Brent Bouldin

New Media Advisors

We are trusted digital marketing advisors helping brands clearly identify their greatest challenges and capitalize on opportunities.  We work alongside in-house leaders, creating solutions that drive sustainable growth.  We function as a strategic layer of checks & balances to vet big ideas, review go-to-market channel plans and maximize the ROI from our client's digital investments.  We partner with clients to maximize revenue, impact and market share.  Our services are tailored to solve short term pains for long-term gains. When our clients win, we win.

Partner

Choice Hotels International

Held overall responsibility for the company’s marketing strategy and programs.  Was responsible for Choice’s overall customer acquisition strategy across all media platforms, including television, digital, social, content and search.   Created and managed annual advertising budgets in excess of $115MM.

Head of Marketing, Media and Customer Acquisition

Bank of America Merrill Lynch

Provided executive leadership for Bank of America’s Digital Marketing and Media Center of Excellence.  Oversaw all digital media, search and paid social media programs for the entire Enterprise.  Responsible for end-to-end campaign strategies, media plan development, digital and television buying, digital campaign implementation and optimization and digital innovation.  Worked closely with Enterprise Head of Media and Chief Marketing Officer on digital strategies, fraud and verification standards and overall media approach.

Focus areas include digital media plan development, paid and organic search management, integration and optimization, creating and implementing campaign learning agendas and improvement strategies, oversight of multiple agency partners and ensuring strong integration between digital creative and media.

Senior Vice President - Enterprise Digital Marketing & Media Activation Executive

Deloitte Consulting

Manager in Deloitte's Strategy practice with a focus on Financial Services .  Provided strategic advisory services to leadership of Fortune 300 organizations on topics including digital strategy, e-commerce expansion, operational planning, product mix improvement, process redesign and enterprise cost reduction. Key clients included Thrivent Financial for Lutherans, CapitalOne, Nationwide, Unum and Bank of America.  Key projects focused on web strategy development, business transformation/cost reduction and merger/integration.

Manager - Strategy & Operations Practice

The North Highland Company

Senior Manager in the firm's Financial Services practice.  Focused on digital strategies in the Wealth Management and Banking industries.  Key clients included TIAA-CREF and Bank of America.

Senior Manager

Wachovia

Directed internal consulting teams providing thought leadership, marketing analytics and statistical support for marketing programs across the bank.  Key projects focused on re-entry into the credit card business, changing the segmentation methodology for mass market customers and developing bundled service offerings for under served markets.

Associate Vice President

FedEx

Developed and implemented marketing and site redesign strategies for FedEx.com.  Key projects focused on redesign and relaunch of FedEx.com and managing the relationship between FedEx and Microsoft around incorporating shipping capabilities into Microsoft’s Small Business offerings.

Product Manager

Wake County Public School System

Apex Senior High School - designed, prepared and delivered instruction to six different business technology classes.  Courses included Visual Basic, C++ and Advanced C++ programming for 125 students in grades 9-12.   Coached varsity and junior varsity boys basketball.

Business Technology Instructor

The Coca-Cola Company

Managed internal consulting engagement charged with creating the strategy for Coca-Cola’s Service Source fulfillment web site.

MBA Intern - Fountain Operations

Ernst & Young LLP

Senior Consultant in E&Y's Business Process Improvement/Strategy practice.  Key clients included Coca-Cola, Sunbeam, Time Warner Cable, Duke Energy and Ernst & Young International. Key projects focused on shared services, process improvement/cost reduction, Y2K readiness and merger/integration.

Senior Consultant

Partner - New Media Advisors ► Helping companies improve performance in digital marketing while also reducing marketing spend

𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢: I help marketers in regulated industries transform their digital strategies to deliver measurable results. With deep expertise in enterprise SEO, content marketing, and digital strategy, I specialize in optimizing digital presence, reducing costs, and creating sustainable growth engines. My approach focuses on actionable solutions that empower in-house teams to succeed.

𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛: For over 25 years, I’ve partnered with leading brands across regulated industries, including finance, healthcare, insurance, and utilities. Some of the organizations I’ve worked with include:
🏛 Bank of America
🏛 Wells Fargo
🏛 Capital One
🏛 KeyBank
🏛 Cumberland Valley National Bank
🏛 Abby Bank
💲 Thrivent Financial
💲 TIAA-CREF
📈 Merrill Lynch
💰 U.S. Trust
🆘 Nationwide
🆘 Unum
🆘 the 4th largest insurance company in the world
🏛 the 4th largest Credit Union in Georgia 
🏠 a top 25 mortgage lender
📰 one of the world’s largest news agencies
💊 the 7th largest healthcare company in the world
🧬a telehealth and genetic testing provider
📈 the largest broker dealer in the United States
🚂 the second largest freight railroad company in the United States
⚡️ the 8th largest utility company in the United States

𝗪𝗛𝗔𝗧 𝗠𝗔𝗞𝗘𝗦 𝗠𝗘 𝗨𝗡𝗜𝗤𝗨𝗘: As a former marketing leader at Fortune 100 companies, I’ve built high-performing teams, managed multi-million-dollar budgets, and driven enterprise-wide strategies that deliver ROI. Having worked both in-house and as a consultant, I offer a well-rounded perspective on the unique challenges of regulated industries.

𝗪𝗛𝗬 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦:  I’ve been in your shoes. Whether it’s navigating compliance requirements or implementing scalable SEO programs, I deliver proven strategies tailored to real-world challenges. My focus is on long-term success, building solutions that strengthen both your digital presence and your team’s capabilities.

𝗔𝗥𝗘𝗔𝗦 𝗢𝗙 𝗙𝗢𝗖𝗨𝗦
🔍 Enterprise SEO & Local SEO
🧾 Scalable Content Marketing
📊 Marketing Analytics & Attribution
🖥 Digital Strategy for Regulated Industries
📣 Paid Media & PPC Optimization
📏 ROI-Focused Marketing Solutions

𝗥𝗘𝗔𝗗𝗬 𝗧𝗢 𝗧𝗔𝗟𝗞? Feel free to connect with me here on LinkedIn or visit me online at www.newmediaadvisors.com.

Salient Social Media

- Manage a diverse portfolio of B2C and B2B clients, modernize consumer journeys through full-service media and creative strategy and execution.						
- Develop bespoke client marketing strategies combining learnings from past and present field experiences, industry research, and comprehensive analysis to evolve clients’ communications approaches for peak digital compatibility and target market appeal.
- Create original client advertising collateral leveraging specialty background in driving over $1MM in revenue through professional passion projects in copywriting, graphic design, and trending UGC mobile video content creation.
- Manage client paid media accounts, ensuring campaign success through years of compounded best practice expertise leading 8-figure creative rotations.
- Perform media and creative audits, analyzing client performance within the competitive landscape and outlining whitespace opportunity areas for optimization.
- Serve as a readily available client resource, providing immediate, expert advice on media, consumer, and creative strategy to navigate and resolve unexpected marketing challenges, ensuring the continuity and success of key initiatives.

Founder & Chief Consultant

Biossance

- Led end-to-end paid channel operations including consumer targeting expansion, product portfolio management, media planning/buying and creative development.
- Collaborated with C-suite leadership via regular growth performance reporting to amplify and optimize marketing to achieve quarterly revenue goals.
- Continuously developed and executed an always on, hypothesis based, agile testing and learning roadmap, leveraging digital field research and controlled A/B experiments to strengthen messaging strategy, ad design, targeting, and campaign ecosystems.
- Partnered with finance and marketing leadership to balance a substantial OpEx, liaising with agency partners and vendors to keep programs on budget and profitable.

Senior Marketing Strategist

- Revitalized the Biossance digital marketing journey, boosting revenue by 72% in 12 months through implementing AI-driven growth media tactics across Meta and Google properties, modernizing the brand’s creative approach and value proposition, broadening customer targeting, and launching on TikTok and Pinterest.
- Honed full-funnel new product launch strategy, modernizing creative and media tactics to drive budget efficiency (ROAS) by +28% between integrated campaigns.
- Transitioned paid media mix to AI enabeled campaign formats that lifted efficiency +44% and revenue volume 129% within one month of implementation.
- Launched a successful evergreen UGC brand content stream to support the DTC ecomm business plan and drive customer engagement. Sourced trending authentic, lo-fi product innovation and efficacy focused mobile footage from external influencers, internal creators, and dermatology field experts.

Marketing Strategist

Ogilvy

- Spearhead brand building and commercialization for a premium home siding company, managing a cross functional digital experience overhaul.
- Collaborated with client leadership and agency branding specialists to revamp James Hardie’s value proposition, visual identity, messaging strategy, and communications tactics, elevating programming across B2B channels and introducing B2C media to the marketing mix.
- Leveraged data and trends reports from Nielsen, Mintel, and Kantar to inform consumer personas and targeting, product marketing recommendations, and unified language surrounding renovation products and features for advertising collateral and sales enablement resources.
- Led partner management while owning shopper marketing workstreams, organizing internal and external communications and operations involving clients, internal cross functional agency teams, external agency specialists, vendors, and retailers.
- Pitched and successfully sold in an 11% retail project scope expansion, upselling agency services from in-store interactive kiosk development to full signage and display modernization at Lowe’s and Home Depot.
- Supervised a team of two direct reports, creating individualized career development plans to empower team members to achieve personal and organizational goals.

