Messaging & Positioning Expert
Helping tech companies clarify their story → so people get it, want it, and buy it.
Helping independent pros package their value → so they can charge more and work less.

Advisor to HP, SAP, Expedia, YC portfolio companies, and 100+ more.
Creator of The Freelance Formula (1,400+ success stories).

Brendan Dell

Fort Worth Country Day

I find innovative ways to tell our story and engage with our community through the use of digital media and digital content. 
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RESPONSIBILITIES:
- Oversee and manage every aspect of the website with special focus on user experience, goal conversions, and meeting WCAG accessibility standards
- Manage SEO and analytics, providing customized reports and actionable insights
- Help to ensure brand strength, consistency and accuracy across the organization’s digital footprint
- Use visual storytelling to help share the amazing learning experiences that happen every day at our School
- Help create and manage media and content for our digital channels and on-campus digital displays
- Production of videos, animations, graphics, & other creative content
- Photography 
- Administer our community media sharing and management platform
- Stay current on relevant trends, opportunities, issues and best practices in websites, SEO and digital marketing 

HIGHLIGHTS:
-Worked with team to plan and execute multi-pronged SEO campaign for target keyword searches which resulted in YOY increase of 685% for clicks, 250% for CTR, and 186% for impressions
-Collaborated with teammates to develop award-winning channel for branded visuals which earned over 35 million views in first year
-Played instrumental role in the planning and development of the new FWCD website launched October 2022
-New site recorded a 35% SEO improvement for target keyword searches, avoiding migration-related SEO drop through the team’s detailed preparation 
-Accessibility was a priority in development, with new website earning a compliance score of 100% at launch
-Collaborated to improve on-page SEO score 27% as measured by Siteimprove by revamping primary copy for website 
-Designed content pieces for award-winning social media campaign with 72.5% average completion rate for 10-slide sets and 6.5% engagement rate over the campaign’s one-year run

Digital Media and Content Manager

Therapy Fort Worth and Counseling Center, PLLC

Director of Marketing and Brand Strategy, Media & Content Strategist, Website Manager

Self-Employed

HIGHLIGHTS:
- Led brand development effort for a newly launched local business, helping to scale lead generation from the ground up to capacity in less than six months while achieving a 1500% ROAS
- Helped grow revenue by 200% with efficient digital strategy for professional services brand
- Helped client’s website earn and maintain position in SEO Local 3-Pack in highly competitive local market and industry
- Implemented strategies which increased SEO & SEM cost effectiveness
- Worked with stakeholders to create initial brand strategy plus identity & standards guide for mental health awareness and advocacy brand
- Collaborated on the development of websites that effectively deliver conversions
- Certified in Google Ads, Google Analytics, Digital Marketing, and Social Media Marketing 
- Experienced running brand accounts on LinkedIn, Instagram, Facebook, YouTube, TikTok, X/Twitter, Vimeo, ISSUU and more
- Proficient at running advertising campaigns with Google, YouTube, Facebook, Instagram, and LinkedIn
- Possess experience with content management platforms such as HubSpot, Hootsuite, Agorapulse
- Experienced with website CMS platforms, including WordPress®, Webflow, Wix, Blackbaud, PHPMyAdmin + Apache, and multiple proprietary systems

SERVICES:
- Digital marketing campaigns
- Brand strategy, responsive logo sets, and creative assets
- SEO/SEM strategy and management 
- Website design, goal conversion tracking, and conversion rate optimization (CRO)
- Social media strategy
- Digital content creation
- Digital advertising
- Brand story conceptualization and storytelling strategy

Strategic Consultant for Creative Communication, Brand Development, Digital Marketing & Web Success

Southwestern Union Conference of Seventh-day Adventists

Served in a communication leadership role for the 5-state administrative headquarters of a non-profit organization comprised of 5 regional offices, 60+ schools, 500+ churches, and 120,000+ members. 

