits to $90 billion corporations.
• Delivered marketing programs for up to 8,000+ retail locations dispersed across the U.S. 
• Consistently driven strong ROI for different segments, products and services, including Consumer, credit, Retail, Financial Services, Home Loans, Auto Loans and Insurance. 
• Built a strong digital background that includes pivoting companies toward digital and interactive visuals. 
• Developed specific creative strategy for diverse consumer segments at Bank of America, including Hispanic, Asian, Military and Disability audiences.

My colleagues commend my ability to influence and impact organizations, as well as my strategic and business acumen. I’m best known for building and protecting company brands through innovative and data-driven marketing strategy, productive partnerships and impactful leadership.

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Brent Bouldin

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