Messaging & Positioning Expert
Helping tech companies clarify their story → so people get it, want it, and buy it.
Helping independent pros package their value → so they can charge more and work less.

Advisor to HP, SAP, Expedia, YC portfolio companies, and 100+ more.
Creator of The Freelance Formula (1,400+ success stories).

Brendan Dell

Bi-State Development

Tour Guide and Ticket Sales Agent

Robert Half

Responded to voicemails and emails within 24 hours, resolving 95% of inquiries on the first interaction by providing comprehensive information to parents and other callers
Spearheaded the improvement of a scholarship website that referenced 50+ grants for students in the Affton School District

Administrative Assistant

The Improv Shop

House and Box Office Attendant

School District of Washington

Substitute Teacher

Sun Solar

Energy Consultant

City Garden Montessori School

Customized and led ad hoc lessons in all elementary subjects for 28 1st-3rd grade students
Conducted classroom observations to identify areas of improvement and provided feedback to primary teachers in 3 classrooms

Lower Elementary Assistant Guide

Kelly Education

Collaborated with teachers and faculty as a building substitute teacher, ensuring continuity of instruction and minimizing disruptions to curriculum delivery during the last two months of the school year.

Long Term Substitute Teacher

Almost Home

Processed regular audits of vendor tracking logs for 50+ vendors to ensure data accuracy and identify areas for improvement.
Diagnosed and corrected budget issue affecting Almost Home for over a year.

Operations Intern

Boeing

Conceptualized a systematic approach to writing stories that incorporated the feedback from stakeholders and the project team.
Streamlined communication and project management between supplier teams, contractors, and engineering teams.

Systems Engineer

MFA Oil Company

I was one of the primary points of contact for escalated incidents involving the routing and delivery software packages (Roadnet Transportation Suite and DSI)

Application Support Analyst

I was the primary point of contact for MFA Oil's help desk, where I provided Tier 1 Help Desk Support and Coordinated Incident Escalation and Triage .

Tier 1 Help Desk

I move between worlds—technical and human, structured and intuitive—with a focus on service, storytelling, and connection. Trained as an engineer but drawn to people, I’ve worked in roles ranging from logistics to caregiving to tour guiding. What ties them together is a commitment to real impact, clear communication, and showing up fully wherever I am. I'm especially motivated by work that builds trust, supports communities, and leaves room for curiosity and growth.

Whether I’m solving a problem, leading a group, or listening deeply, I aim to be both grounded and adaptive—a bridge between systems and the people who live within them.

taplio

The Battle

Brendan Dell

Adam Kertz

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