Brendan Hufford

Director of SEO

Growth Sprints

We Help Take SaaS Companies From $10M to $100M ARR. Using our SaaS Growth Sprint Framework, we help Saas companies increase revenue from Google through short, focused marketing sprints.

Founder

ALL IN (allinhouse.co)

The #1 community for career-focused in house SaaS marketers.

Founder & Community Lead

Growing Up

A weekly SaaS marketing newsletter curing CMO FOMO for current and future marketing leaders.

Navattic

Advisor

SEO for the Rest of Us

Banzai

Strategic Advisor

Copy.ai

Adobe

This diverse group includes top executives, industry experts, major media correspondents, contributing journalists and pioneers in technology.

Adobe Insider

SparkToro

Interim Head of Marketing

The Blueprint Training

Head of Agency Coaching

Exploring how SaaS companies *actually* get customers

Getting results via my 4-part SaaS growth framework is what I do.

Having led and scaled growth teams at two agencies, most of the clients I worked with didn’t want (or need) 6-12 month marketing engagements. I knew there was a better way, so I created this service.

My best clients could be incredibly successful if only they just had a little help guiding them along the path of making sure they had a strong website and were perfectly positioned to rank in Google.

It’s why so many of them double, or even triple leads and MQLs after working together:

📈  +2,750% MQLs for ETL Software company

📈  Launched content marketing campaign that brought in 100k site visitors, 1,000 new backlinks and  $130,000 in monthly traffic value for Cloud Operations software company

📈  Led strategy for a multi-pronged SEO and content marketing campaign for an established software company resulting in +100% website traffic in only 3 months.

Sam Altman just asked for enough money to buy Japan.
He wants...

$7 trillion (more than Japan's GDP).

The biggest financial ask in human history.

And we don't even know... why?

Here's what's breaking my brain:

Kennedy's moon money? Gotta beat the Soviets.

The Manhattan Project? End the war.

Bank bailouts in '08? Prevent collapse.

$7 trillion. For what enemy? What crisis? What future are we building?

"AGI will change everything."

Cool story, bro. Change it how? For who?

And when Altman gets pressed on it in interviews?

He defends it with the arrogance of a Gringotts goblin.

This is me handing my kid 13 bucks for allowance and him holding out his other hand for 7,000.

Stone-faced. Like it’s normal.

Also a 13X multiple (Google is only 6x).

But we're not united around... anything.

Not a mission. Not a villain. Not even a clear promise.

Apple said "1,000 songs in your pocket."

Google said "organize the world's information."

OpenAI says "give us $7 trillion or get left behind."

Venture capital fanfiction.

At this scale, real marketing HAS to do one thing: unite us.

⚡️

PS - What's the Content IP (named problem) for OpenAI?

I genuinely can't think of it without drifting into Theranos/WeWork/FTX territory.

For those of us bad at math (me), 7 trillions would end world hunger for the next 175 years.

So the problem's gotta be bigger than that?

SaaS Marketing - Content, AEO & SEO | Newsletter: How SaaS companies *actually* get customers

Middle school. Elementary. Preschool. 4 kids. 3 schools. 1 dad slowly losing his mind.

7:42am - Drop off oldest at middle school. He forgot his project. Again.

8:20am - Preschool drop-off. Different school. Different side of town. "Dad, you're going the wrong way."

8:46am - Elementary. Third school. Third parking lot. Third sign-in process. I've written the wrong kid's name twice this week.

9:23am - Finally at my desk. Call in 7 minutes. Would've loved more prep time.

Here's what you see on LinkedIn:

Me at conferences. Speaking on stages. "SaaS marketing" in my bio.

48K followers watching me share frameworks and hot takes.

What you don't see:

My wife, Liz, does the above routine 99.999% of the time.

Liz handling the 12:30pm classroom party I didn't even know existed.

Liz managing three different school calendars while I'm "building my brand."

The 47 text messages she sends daily coordinating our chaos while I worry about clients.

Last week at Adobe Max, someone said: "Must be nice having that flexibility."

I laughed.

