Brent Bouldin

New Media Advisors

We are trusted digital marketing advisors helping brands clearly identify their greatest challenges and capitalize on opportunities.  We work alongside in-house leaders, creating solutions that drive sustainable growth.  We function as a strategic layer of checks & balances to vet big ideas, review go-to-market channel plans and maximize the ROI from our client's digital investments.  We partner with clients to maximize revenue, impact and market share.  Our services are tailored to solve short term pains for long-term gains. When our clients win, we win.

Partner

Choice Hotels International

Held overall responsibility for the company’s marketing strategy and programs.  Was responsible for Choice’s overall customer acquisition strategy across all media platforms, including television, digital, social, content and search.   Created and managed annual advertising budgets in excess of $115MM.

Head of Marketing, Media and Customer Acquisition

Bank of America Merrill Lynch

Provided executive leadership for Bank of America’s Digital Marketing and Media Center of Excellence.  Oversaw all digital media, search and paid social media programs for the entire Enterprise.  Responsible for end-to-end campaign strategies, media plan development, digital and television buying, digital campaign implementation and optimization and digital innovation.  Worked closely with Enterprise Head of Media and Chief Marketing Officer on digital strategies, fraud and verification standards and overall media approach.

Focus areas include digital media plan development, paid and organic search management, integration and optimization, creating and implementing campaign learning agendas and improvement strategies, oversight of multiple agency partners and ensuring strong integration between digital creative and media.

Senior Vice President - Enterprise Digital Marketing & Media Activation Executive

Deloitte Consulting

Manager in Deloitte's Strategy practice with a focus on Financial Services .  Provided strategic advisory services to leadership of Fortune 300 organizations on topics including digital strategy, e-commerce expansion, operational planning, product mix improvement, process redesign and enterprise cost reduction. Key clients included Thrivent Financial for Lutherans, CapitalOne, Nationwide, Unum and Bank of America.  Key projects focused on web strategy development, business transformation/cost reduction and merger/integration.

Manager - Strategy & Operations Practice

The North Highland Company

Senior Manager in the firm's Financial Services practice.  Focused on digital strategies in the Wealth Management and Banking industries.  Key clients included TIAA-CREF and Bank of America.

Senior Manager

Wachovia

Directed internal consulting teams providing thought leadership, marketing analytics and statistical support for marketing programs across the bank.  Key projects focused on re-entry into the credit card business, changing the segmentation methodology for mass market customers and developing bundled service offerings for under served markets.

Associate Vice President

FedEx

Developed and implemented marketing and site redesign strategies for FedEx.com.  Key projects focused on redesign and relaunch of FedEx.com and managing the relationship between FedEx and Microsoft around incorporating shipping capabilities into Microsoft’s Small Business offerings.

Product Manager

Wake County Public School System

Apex Senior High School - designed, prepared and delivered instruction to six different business technology classes.  Courses included Visual Basic, C++ and Advanced C++ programming for 125 students in grades 9-12.   Coached varsity and junior varsity boys basketball.

Business Technology Instructor

The Coca-Cola Company

Managed internal consulting engagement charged with creating the strategy for Coca-Cola’s Service Source fulfillment web site.

MBA Intern - Fountain Operations

Ernst & Young LLP

Senior Consultant in E&Y's Business Process Improvement/Strategy practice.  Key clients included Coca-Cola, Sunbeam, Time Warner Cable, Duke Energy and Ernst & Young International. Key projects focused on shared services, process improvement/cost reduction, Y2K readiness and merger/integration.

Senior Consultant

Partner - New Media Advisors ► Helping companies improve performance in digital marketing while also reducing marketing spend

𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢: I help marketers in regulated industries transform their digital strategies to deliver measurable results. With deep expertise in enterprise SEO, content marketing, and digital strategy, I specialize in optimizing digital presence, reducing costs, and creating sustainable growth engines. My approach focuses on actionable solutions that empower in-house teams to succeed.

𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛: For over 25 years, I’ve partnered with leading brands across regulated industries, including finance, healthcare, insurance, and utilities. Some of the organizations I’ve worked with include:
🏛 Bank of America
🏛 Wells Fargo
🏛 Capital One
🏛 KeyBank
🏛 Cumberland Valley National Bank
🏛 Abby Bank
💲 Thrivent Financial
💲 TIAA-CREF
📈 Merrill Lynch
💰 U.S. Trust
🆘 Nationwide
🆘 Unum
🆘 the 4th largest insurance company in the world
🏛 the 4th largest Credit Union in Georgia 
🏠 a top 25 mortgage lender
📰 one of the world’s largest news agencies
💊 the 7th largest healthcare company in the world
🧬a telehealth and genetic testing provider
📈 the largest broker dealer in the United States
🚂 the second largest freight railroad company in the United States
⚡️ the 8th largest utility company in the United States

𝗪𝗛𝗔𝗧 𝗠𝗔𝗞𝗘𝗦 𝗠𝗘 𝗨𝗡𝗜𝗤𝗨𝗘: As a former marketing leader at Fortune 100 companies, I’ve built high-performing teams, managed multi-million-dollar budgets, and driven enterprise-wide strategies that deliver ROI. Having worked both in-house and as a consultant, I offer a well-rounded perspective on the unique challenges of regulated industries.

𝗪𝗛𝗬 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦:  I’ve been in your shoes. Whether it’s navigating compliance requirements or implementing scalable SEO programs, I deliver proven strategies tailored to real-world challenges. My focus is on long-term success, building solutions that strengthen both your digital presence and your team’s capabilities.

