SchneiderB Media Inc.

SchneiderB Media helps schools get more inquiries. We accomplish that goal through our SEO consulting, Inbound Marketing consulting, Fractional Digital Marketing program, and our SchoolMakretingCRM school marketing software.

Founder and CEO

MarCom Society

The MarCom Society is a community created expressly for marketing and communications professionals as schools.

Founder

ChalkBooks

Advisor

ByDesign

Advisory Board Member

Teachers College, Columbia University

Guest Lecturer, Marketing Class

Sewickley Academy

Oversight for all external functions of the school including admission, alumni, development, marketing, and communications.

Director of Advancement

Director of Admission & Financial Aid

Assistant Boys' Varsity Lacrosse Coach

edsocialmedia

Contributing Blogger for edSocialMedia which explores the role of social media in education.

Contributor

AISAP: The Association of Independent School Admission Professionals

Board of Directors, Secretary

Hootsuite

- Advocate on behalf of the Hootsuite brand
- Amplify Hootsuite messages to their existing networks
- Provide feedback on the Hootsuite dashboard and regional insight
- Create a stronger presence for Hootsuite regionally through participation in events and online advocacy

Hootsuite Ambassador (Volunteer)

Western Reserve Academy

Director of Enrollment and Financial Aid

Head Boys Basketball Coach

Assistant Varsity Boys' Lacrosse Coach

Dean of Students

Director of Technology

Web Publishing

Faculty Member

Founder and CEO @ SchneiderB Media Inc. | K12 Digital Marketing Consultant

👋 Hi, I'm Brendan. 

A decade ago, I was immersed in traditional K12 school marketing, following the conventional playbook that everyone else used. After years of expensive advertising campaigns and diminishing returns, I discovered something transformative: inbound marketing—a methodology that would revolutionize how schools attract and enroll new families.

That revelation led me to pioneer a new approach to education marketing, helping schools move beyond outdated tactics to build sustainable enrollment systems.

In 2025, I captured these insights in my new book "School Marketing The Right Way," which became an instant Amazon bestseller in Education Marketing. The book reveals the system I've used to help schools transform their enrollment outcomes.

Today, I share what I've learned through:
→ My weekly newsletter read by 5,000+ education leaders
→ Speaking engagements at major education conferences
→ Consulting with K12 schools ready to use the Internet to drive inquiries
→ Training workshops and community through the MarCom Society
→ My Marketing automation software, School MarketingCRM

My mission is simple: help tuition-charging schools earn more inquiries and empower marketing, communication, and enrollment professionals with the tools and knowledge they need to thrive in the digital age.

Want to transform your school's marketing approach? 

→ Get my book: https://amzn.to/4hH0syP
→ Subscribe to my newsletter: https://schneiderb.com/subscribe-school-marketing-insider
→ Book a consultation: https://www.schneiderb.com/booking

The future of education marketing isn't about selling—it's about creating genuine connections through inbound strategies that showcase your school's true value and transform casual inquiries into lifelong community members.

Twitter: https://x.com/schneiderb
BlueSky: https://bsky.app/profile/schneiderb.com

Brendan Schneider

Flint

Flint has grown into one of Australia's most awarded mortgage broking firms, recognised for our commitment to excellence and innovation.  In FY26, Flint will settle over $2bn in residential mortgages, making it Australia's largest independent brokerage, with offices across Australia, serving clients worldwide.

Our accolades include:
🏆 Best Broker in Australia x 5
🏆 Australian Broker of the Year x 3
🏆 Leading Finance Brokerage - 2024
🏆 Best New Brokerage - 2024 

With a 98%+ loan approval rate and over a decade of experience, Flint continues to empower Australians on their path to homeownership and financial growth.

Managing Director

Australian Property Talk

APT is one of Australia's most downloaded property podcasts, with over 10,000 subscribers and 1million+ yearly downloads.  

We discuss all things Economics, Property & Lending and provide a fresh take on Aussie Real Estate.

Co-hosted:
- Adi Chanda, Founder of Alaya Property 
- Curtis Stewart, CEO of FlintInvest

https://www.youtube.com/@AusPropertyRedom

Youtuber | Australian Property Talk

FlintInvest

Confidence Finance is now FlintInvest! 

I created Confidence Finance in 2015 with the aim of educating Aussies about home lending & delivering outstanding customer experiences. Since then, we have become one of Australia's most awarded mortgage brokering companies.  

