Brent Adamson is a world-renowned researcher, author, presenter, trainer, and advisor to B2B commercial executives around the world. 

He is the Co-Founder of both A to B Insight, a B2B sales and marketing research, advisory, and training company, as well as Co-Founder of Qoos, providing B2B sellers micro-guidance and AI-guided coaching, seamlessly embedded within HubSpot CRM.

Brent's next book, The Framemaking Sale, is available Sept. 9, 2025.

Known as having the “biggest crystal ball in B2B sales,” Brent is the co-author of the best-selling, industry changing The Challenger Sale and The Challenger Customer.  He is also a frequent contributor to well-known business publications, including the Harvard Business Review, featuring his recent articles, “Sensemaking for Sales” and “Traditional B2B Sales and Marketing Are Becoming Obsolete.” 

Across the last 19 years, Brent has been privileged to work with some of the greatest thought leaders in B2B and B2C sales and marketing, building and leading exclusive communities of highly progressive commercial executives.  Known as a world-class facilitator and speaker, Brent has presented to tens of thousands of commercial leaders both in-person and virtually all over the world, ranging from executive leadership teams to large keynote audiences.  

Especially well known for his passion for “productive disruption,” Brent served as the “chief story teller” for CEB, now Gartner’s, sales, marketing, and customer service practices from 2003 to 2022.  Across that time, Brent’s research has focused most closely on the critical, boundary-spanning intersection of selling and buying, seeking to understand the rapidly changing nature of effective commercial collaboration.  Most recently, Brent and his colleagues at CEB, now Gartner, have introduced industry-leading concepts such as Buyer Enablement, Sense Making, and Customer Decision Confidence. 

A native of Omaha, Neb., Brent joined CEB, now Gartner, from the University of Michigan’s Ross School of Business where he received his MBA with distinction. Prior to that, he served on the faculty of Michigan State University as a Professor of German and Applied Linguistics. In addition to his MBA, Brent holds a B.A. with distinction in political science from the University of Michigan along with M.A.s in political science and German, and a Ph.D. in applied linguistics from the University of Texas. Brent resides in Leesburg, VA with his wife, two daughters, and rescue dog.

Brent Adamson

australian disc golf

I am responsible for the Player Management of the Australian Disc Golf Team.  I aim to create an environment where each individual player can perform at their best, ensuring the best outcome for the team. 
As a 2 x Australian Disc Golf representative with 17 yrs experience in the sport (including Captain in 2023) I am able to mentor the new elite players based on personal experience.

2022 - Player @ World Team Disc Golf Championships, Varazdin Croatia (5th place)
2023 - Player and Captain @ Asia Oceania Team Disc Golf Championships, Taipei Taiwan (3rd place)
2024 - Coach @ Team Disc Golf Championships, Perth Australia, (2nd Place)
2025 - High Performance Committee member (2024 -)

Player, Captain, Coach and High Performance Committee Member

Amber Electric

My job was to grow the device optimisation channel through engagement with solar installers, solar retailers and solar wholesalers.

Amber has an early-to-market and thus confusing energy plan. I excelled at simplifying and demystifying the message to a larger audience.

Battery Channel Manager

Redback Technologies

I am responsible for driving the Sales, Partnerships and Training within Australia and New Zealand.
I manage;
- a team of 5 State Sales Managers
- Key Installer accounts
-  National distribution partners.

Head of Sales, Partnerships & Training (ANZ)

I was responsible for; 
- onboarding and acquisition of new installers
- service of local wholesale partners
- delivering of training
- ongoing relationship management
- sales and installation training

Partnership Manager (Qld/NT)

Infinite Energy

This was a B2B role where I was responsible for:
- prospecting for new business
- qualifying leads
- preparing and delivering solar proposals
- following up with installers
- on going support for customers

At Infinite Energy we offered only the best solar products available through tailored energy solutions.

Business Development Manager

Origin Energy

Converting both new and existing clientele to tailored solar solutions ranging from PPA to D&C.  Systems range in size from 10KW to 1MW, with the majority within the STC (SRES) field. 

Over 3MW of rooftop solar sold and counting....

Commercial Solar and Energy Consultant

Sunsource Energy Australia

Assisting the contact centre's qualification of potential leads.  

Direct selling of residential and commercial solar systems throughout VIC, NSW, QLD.

Over 1.2MW of rooftop solar installed. Typical system size 3kW - 6kW.

Solar Consultant (phone & in-house sales)

All activities required to generate interest for our solar system packages.

Lead Generation and Call Centre Specialist

Apollo Property Group

Estimating, contract administration, project management.  Most notable = working on net-zero home in Alderley "Project Zero".

Cadet Construction Manager

Queensland University of Technology

Student Ambassador - Science and Engineering Faculty

Morto’s Mowing

Small Business Owner

Pizza Capers

Brand Ambassador

I am a strong, considered and calm communicator that enjoys connecting with people in meaningful ways. 

I am observant and analytical, relying on data to guide my decision making. 

I try to focus my energy on what matters, and identifying those things that move the needle quickly. 

I have a knack for being able to see multiple perspectives and joining the dots to deliver positive outcomes. 

I excel at creating environments that breed success. 

When I play I go for gold 🏆 

taplio

The Battle

Brent Adamson

Aaron Moreton

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