𝗔𝗥𝗘𝗔𝗦 𝗢𝗙 𝗙𝗢𝗖𝗨𝗦
🔍 Enterprise SEO & Local SEO
🧾 Scalable Content Marketing
📊 Marketing Analytics & Attribution
🖥 Digital Strategy for Regulated Industries
📣 Paid Media & PPC Optimization
📏 ROI-Focused Marketing Solutions

𝗥𝗘𝗔𝗗𝗬 𝗧𝗢 𝗧𝗔𝗟𝗞? Feel free to connect with me here on LinkedIn or visit me online at www.newmediaadvisors.com.

U.S. Bank

Lead the strategy, incubation and launch of Avvance, U.S. Bank's embedded finance solution for Merchants and consumers - from ideation to in-market activation. Through both Elavon and U.S. Bank, Avvance's mission is to make every purchase affordable.

Chief Product Officer, POS Lending/BNPL

Sezzle

Empowering the next generation by offering a payment platform that increases purchasing power for consumers.

VP - Head of Merchant, Partnership and Long Term Product

Ally Lending

•	Ally Lending is a leading point-of-sales lender serving healthcare, automotive service, home improvement and retail markets, backed by power of Ally Bank’s $186 billion balance sheet and the nation’s largest digital bank.
•	Responsible for defining multi-year product strategy, coordinating and executing projects, optimizing the experience for borrowers and merchants, and driving expansion in new and existing markets.
•	Lead innovation and execution to create market-leading mobile and desktop platforms bringing customer obsession to life with unique experiences based on data-driven market analysis.

Health Credit Services (HCS) – FinTech Start-up, POS Lender; Acquired by Ally Financial Oct 2019
Leadership Team – Head of Strategy, Business Development, Sales Operations and Customer Experience
•	Lead Business Development and partnerships – marquee deals 3-year sales CAGR of 88%
•	Lead business and corporate development efforts to expand Ally Lending into Home Improvement segment via acquisition of $300 million HI lender, and partnerships with both Sezzle, a leading Buy-Now-Pay-Later (BNPL) provider and Vyze, a Mastercard company providing lending waterfall platform technology – adding $500 million in incremental originations in first year.

Head of Digital Product and Experience

Bank of America

Delivering growth via Digital Marketing and Sales Capability in retail bank network.  CRM Marketing Executive overseeing deployment and ongoing operations of Salesforce Marketing Cloud serving 25,000 end users, strategy development, content and campaign delivery, capability development. Deploying user-centered design expertise, responsibilities include leading consumer bank digital marketing strategy including ad tech design, vendor relationship and deployment of critical technology - tag management, multi-touch attribution, website ownership for specialist sales sales organizations, iPad apps for Marketing and Sales.  Also responsible for integration of email and outbound marketing capabilities into broad-based CRM environment.

Digital Marketing and Sales Capability Executive

•	Develop and oversee client targeting, sales strategy and sales enablement for Global Commercial Banking product organization including planning, implementation and on-going management of international sales growth initiatives  
•	Manage client selection, client analytics, sales reporting and overall measurement and performance of international growth

Director - International Growth and Sales Strategy - GTS, Global Commercial Bank

Led strategy to establish global branch footprint outside the U.S. for Corporate/Commercial Banking and GTS.

Director, Global Expansion Strategy Executive, Corporate Banking

Overall sales, sales strategy, offers management, service and customer experience including cross-LOB referral processes to/from Merrill Lynch Wealth Management responsibility for Mass Affluent segment.
Retention and Pricing for Retail Deposits
Integration Executive between BAC and Merrill Lynch Wealth Management
Customer Behavioral Research and Go-to-Market execution for wallet share capture

SVP - Sales, Service and Strategy - Mass Affluent Segment

Led distribution, activation and forecasting for Debit Card business

SVP - Debit Card Sales Executive

Market sizing, segmentation and multi-channel go-to-market strategy leadership, product and business development due diligence.

SVP - Strategist, Small Business

JPMorganChase

•	Designed and implemented strategic framework and performance measurement system for 4,000-person, $1.2 billion Institutional Trust division as part of a division-wide strategy implementation.

VP - Strategist - Institutional Trust

State of NY, Executive Chamber

Deal lead for State of NY for the IPO of Empire Blue Cross Blue Shield (WellChoice, since acquired by WellPoint).  Led negotiations on behalf of Executive branch, oversaw establishment of and acted as Secretary to public entities to oversee proceeds of IPO.

Program Manager

Goldman Sachs

Cost-benefit analysis, outsourcing/in-sourcing analysis for operational support; activity-based costing modeling for re-pricing support service pricing in support of investment banking division.

Associate

Lehman Brothers

Middle Market and Institutional Mortgage and Asset-backed bond Sales Assistant

Analyst - Sales Assistant - MBS/ABS

POS Lending Leader with both zero-to-1 and scaling experience launching new products and scaling for growth.

I have over a decade of experience in fintech, leading the design and delivery of digital solutions that empower consumers and merchants across various markets. As the Chief Product Officer of POS lending and BNPL at U.S. Bank, I oversee the strategy, incubation, and launch of Avvance, a cutting-edge embedded finance solution that makes every purchase affordable. 

taplio

The Battle

Brent Bouldin

Rob Seidman

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?