We are home loan experts. Understanding how property finance works is our specialty. We partners with professionals to help you save time & money.  Our approach is to educate our clients through the home buying journey.  In short, we partner with you to achieve your financial goals.

Among other awards, we have been recognised as one of Australia's TOP 100 Mortgage Brokers 7 times (2017-2024).

The Federal Treasury

> international lending policy with the IMF
> domestic tax policy 
> corporate governance reform

Economist

Graduate at Ernst & Young.
Audit & Advisory

The Broker for Homebuyers and Property Investors | 🏆 5 x Top 100 Mortgage Broker in Australia

Here's why LinkedIn Professionals choose us for their home lending needs:

🌟 We've been recognised by #MPAMagazine as one of Australia's Top 100 Brokers, 7 years running! Want to work with someone who's been at the top 0.1% for half a decade? Thats us.  

🎯 They leverage our property market experience.  Together, my team have been on the full property journey - starting as first home buyers, purchasing investment properties and growing a real estate portfolio. 

🧠 As Ex-Treasury Economists, we are not sleek sales-people servicing you.  We are highly skilled professionals who've mastered our crart over nearly a decade @ Flint Invest.

📚 We have a team dedicated to constantly reviewing all of clients loans.  No prompts, no requests - we do it all behind the scenes, free of charge.  Did you know banks discount to new customers more than old ones?  We make sure our customers remain on the lowest interest rates possible by regularly conducting loan reviews.  

💸 They don't get charged by us - we get paid by the lender and disclose all commissions upfront.  They have choice of over 50 lenders, and access to hundreds of products in one place.

🏠  Our market leading research saves you time and money.  For example, in October 2021, we advised all our clients that fixed rates were about to rise.  Over the next 6 months, they doubled in price.  This research saved our clients tens of thousands of dollars over the life of their loan.

Book a time to chat with us here --> https://calendly.com/redom/15min

You can learn more about Confidence Finance here --> www.confidencefinance.com.au

Alternatively, I can be contacted on:
•	Phone: 0489943079
•	Email: info@flintgroup.au

Available to connect anytime - please do not hesitate to reach out to me, i'm always open to growing my professional network and connecting with like-minded individuals.

Redom Syed - Mortgage Broker

I never had the luxury of being normal.

You see, my family got ripped apart financially when I was a teenager.

I made it my mission to fix it.

Now, with Sydney house prices the way they are, you can’t fix something like that quickly unless you do it differently.

Here’s what I did differently 👇

1. Had the courage to quit the beaten path.

At 24, I walked away from my dream job i spent 10 years chasing to start a business.

Most people thought i was an idiot.  

2. Refused to stop until I was near the best at it.

Because being “good” has never been acceptable to me.

3. Shared openly. Always.

People call it generous — it’s not. 

I do it for me. Sharing gets me closer to my mission, so I do it.

4.  Invested early, reinvested big, and went hard when it was boom time.

Tip: we’re about to enter boom time again. Go big when you can.

5. Used pain as fuel.

Most people run from it. 

I live it, breathe it, own it.

Pain and love are the two most powerful emotions I know. 

I do what I do out of love for my family, and the pain of the past keeps me moving when I can’t be bothered.

6. Followed purpose.

Helping others make better money decisions. Always.

You don't get to outlier results by being normal.

You do it by doing what others won't.

Redom Syed

Co-Founder Flint Group | Building the Future of Mortgages | 2025 FBAA Broker of The Year

Breaking: Commonwealth Bank just sent shockwaves through the investor lending market.

From tomorrow, CBA will only allow new trust lending for active CBA customers, everyone else is cut off.

This move comes less than 24 hours after Australian Prudential Regulation Authority publicly warned that it is “closely monitoring any build-up of domestic vulnerabilities, particularly in the housing market.”

It was only two weeks ago Macquarie Group made a similar move, blocking all trust lending.

These changes are reflective of a very targeted lending regulator, making a surgical, targeted change...zeroing in on the riskiest pockets of lending.

So why is trust lending viewed as risky?

It's the way they’re used:

Here’s the issue in a nutshell:

→ Under current lending rules, a 3% assessment buffers apply to ANY mortgage debts.  This is designed to protect borrowers and the system, ensuring everyone can afford their mortgages in any rate environment.