Because at that exact moment, Liz was simultaneously:

- At a parent-teacher conference
- Coordinating tomorrow's early dismissal  
- Explaining to our 5-year-old why dad's in LA again

Behind every thought leader is someone actually leading the thoughts at home.

I talk about work-life balance.

While my partner actually creates it.

Perspective is a hell of a drug.

Bad news: I don't have a framework for this.

Just a partner who makes my "flexibility" possible.

Who never gets the credit she deserves.

Who somehow makes three schools, four boys, and one chaotic business look manageable.

While I get the LinkedIn likes for talking about it.

⚡️

PS - Liz doesn't have LinkedIn. Probably because she's too busy actually running things while I'm here talking about running things. If you see her, tell her she's the real MVP. She already knows, but still.

I turned down 3 clients last month. Not because I don't need the revenue (I do).

But because they failed my 3-question test.

(note: your entire marketing team should also know the answers to these - make sure they do)

Here's the framework that saves me (and clients) from checkbox marketing doom every single time:

1. Do you know your ICP?

What did they do at work yesterday?

If you can't picture their actual workday, you're guessing at their problems.

2. Do you know their pain?

Can you tell me what keeps them stuck at work at 5pm when they wish they were with their kids?

The problem they can't quite articulate but know is slowly ruining their work

Last week a founder told me their customers need "better ROI."

That's not a pain. That's a checkbox.

The pain? Their CFO just cut their budget by 40% and they're trying to hit the same targets.

See the difference?

3. Are you willing to own one problem?

This is where 90% bail.

"But we solve 17 different problems!"

Cool. So does everyone else.

Content IP isn't about being everything to everyone. It's about being THE solution to one specific problem.

Sendoso owns digital fatigue.

UserEvidence owns the evidence gap.

One problem. Deeply owned.

Honestly, these aren't just client qualification questions.

They're the difference between content that changes businesses and content that just... exists.

Between building actual authority and playing checkbox marketing games.

So before you hire anyone (including me), ask yourself these 3 questions.

Because if you can't answer them clearly, no amount of content strategy will save you.

⚡️

PS - Marketers: Bookmark this. 

Next time someone asks you to "just create more content," run them through these questions first. 

Watch what happens.

Boomers got pensions.
Gen X got stability.
Millennials got gaslit.
Gen Z went, “lol never again.”

We labeled an entire generation "entitled" without asking the one question that matters.

And that question is: Where did that come from?

I worked my butt off, then asked for a job - or a raise.

Their generation asks for the raise upfront.

And we're shocked.

But here's what the boomers missed:

Gen Z watched their parents get laid off from profitable companies.

Not for screwing up. 

Because they only grew +28% that quarter, missing projections by 2%.

Gen Z saw "shareholder value" become the only value.

Gen Z learned loyalty was a one-way street.

Company demands it. Offers none.

The gold watch became a pink slip.

Job security? Never heard of him.

So when they say "pay me first, then I'll show you what I can do"...

They're not entitled.

They're adapting.

To the world we built.

So do I love it?

No. But i can sure empathize with it and realize whose fault it is.

I get being cynical - thinking working hard guarantees nothing and Excel decides your fate.

Corporate execs burned the social contract and wonder why they won't sign the ashes.

So they're playing by the new rules.

And I gotta be honest...

I respect that.

⚡️

PS - I really hope this helps marketing leaders navigating hiring young talent right now.

They aren't entitled.

It's just my job, your job, OUR job... to make sure we attract and retain them better than anybody else.

The debate about SEO vs AEO is missing the point entirely.

For software buyers, Google search starts are UP from 42% to 79% year-over-year.

Meanwhile, AI tool usage sits at 58%.

You know what that math tells me?

People are using both.

Not either/or. Both.

Yet every week I see another "SEO is dead" post or "AI search will kill Google" prediction.

Here's what's actually happening:

Your buyers aren't choosing sides. They're doubling up.

They ask ChatGPT for recommendations.

Then verify on Google.

They Google for options.

Then ask AI for comparisons.

They find you through SEO.

Then ask AI about your competitors.

