Messaging & Positioning Expert
Helping tech companies clarify their story → so people get it, want it, and buy it.
Helping independent pros package their value → so they can charge more and work less.

Advisor to HP, SAP, Expedia, YC portfolio companies, and 100+ more.
Creator of The Freelance Formula (1,400+ success stories).

Brendan Dell

Jason Radisson

I'm building Movo to help healthcare providers and government programs prove that services were actually delivered, so good operators get paid and bad actors can't hide.

GPS-based verification fails most of the time: 56% match rate for Medicaid personal care, 11% for home health. Good agencies lose revenue to denied claims for work they actually did. State programs built on the honor system get exploited until prosecutors show up. 

Movo delivers hardware-anchored proof of presence: verifiable, privacy-preserving confirmation of who was where and when. No cameras, no spyware. Providers tap in, deliver care, tap out. Documentation happens automatically. In 60 days, agencies typically see denied claims drop 30-50%, audit exceptions fall 40-60%, and match rates exceed 95%.

I grew up in rural Western Massachusetts; my mom had me at 16 and worked all shifts to lift us out of poverty. I paid for school as a night janitor, security guard, short-order cook, warehouse picker/packer, industrial mechanic, and HVAC tech.

Before Movo, I helped build multiple tech unicorns and led them to life-changing exits for investors and employees, creating millions of jobs in the process: as COO at 99 (Brazil's first unicorn, $1B exit to DiDi) and as an early investor and hands-on advisor (interim COO, interim CMO) to the founders at Rappi. Before that I served as a Regional General Manager on Uber's West Coast leadership team, and I helped scale Avira across Europe and Asia (EVP, Consumer; acquired by Norton). I currently serve on multiple boards, including American Public Media / Minnesota Public Radio.

Now: proof of presence for Medicaid EVV, state grant programs, and government service verification, with near-term focus on US home health and social state social services program integrity.

If healthcare compliance, service delivery verification, or government program integrity are on your 2026 roadmap, DM me, or write to hello@movo.co.

CEO & Founder

Managing a large hybrid, remote or geographically distributed workforce has never been more challenging. Movo is Human Capital Management (HCM) for today’s frontline workforce -- the industry’s most engaging mobile employee experience, powered by the latest AI / ML features.

If you own the outcome but not the levers, you're set up to fail. 
The CFO controls media spend. A spouse and two board members weigh in on creative. Sales sets prices. But you have to deliver growth? That's a job you shouldn't take.

Mike Linton has been CMO of eBay, Best Buy, and Farmers Insurance. He wouldn't take a role unless he had final say on creative, media planning, hiring, and budget. 

Before you take a CMO job, know your decision rights. 

Full episode in comments.

#CMO #MarketingLeadership #CEOTradecraft #CareerAdvice

CEO & Founder @ Movo | Compliance Infrastructure for Healthcare & Government Programs | Board Member | Fulbright | Ex Uber, McKinsey

Being CMO is like managing a Major League Baseball team. 
Everyone can see everything you do. Everyone has an opinion. Everyone thinks they can do the job.

Mike Linton has been CMO of eBay, Best Buy, and Farmers Insurance. The thing he always wanted in his jobs? The ability to experiment wherever the customer is, without having to fight internal company dynamics. 

Full episode in comments.

#CMO #MarketingLeadership CEO Tradecraft #B2BMarketing

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The Battle

Brendan Dell

Jason Radisson

Followers

Posts

Engagements

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Performance ScoreJason Radisson's LinkedIn Performance

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taplio

The Battle

Brendan Dell

Jason Radisson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jason Radisson's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJason Radisson's LinkedIn Performance