 → When utilising trusts, property investors can get creative and find ways to ensure that any existing debts inside that trust often aren’t stressed tested at all.

 → When obtaining a loan in a new trust, the bank checks whether the borrower is meeting repayments today in any 'existing trusts', not whether they can survive a stress-tested environment.

 → Borrowers can thereby 'recycle' trusts here, opening a new one when they are tapped out, and find ways to circumnavigate the 3% mortgage stress test on their existing trust.

 →  The risk here is investor borrowers are not adequately 'stress tested' and can push themselves too far. 

In a market where 40% of all loans are going to investors, and a material chunk of those are running through company/trust structures, you can see why Commonwealth Bank & Macquarie Group moved quickly.

And here’s how it impacts you:

Relying on lending strategies that use trusts to expand your borrowing power?

For the many  investors who rely on trust structures to build multi-property portfolios…your lending playbook just changed overnight.

I finally snapped… in the most dad way possible.

When you put yourself out there, you cop all kinds of nonsense.

99.9% of the time I let it go.

But this one? 

Just straight-up unacceptable racism.

So I went full dad-discipline mode: firm voice, eye contact, podcast mic on.

No dessert. No bedtime story. Straight to reflection time.

Here are 5 things I love every week (and 1 thing that drives me nuts).

1. Coming in on Mondays and seeing my teams faces.  Instant smile. 

2. My Tuesday night chats with Adi Chanda, we live in different cities and I get an hour with a friend

3. 7-8pm dancing daily with my girls. My rhythm is questionable, but my confidence is elite. 💃

4. The podcast room.  It’s supposed to be serious, but really I’m just hanging with my mates. 

5. Friday nights with my wife.  We’re both building our careers and juggling two little kids. Fridays are for us, we slow down and just talk. 

Oh…

And one thing I hate…cutting my one gray hair that keeps coming back everytime i shoot content 

(If anyone’s cracked the code, please help 🙃)

No alternative text description for this image

Last fortnight, 6 out of my 7 posts hit 10,000+ impressions.

And the secret wasn’t a growth hack or algorithm trick. 

I stopped using GPT…

And I just wrote like me.

(Turns out writing like a weirdo is the secret to breaking the content game)

My favourite part of the job?

Playing coach

Getting into the weeds of what it takes to thrive as a broker, sharing everything I know and trying to level others up.

Lately I’ve been flying city to city, working with our team, getting them uncomfortbale in front of the cam.

The lessons:
- tell stories that make people feel
- share who you are, not what you know 
- just do it. Embrace discomfort…confidence will come 

Oddly enough…being ‘cringe’ for years and years is the lesson I’m sharing.

Embrace the cringe…the sound of your own voice…the weirdness of putting yourself out there

(Or in my case, the annoying gray hair that refuses to go away!)

Eventually you go from being the person being laughed at…to the person teaching others how to do it.

Execution > Planning. 99% of the time.

Most of us build mental barriers around the things we want to do.

“I’m too busy.”
“It’s not for me.”
“I’ll start tomorrow.”

What you’re really saying is: “I don’t want to get uncomfortable.”

Last year, I’d spend days preparing, thinking, planning… just to film one YouTube video.

And I still flopped. Over and over.

Embarrassing, low ROI, zero impact.

Now?

I can film three videos in 90 minutes. Minimal prep. 10x the views. And it fills our sales team’s diary for a week.

Thinking about doing what I wanted achieved nothing.

(Just like reading 12 self-help books and taking no action..)

The lesson?

Stop thinking.

Start doing.

Great leaders don’t rely on one style. 

They switch gears fast.

When I first stepped into this gig, the situation called for unity…bringing everyone together and creating one direction.

So i went about sharing stories, presenting visions with the aim of drawing connection with us, and where we are heading. 

Some days, it calls for strength: setting standards, drawing lines, making it clear what’s acceptable and what isn’t.

And sometimes, it’s none of that.

It’s simply being present. Listening. Showing I care.

Leadership isn’t about being one fixed version of yourself.

It’s knowing which version the moment needs.

My take out?

Intelligence isn’t about knowing things…

(ChatGPT has your back here)

It’s about being adaptable…reading the room and adjusting quickly.

APRA acted like the schoolyard bully today.

Shout, scream.  Try to scare.

But actually…

Do nothing.

Today’s announcement is just that.