I use Ahrefs Brand Radar to measure AI discovery and visibility.

It shows you how your brand (and your competitors) appear in ChatGPT, Gemini, Perplexity, and Copilot… right alongside the Google data you already track.

The smart play isn't picking a lane.

It's owning both highways.

YOU HAVE TO OWN BOTH, PEOPLE.

Because while everyone's debating which one wins, your buyers are already using both to make decisions.

And if you're only optimizing for one?

You're invisible to half your market.

The brands winning tomorrow aren't choosing between SEO or AEO.

They're dominating both.

Simple as that.

⚡️

PS - If you haven’t checked how AI already describes your brand, Brand Radar will probably surprise you.

George Terry

Winbox

Creative & strategic lead across all clients & projects.

Co-Founder & Creative Director

- Increased my client’s traffic by 220% and helped them generate 680 leads in seven months.

- Wrote a report that landed a brand new SaaS platform their first 362 sales qualified leads (and counting).

- Helped countless brands simplify, humanise and optimise their messaging, website and marketing.

Freelance Copywriter and Content Strategist

HarveyDavid

- Creative and strategic lead across all content projects

- Analytics, data and insight gathering

- Designing user journeys and campaign flows 

- Overseeing creative direction across all content projects

Content Lead

Publicis Media

- Headed up the Citi account within Publicis’ content discipline, acting as the senior agency
point of contact for all stakeholders, leading client meetings, strategy, negotiations, representing the agency at client events and regularly working from the client’s offices in Canary Wharf

- Managed the scoping of projects, budget negotiations, billing, payments and revenue
forecasts

- Worked across all of the business functions, driving projects forward for clients across content strategy, insight gathering, creative, design, video production, editorial, SEO and social

- Connected the different disciplines within the business, working across teams to ensure a
consistent and streamlined client experience across all touchpoints and cross-selling when
appropriate

- Worked on, led and won multiple pitches

Content Director

- Delivered three social campaigns simultaneously for a brand new client, establishing relationships with client-side stakeholders, mapping out working processes for the account and managing strategic, creative and production teams on the agency-side

- Appointed Team Director on a £5m full-service pitch for a leading UK high-street fashion brand. Managed strategy, creative, accounts, production and senior stakeholders, ensuring that all aspects of the business fed into the final submission

Freelance Senior Account Manager

We Are Social

- Succeeded in being transferred onto We Are Social's flagship account, adidas Global, within 12 months of joining the agency; secured four promotions (Intern > Senior Account Manager) within four years

- Key responsibilities included client management and liaison; managing delivery of proposals, campaigns and post-campaign reports; proactively identifying ways to grow the account; managing the agency-side team; budget reconciliations, financial forecasting and reporting to the finance department on the ongoing profitability of campaigns

- Production and delivery of creative, including sign-off and delivery of creative proposals; real-time content production and delivery of reactive content; product shoots in a studio environment; situational product shoots outside of studio; managing video and photo shoots with athletes and models

- Adapted my role to include more strategic and editorial input, shaping social strategies for categories and regularly drafting proactive proposals to sell these into clients

Senior Account Manager

Hey, I'm George 👋

I'm Co-Founder of Winbox. We help B2B marketers drive fame & pipeline using LinkedIn ads.

Here's what we've been up to recently...

💪 Reduced average CPL by 80% in six months
😍 Increased monthly leads by 453%
🚀 Generated 326 sales-qualified opportunities in 12 months
📈  Delivered £350K of qualified pipeline (and £200K of revenue) from one campaign

And here are a few kind words from our clients:

"I can't believe the quality of the leads we're getting in."
Hannah Poulton, Marketing Director, Q:be

And while I'm at it, why not chuck in another...

"Literally every objective it was possible to set was surpassed."
Charlie Widdows, Co-Founder, Solverboard

And... well...

"These results are the best I've seen. I think it's the best marketing investment we've made."
Phil Atherton, Director, Istoria Group

So yeah, plenty of happy customers! 

If you want a deep-dive on our approach, head to our website: winbox.co.

And if you have any questions, feel free to drop me a message on here anytime. 

Thanks for reading.