Account Supervisor (James Hardie Account)

Leo Burnett

- Led project management for B2B and B2C work streams across healthcare and non-profit sectors, centralizing communications and providing strategic support.
- Partnered with analytics and strategic leadership to develop, pitch, and sell B2B and B2C strategic proposals for brand creative, demand generation tactics, and performance media based on category trends, competitive landscape analysis, target consumer data, and client KPI and ROI goals.
- Conducted audience and industry research informing the pitch that won the UHG business, expanding account scope by 47%. Insights later contributed to UHG’s  first formal brand strategy, including B2B customer personas, segmentation frameworks, and bespoke communications planning targeting healthcare stakeholders.
- Led crisis social media strategy for Feeding America during the onset of Covid-19, overseeing a cross functional team of writers, designers, and strategists while generating donation driving campaigns aimed at stocking food banks to accommodate record unemployment rates.

Account Executive (UnitedHealthcare, UnitedHealth Group, & Feeding America Accounts)

- Centralized communications and operations between McDonald’s, Disney, and Marvel clients, establishing collaborative processes and partnership expectations while re-launching the Disney Happy Meal program following a twelve year hiatus to support the Avengers Endgame theatrical release.
- Oversaw strategic planning and creative execution while  introducing adult media to the Happy Meal advertising mix and launching comms on digital channels.
- Oversaw strategic planning and production coordination for the successful launch of the first ever Happy Meal flagship restaurant takeover, transforming the Chicago retail location into a high fidelity Marvel Avengers Recruitment Center for the Avengers Endgame theatrical film release.

Account Executive (McDonald's Account)

- Partnered with cross channel strategic leadership to balance client interests, relationships, brand partnership requirements, budgets, and performance goals throughout the always-on Happy Meal advertising development process. 
- Synthesized client P&L parameters, localized consumer trends, and regional media landscapes for informing and managing test market campaign experiments.
- Owned competitive research to inform advertising category strategy for the premium bacon product line extension launch in 2019.

Associate Account Executive

- Utilized social listening software to pitch proactive content strategy to McDonald's clients, generating data-driven insights to inform concepts for marketing activations aimed at engaging with consumers during high impact cultural moments.
- Contributed to end-to-end project management processes for new business pitches, coordinating cross-functional teams to ensure timely and high-quality deliverables, enhancing the agency's competitive positioning.
- Assisted in the preparation and design of client creative pitch decks, supplementing with strategic market research and data analysis to fortify proposals and contribute to successful campaign approval.

Account Management Intern

House of Commons

Assisted with PR and constituent outreach for Stewart Jackson MP (Conservative Party), submitted campaign slogan and marketing proposals, drafted official batch letter responses, attended committees and drafted summaries, updated parliamentary databases.

Parliamentary Campaign and Communications Intern

Coolfire Studios

Pitched reality show concepts based on Food Network, CNN, and Discovery ID network mandates to studio executives, lead a team in developing a social media campaign to drive the studio’s digital traffic and visibility, served as a production manager and director while filming the campaign’s YouTube, Instagram, and Facebook content.

Television Development Intern

PR Collaborative

Conducted market research and identified customer segments for Sony Pictures’ campaigns for the fall 2016 film slate, assisted with related communications, event planning, and promotional product pitches, compiled media lists, drafted press releases, and generated digital promotional content for the AFI Documentary Film Festival, coordinated media involvement, wrangled talent, and assisted PR staff at AFI red carpet events.

Account Management Intern (Sony Pictures and AFI)

Washington University in Saint Louis Strategic Communications Network

Developed integrated social media campaign for student outreach, researched top marketing and communications firms to help build WUSTL recruiting relationships, produced career preparation materials to aid students applying for marketing and PR jobs, coordinated marketing and communications career events including panels, workshops, and employer information sessions.

Marketing and Strategic Communications Intern

CommCore Consulting Group

Conducted client media research and drafted reports for GE, PepsiCo, Procter & Gamble, and others, assisted with real time crisis research and strategic development, generated original digital content and published blog posts on the firm’s main website, managed Salesforce updates, drafted client pitch letters, conducted pitch phone calls.

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