From Feb 2026, banks can only issue 20% of all new loans where debt is >6× the applicant’s income.

Well…

In the middle of the biggest investment lending boom in nearly a decade

We are at 10%

HALF the cap. 🧢 

My full take 

BREAKING: APRA’s New Lending Cap Targets Property Investors
https://lnkd.in/gQTeEV9v

Open video: BREAKING: APRA’s New Lending Cap Targets Property Investors on youtu.be

BREAKING: APRA’s New Lending Cap Targets Property Investors

The power of brand saved us $50,000 last month

And it happened in the most unexpected way, through our podcast.

Adi Chanda and I did a shout out for staff on our podcast

Within 72 hours, 30+ emails/DMs landed in our inbox.

The quality was insane.

No cookie cutter CVs and boring cover letters.

They knew who we were.

They were well researched, knew property like wizards, and had watched us for months

One guy we hired sent us the best loom I’d ever seen. 

Some were willing to change their whole lives and chase their passion in property

Others just wanted to be around us 

💡 Our marketing efforts isn’t just for clients.  It’s our best recruiter too.

When I started broking, I was scared of failure.

My first 90 days were basically me vs. my own brain.

Every morning on the way to work, I’d have a self-help book or podcast playing. 

Not because I wanted to become a “mindset guy”…but because I was preparing my mind for something hard. 

This is where most new brokers tap out.

They don’t lose because they’re not smart enough or experienced enough.

They lose because they never built the belief to stay in the fight.

But here’s the part people get wrong: Mindset work is just the warm-up.

Don’t spend months “preparing” for a moment you never actually step into.

Reading self help books doesn’t earn you a dime.  Applying it does. 

At some point you have to move.

You have to pick up the phone.

You have to act before you feel ready.

That’s what actually builds confidence.

Get your mind right early…

Then stop thinking and start doing.

Am I taking enough risk for my business to survive in 5 years time?

This question circled my brain this evening after attending an AI event hosted by Lendi Group, where they shared their journey building with AI.  

Here’s what I learned:

- the pace of change is rapid, but we are still very early on in our change journey 

- take more risk, experiment, and fail very quickly

- ask yourself when building with AI: what can you do today with AI that wasn’t possible yesterday. 

- don’t use AI for AIs sake, there’s plenty of automation and technology pre AI that remains and will remain incredibly valuable.

There’s not many events I leave with more questions than answers…and I think that was exactly the point.

To challenge our beliefs, to inspire new ways of thinking.

Thank you David Hyman for the invitation.

CBA’s lending change explained in 10 minutes 

Property investors are now being targeted with surgical precision…the riskiest areas of lending are being picked apart.

Why?

Investor lending is flying at 2017 levels…

2017 was also the last time APRA intervened in lending policies targeting investors too. 

https://lnkd.in/gZYy859n

Open video: Breaking: Property Investors Are Being Targeted in Lending Crackdown on youtu.be

Breaking: Property Investors Are Being Targeted in Lending Crackdown

I’m not good enough…yet.

Most people would never admit that publicly.

But that’s exactly how I feel.

This was my first year leading large teams.  Somehow I’m leading 120+ people inside a year. The job is wildly different to a year ago.

Along the way, I made a lot of “scaling mistakes.”

Here are the top 3:

1. I hired too fast sometimes 

Pro tip: make the person your hiring sweat a little with some really hard technical questions or exercises…pressure makes diamonds!

2. I attracted some bad apples, the wrong kind of energy 🍎 

Just get rid of these people quickly…your team will thank you and your better off protecting the whole than the individual

3. Betted on the ‘shiny new thing’

Just focus on your plan…opportunities come at you in a 100 directions. Say no to 99 of them.

The big positive is…the above hasn’t really slowed us down.  

I’ve just reacted, reflected and kept on going.

Today we settle over $100m a month & reach over 1million eyeballs monthly with our content.

So my takeout?

“I’m not good enough, yet” isn’t insecurity.

It’s my fuel.

To be that bit better than yesterday.

The mindset that keeps me hungry.

And most importantly, my team growing.

(Here’s me teaching how to think like an ‘unhinged founder’ to our Brisbane office!)

taplio

The Battle

Brendan Schneider

Redom Syed - Mortgage Broker

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The Battle

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Redom Syed - Mortgage Broker

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Redom Syed - Mortgage Broker's LinkedIn Performance

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