Brent Bouldin

New Media Advisors

We are trusted digital marketing advisors helping brands clearly identify their greatest challenges and capitalize on opportunities.  We work alongside in-house leaders, creating solutions that drive sustainable growth.  We function as a strategic layer of checks & balances to vet big ideas, review go-to-market channel plans and maximize the ROI from our client's digital investments.  We partner with clients to maximize revenue, impact and market share.  Our services are tailored to solve short term pains for long-term gains. When our clients win, we win.

Partner

Choice Hotels International

Held overall responsibility for the company’s marketing strategy and programs.  Was responsible for Choice’s overall customer acquisition strategy across all media platforms, including television, digital, social, content and search.   Created and managed annual advertising budgets in excess of $115MM.

Head of Marketing, Media and Customer Acquisition

Bank of America Merrill Lynch

Provided executive leadership for Bank of America’s Digital Marketing and Media Center of Excellence.  Oversaw all digital media, search and paid social media programs for the entire Enterprise.  Responsible for end-to-end campaign strategies, media plan development, digital and television buying, digital campaign implementation and optimization and digital innovation.  Worked closely with Enterprise Head of Media and Chief Marketing Officer on digital strategies, fraud and verification standards and overall media approach.

Focus areas include digital media plan development, paid and organic search management, integration and optimization, creating and implementing campaign learning agendas and improvement strategies, oversight of multiple agency partners and ensuring strong integration between digital creative and media.

Senior Vice President - Enterprise Digital Marketing & Media Activation Executive

Deloitte Consulting

Manager in Deloitte's Strategy practice with a focus on Financial Services .  Provided strategic advisory services to leadership of Fortune 300 organizations on topics including digital strategy, e-commerce expansion, operational planning, product mix improvement, process redesign and enterprise cost reduction. Key clients included Thrivent Financial for Lutherans, CapitalOne, Nationwide, Unum and Bank of America.  Key projects focused on web strategy development, business transformation/cost reduction and merger/integration.

Manager - Strategy & Operations Practice

The North Highland Company

Senior Manager in the firm's Financial Services practice.  Focused on digital strategies in the Wealth Management and Banking industries.  Key clients included TIAA-CREF and Bank of America.

Senior Manager

Wachovia

Directed internal consulting teams providing thought leadership, marketing analytics and statistical support for marketing programs across the bank.  Key projects focused on re-entry into the credit card business, changing the segmentation methodology for mass market customers and developing bundled service offerings for under served markets.

Associate Vice President

FedEx

Developed and implemented marketing and site redesign strategies for FedEx.com.  Key projects focused on redesign and relaunch of FedEx.com and managing the relationship between FedEx and Microsoft around incorporating shipping capabilities into Microsoft’s Small Business offerings.

Product Manager

Wake County Public School System

Apex Senior High School - designed, prepared and delivered instruction to six different business technology classes.  Courses included Visual Basic, C++ and Advanced C++ programming for 125 students in grades 9-12.   Coached varsity and junior varsity boys basketball.

Business Technology Instructor

The Coca-Cola Company

Managed internal consulting engagement charged with creating the strategy for Coca-Cola’s Service Source fulfillment web site.

MBA Intern - Fountain Operations

Ernst & Young LLP

Senior Consultant in E&Y's Business Process Improvement/Strategy practice.  Key clients included Coca-Cola, Sunbeam, Time Warner Cable, Duke Energy and Ernst & Young International. Key projects focused on shared services, process improvement/cost reduction, Y2K readiness and merger/integration.

Senior Consultant

Partner - New Media Advisors ► Helping companies improve performance in digital marketing while also reducing marketing spend

𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢: I help marketers in regulated industries transform their digital strategies to deliver measurable results. With deep expertise in enterprise SEO, content marketing, and digital strategy, I specialize in optimizing digital presence, reducing costs, and creating sustainable growth engines. My approach focuses on actionable solutions that empower in-house teams to succeed.

𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛: For over 25 years, I’ve partnered with leading brands across regulated industries, including finance, healthcare, insurance, and utilities. Some of the organizations I’ve worked with include:
🏛 Bank of America
🏛 Wells Fargo
🏛 Capital One
🏛 KeyBank
🏛 Cumberland Valley National Bank
🏛 Abby Bank
💲 Thrivent Financial
💲 TIAA-CREF
📈 Merrill Lynch
💰 U.S. Trust
🆘 Nationwide
🆘 Unum
🆘 the 4th largest insurance company in the world
🏛 the 4th largest Credit Union in Georgia 
🏠 a top 25 mortgage lender
📰 one of the world’s largest news agencies
💊 the 7th largest healthcare company in the world
🧬a telehealth and genetic testing provider
📈 the largest broker dealer in the United States
🚂 the second largest freight railroad company in the United States
⚡️ the 8th largest utility company in the United States

𝗪𝗛𝗔𝗧 𝗠𝗔𝗞𝗘𝗦 𝗠𝗘 𝗨𝗡𝗜𝗤𝗨𝗘: As a former marketing leader at Fortune 100 companies, I’ve built high-performing teams, managed multi-million-dollar budgets, and driven enterprise-wide strategies that deliver ROI. Having worked both in-house and as a consultant, I offer a well-rounded perspective on the unique challenges of regulated industries.

