Fractional Growth Leadership For B2B Tech | Strategic Marketing Consultant | Dad X3

You're making the effort to read this 'about' section on me?

Well, then let me try to create some value for you right here, right now:

Successful Marketing for B2B Tech is about orchestrating 5 core challenges:

→ Continuously deepening what you know about your buyers
→ Crafting frictionless omni-channel experiences
→ Building a brand that will drive love term growth
→ Creatively, efficient and effective campaigning to impact the buyer journey in your favor
→ Organizing teams, tools, and processes to grow your revenue

It's a lot to take in. It's a lot to keep it all together.

A lot of research, experimentation, creativity, and analysis.

And you might be thinking: "A great product or service will sell itself!" 

And you might be right, sometimes. But then again, did you get to where you are today by winging it?

Or by carrying out your vision consistently, and building rigorously?

Don't "wing" your go-to-market, and don't wait to grow your market share.

Find yourself the right partner and get crackin'!

Brecht Vandewaetere

A few weeks ago I received my first Tinrate review 🥳!

When I first saw Gunther Ghysels posting about it, I was hooked by the idea and I just had to check it out. 

And I'm happy I did! 

(First time I replied with the link to someone in DM, I got ghosted though 🙈)

I want to keep exploring Tinrate as the channel for the high-leverage 1:1 moments that un(b)lock your growth: on the business level, and the personal level.

Feel free to check out my profile (link in comments), or reach out if you have questions.

PS: Tinrate; sorry I went DIY with your branding templates!

Growth Systems for B2B Tech at monrō | Dad x4 | brechtvdw.be

🫡 challenge accepted om in 60min de returns van je Linkedin Ads te verhogen! We gaan een kijkje nemen naar:

→ hoe LinkedIn ads in je GTM-strategie passen
→ hoe je ze als systeem inzet (in plaats van losse campagnes)
→ de valkuilen die stilletjes je budget en return uithollen

Woensdag 25 maart - 13u-14u - Online via Better Growth

👉 Link via Thierry D'haenens of in de comments hieronder

Accelerating leaders in growth - CEO & Founder at Better Growth

LinkedIn ads zijn duur.

Zeer duur zelfs.

Zeker als je niet weet hoe je ermee aan de slag moet.

LinkedIn is wel de plek waar je moet zijn in je ABM-strategie.

Als je het goed gebruikt, kan het prachtige dingen voor je doen.

Brecht Vandewaetere geeft volgende week een digitale sessie over hoe je ermee aan de slag gaat en ervoor zorgt dat je niet de helft van je budget weggooit.

Interesse? Link in de comments!

Lorenzo Bolognini

B2BNitro

B2B sales and marketing acceleration service. HubSpot partner agency.

Reorganized sales and marketing efforts by leading B2B marketing and sales acceleration projects, and growing clients’ pipelines.

Trained and coached teams in B2B growth marketing and sales best practices and re-factored HubSpot portals.

Some clients: Envista, Edenred, LHH (Adecco), Datamole, Immerly, and VisionPigeon.

Fractional CMO

SmilesFairy

Helped US-based dental practices by:

- lowering patient acquisition cost
- marketing high-dollar treatments
- boosting website conversion rates
- improving reputation by generating more 5-star reviews

SalesBlitz

Established and led a remote team of Sales Development Representatives (SDRs), generating leads and qualification meetings for international clients.

Boosted company revenue by developing effective sales pipelines for SaaS and service-based businesses.

Applied expertise in Startups, Software as a Service (SaaS), Sales Operations, Sales Enablement, and Business Development.

Business Development Manager

StartupYard

Devised marketing strategy for xPORT's B2BStars program; trained early-stage startups in inbound marketing.

Collaborated with the Business Angels Network of Armenia (BANA) to conduct a four-week training and coaching program on B2B sales and marketing for startups.

Mentored multiple startups at StartupYard, addressing B2B sales and marketing
challenges.

Startup Mentor

Wunderman Thompson

Expanded Nestlé account from initial stages to multi-million USD contracts, securing project RFPs for Nescafé, Purina, Nestlé Health Science, and Nestlé Waters brands.

Grew Reckitt-Benckiser account by providing digital services for Cillit-Bang and Veet brands.

Partnered with Microsoft Enterprise and Public Sector teams across EMEA to execute digital marketing initiatives.

Senior Account Manager

iDa Mobile

Senior Account Executive

mgm technology partners GmbH

Software Developer

Monster

Oracle

Xerox

Technical Support Engineer

✅ HubSpot CRM | B2B Marketing | ABM | Worked with LHH, Envista, Edenred, Microsoft, Nestlé.

I help B2B tech companies grow by rebooting their sales and marketing processes.

How I do it, step-by-step:

1) Analyzing the status quo and observing your current process and baseline performance
2) Putting your current B2B funnel under the microscope, zooming in on each phase of the customer journey from awareness all the way to closing
3) Helping your CEOs and the other business leaders set realistic goals for the next quarter, based on current and potential capabilities and budgets
4) Drafting a prioritized plan to achieve the agreed-upon business goals
5) Getting to work, executing the plan
6) Measuring, analyzing, and iterating until we achieve the results 

Some results I achieved:

1) Restructured sales and marketing operations for a public billion-dollar company in the medical devices space reducing campaigns' go-to-market time.
2) Grew key accounts by 10x by winning RFPs against well-resourced world-class competitors
3) Mentored, coached, and consulted dozen of startups in B2B Sales and Marketing 
4) Established and lead a remote BDR and SDR team 

Some of my specialties:

1) Marketing Strategy: TAM, ICP, and Persona definition
2) Sales Enablement
3) Demand Generation
4) Lead Generation
5) Business Development
6) Inbound Marketing
7) Account-Based Marketing (ABM)

taplio

The Battle

Brecht Vandewaetere

Lorenzo Bolognini

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taplio

The Battle

Brecht Vandewaetere

Lorenzo Bolognini

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brecht Vandewaetere's LinkedIn Performance

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