Brent Adamson is a world-renowned researcher, author, presenter, trainer, and advisor to B2B commercial executives around the world. 

He is the Co-Founder of both A to B Insight, a B2B sales and marketing research, advisory, and training company, as well as Co-Founder of Qoos, providing B2B sellers micro-guidance and AI-guided coaching, seamlessly embedded within HubSpot CRM.

Brent's next book, The Framemaking Sale, is available Sept. 9, 2025.

Known as having the “biggest crystal ball in B2B sales,” Brent is the co-author of the best-selling, industry changing The Challenger Sale and The Challenger Customer.  He is also a frequent contributor to well-known business publications, including the Harvard Business Review, featuring his recent articles, “Sensemaking for Sales” and “Traditional B2B Sales and Marketing Are Becoming Obsolete.” 

Across the last 19 years, Brent has been privileged to work with some of the greatest thought leaders in B2B and B2C sales and marketing, building and leading exclusive communities of highly progressive commercial executives.  Known as a world-class facilitator and speaker, Brent has presented to tens of thousands of commercial leaders both in-person and virtually all over the world, ranging from executive leadership teams to large keynote audiences.  

Especially well known for his passion for “productive disruption,” Brent served as the “chief story teller” for CEB, now Gartner’s, sales, marketing, and customer service practices from 2003 to 2022.  Across that time, Brent’s research has focused most closely on the critical, boundary-spanning intersection of selling and buying, seeking to understand the rapidly changing nature of effective commercial collaboration.  Most recently, Brent and his colleagues at CEB, now Gartner, have introduced industry-leading concepts such as Buyer Enablement, Sense Making, and Customer Decision Confidence. 

A native of Omaha, Neb., Brent joined CEB, now Gartner, from the University of Michigan’s Ross School of Business where he received his MBA with distinction. Prior to that, he served on the faculty of Michigan State University as a Professor of German and Applied Linguistics. In addition to his MBA, Brent holds a B.A. with distinction in political science from the University of Michigan along with M.A.s in political science and German, and a Ph.D. in applied linguistics from the University of Texas. Brent resides in Leesburg, VA with his wife, two daughters, and rescue dog.

Brent Adamson

SMART Technologies

Accountable for leading brand, culture, and the Unified Commercial Engine at SMART.

EVP, Chief Commercial Officer

Executive Vice President and Chief Marketing Officer

VP Marketing

VP Sales and Marketing, Enterprise

EduCatalyst

Proud founding member of EduCatalyst, a global community for agents of change in Education www.educatalyst.com

Co-Founder

TELUS Communications

Vice President, Marketing Communications

Venture Communications

Director Strategic Planning

BMC Software

Global Brand Manager

Marketing Director, Oil & Gas

Established leader with experience building innovative and successful marketing & sales strategies along with highly engaged teams & cultures. As a member of SMART’s Executive Team, leads multiple departments and strategies for the organization. Accountable for the Unified Commercial Engine globally, combining all marketing, sales and customer adoption resources into one single, connected team. 

Spends time traveling the world meeting with inspiring leaders and SMART's business partners to shape educational outcomes through technology in the classroom. Through SMART's vision of “Inspiring Greatness”, works at all levels from students to teachers to Ministers of Education. 

A frequent speaker on the subjects of marketing-business alignment and corporate culture & employee engagement. 

Details on background and skillset:

•	A recognized authority on strategic marketing, corporate culture & employee engagement through numerous awards, frequent speaking engagements and published articles
•	Unique blend of client-side and agency-side consulting experience 
•	Collaborative leader who utilizes fair process and practices open, honest communication
•	Extensive skills and experience in all facets of global marketing and branding, specializing in the alignment of marketing, sales and corporate strategies.  An advocate for integrated marketing, balancing traditional events and collateral with online/digital, social and search marketing 
•	Leads projects in the areas of brand/marketing strategy development, culture, employee engagement, marketing measurement, marketing/sales automation, digital marketing, advertising,  sponsorships, sales support, executive events, analyst relations and public relations 
•	Brings a proven track record along with advanced tools and methodologies for developing and executing global, integrated marketing plans that are highly measurable and recognized as best practices in the industry 
•	Proficient at building relationships with agencies, analysts and marketing vendors
•	Over 25 years direct management experience, leading teams up to 125 professionals on a global scale
•	 Board member at Youth Central, Alberta’s largest Youth Leadership organization as well as at the Calgary Marketing Association

Jeff Lowe

taplio

The Battle

Brent Adamson

Jeff Lowe

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?