𝗪𝗛𝗬 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦:  I’ve been in your shoes. Whether it’s navigating compliance requirements or implementing scalable SEO programs, I deliver proven strategies tailored to real-world challenges. My focus is on long-term success, building solutions that strengthen both your digital presence and your team’s capabilities.

𝗔𝗥𝗘𝗔𝗦 𝗢𝗙 𝗙𝗢𝗖𝗨𝗦
🔍 Enterprise SEO & Local SEO
🧾 Scalable Content Marketing
📊 Marketing Analytics & Attribution
🖥 Digital Strategy for Regulated Industries
📣 Paid Media & PPC Optimization
📏 ROI-Focused Marketing Solutions

𝗥𝗘𝗔𝗗𝗬 𝗧𝗢 𝗧𝗔𝗟𝗞? Feel free to connect with me here on LinkedIn or visit me online at www.newmediaadvisors.com.

Coastal Credit Union

At Coastal, everything begins with our members. Our teams share a single focus – to be the most loved and respected financial partner by helping our membership Bank Better to Live Better™. Everything I do at Coastal is in support of this.

As the Marketing Manager, my role requires high cross-functional collaboration with teams to plan and complete shared goals by delivering quality content and branding across all channels.

I am currently leading a website redesign project, seeking to create a modern, accessible web presence focusing on the customer experience that fully understands the audiences to provide intuitive navigation, task-oriented user flows, and personalized content that attracts new customers and retains existing members.

Playing a key role in executing's a propensity model, I am currently leading very targeted marketing campaigns to determine a member's propensity to grow or churn. This will allow Coastal to reach out to members with the right offer at the right time.

Lead the marketing engagement platform project, aiming to offer a 360° view of the member. This initiative is geared towards increasing engagement, personalizing member experiences, and driving revenue growth through the use of marketing automation aligned with the buying journey.

Digital Marketing Manager

Constant Raving, LLC

As a Social Media Manager, I was responsible for developing and implementing Social Media strategy in order to increase client campaign performance. I lead a team of Social Media Specialists and worked closely with multiple teams across the agency to build and maintain client social media content calendars and manage their online presence and reputation.

In this role I developed engaging social media content optimized for social media platforms by supporting brand storytelling for internal and external audience engagement.  I was responsible for creating original text and video content, managing posts, and responding to followers. I managed our clients' company image in a cohesive way to achieve their marketing goals. 

Utilizing my deep understanding of social media, I developed a proven-track record of planning, delivering, and reporting on a range of social media campaigns.

Manager

ROLAND PLASTICS, LTD

Participated in a Marketing Research Project for Roland Plastics in Wickham Market, England.
Researched and compiled a working customer database of TecnoTile, a product of Roland Plastics.  Developed marketing plan for new and existing customers.
Met with current customers to discern necessary marketing action plans.  Assisted Roland Plastics with implementing marketing plans to improve their customer business relationship.

Intern

MVOC, LLC

Created capital budgets and forecasts for MVOC's various investments.
Financial modeling on potential MVOC investments.

Financial Planning and Analysis

Brinker International

Maintained and organized seating charts to maximize customer service.

Hostess

PetSmart

Promoted to Lead Cashier after only eight weeks.
 *	Assisted customers in merchandise and purchase selections.
 *	Helped prepare daily sales summaries and monthly inventory reports.
 *	Trained, scheduled, and supervised three cashiers.

Sales Associate

I'm a seasoned Digital Marketing Manager passionate about delivering results through a blend of strategic thinking and digital expertise. With a robust foundation in digital marketing, I've successfully led teams to execute innovative campaigns, driving measurable impact.

Digital Proficiency:

My skills span SEO, Email, social media marketing, and other digital channels reflecting a comprehensive understanding of the digital landscape. I stay ahead of trends, leveraging emerging technologies to optimize online presence and enhance brand visibility.

Strategic Vision:

What sets me apart is my seamless integration of digital strategies into overarching marketing plans. I excel in developing comprehensive strategies aligned with business objectives, ensuring a cohesive and effective approach. My strategic mindset identifies growth opportunities, streamlines processes, and maximizes ROI.

Innovation in Action:

I have a proven track record of implementing creative campaigns that captivate audiences and foster engagement. Whether leveraging cutting-edge tools or pioneering concepts, I stay at the forefront of industry innovation.

Leadership Approach:

In all my roles, I've led cross-functional teams, fostering collaboration and driving projects from conception to execution. My leadership style encourages creativity, accountability, and a results-driven mentality.

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Brent Bouldin

Melissa McCollough

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