Messaging & Positioning Expert
Helping tech companies clarify their story → so people get it, want it, and buy it.
Helping independent pros package their value → so they can charge more and work less.

Advisor to HP, SAP, Expedia, YC portfolio companies, and 100+ more.
Creator of The Freelance Formula (1,400+ success stories).

Brendan Dell

Aidin

Director of Marketing

EnergySage

Senior Content Marketer

Radix Health

Senior Marketing Manager

Elementary | Marketing & Content

Worked with brands, agencies, and small businesses to simplify their content and marketing in a variety of ways: content and integrated marketing strategy, content planning and calendaring, writing, editing, and overseeing marketing processes and program management.

Content Strategist & Planner | Senior Writer and Editor | Marketing Consultant

General Assembly

Teaching digital marketing, branding, and content marketing classes.

Part-Time Marketing Instructor

Experian Consumer Services

Lead integrated marketing team to coordinate content with other marketing campaigns, product launches and company initiatives. Manage content strategy, planning and development for all Experian Consumer Services brands. Collaborate with e-commerce, SEO, search, social media, loyalty & retention, creative and analytics teams to implement and optimize content marketing programs for Experian Consumer Services brands. Lead development of multiple content formats, inclusive of audio, video, text, and visuals. Integrate with cross-functional teams and implement processes and tools to increase efficiencies. Co-host podcast episodes of Credit & Finance Talk with Experian. Built content program and team from the ground up.

Sr. Marketing Manager | Content

Manage content strategy, planning and development for all Experian Consumer Services brands. Collaborate with online marketing, SEO, search, social media, creative and analytics teams to implement and optimize content marketing programs for Experian Consumer Services brand and partner websites.

Marketing Manager | Content

Trinet Internet Solutions

Oversaw marketing strategy and content development for clients' integrated marketing efforts inclusive of online, multimedia, and social media marketing. Created strategic documents utilizing analytics, competitive analysis and online best practices for website and app development and updates. Provided analytics overview and recommendations for clients.

Engagement Manager

Freelance Marketing Consultant

I managed and implemented marketing programs, inclusive of social media and advertising as well as consulted on additional services such as website development. I also developed content for a variety of marketing, from collateral to websites to social media. I provided training in content development and social media to national and regional companies to coordinate with other departments and executives, ensuring successful roll out of marketing initiatives.

TedCo Worldwide

I oversaw brand and strategic development for clients through brand articulation, research, channel and message strategy, and media planning.  Also I managed integrated campaigns inclusive of web, print, PR along with heading up new business development for agency. Worked with clients such as Google, Georgia Department of Natural Resources, IRWIN Industrial Tools, and more.

Project Manager

I bridge branding, content, analytics, and SEO to ensure messaging and content are always addressing all of these important areas and while aligning with the needs of both the target audience and goals.

I love tackling the overwhelming landscape of marketing and content. I drive content strategy, integrated marketing (ensuring product, sales, PR, social, and any other channel are aligned), marketing processes, planning, project/ program management, branding, editing, writing, and more to ensure marketing and content are supporting the business goals, providing value, and helping simplify complex topics.
 
A former supervisor told me that I have the "curse of competency" because he could hand over any project or assignment to me and know it would get done quickly and efficiently. I like to think that's how I approach every project and venture.

taplio

The Battle

Brendan Dell

Ellen Sirull, MBA

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