✌️

Creative lead across all clients and projects.

We’re currently pitching against five other agencies.

Prospect told us we're the frontrunners. Want to guess why?

Because we’re the only ones that are really active on LinkedIn. 🤯

Everyone else is pitching LinkedIn ads and content… but they don’t create content, and they don’t run any ads.

I’ll never understand this.

It just screams, “We don’t really believe this works. But we’ll gladly sell it to others.”

It’s also a useful reminder: being active on LinkedIn doesn’t just generate deals. It also influences deals as the sales process moves forward.

Prospects will keep checking you out before and after the pitch. 

And the main places they do this are your website and your LinkedIn activity. Being active just makes you look more legit. 

***

Hey, I'm George. 👋

If you’re running LinkedIn Ads and not 100% confident in your setup or creative, DM me anytime.

We'll happily do a free audit for you. 👍

Helping 50+ Brands Win On LinkedIn Using Paid Media & Organic Content | Co-Founder & Creative Director | Winbox

Power lurker.

Minimum six hours of lurking per day.

Reads thousands of posts. No likes. No comments.

Has never posted. Will never post. Too deep in the lurk.

One post saved in drafts. 9,000 words long. The world isn’t ready.

Co-Founder @ Winbox | B2B Creative Director | Podcast Host @ LinkedIn Ads Insider | Helping 50+ Brands Win with LinkedIn Ads & Organic Content

I just stumbled across a subreddit for people secretly working multiple remote jobs: /r/overemployed

If you’re struggling to understand the screenshot.

OE = overemployed (ie. working multiple jobs at once)

J = job (ie. J1 means your primary job, J2 means secondary job, etc.)

This person had four remote jobs going at once. He got fired from two in the same week for underperformance (ya think???).

They focus on remote tech jobs. The people doing it seem to be mostly based in the US.

Am I the only one who didn’t know this was a thing?!

On Monday, I quietly uploaded the very first episode of LinkedIn Ads Insider to YouTube, Spotify and a whole host of other platforms. 

It’s taken me two days to work up the courage to post it here. Launching new things is scary. 😂

In our first episode, Marc and I dig into:

👉 Why thought leader ads have changed LinkedIn forever
👉 How B2B brands should think about LinkedIn’s pivot to video
👉 Why smart brands are shifting from lead gen to brand building
👉 LinkedIn’s new ad personalisation features

I’ll drop a link to the full episode in the comments. 

Yes, it’s an hour and a half long. And yes, I expect all of you to watch/listen to the entire thing. 😂

AD ENVY IS BACK! This week: Cognism. 🙌 

Here are a few cool ideas from their ad library:

💡 Turning real customer feedback and user surveys into Thought Leader ads

💡 Targeting the users of your competitors and explaining why you’re better

💡 Building up a cast of familiar internal thought leaders to tell their story

Sound good? Then check out the full story below. 👇

***

Hey, I'm George. 👋

I create LinkedIn ads & content for 50+ brands.

If you’re building a brand on LinkedIn and not 100% confident in your setup or creative, DM me anytime.

We'll happily do a free audit for you. 👍

AD ENVY - COGNISM

#DMWF, here we come! ✈️ 

Off to Amsterdam for a few days to exhibit at one of Europe’s biggest digital conferences.

Marc's got himself a great speaking slot. He'll be discussing the rise of the ‘LinkedInfluencer’ and what it means for B2B brands. 🤓 

And Tom, Alexandros and I will be on stand 304 talking LinkedIn ads with whoever fancies a chat. 

Come say hi! 👋 😀 

(And drop a comment below letting me know if you're going to be there!)

***

Hey, I'm George. 👋

I create LinkedIn ads & content for 50+ brands.

If you’re building a brand on LinkedIn and not 100% confident in your setup or creative, DM me anytime.

We'll happily do a free audit for you. 👍

Our next webinar is going to be a BANGER. 🎬 🎙️

I have this theory. Hear me out…

I think what REALLY works on LinkedIn has completely changed.

Some brands saw this coming. But most didn’t.

