Brent Adamson is a world-renowned researcher, author, presenter, trainer, and advisor to B2B commercial executives around the world. 

He is the Co-Founder of both A to B Insight, a B2B sales and marketing research, advisory, and training company, as well as Co-Founder of Qoos, providing B2B sellers micro-guidance and AI-guided coaching, seamlessly embedded within HubSpot CRM.

Brent's next book, The Framemaking Sale, is available Sept. 9, 2025.

Known as having the “biggest crystal ball in B2B sales,” Brent is the co-author of the best-selling, industry changing The Challenger Sale and The Challenger Customer.  He is also a frequent contributor to well-known business publications, including the Harvard Business Review, featuring his recent articles, “Sensemaking for Sales” and “Traditional B2B Sales and Marketing Are Becoming Obsolete.” 

Across the last 19 years, Brent has been privileged to work with some of the greatest thought leaders in B2B and B2C sales and marketing, building and leading exclusive communities of highly progressive commercial executives.  Known as a world-class facilitator and speaker, Brent has presented to tens of thousands of commercial leaders both in-person and virtually all over the world, ranging from executive leadership teams to large keynote audiences.  

Especially well known for his passion for “productive disruption,” Brent served as the “chief story teller” for CEB, now Gartner’s, sales, marketing, and customer service practices from 2003 to 2022.  Across that time, Brent’s research has focused most closely on the critical, boundary-spanning intersection of selling and buying, seeking to understand the rapidly changing nature of effective commercial collaboration.  Most recently, Brent and his colleagues at CEB, now Gartner, have introduced industry-leading concepts such as Buyer Enablement, Sense Making, and Customer Decision Confidence. 

A native of Omaha, Neb., Brent joined CEB, now Gartner, from the University of Michigan’s Ross School of Business where he received his MBA with distinction. Prior to that, he served on the faculty of Michigan State University as a Professor of German and Applied Linguistics. In addition to his MBA, Brent holds a B.A. with distinction in political science from the University of Michigan along with M.A.s in political science and German, and a Ph.D. in applied linguistics from the University of Texas. Brent resides in Leesburg, VA with his wife, two daughters, and rescue dog.

Brent Adamson

Growth Leader | Private Equity | C-Suite Advisor | ex-Salesforce | Digital Transformation | Customer Success | DEI | Board Director | Cloud Computing

With over 30 years of experience at the forefront of technology and innovation, I am the cofounder and CEO of an AI startup dedicated to delivering ethical AI solutions and value analytics. As a coauthor of "The AI Revolution," I collaborate with industry leaders globally to explore the transformative potential of artificial intelligence.

Throughout my career, I have held influential positions at renowned companies such as Salesforce and Hewlett-Packard, providing executive-level consulting and strategic guidance in Global Technologies, Customer Success, and CRM. My expertise spans multiple sectors, including Healthcare & Life Sciences, Media & Entertainment, Financial Services, and Manufacturing.

In my roles, I’ve managed significant P&L responsibilities, leading teams of up to 500 employees, and achieving sales milestones, with my largest win exceeding $3 billion. I pride myself on driving digital transformation and innovation strategies that deliver tangible results and enhance customer success.

I hold an MBA from Michigan State University and a BA from the University of Michigan, complemented by executive development training at Harvard Business School. A fluent speaker of German and Italian, I am also a recognized speaker on topics related to AI and CRM. 
In addition to my professional commitments, I serve on the boards of the Novi Parks Foundation and HydrogenXT, and I'm a graduate of Salesforce's Leading for Success program. I am passionate about leveraging technology to make a positive impact and lead organizations toward sustainable growth.

Let's connect to explore opportunities for collaboration and innovation in the AI landscape!

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Brent Adamson

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