HIGHLIGHTS:
- Played instrumental role in makeover of marketing strategies, promotional materials, and branding for events, which resulted in a 200% increase in marquee event attendance
- Managed award-winning multi-channel campaigns, exceeding stakeholder objectives without exceeding budget
- Worked with colleagues from planned giving department to drive donation increases by enhancing program branding and increasing awareness of both systematic giving and one-off fundraising campaigns
- Collaborated with cross-departmental teams to leverage member engagement strategies that help increase annual giving
- Managed large-scale projects including multiple website redesigns, magazine makeovers, and branded gifts for worldwide delegates, with overwhelmingly positive results
- Mentored groups of interns, overseeing their training and task delegation
- Wrote and edited copy for print and digital channels
- Prepared and delivered presentations for a variety of audiences with consistently positive reviews

Assistant Communication Director

HIGHLIGHTS:
- Strategized, designed and created the organization’s first websites and cultivated online presence from the ground up with continuing YOY growth
- Leveraged SEO/SEM strategies to earn and maintain a top 5 ranking on the #1 SERP and position in SEO Local 3-Pack for high priority keywords
- Employed front-end and server-side optimization to improve website performance by 700%, including an 85% reduction in average page load time
- Managed digital media and digital content across online platforms 
- Assisted in creating and managing social media accounts and optimizing the brand’s overall digital presence
- Developed and managed award-winning, mobile-friendly websites compliant with accessibility standards, utilizing various CMS platforms, including WordPress® and Webflow, as well as custom coding in PHP, MySQL, HTML, CSS, JavaScript, and ActionScript®
- Monitored KPIs and regularly prepared customized analytics reports for stakeholders
- Boosted publication engagement by creating and managing interactive digital versions with user experience enhancements to complement print editions
- Swiftly launched ad hoc and targeted websites and microsites for timely needs such as hurricane disaster response and event promotion

Webmaster, Web Content Manager, Digital Media Manager

HIGHLIGHTS 
- Employed a variety of artistic styles to achieve stakeholder goals through award-winning visual communication
- Served as art director for flagship publication, providing creative direction, design, and layout for monthly issues 
- Spearheaded effective creative campaigns for print and digital distribution
- Oversaw rebranding initiative, managing the development, distribution, and adoption of new identity assets, templates and collateral
- Strategized and executed redesigns of websites, publications, and promotional campaigns
- Designed presentations for executives to use
- Managed digital art assets and the acquisition of new assets
- Extensive experience with Adobe Creative Cloud, Photoshop, InDesign, Illustrator, Acrobat, Flash and more

Graphic Designer / Art Director

HIGHLIGHTS:
- Collaborated with editorial team to reinvent visual identity, editorial strategy, and voice/personality for monthly publication, leading to more than 150% increase in active readership and engagement
- Assisted with all facets of monthly publication, including editorial management, article assignments, and production logistics
- Wrote and edited feature and news stories, columns, departments, and other publication copy
- Provided photography

Assistant Editor of Monthly Publication, Staff Writer & Photographer, Digital Publications Manager

Lake Union Conference

Website Content Manager, Editorial Assistant, Communication Intern

South Bend Tribune

Journalist

Digital Media & Content Manager | Website Manager | Enhancing the Digital Footprint to Boost Brand Impact 👣 Strategies for Websites, Digital Marketing, SEO/SEM, Social Media, Blogs and Digital Publications

A compelling website is the cornerstone of any brand’s online presence. But there are so many other touchpoints in the digital landscape that also shape the story being told.

When the narrative that emerges makes a consistent impression, it’s a powerful testament to the very essence of the brand.

That’s why I believe in taking a wholistic approach to an organization’s web presence. The entire digital footprint is an opportunity to build trust and connection with your audience while providing positive experiences with your brand. 

I specialize in strengthening the complete online expression of the brand with strategies for digital marketing, websites, SEO/SEM, content, and social media.

I’m an award-winning strategist, creator, and manager of digital media and content, with over 20 years experience sharing brand-shaping stories that increase interest, engagement, and revenue. 

I am also a visual storyteller, using photography, video, animation, and graphic design to share authentic views into the ethos of the brand.

During my career, I have focused on serving the non-profit, education, and health sectors.

I also serve in a leadership position with the local Public Relations Society of America (PRSA) chapter and co-host a weekly cutting-edge marketing chat about AI, Innovation and Ethics in Marketing right here on LinkedIn and on the Clubhouse app.

I’m known for my positive attitude, my team-first approach, and my dedication to ongoing learning.

(I’m also secretly a fan of the Oxford comma.)

taplio

The Battle

Brendan Dell

Reggie Johnson, MA

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