Beam

Beam is the GTM partner for B2B Tech, SaaS, and Services.

Co-Founder

boldfish.be

Boldfish provides strategy, leadership and coaching services to B2B firms.

Founder

Better Growth

The community for ambitious growth leaders.

Chapter Lead - Better Growth

B2B Tech Growth Expert / Marketing Manager

The Pursuit

Founder // Coach

Virtuosolar

Product Manager

contained.be

Co-owner @ CONTAINED

iValue

Project Manager

Uitgeverij Van In

Project Manager / Technical Product Owner

MEDIALAAN

Projectmanager Nieuwe Media

Fractional Growth Leadership For B2B Tech | Strategic Marketing Consultant | Dad X3

You're making the effort to read this 'about' section on me?

Well, then let me try to create some value for you right here, right now:

Successful Marketing for B2B Tech is about orchestrating 5 core challenges:

→ Continuously deepening what you know about your buyers
→ Crafting frictionless omni-channel experiences
→ Building a brand that will drive love term growth
→ Creatively, efficient and effective campaigning to impact the buyer journey in your favor
→ Organizing teams, tools, and processes to grow your revenue

It's a lot to take in. It's a lot to keep it all together.

A lot of research, experimentation, creativity, and analysis.

And you might be thinking: "A great product or service will sell itself!" 

And you might be right, sometimes. But then again, did you get to where you are today by winging it?

Or by carrying out your vision consistently, and building rigorously?

Don't "wing" your go-to-market, and don't wait to grow your market share.

Find yourself the right partner and get crackin'!

Send me a DM or we can book a free 30 min call for you to pick my brain on your next best moves:
https://meetings-eu1.hubspot.com/brecht-vandewaetere

Brecht Vandewaetere

Het is weer zo’n periode waarin alles tegelijk op me afkomt: werk, gezin, to-do’s, agenda’s, verwachtingen, ... de “pressure cooker” 😤. Herkenbaar?

Standaard ga ik dan nog harder op de gas staan, wat allesbehalve druk wegneemt. Maar ik slaag er steeds vaker in dat patroon te doorbreken. 

Door terug te grijpen naar drie simpele stappen:

1️⃣ Verruimen
Even uitzoomen en perspectief creëren.
Mezelf afvragen: wat is echt belangrijk, wat probeer ik hier echt te doen?

2️⃣ Vertragen
Hoe meer druk ik ervaar, hoe trager ik moet gaan. Niet blindweg harder op de gas duwen dus. Dan wordt je perspectief net wazig.

3️⃣ Verbinden
Heel vaak sneuvelt dan ook de tijd en ruimte voor verbinding. Wat alles dan weer negatief versterkt. Dat zie ik heel fel thuis met de kids → minder verbinding, dan gaan ze meer in weerstand staan, duurt alles langer, … 🤯

Ik moet hier zelf meestal tien keer tegen een muur voor knallen voor ik eraan denk wel 😅. 

Hopelijk heeft iemand er iets aan voor we alweer de laatste maand van het jaar induiken!

Turning reactive chaos into intentional systems | Growth in B2B Tech | Building Dad Flow Community | Dad x4

Iceberg, right ahead 🚢 ! And yet, many of us still don't see it. How we spend so much of our energy, just.. reacting.

The Iceberg Model is a simple and powerful way to shift your focus from constant firefighting to creating real, lasting change.

Here’s how to use it to find the root cause (in business, client work, or even in parenting, like me 😅 ):

1️⃣ The event level: What's happening?
2️⃣  The pattern level: What's happening over time?
3️⃣ The structures level: What's influencing the pattern? 
4️⃣ The mental models level: What beliefs are keeping this in place?

Example:
A long-time customer won't renew (event). Churn has been increasing by 3% every quarter for the past year (pattern). Product stability has dropped because engineering team was incentivized for new features over stability (structure). Acquisition is the only metric that matters, for which we need new features (core belief).

So you can offer discounts to churning customers to try and fix the event. But will it solve the churn issue? 

The point of the model isn’t to dramatize the weight of what we can't see. It's to guide understanding to what really drives change. To pause reactivity and organize with intention. Root cause thinking so you can take the right action.

If you only fix the event, you’ll see it again, and again. But if you understand the structure or the belief underneath, you can actually change the outcome 💪 .

