Brent Bouldin

New Media Advisors

We are trusted digital marketing advisors helping brands clearly identify their greatest challenges and capitalize on opportunities.  We work alongside in-house leaders, creating solutions that drive sustainable growth.  We function as a strategic layer of checks & balances to vet big ideas, review go-to-market channel plans and maximize the ROI from our client's digital investments.  We partner with clients to maximize revenue, impact and market share.  Our services are tailored to solve short term pains for long-term gains. When our clients win, we win.

Partner

Choice Hotels International

Held overall responsibility for the company’s marketing strategy and programs.  Was responsible for Choice’s overall customer acquisition strategy across all media platforms, including television, digital, social, content and search.   Created and managed annual advertising budgets in excess of $115MM.

Head of Marketing, Media and Customer Acquisition

Bank of America Merrill Lynch

Provided executive leadership for Bank of America’s Digital Marketing and Media Center of Excellence.  Oversaw all digital media, search and paid social media programs for the entire Enterprise.  Responsible for end-to-end campaign strategies, media plan development, digital and television buying, digital campaign implementation and optimization and digital innovation.  Worked closely with Enterprise Head of Media and Chief Marketing Officer on digital strategies, fraud and verification standards and overall media approach.

Focus areas include digital media plan development, paid and organic search management, integration and optimization, creating and implementing campaign learning agendas and improvement strategies, oversight of multiple agency partners and ensuring strong integration between digital creative and media.

Senior Vice President - Enterprise Digital Marketing & Media Activation Executive

Deloitte Consulting

Manager in Deloitte's Strategy practice with a focus on Financial Services .  Provided strategic advisory services to leadership of Fortune 300 organizations on topics including digital strategy, e-commerce expansion, operational planning, product mix improvement, process redesign and enterprise cost reduction. Key clients included Thrivent Financial for Lutherans, CapitalOne, Nationwide, Unum and Bank of America.  Key projects focused on web strategy development, business transformation/cost reduction and merger/integration.

Manager - Strategy & Operations Practice

The North Highland Company

Senior Manager in the firm's Financial Services practice.  Focused on digital strategies in the Wealth Management and Banking industries.  Key clients included TIAA-CREF and Bank of America.

Senior Manager

Wachovia

Directed internal consulting teams providing thought leadership, marketing analytics and statistical support for marketing programs across the bank.  Key projects focused on re-entry into the credit card business, changing the segmentation methodology for mass market customers and developing bundled service offerings for under served markets.

Associate Vice President

FedEx

Developed and implemented marketing and site redesign strategies for FedEx.com.  Key projects focused on redesign and relaunch of FedEx.com and managing the relationship between FedEx and Microsoft around incorporating shipping capabilities into Microsoft’s Small Business offerings.

Product Manager

Wake County Public School System

Apex Senior High School - designed, prepared and delivered instruction to six different business technology classes.  Courses included Visual Basic, C++ and Advanced C++ programming for 125 students in grades 9-12.   Coached varsity and junior varsity boys basketball.

Business Technology Instructor

The Coca-Cola Company

Managed internal consulting engagement charged with creating the strategy for Coca-Cola’s Service Source fulfillment web site.

MBA Intern - Fountain Operations

Ernst & Young LLP

Senior Consultant in E&Y's Business Process Improvement/Strategy practice.  Key clients included Coca-Cola, Sunbeam, Time Warner Cable, Duke Energy and Ernst & Young International. Key projects focused on shared services, process improvement/cost reduction, Y2K readiness and merger/integration.

Senior Consultant

Partner - New Media Advisors ► Helping companies improve performance in digital marketing while also reducing marketing spend

𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢: I help marketers in regulated industries transform their digital strategies to deliver measurable results. With deep expertise in enterprise SEO, content marketing, and digital strategy, I specialize in optimizing digital presence, reducing costs, and creating sustainable growth engines. My approach focuses on actionable solutions that empower in-house teams to succeed.

𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛: For over 25 years, I’ve partnered with leading brands across regulated industries, including finance, healthcare, insurance, and utilities. Some of the organizations I’ve worked with include:
🏛 Bank of America
🏛 Wells Fargo
🏛 Capital One
🏛 KeyBank
🏛 Cumberland Valley National Bank
🏛 Abby Bank
💲 Thrivent Financial
💲 TIAA-CREF
📈 Merrill Lynch
💰 U.S. Trust
🆘 Nationwide
🆘 Unum
🆘 the 4th largest insurance company in the world
🏛 the 4th largest Credit Union in Georgia 
🏠 a top 25 mortgage lender
📰 one of the world’s largest news agencies
💊 the 7th largest healthcare company in the world
🧬a telehealth and genetic testing provider
📈 the largest broker dealer in the United States
🚂 the second largest freight railroad company in the United States
⚡️ the 8th largest utility company in the United States

𝗪𝗛𝗔𝗧 𝗠𝗔𝗞𝗘𝗦 𝗠𝗘 𝗨𝗡𝗜𝗤𝗨𝗘: As a former marketing leader at Fortune 100 companies, I’ve built high-performing teams, managed multi-million-dollar budgets, and driven enterprise-wide strategies that deliver ROI. Having worked both in-house and as a consultant, I offer a well-rounded perspective on the unique challenges of regulated industries.

