Brent Adamson is a world-renowned researcher, author, presenter, trainer, and advisor to B2B commercial executives around the world. 

He is the Co-Founder of both A to B Insight, a B2B sales and marketing research, advisory, and training company, as well as Co-Founder of Qoos, providing B2B sellers micro-guidance and AI-guided coaching, seamlessly embedded within HubSpot CRM.

Brent's next book, The Framemaking Sale, is available Sept. 9, 2025.

Known as having the “biggest crystal ball in B2B sales,” Brent is the co-author of the best-selling, industry changing The Challenger Sale and The Challenger Customer.  He is also a frequent contributor to well-known business publications, including the Harvard Business Review, featuring his recent articles, “Sensemaking for Sales” and “Traditional B2B Sales and Marketing Are Becoming Obsolete.” 

Across the last 19 years, Brent has been privileged to work with some of the greatest thought leaders in B2B and B2C sales and marketing, building and leading exclusive communities of highly progressive commercial executives.  Known as a world-class facilitator and speaker, Brent has presented to tens of thousands of commercial leaders both in-person and virtually all over the world, ranging from executive leadership teams to large keynote audiences.  

Especially well known for his passion for “productive disruption,” Brent served as the “chief story teller” for CEB, now Gartner’s, sales, marketing, and customer service practices from 2003 to 2022.  Across that time, Brent’s research has focused most closely on the critical, boundary-spanning intersection of selling and buying, seeking to understand the rapidly changing nature of effective commercial collaboration.  Most recently, Brent and his colleagues at CEB, now Gartner, have introduced industry-leading concepts such as Buyer Enablement, Sense Making, and Customer Decision Confidence. 

A native of Omaha, Neb., Brent joined CEB, now Gartner, from the University of Michigan’s Ross School of Business where he received his MBA with distinction. Prior to that, he served on the faculty of Michigan State University as a Professor of German and Applied Linguistics. In addition to his MBA, Brent holds a B.A. with distinction in political science from the University of Michigan along with M.A.s in political science and German, and a Ph.D. in applied linguistics from the University of Texas. Brent resides in Leesburg, VA with his wife, two daughters, and rescue dog.

Brent Adamson

Oratium Benelux

A key skill of any successful leader – especially in sales – is communication. But most of us struggle to create compelling and impactful messages. Even the most experienced executives often fall victim to the same traps: we focus too much on ourselves, pack in too much material, and aren’t always clear on our insights. 

Our mission is to transform the way people communicate. I teach executives how to present their ideas to gain buy-in and funding, sales leaders how to accelerate the sales process and close the deal, and all professionals how to deliver better presentations to effectively communicate their ideas.

CEO - Message Architect & (Online) Facilitator, Keynote speaker

Kairos Consultancy

"Unleashing Potential in People and Organizations" Als je meer uit jezelf en je team wil halen, dan moet je bij Kairos zijn want persoonlijke ontwikkeling en bedrijfsontwikkeling gaan hand in hand.

In alles wat we doen zorgen we voor een persoonlijk, tastbaar en deelbaar resultaat. Vaak is dat een persoonlijk magazine of je eigen cover - een tastbaar resultaat waar je trots op kunt zijn. Om te laten zien waar je voor staat – wie ji bent wat je te brengen hebt.

Coverworkshops | Insights Discovery Online Training | Persoonlijke magazines | Boek met Ruimte voor jezelf | Ambitie in Beeld

Ik blijf graag in contact. Dus, schrijf je in voor onze wekelijkse updates met korte inspiratievragen en tips voor groei van jezelf en je bedrijf -  www.kairos-consultancy.com

CEO - Executive Advisor, (Online) Facilitator & Coach

The HR Leadership Academy focuses on the development of the key leadership skills necessary to transform HR business partners from reactive process-experts to strategic, consultative business partners. Using a curriculum based on hundreds of CHROs and senior HR executives’ input, CEB HR Leadership Academy's ongoing learning experience helps participants apply newly learned skills to real-world business projects, ensuring visible impact on individual and organizational initiatives.

I am part of the faculty and facilitate both classroom based as well as virtual leadership academies.

Faculty Member Leadership Academies

I worked with hundreds of corporations, government agencies and universities advising their executives how to tackle the most critical challenges they face in the areas of HR Strategy and Talent Management based on the research of the Corporate Leadership Council. 

Speaking at national and international meetings on the topics of engagement, talent management, performance, high potential identification and leadership development, succession management and HR effectiveness I have addressed audiences ranging from CEO’s and Boards of Directors, leadership teams as well as frontline staff and high potential employees.

Senior Executive Advisor to CHRO's

Director of Sales Product Support

• Advised senior executives on how to manage their human resources to achieve business objectives.
• Led over 700 briefings on human capital strategy for business leaders in North America, Europe, Australia, Asia and Africa.

Director of Executive Education

Aperian Global

I am an executive coach and trainer working with professionals who work internationally within their jobs.

Senior Consultant

University of Minnesota

Adjunct Faculty

De Brauw Blackstone Westbroek

HR Consultant

Fulbright Association

Fellow

Ormit

HR Project Manager

I am help people and organisations who have something to sell - whether that is a product, a service, an idea or transformation - and who don't yet have a clear and compelling story to make the impact they want.

For close to two decades now, I’ve studied the science of persuasive storytelling using principles from psychology, neuroscience and business teaching my clients how design their stories and to deliver their key message with way more impact. 

With a Ph.D. in Human Resource Development and extensive experience working with executives around the world, I bring a unique combination of intellectual rigor and practical business experience to each client engagement.

I am the CEO of two companies. Kairos Consultancy, a family business I co-own with my father and sister. A training company focus on personal and team development, with a tangible result - like a personal magazines or team cover. 

And I am the CEO of Oratium Europe - a message architecting firm - helping organizations match the power of their messages to the potential of their products. 

You can reach me at: marieke@kairos-consultancy.com and www.kairos-consultancy.com | marieke@oratium.com www.oratium.com

taplio

The Battle

Brent Adamson

⏩ Marieke van Dijk

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