Brent Bouldin

New Media Advisors

We are trusted digital marketing advisors helping brands clearly identify their greatest challenges and capitalize on opportunities.  We work alongside in-house leaders, creating solutions that drive sustainable growth.  We function as a strategic layer of checks & balances to vet big ideas, review go-to-market channel plans and maximize the ROI from our client's digital investments.  We partner with clients to maximize revenue, impact and market share.  Our services are tailored to solve short term pains for long-term gains. When our clients win, we win.

Partner

Choice Hotels International

Held overall responsibility for the company’s marketing strategy and programs.  Was responsible for Choice’s overall customer acquisition strategy across all media platforms, including television, digital, social, content and search.   Created and managed annual advertising budgets in excess of $115MM.

Head of Marketing, Media and Customer Acquisition

Bank of America Merrill Lynch

Provided executive leadership for Bank of America’s Digital Marketing and Media Center of Excellence.  Oversaw all digital media, search and paid social media programs for the entire Enterprise.  Responsible for end-to-end campaign strategies, media plan development, digital and television buying, digital campaign implementation and optimization and digital innovation.  Worked closely with Enterprise Head of Media and Chief Marketing Officer on digital strategies, fraud and verification standards and overall media approach.

Focus areas include digital media plan development, paid and organic search management, integration and optimization, creating and implementing campaign learning agendas and improvement strategies, oversight of multiple agency partners and ensuring strong integration between digital creative and media.

Senior Vice President - Enterprise Digital Marketing & Media Activation Executive

Deloitte Consulting

Manager in Deloitte's Strategy practice with a focus on Financial Services .  Provided strategic advisory services to leadership of Fortune 300 organizations on topics including digital strategy, e-commerce expansion, operational planning, product mix improvement, process redesign and enterprise cost reduction. Key clients included Thrivent Financial for Lutherans, CapitalOne, Nationwide, Unum and Bank of America.  Key projects focused on web strategy development, business transformation/cost reduction and merger/integration.

Manager - Strategy & Operations Practice

The North Highland Company

Senior Manager in the firm's Financial Services practice.  Focused on digital strategies in the Wealth Management and Banking industries.  Key clients included TIAA-CREF and Bank of America.

Senior Manager

Wachovia

Directed internal consulting teams providing thought leadership, marketing analytics and statistical support for marketing programs across the bank.  Key projects focused on re-entry into the credit card business, changing the segmentation methodology for mass market customers and developing bundled service offerings for under served markets.

Associate Vice President

FedEx

Developed and implemented marketing and site redesign strategies for FedEx.com.  Key projects focused on redesign and relaunch of FedEx.com and managing the relationship between FedEx and Microsoft around incorporating shipping capabilities into Microsoft’s Small Business offerings.

Product Manager

Wake County Public School System

Apex Senior High School - designed, prepared and delivered instruction to six different business technology classes.  Courses included Visual Basic, C++ and Advanced C++ programming for 125 students in grades 9-12.   Coached varsity and junior varsity boys basketball.

Business Technology Instructor

The Coca-Cola Company

Managed internal consulting engagement charged with creating the strategy for Coca-Cola’s Service Source fulfillment web site.

MBA Intern - Fountain Operations

Ernst & Young LLP

Senior Consultant in E&Y's Business Process Improvement/Strategy practice.  Key clients included Coca-Cola, Sunbeam, Time Warner Cable, Duke Energy and Ernst & Young International. Key projects focused on shared services, process improvement/cost reduction, Y2K readiness and merger/integration.

Senior Consultant

Partner - New Media Advisors ► Helping companies improve performance in digital marketing while also reducing marketing spend

𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢: I help marketers in regulated industries transform their digital strategies to deliver measurable results. With deep expertise in enterprise SEO, content marketing, and digital strategy, I specialize in optimizing digital presence, reducing costs, and creating sustainable growth engines. My approach focuses on actionable solutions that empower in-house teams to succeed.

𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛: For over 25 years, I’ve partnered with leading brands across regulated industries, including finance, healthcare, insurance, and utilities. Some of the organizations I’ve worked with include:
🏛 Bank of America
🏛 Wells Fargo
🏛 Capital One
🏛 KeyBank
🏛 Cumberland Valley National Bank
🏛 Abby Bank
💲 Thrivent Financial
💲 TIAA-CREF
📈 Merrill Lynch
💰 U.S. Trust
🆘 Nationwide
🆘 Unum
🆘 the 4th largest insurance company in the world
🏛 the 4th largest Credit Union in Georgia 
🏠 a top 25 mortgage lender
📰 one of the world’s largest news agencies
💊 the 7th largest healthcare company in the world
🧬a telehealth and genetic testing provider
📈 the largest broker dealer in the United States
🚂 the second largest freight railroad company in the United States
⚡️ the 8th largest utility company in the United States

𝗪𝗛𝗔𝗧 𝗠𝗔𝗞𝗘𝗦 𝗠𝗘 𝗨𝗡𝗜𝗤𝗨𝗘: As a former marketing leader at Fortune 100 companies, I’ve built high-performing teams, managed multi-million-dollar budgets, and driven enterprise-wide strategies that deliver ROI. Having worked both in-house and as a consultant, I offer a well-rounded perspective on the unique challenges of regulated industries.

𝗪𝗛𝗬 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦:  I’ve been in your shoes. Whether it’s navigating compliance requirements or implementing scalable SEO programs, I deliver proven strategies tailored to real-world challenges. My focus is on long-term success, building solutions that strengthen both your digital presence and your team’s capabilities.

𝗔𝗥𝗘𝗔𝗦 𝗢𝗙 𝗙𝗢𝗖𝗨𝗦
🔍 Enterprise SEO & Local SEO
🧾 Scalable Content Marketing
📊 Marketing Analytics & Attribution
🖥 Digital Strategy for Regulated Industries
📣 Paid Media & PPC Optimization
📏 ROI-Focused Marketing Solutions

𝗥𝗘𝗔𝗗𝗬 𝗧𝗢 𝗧𝗔𝗟𝗞? Feel free to connect with me here on LinkedIn or visit me online at www.newmediaadvisors.com.

MAVITECH MEDIA INC.

MAVITECH Media is a company created by experienced leaders in advertising and driven by emerging technology. We deliver privacy compliant, scalable marketing solutions to help you find and get your audience back.

SVP, Business Development

Helping brands engage and convert audiences via a combination of privacy forward data signals and actionable AI solutions.  I'm hear to help if you'd like to learn more about the scalable opportunities we can deliver!

Passionate Student of AI and AdTech, IBM Watson Advertising 

The QYOU

VP of Global Partnerships @ QYOU Media | Specializing in Digital Video Marketing on TikTok and Emerging Social Platforms | Partnered with hundreds of Influencers launching organic ad integrations with top brands.

Global Partnerships Consultant 

Noiz

Business Intelligence Consultant

NRG Esports

Senior Business Development Consultant

Chegg Inc.

Helped a wide variety of business teams leverage Chegg's products, services and audience.   My extensive sales and business development experience includes enterprise sales, programmatic media, customer experience, social media, custom content, influencer marketing, 1st party data and numerous ad-tech platforms.

Sr. Director, Business Development 

Apple Inc.

Worked with a wide range of senior executives within Fortune 500 companies and provided them with innovative software and data solutions.  My team offered tailored marketing solutions that met specific needs of our clients.  In addition, we offered our partners unique marketing analytics, CRM data, consumer segmentation capabilities, marketing automation as well as iOS-based application insights.  Those insights helped marketing teams understand Apple consumers/technology in a rapidly changing consumer landscape.

Director,  Ad Marketing Platforms

Fox Interactive Media - MySpace.com

Helped Fortune 500 companies understand and leverage the social media landscape.  Responsible for millions in revenue and was recognized for outstanding sales performance 2008/2009.  I also worked across the Fox/Fox Interactive organization to leverage additional value for our marketing partners looking for multi-platform marketing solutions.

Senior Territory Manager / Social Media Consultant

Maxim Inc. (MAXIM magazine)

Sold highly customized/digital marketing solutions to organizations seeking to creatively target Maxim's sought after 18 to 34 year old demographic.   My clients were HBO, Cinemax, Showtime, Comedy Central, Nikon, and more.   In addition to signing large media deals, I also spearheaded a number of significant content barter deals to increase Maxim Digitals consumer offering.

East Coast Sales Manager

John Wiley and Sons

Played a key role in developing/selling Wiley's youth based consumer marketing platform Cliffnotes.com.  I not only authored their media kit, I also orchestrated a number of content exchange deals that helped to build its consumer content offering.  I also increased sales by more than 350% YOY 2005 to 2006 and was recognized for outstanding/individual sales achievement by their senior executive team.

Senior Sales and Business Development Executive

For over 20 years, I've helped Fortune 1000 brands maximize their return on investment via technology solutions and innovative media platforms.  I partner with senior executives within those organizations and help them understand and leverage rapidly evolving digital marketing and media solutions.

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Brent Bouldin

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