Brent Bouldin

New Media Advisors

We are trusted digital marketing advisors helping brands clearly identify their greatest challenges and capitalize on opportunities.  We work alongside in-house leaders, creating solutions that drive sustainable growth.  We function as a strategic layer of checks & balances to vet big ideas, review go-to-market channel plans and maximize the ROI from our client's digital investments.  We partner with clients to maximize revenue, impact and market share.  Our services are tailored to solve short term pains for long-term gains. When our clients win, we win.

Partner

Choice Hotels International

Held overall responsibility for the company’s marketing strategy and programs.  Was responsible for Choice’s overall customer acquisition strategy across all media platforms, including television, digital, social, content and search.   Created and managed annual advertising budgets in excess of $115MM.

Head of Marketing, Media and Customer Acquisition

Bank of America Merrill Lynch

Provided executive leadership for Bank of America’s Digital Marketing and Media Center of Excellence.  Oversaw all digital media, search and paid social media programs for the entire Enterprise.  Responsible for end-to-end campaign strategies, media plan development, digital and television buying, digital campaign implementation and optimization and digital innovation.  Worked closely with Enterprise Head of Media and Chief Marketing Officer on digital strategies, fraud and verification standards and overall media approach.

Focus areas include digital media plan development, paid and organic search management, integration and optimization, creating and implementing campaign learning agendas and improvement strategies, oversight of multiple agency partners and ensuring strong integration between digital creative and media.

Senior Vice President - Enterprise Digital Marketing & Media Activation Executive

Deloitte Consulting

Manager in Deloitte's Strategy practice with a focus on Financial Services .  Provided strategic advisory services to leadership of Fortune 300 organizations on topics including digital strategy, e-commerce expansion, operational planning, product mix improvement, process redesign and enterprise cost reduction. Key clients included Thrivent Financial for Lutherans, CapitalOne, Nationwide, Unum and Bank of America.  Key projects focused on web strategy development, business transformation/cost reduction and merger/integration.

Manager - Strategy & Operations Practice

The North Highland Company

Senior Manager in the firm's Financial Services practice.  Focused on digital strategies in the Wealth Management and Banking industries.  Key clients included TIAA-CREF and Bank of America.

Senior Manager

Wachovia

Directed internal consulting teams providing thought leadership, marketing analytics and statistical support for marketing programs across the bank.  Key projects focused on re-entry into the credit card business, changing the segmentation methodology for mass market customers and developing bundled service offerings for under served markets.

Associate Vice President

FedEx

Developed and implemented marketing and site redesign strategies for FedEx.com.  Key projects focused on redesign and relaunch of FedEx.com and managing the relationship between FedEx and Microsoft around incorporating shipping capabilities into Microsoft’s Small Business offerings.

Product Manager

Wake County Public School System

Apex Senior High School - designed, prepared and delivered instruction to six different business technology classes.  Courses included Visual Basic, C++ and Advanced C++ programming for 125 students in grades 9-12.   Coached varsity and junior varsity boys basketball.

Business Technology Instructor

The Coca-Cola Company

Managed internal consulting engagement charged with creating the strategy for Coca-Cola’s Service Source fulfillment web site.

MBA Intern - Fountain Operations

Ernst & Young LLP

Senior Consultant in E&Y's Business Process Improvement/Strategy practice.  Key clients included Coca-Cola, Sunbeam, Time Warner Cable, Duke Energy and Ernst & Young International. Key projects focused on shared services, process improvement/cost reduction, Y2K readiness and merger/integration.

Senior Consultant

Partner - New Media Advisors ► Helping companies improve performance in digital marketing while also reducing marketing spend

𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢: I help marketers in regulated industries transform their digital strategies to deliver measurable results. With deep expertise in enterprise SEO, content marketing, and digital strategy, I specialize in optimizing digital presence, reducing costs, and creating sustainable growth engines. My approach focuses on actionable solutions that empower in-house teams to succeed.

𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛: For over 25 years, I’ve partnered with leading brands across regulated industries, including finance, healthcare, insurance, and utilities. Some of the organizations I’ve worked with include:
🏛 Bank of America
🏛 Wells Fargo
🏛 Capital One
🏛 KeyBank
🏛 Cumberland Valley National Bank
🏛 Abby Bank
💲 Thrivent Financial
💲 TIAA-CREF
📈 Merrill Lynch
💰 U.S. Trust
🆘 Nationwide
🆘 Unum
🆘 the 4th largest insurance company in the world
🏛 the 4th largest Credit Union in Georgia 
🏠 a top 25 mortgage lender
📰 one of the world’s largest news agencies
💊 the 7th largest healthcare company in the world
🧬a telehealth and genetic testing provider
📈 the largest broker dealer in the United States
🚂 the second largest freight railroad company in the United States
⚡️ the 8th largest utility company in the United States

𝗪𝗛𝗔𝗧 𝗠𝗔𝗞𝗘𝗦 𝗠𝗘 𝗨𝗡𝗜𝗤𝗨𝗘: As a former marketing leader at Fortune 100 companies, I’ve built high-performing teams, managed multi-million-dollar budgets, and driven enterprise-wide strategies that deliver ROI. Having worked both in-house and as a consultant, I offer a well-rounded perspective on the unique challenges of regulated industries.

𝗪𝗛𝗬 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦:  I’ve been in your shoes. Whether it’s navigating compliance requirements or implementing scalable SEO programs, I deliver proven strategies tailored to real-world challenges. My focus is on long-term success, building solutions that strengthen both your digital presence and your team’s capabilities.

𝗔𝗥𝗘𝗔𝗦 𝗢𝗙 𝗙𝗢𝗖𝗨𝗦
🔍 Enterprise SEO & Local SEO
🧾 Scalable Content Marketing
📊 Marketing Analytics & Attribution
🖥 Digital Strategy for Regulated Industries
📣 Paid Media & PPC Optimization
📏 ROI-Focused Marketing Solutions

𝗥𝗘𝗔𝗗𝗬 𝗧𝗢 𝗧𝗔𝗟𝗞? Feel free to connect with me here on LinkedIn or visit me online at www.newmediaadvisors.com.

LeadNBFI

At LeadNBFI we redefine success for investment banks, brokerage firms, FinTech startups, investment funds, insurance and leasing companies, venture capitals, cryptocurrency firms, and private lenders. Our innovative marketing strategies break away from outdated slogans, embracing clear, straightforward communication that resonates with today's savvy clients. 

We go beyond "lending when banks can't"; we're about reimagining the potential of financial services marketing. With LeadNBFI, expect consistent, impressive, and diversified growth. 

Our team is committed to simplifying lead generation and maximizing your revenue potential with a fresh, proven approach.

Founder and CEO

Sublime SEO

Sublime SEO is your go-to team for all things digital marketing related. For years, we've been diving deep into everything from SEO, crafting amazing content, to designing nifty websites.

We're passionate, we're hands-on, and we're here to help brands shine online.

Head of Content

Media Minds

Media Minds is a TV production company with operations in Turkey, Romania, Greece, and Bulgaria. 

With successful adaptations of iconic TV formats like Masterchef, The Bachelor, and Big Brother, along with a rich portfolio of reality shows and series, we stand as a comprehensive solution for all production and TV marketing needs. 

We pride ourselves in not just producing, filming, and editing content for a diverse client base, but also in meticulously planning and executing a wide spectrum of new media content and marketing campaigns.

Co-Founder and CEO

Constitutional Court of Romania

Financial Counselor

As Counselor for Media Relations and Protocol I served as the company's primary liaison to media outlets, ensuring accurate and favorable representation while overseeing proper communication protocol both internally and externally. I crafted strategic communication plans, advised the President of the Court on media-related issues, and worked closely with the rest of the team to align the Constitutional Court's messaging and public image.

In addition, I was responsible for organizing festivities and formal events related to foreign delegations' welcomes, as well as international travels of our Court's officials.

PR Expert | Counselor for Media Relations and External Affairs

360Revolution

360 Revolution is one of the most prominent event-organizing agencies in Romania. Renowned for curating memorable events that leave a lasting impression, they are committed to excellence, innovation, and creativity.

As a Marketing Specialist at 360 Revolution, I played a pivotal role in bridging the gap between marketing, communication, and event organization. Engaging in a multi-faceted role, I was involved in strategizing and executing marketing campaigns, fostering clear communication channels, and actively participating in the intricate process of event organizing and management.

Marketing Expert

For the past 20 years I’ve been collaborating with more than 50 companies across 30 industries worldwide.

What I do best and love the most is crafting impactful marketing, messaging, and branding strategies. My expertise encompasses business development - identifying new opportunities, forming partnerships, and driving growth in untapped markets.

I am also the founder of LeadNBFI, a full-service marketing agency specializing in non-bank financial services.

Happy to connect, exchange ideas, explore opportunities to collaborate, and build meaningful relationships.

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Brent Bouldin

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