Brent Adamson is a world-renowned researcher, author, presenter, trainer, and advisor to B2B commercial executives around the world. 

He is the Co-Founder of both A to B Insight, a B2B sales and marketing research, advisory, and training company, as well as Co-Founder of Qoos, providing B2B sellers micro-guidance and AI-guided coaching, seamlessly embedded within HubSpot CRM.

Brent's next book, The Framemaking Sale, is available Sept. 9, 2025.

Known as having the “biggest crystal ball in B2B sales,” Brent is the co-author of the best-selling, industry changing The Challenger Sale and The Challenger Customer.  He is also a frequent contributor to well-known business publications, including the Harvard Business Review, featuring his recent articles, “Sensemaking for Sales” and “Traditional B2B Sales and Marketing Are Becoming Obsolete.” 

Across the last 19 years, Brent has been privileged to work with some of the greatest thought leaders in B2B and B2C sales and marketing, building and leading exclusive communities of highly progressive commercial executives.  Known as a world-class facilitator and speaker, Brent has presented to tens of thousands of commercial leaders both in-person and virtually all over the world, ranging from executive leadership teams to large keynote audiences.  

Especially well known for his passion for “productive disruption,” Brent served as the “chief story teller” for CEB, now Gartner’s, sales, marketing, and customer service practices from 2003 to 2022.  Across that time, Brent’s research has focused most closely on the critical, boundary-spanning intersection of selling and buying, seeking to understand the rapidly changing nature of effective commercial collaboration.  Most recently, Brent and his colleagues at CEB, now Gartner, have introduced industry-leading concepts such as Buyer Enablement, Sense Making, and Customer Decision Confidence. 

A native of Omaha, Neb., Brent joined CEB, now Gartner, from the University of Michigan’s Ross School of Business where he received his MBA with distinction. Prior to that, he served on the faculty of Michigan State University as a Professor of German and Applied Linguistics. In addition to his MBA, Brent holds a B.A. with distinction in political science from the University of Michigan along with M.A.s in political science and German, and a Ph.D. in applied linguistics from the University of Texas. Brent resides in Leesburg, VA with his wife, two daughters, and rescue dog.

Brent Adamson

PRE Security

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CEO & Founder

Sandfly Security

Delivered Global Sales from $0 to $1MM+ ARR in one year
Agentless Linux Security EDR

Vice President Of Worldwide Sales & Business Development

Stellar Cyber

Responsible for Strategic Sales; Business Development and Partnerships; Emerging Markets and "RoW" Development; hiring, development, and management of initial team, and other high impact activities and engagements on the E-Staff team.

Senior Vice President Global Business Development

Responsible for International Markets, Corporate Development and Strategy, Strategic Partnerships and Global Alliances, OEM and Technology Integrations, and market development for new and emerging markets for Stellar Cyber.

Built Intl Revenue to $10m+, personally sourcing and closing key partners, end users, and distributors while building pipeline and team.

VP Business Development & International Sales

Responsible for International Sales, including building global channel partner network and sales team from ground up. Built international sales from $0 to over $3m in revenue, with a heavy presence in APJ.

Also responsible for Corporate and Business Development, including Partnerships, OEM, Channel, and Strategic Alliances Globally.

Vice President Of International

Responsible for all sales, partnerships, and corporate and business development globally, starting in US. 

First non-engineering hire, building initial pipeline and revenue from $0 to > $1m in US, hiring and managing initial team.

Started systems including AWS Startup, SFDC and Hubspot, Azure Accelerator, etc., instituted sales processes, comp plan and budgets, etc.

Vice President of Sales and BD

Lastline, Inc.

Responsible for Global OEMs and Partnerships. Drove OEM business contributing nearly 30% of Lastline revenues.
Lastline developed the industry leading Malware sandbox technology, rated best by NSS Labs, later acquired by VMware.

VP of Business Development

Comodo

At Comodo we introduced the first comprehensive "STAP" solutions, including sandboxing and malware containment for the Enterprise. 

Responsible for Global Alliances, OEMs, and Technical Partnerships as well as Emerging Technologies Product and Go To Market Strategy, and initial and strategic sales.

Together with VP Product we launched Comodo's Enterprise business unit and opened and staffed its Silicon Valley office, as a startup within the company by productizing and commercialization of existing technologies developed by the company, before it was split up and sold off to PE.

VP Business Development and Emerging Products

Zscaler, Montego, Symbol, Timetra, Ocular, ASC, Cisco, 3Com, USRobotics

I have been fortunate to work with awesome people and innovative companies over the last 20 years, working for great companies at the forefront of networking and cybersecurity technology startups including Zscaler (which later IPO'd), Symbol Technologies (which was acquired by Motorola), Timetra Networks (which was acquired by Alcatel), Ocular Networks (which was acquired by Tellabs), Advanced Switching where we completed a successful IPO, Cisco Systems, where we dominated the world, and USRobotics / 3Com, where we changed the world. I closed major, company changing deals at nearly all of those and was always a consistent, recognized top performer.
I have had a range of sales and sales leadership positions from RSM to SD and GAM, VP and SVP, as an IC as well as Leader.

Technology and Startup Sales and Global Bus Dev Leader

Being a startup founder and CEO means that things simultaneously move impossibly fast and unbearably slow.

#founder #ceo #businessdevelopment #alliances #globalbusiness #advisor #startups #gotomarket #international #apac #emea #asia #japan #europe #sales #vpsales #internationalsales #venturecapital #vc #busdev #corporatedevelopment #alliances #strategicalliances #texasmstc

#predictiveanalysis #ai #machinelearning #preventandpredict #prevent #preempt #predict #cybersecurity #infosecurity #securityanalytics #securityoperations #soc #nextgensoc #threathunting #edr #xdr #siem #soc #soar #vulnerability #detectandrespond #predictandprevent

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The Battle

Brent Adamson

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