Fractional Growth Leadership For B2B Tech | Strategic Marketing Consultant | Dad X3

You're making the effort to read this 'about' section on me?

Well, then let me try to create some value for you right here, right now:

Successful Marketing for B2B Tech is about orchestrating 5 core challenges:

→ Continuously deepening what you know about your buyers
→ Crafting frictionless omni-channel experiences
→ Building a brand that will drive love term growth
→ Creatively, efficient and effective campaigning to impact the buyer journey in your favor
→ Organizing teams, tools, and processes to grow your revenue

It's a lot to take in. It's a lot to keep it all together.

A lot of research, experimentation, creativity, and analysis.

And you might be thinking: "A great product or service will sell itself!" 

And you might be right, sometimes. But then again, did you get to where you are today by winging it?

Or by carrying out your vision consistently, and building rigorously?

Don't "wing" your go-to-market, and don't wait to grow your market share.

Find yourself the right partner and get crackin'!

Brecht Vandewaetere

Happy new year everyone 🎉, wishing you all the best!!

Me, I just want 2026 to be another year of designing and building growth systems: for business growth and for personal growth ❤️.

If you want to have chat about either/both, always here to help.

Cheers,
Brecht

Growth Systems for B2B Tech | Co-founder at monrō | Building Dad Flow Community | Dad x4

Accelerating eComm Brands with Klaviyo Email & SMS Marketing || Founder & Agency Owner at Everest Reward || Ecommerce & DTC Retention & Lifecycle Marketing

I lead lifecycle and retention systems for high-volume ecommerce brands, where customer data, experimentation, and cross-channel orchestration drive sustainable revenue growth.

At Trafilea, I work in complex, multi-brand environments where retention is a core growth lever. I own and optimize lifecycle journeys across email, SMS, push, and app, with a strong focus on flows, segmentation, and long-term LTV impact.

My work sits at the intersection of lifecycle strategy, experimentation, and CRM architecture, partnering closely with Product, CX, Analytics, and BI teams.

I gravitate toward environments where lifecycle marketing is treated as infrastructure rather than a single channel, and where data-driven systems meaningfully influence revenue outcomes.

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taplio

The Battle

Brecht Vandewaetere

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Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brecht Vandewaetere's LinkedIn Performance

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