Synthace

• Part of the exec team, reporting to the CEO and managing marketing department's P&L.
• Coaching marketing team (content, events, design, video, product and partner marketing), fostering a collaborative and high-performance environment.
• Defining and delivering on full-funnel KPIs (top of funnel and conversions)
• Analyzing and reporting on key marketing metrics on Salesforce and Hubspot, providing insights to drive decision-making to an executive audience.
• Demand generation strategy and campaigns across US and UK.
• Webinars and virtual events (planning, hosting, ops & reporting)
• Sales enablement and joint campaigns with the sales team (e.g. ABM pilot program)
• Collaborating closely with global cross-functional partners including sales and SDR teams, partnership marketing customer success, finance and business ops. 
• Owning the entire HubSpot ecosystem, including CMS management, CRM hygiene, automated workflows, and email marketing campaigns. 
• Overseeing and optimizing our tech stack. Kickstarted a strategic marketing ops initiative.
• Paid media strategy. Hired a new paid Agency that improved results on Google and LinkedIn ads 2x in 3 months.
• Misc. video and transcript editing (Descript)
• Misc. graphic design (Canva/Figma as needed)
• Social media management

Director of Marketing

AirBolt®

Advisor

• Managed end-to-end integrated marketing campaigns, to effectively drive sales pipeline and revenue growth (av. $2M/yr in revenue, and 395% CAGR), while hiring and overseeing a motivated team of external collaborators and agencies.
• Diversified marketing channel mix (to Digital Marketing, Email, affiliate and SEO) with landing page optimization initiative. Generating a 170% revenue growth Q/Q in 2023 for the e-commerce.
• Successful product rollouts supported by on-point product and Content marketing (new website, blog, social media, influencers, PR). Driving product adoption to 60,000+ users worldwide, 100%+ NMRR increase in 2023 and a $1.7M in B2B pipeline in the first year of enterprise focus launch.
• Developed a simpler and cohesive pricing and packaging strategy to represent AirBolt on the market.
• Critical reporting on data-driven insights to inform CRO and other areas for improvement.
• Cross-functional collaboration with teams from Australia, US and Europe.
• Pre-sales of $1.4M via KickStarter for the GPS on 12,000 units
• Successful $2M seed round (Sept, 2021)

Head of Marketing

UpSure

• Drove 44% increase in Lead Generation due to best-in-class marketing strategy for UpSure's PaaS offering: Outbound, Content marketing, Inbound, referral --> Increasing the number of monthly SQLs and growing to 250+ enterprise clients in 2023.
• Optimised and automated sales funnel and processes, focusing on revenue, churn (<2%) and renewals.
• Product marketing and sales enablement collateral (decks, one-pagers, GTM playbook) to support SDRs / sales .
• Took the lead on PR and some content marketing strategy establishing the organization as an expert and thought leader in the industry, with 10+ free top-tier press features.
• $350K raised, $1M earnings + 10% MoM growth
• Reporting on key KPIs and milestones

Head of Growth

Strive

Platform and devices for kids that teach financial literacy from an early age.

• Defined go-to-market for B2B fintech proposition 
• Worked closely with product and design teams to develop and launch MVP
• Strategised and executed content marketing and PR plans, resulting in 100+ media features
• Secured 2 paid pilots with global banks as first clients, leveraging customer feedback loops to inform MVP development and go-to-market strategy.
• Owned the budget and collaborated with the co-founding team to reach milestones such as a successful pre-seed fundraising round, $150K (June, 2022) with leading the European VC fund
• Reported on progress and metrics in monthly investor updates. 

Partnered with leading European fintech development firm ff.next. Part of 2 global accelerators (Techstars & TSB), Visa Everywhere Initiative category winner ‘18.

GoSave

GoSave - Interactive Piggy Banks Making Savings Fun For Kids (D2C offer)

• Led marketing plan, resulting in acquisition by Strive (www.strivefam.com)
• Graduated from 77partners.vc Accelerator Program.
• Secured paid pilot project with Credit Union Australia and conducted an in-branch promotional event.
• Expanded market presence through PR engagement +  top tier industry media features: How to Money, the Paypers, Finextra, Fintech Ranking, Fintech Shorts, Altfi, Fintech News , Fintech News, Fintech Futures, Novatore, Trend Hunter, Kidspot.com.au.

Marketing Lead

Zoi Meet

Zoi Meet - Voice technology software powered by AI 

• Graduated from Techstars Accelerator in Berlin, securing $150K in funding
• Helped to shape Zoi Meet's messaging into compelling content that highlighted key value drivers and drove awareness and adoption of our B2B SaaS solution in the market
•  Strategised and implemented PR and content marketing programs increasing brand awareness.
• Launched a newly created enterprise partnership program leading to collaborations with Verizon 5G Labs, Vuzix and Deutschebank.
• Event management and representation at: CES Las Vegas, IQS Tech Fest Barcelona, Techstars Berlin, Venture Cafe Tokyo, Plug & Play Japan.