𝗪𝗛𝗬 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦:  I’ve been in your shoes. Whether it’s navigating compliance requirements or implementing scalable SEO programs, I deliver proven strategies tailored to real-world challenges. My focus is on long-term success, building solutions that strengthen both your digital presence and your team’s capabilities.

𝗔𝗥𝗘𝗔𝗦 𝗢𝗙 𝗙𝗢𝗖𝗨𝗦
🔍 Enterprise SEO & Local SEO
🧾 Scalable Content Marketing
📊 Marketing Analytics & Attribution
🖥 Digital Strategy for Regulated Industries
📣 Paid Media & PPC Optimization
📏 ROI-Focused Marketing Solutions

𝗥𝗘𝗔𝗗𝗬 𝗧𝗢 𝗧𝗔𝗟𝗞? Feel free to connect with me here on LinkedIn or visit me online at www.newmediaadvisors.com.

Bhuvanesh KR 🔥🔥

CyberMarketo

Cybersecurity Founders: Struggling to Scale? Let’s Fix That.
🔹 MDR | SOC | Pen Testing | Cybersecurity Solutions
🔹 Positioning | Lead Gen | High-Value Deal Flow

❌ The Growth Mistakes Cybersecurity Founders Make
Most cybersecurity firms don’t fail because of weak security.
They fail because their GTM strategy is broken.

💀 Mistake #1: Mid-Market & Enterprise Buyers Aren’t the Same
🔹 Mid-market buyers want speed & simplicity.
🔹 Enterprise buyers need deep validation & stakeholder buy-in.
❌ One-size-fits-all messaging fails.

💀 Mistake #2: Relying on Cold Outreach Alone
🔹 CISOs get 30+ sales pitches per day—most go unread.
🔹 Without strong demand generation, you're just another vendor.

💀 Mistake #3: Weak Positioning & Messaging
🔹 “We help businesses stay secure” is too vague.
🔹 Specificity wins. Positioning matters.

🚨 If your messaging, demand gen, and sales process aren’t optimized—you’re losing deals.

🔹 How I Help Cybersecurity Firms Scale
I work with MDR, SOC & cybersecurity service providers to:
✔ Fix Messaging & Positioning → Make CISOs actually engage.
✔ Build a Scalable Lead Generation System → Leads come to you.
✔ Optimize Your Growth Strategy → Win high-value cybersecurity deals.

🚀 The result? Cybersecurity firms don’t chase clients—clients chase them.

📌 Who I Work With
✅ Cybersecurity Companies (11-50 Employees)
✅ MDR, SOC, Pen Testing & Cybersecurity Service Providers
✅ Founders, Co-Founders & CEOs Looking to Scale Revenue
✅ Companies Ready to Invest in Growth & Demand Gen

🚫 Who I Don’t Work With
❌ Startups still validating their product and not yet scaling.
❌ Businesses looking for general advice but not ready for execution.
❌ Firms focused on quick hacks rather than a long-term demand engine.

🚨 If you're looking for a low-cost freelancer, I’m not your guy.
🚀 If you want a predictable, scalable cybersecurity growth system, let’s talk.

📩 DM me or schedule a free strategy audit.

Cybersecurity marketing Strategist and Fractional CMO

Most Cybersecurity Firms Struggle to Scale—Not Because of Weak Security, But Because of a Weak Growth Strategy.

You built a strong cybersecurity company.
You’ve protected clients from ransomware, breaches, and evolving cyber threats.
Yet, despite your expertise, growing your business feels frustratingly slow.

Sound Familiar?

CISOs & IT leaders ignore your messages.
Your LinkedIn & website attract the wrong leads, or worse, no leads.
Your competitors (with weaker solutions) are closing deals faster.

 The Harsh Reality: Strong Cybersecurity ≠ Strong Sales
Your product isn't the problem—your growth strategy is.

Most MDR, SOC & cybersecurity providers fail at one (or more) of these:

Messaging Blind Spots → Your buyers don’t understand your unique value.
Broken Lead Generation → CISOs are bombarded with sales messages & ignoring yours.
Pipeline Stagnation → Your sales cycle is too long, and deals aren’t closing fast enough.

The market is too competitive for a generic strategy.

✅ What I Do:

I help MDR, SOC & Cybersecurity Founders fix these issues by:

✔ Positioning you as the go-to expert (Not "just another vendor").
✔ Building a scalable demand generation system that brings inbound leads.
✔ Fixing your messaging so CISOs & IT leaders actually engage.

I’ve spent 15+ years helping companies grow, win high-value deals, and dominate their niche.

Want a Cybersecurity Growth Strategy That Works?
If you’re tired of:

Cold outreach that gets ignored
Wasting money on lead gen that doesn’t convert
Watching competitors win deals you should be closing

Let’s fix that. DM me or schedule a quick call.

Fractional CMO for B2B Entrepreneurs

A lot of Entrepreneurs select the wrong Digital marketing strategies and lose a quite lot of money on that. We want to solve this huge problem for Entrepreneurs by selecting the right website strategy, Social media, and advertising strategy through proper and detailed competitor research. 

We strongly believes in the following thing for the good growth of any business in any industry in the long term!!

“Put Strategy first before implementing a single thing in marketing your business”

taplio

The Battle

Brent Bouldin

Bhuvanesh KR🛡️

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?