They’re still doing exactly what they were doing 12 months ago: 'full-funnel campaigns’ of mostly single-image ads distributed from your brand account.

Let me be clear: this is less effective than it once was. So what’s replacing it?

 ✅ Employee and customer voices are outperforming brand accounts
 ✅ Authenticity is outperforming polish
 ✅ Short-form video is the best-performing format

I’ll be showing real examples, real performance data and practical frameworks you can use to get ahead of these trends. 

This session is for marketers who want to:

 ✅ Understand how the LinkedIn algorithm and audience are changing
 ✅ Drive better paid and organic performance
 ✅ Make their brand impossible to ignore on LinkedIn

⏰ 2:00 PM (GMT) 
🗓️ Tuesday, November 18th 

Will drop a link in the comments. Can’t wait to see you there.

Always nerve wracking turning up on day one of a big event.

Will the booth be there? Will it look good?! Will there be a massive typo in the headline?!?!

I can confirm the booth is here, it looks fab and has zero typos. 😂

If you’re at #DMWF, come say hi on booth 304!

And be sure to catch Marc’s talk on the rise of the LinkedInfluencer at 1400. 👍

No alternative text description for this image

I’ve spent years testing different ways to get people to stop scrolling and look at ads.

Here are five quick and easy ideas I use all the time. 

Marketers often think that what stops the scroll is tasteful design or witty wordplay.

And these things can definitely help.

But the best way to stop the scroll is to break rules, not follow them.

It’s to do things that people didn’t expect. To interrupt the familiar pattern of scrolling through the feed.

Got any other ideas that I've missed? Drop a comment and let me know! 😀

---

Hey, I'm George. 👋

I create LinkedIn ads & content for 50+ brands.

If you’re building a brand on LinkedIn and not 100% confident in your setup or creative, DM me anytime.

We'll happily do a free audit for you. 👍

5 Ways to Stop the Scroll

EVERYBODY who came to our booth at #DMWF last week wanted to talk about the same two things:

“How can I get my people to post more?”
“What’s the best way to use thought leader ads?”

Marketers are definitely waking up to the fact that the best way to cut through on LinkedIn right now is your people.

Personal accounts should be your key distribution channel for 2026.

We’ve been saying this to our clients all year. But this is the first time I’ve heard it so much from the wider market.

My personal opinion is that LinkedIn has changed for good.

Brand accounts don’t cut through like they used to. And it’s probably going to stay that way.

If you feel like you’re falling behind on this trend, here’s the simplest way to catch up:

👉 Scout internally for people who are willing to be the face of the brand on LinkedIn (if you don’t have any, you may need to hire)

👉 Create a simple content strategy focused on 3x per week posting targeting category entry points

👉 Boost the best posts in Campaign Manager using thought leader ads

👉 Retarget people who engage with those ads from your brand account 

Personal accounts are the best way to win in 2026. And if you're not using them, you're at a massive disadvantage.

What do you think?

***

Hey, I'm George. 👋

I run LinkedIn ads for 50+ brands.

If you’re running LinkedIn ads and not 100% confident in your setup or creative, DM me anytime.

We'll happily do a free audit for you. 👍

Definitely seeing more B2C brands running ads on LinkedIn.

I imagine LinkedIn will be folded into their existing media contract.

Which means these campaigns are probably being managed by a massive B2C agency that has no idea how LinkedIn’s Campaign Manager works.

Which means that LAN will almost certainly be on, and most of their ad spend is getting wasted. 

Sad times. 😭 😭 😭

***

Hey, I'm George. 👋

If you’re running LinkedIn Ads and not 100% confident in your setup or creative, DM me anytime. (Carlsberg Britvic, McDonald's)

We'll happily do a free audit for you. 👍

taplio

The Battle

Brendan Hufford

George Terry

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Performance ScoreBrendan Hufford's LinkedIn Performance

Performance ScoreGeorge Terry's LinkedIn Performance

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taplio

The Battle

Brendan Hufford

George Terry

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brendan Hufford's LinkedIn Performance

Performance ScoreGeorge Terry's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBrendan Hufford's LinkedIn Performance