Head of Marketing and Enterprise Partnerships

Travis the Translator

Travis - an AI Pocket Translator

• Strategised and implemented global marketing multi-channel strategy that generated €2M for the new product launch on Indiegogo crowdfunding platform, above its initial goal of €80k, in 3 days
• Hired and managed a cross-functional team of 10 FTEs in marketing and sales.
• Personally responsible for reaching $15M ARR  in 2 years by orchestrating localised marketing campaigns, Content Marketing, Social Media and PR
• Further drove pipeline and sales through channels such as company website, platform copy, email campaigns and bloggers / influencer outreach
• Worked hand-in-hand with the leadership, product, customer success and sales teams to define effective marketing assets and initiatives to help drive revenue opportunities.
• Planned and organised events and PR campaigns driving +50 press interviews and +1000 publications worldwide.
• Set up and reviewed Marketing KPIs and worked with cross-functional teams to determine sales progress, and establish action plans for improvement.

Marketing & PR Lead

Jerónimo Martins

Jerónimo Martins - one of the world's biggest food distribution and retail companies

• Selected to participate, as one of 10 candidates, in a highly competitive rotational trainee program which provided valuable experience and insight into multiple areas of the business.
• Successfully oversaw in-store marketing strategies and achieved financial targets for 30 retail stores
• Developed strategic plans to effectively manage crisis situations, new competition openings, and community engagement initiatives.
• Collaborated with cross-functional teams to deliver on-target earnings.

Operational Marketing Manager

Brunch Electronik 

• Smiled and managed a team of motivated individuals doing bar service at the festival, throughout summer

Member of Brunch Electronik team

• Project Management and Event Coordination: Organized annual FAD festival and international design/art projects, involving diverse stakeholders such as artists, business professionals, and citizens.
• Client Relations and Regional Positioning: Managed Spanish and international clients, fostered cooperation, and developed new value propositions for cultural events in the Catalonia region.
• Communication and Social Media Management: Coordinated social media initiatives, ensured a strong online presence, and communicated in Spanish (and occasionally Catalan) for reporting purposes.

Project Manager 

Driving Growth for Tech Startups Globally | Marketing Leader | Techstars I CEMS

Hands on marketer with experience in fintech, SaaS, hardware and AI specialising in driving growth through effective go-to-market strategies with brand, product and content marketing.

Working with 9+ startups taught me:
→ to thrive in resource-limited environments
→ to think strategically & execute at the same time
→ to use a growth mindset to reach previously unattainable goals

In the last few years, I:
• drove with my team $15M ARR in 2 years 
• coordinated two ~$2M product launch campaigns
• led marketing in a tech company to $2M+ in sales
• graduated from Techstars Acc. w/ $150k funding
• completed 3 VC funding rounds 

I’m a huge believer in rigorous thinking, solid execution and strong network. Early adopter of new tech and a creative mind.

I feel at home amongst ambitious marketers, builders, founders and people who push themselves to be 1% better every day. (that's 37x better each year!)

Want to read more? check: https://magda-misiorny.framer.website/

What's on your mind today? Send me a DM and say hi!

Magda Misiorny

I was doing a bunch of interviews lately, recruiting for senior marketing roles and, frankly, I'm shocked that almost no one posts on LinkedIn.

One of our sales leaders said it best: “It freaks me out if a senior leader is not posting".

Look - you don't need to write essays. You don't need to post constantly.

Share an observation or a thought process. Post your take on a topic. Comment on a trend you're seeing. Even a few times a month puts you ahead of almost everyone else. Show up! You immediately gain a competitive edge over other candidates.

The job market is competitive. Don't let silence eliminate you before the conversation even starts. 👀

Director of Demand Generation | Driving climate projects at scale I Marketing, Growth I Techstars & CEMS grad

taplio

The Battle

Brecht Vandewaetere

Magda Misiorny

Followers

Posts

Engagements

Likes

Performance ScoreBrecht Vandewaetere's LinkedIn Performance

Performance ScoreMagda Misiorny's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Brecht Vandewaetere

Magda Misiorny

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brecht Vandewaetere's LinkedIn Performance

Performance ScoreMagda Misiorny's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBrecht Vandewaetere's LinkedIn Performance